BPerfect Cosmetics

What BPerfect Cosmetics does

BPerfect Cosmetics is a privately held, founder-led direct-to-consumer beauty brand founded in 2013 and headquartered in Belfast, Northern Ireland (Company's Register Number: NI623003). The company sells makeup, skincare, and self-tanning products across four sub-brands — Mrs Glam (face, eye, lip color), Tan Studio (self-tanning mousses, oils, body butters, and accessories), Skin Studio (skincare organized into Prep, Shield, Base, and Recover categories), and BPerfect X (influencer collaboration collections). The catalog includes 221+ SKUs with prices ranging from travel-size minis at £4.95 up to £199.00 for palette sets, supported by inclusive shade ranges such as a 26-shade concealer and the award-winning Chroma Cover foundation.

The product technology is conventional cosmetics formulation rather than proprietary technology: high-pigment, dermatologically tested, cruelty-free (PETA-approved) color cosmetics and skincare-infused tanning products with ingredients such as hyaluronic acid, niacinamide, CoQ10, aloe vera, and green tea extract. There is no AI/ML pipeline, no public API, and no data flywheel referenced; the brand's technology stack is a Shopify storefront, a mobile app on iOS and Android, and TikTok Shop integration for social commerce.

The business model is a one-time-purchase B2C e-commerce retailer with bundle discounts (20-50% off individual prices), free UK and Ireland shipping on orders over £45, the BPoints loyalty program, and Klarna for flexible payment. Distribution combines the DTC website (shipping to 200+ countries) with physical retail partnerships at Superdrug (UK), Dunnes Stores (Ireland), and stockists in Dubai, plus paid TikTok Shop, influencer collaborations, email, mobile app, and affiliate marketing channels. Headcount is in the 51-100 range. There are no disclosed funding rounds, no parent company, and no M&A activity evidenced.

Name

BPerfect Cosmetics

Legal name

BPerfect Cosmetics

Website

https://bperfectcosmetics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

BPerfect Cosmetics is a Belfast-based direct-to-consumer beauty brand founded in 2013, selling makeup, skincare, and self-tanning products across sub-brands Mrs Glam, Tan Studio, Skin Studio, and BPerfect X influencer collaborations to global consumers via Shopify, TikTok Shop, and physical retail partners.

Ownership category

akta.pro rank

Product category

Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL)

akta.pro secondary industries

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Makeup products
• Skincare cosmetics
• Self-tanning solutions
• Beauty retail
• Cosmetic e-commerce

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: B2C e-commerce revenue from selling makeup, skincare, and tanning products directly to consumers through the company website and physical retail partners. Products are sold at one-time purchase prices with occasional bundle discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BPerfect Cosmetics is a beauty brand that designs, manufactures, and sells makeup, skincare, and self-tanning products directly to consumers under its own brand and sub-brands including Tan Studio, Skin Studio, BPerfect X, and Mrs Glam. The portfolio spans foundations, concealers, bronzers, primers, brow products, eyeshadow palettes, setting sprays, tanning mousses and oils, and skincare cleansers, moisturisers, serums, and SPF products. Products are sold at unit prices ranging from £4.95 to £199 with bundle discounts of 20-50%, a BPoints loyalty program, and Klarna payment options.

Product overview

BPerfect Cosmetics is a beauty retailer offering a diversified portfolio of makeup, skincare, and self-tanning products. The core offering includes the Chroma Cover Foundation (Luminous and Matte variants) and Skin Fusion Skin Tint as foundational base products. The Tan Studio sub-brand provides self-tanning solutions including mousses, oils, body butters, and accessories infused with skin-loving ingredients. The Skin Studio sub-brand, designed by makeup artists, focuses on skincare for makeup prep and removal with products organized into Prep, Shield, Base, and Recover categories. The BPerfect X line features influencer collaborations including Annalivia, Stacey Marie, Katie Daley, Ekin-Su, and Erin McGregor. Additional products include Indestructi'Brow, eyeshadow palettes (Legacy, Harmony, Muted, Ultimattes series), setting sprays (One Dew Three), concealers, bronzers (Cronzer), and the Mrs Glam sub-brand. The company also operates physical megastores and offers stockist partnerships with Superdrug, Dunnes Stores, and retailers in the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Mrs Glam: A makeup sub-brand offering face products including foundation, contour, bronzer, blusher, and setting sprays.
• Tan Studio
• Skin Studio
• BPerfect X

Products and services

• Tan Studio Self-tanning product line offering tanning mousses, tanning oils, body butters, facial mists, and application accessories designed for streak-free body and face tanning with skincare benefits.
• Skin Studio Skincare line designed by makeup artists for makeup prep and removal, including cleansers, moisturisers, eye gels, facial mists, SPF products, and accessories organized into Skin Prep, Skin Shield, Skin Base, and Skin Recover categories, with formulations containing Hyaluronic Acid, Niacinamide, Aloe Vera, and Green Tea Extract.
• Chroma Cover Foundation Award-winning foundation available in Luminous (lightweight, buildable, medium to full coverage with soft-focus finish) and Matte (full coverage with smooth soft matte finish) variants, suitable for all skin types, recognized at the Global Makeup Awards 2023.
• Skin Fusion Skin Tint Skincare-infused skin tint delivering lightweight, buildable coverage with SPF 25 protection for a natural 'your skin but better' finish; dermatologically tested.
• BPerfect X Influencer and celebrity collaboration collection featuring co-developed makeup and skincare product lines with partners including Annalivia, Stacey Marie, Katie Daley, Ekin-Su, Saoirse & Mamma, and Erin McGregor.
• Mrs Glam Makeup sub-brand offering face, eye, and lip products including Glorious Skin Powder Foundation, contouring products, and brow products.
• Indestructi'Brow Long-lasting, smudge-resistant brow products including Dual-Tip Brow Pen and Pencil formulated to stay in place all day without fading or transferring.
• Legacy Shadow Palette High-pigment eyeshadow palette containing 5 Luxe Velvet Creams, 5 High Pigment Mattes, and 5 Light-Reflecting Shimmers with a net weight of 26g, also available in Mini format (8g) and Vol 1 variant.
• One Dew Three Setting Spray Setting spray and facial mist enriched with Vitamin E and Aloe Vera, available in Longevity, Golden Shimmer, and Regular Shimmer variants for locking in makeup and providing hydration.
• Instant Bronze Boost Gel Drops Award-winning hydrating hybrid liquid gel formula delivering radiant illuminated bronze that melts seamlessly into skin, available in 5 shades from Light-Medium to Deep-Dark Bronze.
• Full Impact Complete Coverage Concealer Soft matte, long-wearing full coverage concealer available in 26 shades for highlighting, concealing, and sculpting the face.
• Cronzer Cream Bronzer Award-winning cream bronzer available in 9 versatile, highly pigmented shades, winner at the Global Makeup Awards 2023.
• Perfection Primer Pore-blurring, smooth-finish primer available in Silky Matte and Illuminating variants (Champagne Glow, Golden Glow, Bronze Glow, Rose Glow), enriched with Camellia Oil and Vitamin E.
• Glow Boost Moisture Cream Fragrance-free cream that nourishes, hydrates, and refreshes the skin; dermatologically tested and suitable for dry, oily, and combination skin types, featured in 2026 Awards.
• Reset & Recharge Cleansing Balm Balm-to-oil cleanser that removes waterproof makeup and impurities; dermatologically tested with a passionfruit and guava scent, from the Skin Studio range.
• Tan Studio x Annalivia Collection Influencer collaboration product collection within Tan Studio featuring skincare-infused tanning products including an Overnight Tanning Mask, Tanning Mousse, Tanning Milk, and Tanning Mitt co-developed with influencer Annalivia.

Quantifiable outcome

• 787 reviews on Chroma Cover Matte Foundation demonstrating high customer engagement
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Tarte Cosmetics:

Broad incumbents

• Charlotte Tilbury: Global prestige makeup and skincare brand with celebrity-founder DNA, retailer presence in Sephora/Ulta/Department Stores, and influencer-led marketing. Comparable to BPerfect in the makeup-plus-skincare crossover positioning and influencer-driven launches.
• e.l.f. Beauty: Affordable mass-market cosmetics brand with strong DTC, TikTok virality, and broad distribution. Direct comparable on accessible price points, social-first marketing, and inclusive shade ranges, though at significantly larger scale.
• Soap & Glory: UK-based affordable bath, body, and beauty brand with strong Superdrug and Boots distribution. Comparable on UK mass-market beauty positioning and retail channel overlap.

Direct peers

• Revolution Beauty: UK-headquartered affordable beauty brand selling color cosmetics and skincare through DTC, Superdrug, and global channels. Closest direct peer to BPerfect by geography, price point, retail channel mix, and product breadth.
• TAN-LUXE: Premium self-tan brand combining skincare ingredients with tanning products. Directly comparable to BPerfect's Tan Studio sub-brand on the skincare-infused tanning proposition.
• Isle of Paradise: Self-tan brand focused on color-correcting and skincare-infused tanning drops and mousses. Direct competitor in the hybrid skincare/tanning category that Tan Studio competes in.
• MCoBeauty: Australian-founded affordable beauty brand with strong TikTok presence, influencer collaborations, and broad retail distribution. Comparable on viral social-led growth and accessible pricing.
• Milk Makeup: Multi-category clean beauty brand selling makeup, skincare, and tint products with strong DTC and Sephora presence. Comparable on skincare-meets-makeup positioning and Gen Z marketing.

Emerging players

• Made by Mitchell: Indie color cosmetics brand with strong TikTok virality and influencer marketing. Comparable as a digitally-native makeup brand leveraging creator partnerships for distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@bperfectcosmetics
• Xx.com/bperfectcosm
• LinkedInlinkedin.com/company/bperfect-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPerfect Cosmetics