Zington Xperience AB

What Zington Xperience AB does

Zington Xperience AB, operating commercially as VASS and legally as VASS Sweden AB, is a privately held Management and IT consulting firm headquartered in Stockholm, Sweden. The company delivers digital transformation services to enterprise and mid-market clients, primarily in the Nordic market, with a portfolio organized around nine service pillars: ERP and Business Systems (SAP), Customer Experience (Salesforce), Quality Assurance, Development, Data and Analytics, Business Transformation, UX and Design, Web and E-commerce, and AI. The firm is supported by 250+ local consultants and access to 4,600+ consultants globally through the broader VASS group, with 15+ years of operating history since its 2009 founding (rebranded from Zington to VASS in 2024).

The core technology stack is partnership-led rather than proprietary: SAP and Salesforce are positioned as core delivery platforms, with secondary partnerships across Microsoft (Azure), Adobe, Optimizely, and Umbraco. Development work spans Java, .NET, and API architecture; data work is anchored on Data Warehouse, Azure, and Databricks. The firm has published referenceable case studies including a strategic SAP S/4 HANA implementation for Martin & Servera replacing 15 legacy systems, quality assurance and cloud migration work for Röda Korset (Red Cross), and UI/UX transformation for a major HR software vendor.

The business model is professional services revenue generated through project-based engagements priced on scope, technology specialization, and duration, billed under multi-year contracts where applicable. Go-to-market is sales-led and direct, targeting enterprise clients through consultative selling and case-study-driven demand generation, supported by content marketing, LinkedIn presence, industry events, and newsletter-led nurture. Named customers include Vattenfall, Axfood, Handelsbanken, Alecta, Bonnier, and SJ, spanning energy, grocery, financial services, media, and transportation verticals. Pricing is not publicly disclosed, and the firm carries no disclosed institutional ownership, venture backing, or public listing.

Name

Zington Xperience AB

Legal name

VASS Sweden AB

Website

https://zingtongroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Zington Xperience AB (operating as VASS) is a Stockholm-based Management and IT consulting firm delivering digital transformation, SAP/Salesforce implementation, data and analytics, and AI advisory services to enterprise clients across the Nordic market via 250+ local consultants.

Ownership category

akta.pro rank

Product category

IT & Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Digital & Technology Transformation Consulting (BPAHACAH), Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• IT consulting services
• Management consulting
• Digital transformation
• SAP implementation
• Salesforce consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. IT Consulting Services: Professional consulting services billed on time and materials or fixed-price engagements for IT implementation, development, and advisory services across ERP, CRM, data analytics, and digital transformation.
2. Management Consulting: Business transformation and strategy consulting services including project management, change management, and operational development engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Zington Xperience AB (operating as VASS) is a Nordic Management & IT consulting firm delivering digital solutions that combine business strategy with technology implementation. The company offers end-to-end consulting services across ERP/SAP, Salesforce customer experience, data & analytics, quality assurance, IT development, UX & design, web & e-commerce, business transformation, and AI. Services are delivered by 250+ local Nordic consultants backed by a 4,600+ global consultant network.

Product overview

VASS (formerly Zington) is a Management & IT consulting company offering a comprehensive portfolio of professional services. The company operates as a unified consulting practice organized around key service pillars: ERP & Business Systems (SAP), Quality Assurance, Development, Data & Analytics, Business Transformation, UX & Design, Customer Experience (Salesforce), Web & E-commerce, and AI. Rather than a single software product, VASS provides integrated consulting services that combine management consulting with technical implementation, positioning itself as a full-service digital transformation partner. The services are delivered by 250+ local consultants and 4,600+ global consultants with 15+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• ERP & Business Systems (SAP) Consulting End-to-end SAP ERP consulting covering planning, ordering, implementation, and maintenance of SAP systems, including SAP S/4 HANA migrations and masterdata management for enterprise clients modernizing legacy IT landscapes.
• Quality Assurance Services Quality assurance and test automation consulting that helps organizations future-proof operations, increase sustainability of QA processes, and improve capability to solve real customer needs.
• IT Development Services IT development services covering new build, migration, and integration, supporting web and system development using Java, .NET, and API architecture for enterprise clients.
• Data & Analytics Services Data transformation consulting that converts raw data into actionable insights using Data Warehouse, Azure, and Databricks technologies to drive smart business decisions.
• Business Transformation Consulting Management consulting that maximizes client success through effective business development, navigating operations, change programs, and projects.
• UX & Design Services User-centered UX and UI design services that create outstanding user experiences to make brands attractive and top-of-mind, including customer experience design and accessibility.
• Customer Experience & Salesforce Consulting Salesforce consulting services covering CRM optimization, Marketing Cloud, and Revenue Cloud implementations to create seamless customer experiences that drive brand awareness and customer loyalty.
• Web & E-commerce Services Digital channel services covering the entire process from analysis and strategy to successful solution and maintenance, including e-commerce and CMS web development.
• AI Consulting Services Artificial intelligence consulting services delivered as part of the overall digital solutions portfolio, supporting clients in adopting AI capabilities within their technology landscapes.

Quantifiable outcome

• Replaced 15 legacy business systems with SAP S/4 HANA for Martin & Servera

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationCertified SAP implementation partner providing ERP consulting services including SAP S/4 HANA planning, implementation, and maintenance. Featured partner page on company website.
• SalesforcecoreTechnology or IntegrationCertified Salesforce consulting partner offering Customer Experience, Marketing Cloud, and Revenue Cloud implementation services. Dedicated partner page and multiple case studies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Knowit AB: Knowit is a Nordic digital and IT consulting firm with a similar mix of management consulting, systems integration (including SAP and Salesforce implementations), UX/design and data services — directly competing with VASS/Zington for the same enterprise clients across Sweden and the Nordics.
• Softronic AB: Softronic is a Swedish IT and management consultancy offering digital transformation, system development, and enterprise platform consulting; competes directly with VASS for enterprise Nordic clients and consulting talent.
• HiQ International (part of Randstad): HiQ is a Nordic technology and digital consulting firm specializing in systems development, UX, embedded systems, and enterprise platforms — directly comparable in service offerings and customer profile to VASS.
• Centigo AB: Centigo is a Nordic management and IT consulting firm focused on business transformation and technology advisory, operating in the same customer segments (HR, finance, commercial transformation) as VASS and fielding a similar consulting bench.
• Cybercom (part of Combitech/SAAB): Cybercom/Combitech is a Nordic digital services and consulting firm offering systems development, IoT, cloud, and digital transformation services — directly comparable to VASS's development, QA, and data practices for enterprise clients.

Broad incumbents

• Tietoevry: Tietoevry is a large Nordic IT services and digital transformation provider covering SAP, cloud, data, and customer experience — offering overlapping capabilities to VASS clients but at significantly greater scale and broader service portfolio.
• Accenture Nordic: Accenture is a global IT and management consulting incumbent with strong Nordic presence and practices overlapping with VASS across SAP, Salesforce, cloud transformation and digital strategy — a broader-scope competitor at the top of the deal-size range.
• Capgemini: Capgemini operates a major Nordic consulting practice spanning SAP, Salesforce, data/AI, and digital transformation — directly competing for the same enterprise transformation mandates that VASS pursues in Sweden.
• Deloitte Consulting (Nordics): Deloitte's Nordic consulting practice covers strategy, technology, ERP (SAP/Oracle) and human capital — overlapping significantly with VASS's management consulting + SAP/Salesforce implementation offerings at the larger end of the market.
• BearingPoint Nordic: BearingPoint is a European management and technology consultancy with strong Nordic presence covering SAP, digital transformation, and customer experience consulting — a direct adjacent competitor with a different ownership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zington
• Instagraminstagram.com/zington.group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zington Xperience AB