What Sunhearrt Ceramik does

Sunhearrt Ceramik is an Indian manufacturer and global exporter of ceramic building products, headquartered in Ahmedabad, Gujarat and operating a large-scale manufacturing facility in Morbi. Founded in 2009 as part of the Sunshine Group conglomerate, the company produces vitrified tiles under its core brand — available in 14+ surface finishes (including Glossy, Matt, Rustic, Matt Carving, Lux, High Gloss, Dune, Sleek, Ultrasoft, and Urban) and 14+ sizes ranging from 30x30cm to 120x240cm — alongside complementary bathware/sanitaryware products and the Fixon-branded tile adhesive line. The Morbi complex provides 28 million square meters of annual manufacturing capacity, placing Sunhearrt among the larger-scale producers in India's dominant tile manufacturing cluster. Distribution combines direct enterprise sales (five regional Indian offices plus a Morbi Experience Centre), a network of 1,195+ dealers and distributors, and direct exports to 83+ countries supported by a dedicated international enquiry team, pallet packing services, and a multi-language website (English, French, German, Vietnamese). Revenue is generated through quote-based one-time sales of physical products to residential builders, commercial real estate developers, and international distributors; pricing is not publicly disclosed and is handled through project-specific enquiries. Supporting digital tools include a 3D tile visualizer for immersive customer product preview and an online tiles calculator for project estimation. The company holds a 3-Star Export House certification from the Indian Government's Directorate General of Foreign Trade and self-reports a Top-10 ranking among Indian ceramic brands.

Name

Sunhearrt Ceramik

Legal name

Sunhearrt Ceramix Private Limited

Website

https://sunhearrt.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sunhearrt Ceramik is an Indian manufacturer and exporter of vitrified tiles, bathware, and tile adhesives, operating a 28 million SQM-capacity Morbi facility and serving residential, commercial, and export customers across 83+ countries through a 1,195+ partner distribution network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tiles Sales: Primary revenue from manufacturing and selling vitrified tiles in various sizes (30x30cm to 120x240cm), finishes (Glossy, Matt, Rustic, etc.), and applications (Wall, Floor, Parking, Roof). Revenue generated through direct sales, dealer networks, and exports.
2. Bathware Products: Secondary product vertical including sanitaryware and related bath products
3. Adhesive Products (Fixon): Tile adhesive products under the Fixon brand for installation of tiles

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sunhearrt Ceramik manufactures and exports vitrified tiles (GVT and Porcelain) in 14+ surface finishes and 14+ sizes (30x30cm to 120x240cm), along with bathware/sanitaryware products and Fixon-branded tile adhesives. The company operates a 28 million SQM annual manufacturing facility in Morbi, Gujarat, and distributes via regional sales offices, a 1,195+ partner dealer/distributor network, and direct exports to 83+ countries.

Product overview

Sunhearrt Ceramik is a ceramic brand manufacturing vitrified tiles, bathware (sanitaryware), and tile adhesives under the Fixon brand. The company offers tiles in 14+ unique surface finishes and 14+ sizes under one roof. Product verticals include Tiles (wall and floor tiles in various sizes and finishes), Bathware (bathroom fixtures and accessories), and Adhesive (Fixon branded tile adhesives).

Differentiator

Problem solved

Functional benefit

Products and services

• Tiles (Vitrified Wall and Floor Tiles) Vitrified wall and floor tiles (GVT and Porcelain) in 14+ unique surface finishes and 14+ sizes from 30x30cm to 120x240cm, supplied for residential and commercial applications across Indian and 83+ export markets.
• Bathware (Sanitaryware) Sanitaryware bathroom fixtures and accessories for residential and commercial spaces, including products for bathroom interiors.
• Fixon Adhesive Fixon-branded tile adhesives formulated for the installation of ceramic and vitrified tiles, offered alongside the tile and bathware product lines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sunshine GroupcoreStrategic or Co-development PartnerSunhearrt is part of the Sunshine Group, an esteemed Indian business conglomerate. The parent company's legacy and resources support Sunhearrt's position as a leading ceramic brand in India with the infrastructure to maintain manufacturing operations and global distribution networks.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Peers

• Cera Sanitaryware:

Regional players

• Grupo Lamosa: Mexico-headquartered manufacturer of ceramic tiles, adhesives, and sanitaryware with strong Latin American and growing U.S. presence — comparable to Sunhearrt on integrated tile + adhesives + bathware model, with regional focus that may overlap in some export markets.

Broad incumbents

• RAK Ceramics: One of the world's largest ceramic tile and sanitaryware manufacturers, headquartered in the UAE, with global manufacturing, brand presence, and a 80+ country distribution footprint — a broader incumbent competing with Sunhearrt in multiple international markets.
• Marazzi Group (Mohawk Industries): Italian-headquartered global tile brand owned by Mohawk Industries, offering premium ceramic and porcelain tiles worldwide — represents a design-led, scale-heavy competitor that Sunhearrt's premium finishes (High Gloss, Lux, Carving) target in the export channel.

Direct peers

• Orient Bell: Indian tile manufacturer with vitrified, ceramic, and wall tile offerings plus a national dealer network — directly comparable to Sunhearrt on product range, channel model, and customer segments (builders, dealers, projects).
• Kajaria Ceramics: India's largest manufacturer of vitrified and ceramic tiles, with a multi-brand portfolio, large-scale manufacturing (well over 80M SQM capacity), nationwide distribution, and growing international exports — directly comparable to Sunhearrt across product mix, target segments, and go-to-market.
• Somany Ceramics: Major Indian tile and bathware manufacturer with comparable vitrified tile, wall tile, and sanitaryware offerings, multi-brand strategy, and pan-India dealer network — competes head-on with Sunhearrt in both domestic and select export markets.
• Asian Granito India: Indian-listed manufacturer of vitrified tiles, wall tiles, and sanitaryware with manufacturing capacity in the 50M+ SQM range, extensive dealer network, and growing exports — a near-twin to Sunhearrt in product scope, scale, and channel strategy.
• HSIL (Hindware): Indian conglomerate with both a building products division (tiles under Hindware, AGROB, Somany-Tile Bath division) and a bathware/sanitaryware business — directly comparable to Sunhearrt's tile + bathware + adhesives product verticals and its group-company structure.
• Nitco Tiles: Indian tile and marble manufacturer offering vitrified and ceramic tiles, with established relationships in the Indian real estate and hospitality segments — directly comparable to Sunhearrt on product mix and customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunhearrt Ceramik