What DOGA does

DOGA, S.A. is a Spanish privately held industrial manufacturer founded in 1958 and headquartered in Abrera (Barcelona), Spain, with 501-1,000 employees and wholly-owned subsidiaries in Italy, the USA, Mexico, Brazil, India, and China. The company designs and manufactures four core product lines organized by division: Wiper Systems (linkages, arms, blades, and motors for vehicles and machinery), Drive Systems (permanent magnet brushed and brushless DC motors spanning the 111 through 359 series, with torque from 0.01 Nm to 65 Nm and voltages from 12V to 110V), Electronics (motor control units with CAN, LIN, and CANOpen communication supporting speed, position, and torque modes), and Plastic Systems (blow-molded and injection-molded washer tanks from 1 to 40 liters with IP67 sealed pumps). The company also operates a D-GO Mobility sub-brand for e-bike direct drive motors targeting the micromobility segment.

DOGA operates a B2B OEM sales-led go-to-market, with dedicated sales units per product division, regional subsidiary support across four continents, and quote-based pricing under general conditions of sale. Customers span automotive OEMs, agricultural machinery, marine equipment, industrial automation, medical and laboratory device manufacturers, accessibility systems, and e-mobility firms. The company specializes in customized product development through multidisciplinary engineering teams and serves small-to-medium production series for clients whose volumes fall below Tier 1 supplier thresholds. DOGA holds IATF 16949 automotive quality certification in Spain, Italy, the USA, India, and China; ISO 9001 in Mexico, Brazil, and Morocco; ISO 14001 environmental certification in China and Spain; and ISO 22163 railway industry certification in Spain.

The company is privately held and was acquired by new owners on March 1, 2023. DOGA is a UN Global Compact signatory since March 10, 2015, and participates in industry trade shows including Agrishow, Innotrans, Bauma China, EIMA, Eurobike, and the International Cargo Bike Festival. Revenue figures are not publicly disclosed.

Name

DOGA

Legal name

DOGA, S.A.

Website

https://doga.es

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DOGA is a Spanish industrial manufacturer founded in 1958 that designs and produces wiper systems, DC motors, electronic motor controls, and blow-molded plastic tanks for global OEM customers across automotive, agricultural, marine, industrial automation, medical, and e-mobility sectors.

Ownership category

akta.pro rank

Product category

Automotive Components Manufacturing

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

Keywords

• DC motor manufacturing
• Wiper system components
• Automotive OEM parts
• Plastic tank systems
• Industrial motor drives

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wiper Systems: Design and manufacture of wiper systems for all types of vehicles and machinery, including windshield wiper motors, linkages, arms, and blades.
2. Drive Systems (DC Motors): Manufacturing direct current (DC) motors for over 60 years. Includes brushed motors, brushless motors, brakes, encoders, and planetary gears with electronic control options.
3. Electronics: Electronic control systems and motor electronics with CAN/LIN communication, including integrated electronic motor control units.
4. Plastic Systems (Tank Systems): Blow-molded plastic tanks and parts including windshield washer tanks (1-40 liters), with integrated pump systems.
5. Aftermarket: Aftermarket sales unit providing replacement parts and service components for existing customer base.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

DOGA designs and manufactures DC motors (brushed and brushless), complete wiper systems (linkages, arms, blades), blow-molded plastic tank/washer systems (1-40 liters), and integrated electronic motor controllers supporting CAN, LIN, and CANOpen protocols. The company operates four divisions — Wiper Systems, Drive Systems, Electronics, and Plastic — serving OEM customers in automotive, agricultural, marine, industrial automation, medical, accessibility, and e-mobility applications.

Product overview

DOGA is a multi-product company specializing in four main divisions: Wiper Systems (design and manufacture of wiper systems, linkages, arms, and blades for vehicles and machinery), Drive Systems (manufacturing of DC motors for over 60 years, including brushed motors like the 111, 162, 168, 169, 253, 258, 263, 267, 269, 316, 317, 319, 359 series; brushless motors including BRL 050, BRL 100, 323, 324; plus brakes, encoders, and planetary gears), Electronics (motor control electronics supporting CAN, LIN, and CANOpen protocols), and Plastic Division (blow-molded and injection-molded products including washer tanks from 1-40 liters). The portfolio also includes the D-GO direct drive motor for e-bikes. DOGA's products serve diverse markets including automotive, agriculture, marine, robotics, accessibility, medical, and e-mobility.

Differentiator

Problem solved

Functional benefit

Brands

• D-GO Mobility: E-bike motor brand developed by the Electromobility Division for electric mobility solutions
• D-GO

Products and services

• Wiper Systems Division Design and manufacture of complete wiper systems for all types of vehicles and machinery, including wiper motors, linkages, arms, and blades. Customers are OEMs in automotive, commercial vehicles, agricultural machinery, and special vehicles requiring customized wiper solutions.
• Drive Systems Division (DC Motors) Manufacturing of permanent magnet brushed and brushless DC motors (12V to 100V, torques from 0.01 Nm to 65 Nm) for motor vehicles and industrial applications. Product family includes the 111, 162, 168, 168S, 169, 253, 258, 263, 267, 269, 311, 316, 317, 319, 323, 324, 359, BRL 050, and BRL 100 series, available with optional brakes, encoders, planetary gears, and embedded electronics.
• Electronic Motor Control Systems Personalized electronic motor control solutions for wiper systems and drive systems, supporting CAN, LIN, and CANOpen (CiA 301 and CiA 402) communication protocols. Supports Speed Mode, Position Mode, and Torque Mode control with precise speed and wiping angle control, active parking features, and motor synchronization.
• Plastic Systems Division (Tank Systems) Fully customized plastic products manufactured through blow molding and injection processes, including windshield washer tanks (1 to 40 liters) with sealed IP67 pumps and customizable connectors. Products serve automotive, commercial vehicle, agricultural, and industrial applications.
• D-GO Direct Drive Motor Direct drive motor for e-bikes developed under the D-GO Mobility sub-brand by DOGA's Electromobility Division, targeting e-bike and micromobility manufacturers.
• Washer Tanks for Agricultural Machinery Windshield washer tanks for tractors and harvesters, produced through blow molding in 1 to 40 liter capacities, standard or fully customized, combined with sealed IP67 pumps and customizable connectors.
• Planetary Gear Series High-efficiency planetary gearboxes with 52mm output diameter providing combination versatility for motor applications.
• Electromagnetic Brake Series Electromagnetic brakes ensuring precise shaft positioning with holding torque up to 1.5 Nm, normally closed design, for use with DOGA motor systems.
• Hall Sensor Encoder Encoders using absolute or relative Hall sensors for precise motor speed and position control, available in incremental and absolute types.

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Light Mobility ClustercoreStrategic or Co-development PartnerDOGA welcomed members of the Light Mobility Cluster for an intercluster conference focused on mobility, exploring challenges and opportunities in the components industry transformation.
• CIAC - Clúster de la Indústria d'Automoció de CatalunyacoreStrategic or Co-development PartnerJoint intercluster conference with CIAC exploring paths to industrial competitiveness from motorcycles to automotive, featuring presentations from Eurecat and SGS.
• Eurecat - Centro TecnológicominorStrategic or Co-development PartnerTechnology center that presented at the intercluster conference organized by Light Mobility Cluster and CIAC at DOGA facilities.
• SGSminorStrategic or Co-development PartnerTesting and certification company that presented at the intercluster conference on industrial competitiveness.
• D-GO MobilitycoreStrategic or Co-development PartnerDOGA's electromobility division developing e-bike motors and sustainable transport solutions, showcased at Eurobike trade show.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Valeo: French global Tier-1 supplier with a major Wiper Systems business (wiper motors, linkages, blades) and electrical/electronic powertrain components, directly overlapping DOGA's wiper and automotive motor offerings.
• Bühler Motor: Germany-based manufacturer of brushed and brushless DC motors used in automotive and industrial applications - a closely comparable DC motor specialist serving similar customer use cases to DOGA Drive Systems.
• Mitsuba Corporation: Japanese automotive supplier of wiper systems, washer pumps, and DC motors - a direct competitor in the vehicle wiper/motor subsystem space, particularly in Asian OEM accounts.
• Trico (DRiV / Federal-Mogul Motorparts): Aftermarket and OEM wiper blade and wiper system brand owned by Tenneco/DRiV - directly comparable to DOGA's Wiper Systems division in both OEM supply and aftermarket channels.
• Faulhaber: Germany-based specialist in small DC and brushless motors, gearheads, and encoders for industrial/medical/automation applications - directly overlapping DOGA's specialty brushed/brushless motor and planetary gear accessories.
• Maxon Motor: Swiss manufacturer of high-precision DC and brushless motors used in robotics, medical, industrial automation, and aerospace - a direct comparably in the industrial DC motor business where DOGA Drive Systems competes.

Broad incumbents

• Robert Bosch: Germany-based global Tier-1 spanning wiper systems, DC motors, automotive electronics, and eBike drive systems (Bosch eBike Systems) - directly comparable to DOGA across wipers, drive systems, electronics, and e-mobility.
• Marelli: Global automotive supplier of components including wiper systems and electronic motor control - overlapping with DOGA's automotive wiper, motor, and electronics divisions as a larger diversified incumbent.

Emerging players

• Allied Motion Technologies: US-based designer/manufacturer of precision motion control products including brushed and brushless DC motors, with overlap in industrial/vehicle/medical motion applications where DOGA's motor portfolio competes.

Regional players

• Ningbo Yunhuan Auto Parts (or generic Chinese DC motor/wiper suppliers): China-based volume manufacturer of DC motors and wiper systems serving primarily Asian and aftermarket customers - represents the principal low-cost competitive pressure on DOGA's mature wiper and motor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/doga_int
• YouTubeyoutube.com/user/DOGAautomotive
• LinkedInlinkedin.com/company/doga
• Instagraminstagram.com/dogasport

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOGA