Jottacloud
Jottacloud is a Norwegian cloud storage and backup service offering tiered consumer, professional, and business subscriptions, plus white-label solutions for retailers and telecom operators, with 1.9 million users and all data stored domestically.
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Jottacloud does
Jottacloud (legal entity Jotta AS) is a Norwegian cloud storage and backup service provider founded in 2008 by Roland Rabben. The company operates proprietary data centers located in a former NATO ammunition storage facility in the Norwegian mountains, powered by 100% renewable hydropower and cooled by seawater, with EMP shielding. Its product portfolio spans a free 5GB tier, an Unlimited personal plan (USD 11.99/month), Home family plans with 1-5TB shared across up to five users, Pro plans from 10TB to 50TB licensed for commercial use, and per-seat Business tiers. The platform runs on cross-platform desktop and mobile apps plus a CLI tool for Windows, macOS, Linux, and FreeBSD. A distinguishing feature is AI-powered photo search using pre-trained vector models that retrieve images via natural-language queries in 48 languages, returning results in 0.3 seconds; models are explicitly not trained on user photos. Cloudwards rated Jottacloud the fastest cloud backup service in 2024.
The company serves individual consumers, professionals, content creators, and small-to-large businesses, with a stated base of 1.9 million registered users. Revenue is generated through tiered subscription plans (monthly and annual, with annual offering ~17% discount) and through white-label and reseller partnerships with Elkjøp, MediaMarkt, and Telia, which offer Jottacloud as a branded cloud service to their end-customers. The go-to-market combines a product-led growth self-serve funnel with a B2B2C channel strategy. Jottacloud emphasizes data sovereignty, with all data stored exclusively in Norway under Norwegian privacy law and GDPR. The company is privately held and appears bootstrapped with no disclosed external funding rounds.
Jottacloud firmographics
Firmographics- Name
- Jottacloud
- Legal name
- Jotta AS
- Website
- https://jottacloud.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jottacloud is a Norwegian cloud storage and backup service offering tiered consumer, professional, and business subscriptions, plus white-label solutions for retailers and telecom operators, with 1.9 million users and all data stored domestically.
- Ownership category
- akta.pro rank
Jottacloud industry classification
Industry- Product category
- Cloud Storage Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)
- akta.pro secondary industry
- File Storage, Sync & Sharing (BPAMAMAE)
Keywords
Where Jottacloud is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Jottacloud business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Recurring subscription revenue from multiple tiered plans targeting individuals, families, professionals, and businesses. Plans range from free (5GB) to premium (50TB) with monthly or annual billing. Annual billing offers approximately 17% discount.
- Freemium Model: Free 5GB tier generates paid conversions through upselling to Unlimited, Home, Pro, or Business plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 5GB storage |
| Subscription | Monthly | Unlimited - Unlimited storage |
| Subscription | Monthly | Home 1TB - 5 users, 1TB storage |
| Subscription | Monthly | Home 5TB - 5 users, 5TB storage |
| Subscription | Monthly | Pro 10TB - Commercial use licensed |
| Subscription | Monthly | Pro 20TB |
| Subscription | Monthly | Pro 30TB |
| Subscription | Monthly | Pro 50TB |
| Per seat | Monthly | Business Small - 2 users, 1TB |
| Per seat | Monthly | Business Medium - 10 users |
| Per seat | Monthly | Business Large - Unlimited users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Jottacloud product offering
Product offeringCore offering
Jottacloud is a Norwegian cloud storage and backup platform that lets users back up, store, synchronize, access, and share digital content such as photos, videos, and documents. All data is stored on company-owned servers located exclusively in Norway and protected by AES-256 encryption, Norwegian privacy law, and GDPR. The service spans consumer, professional, and business tiers, complemented by desktop/mobile apps, a CLI tool, and AI-powered photo search.
Product overview
Jottacloud is a Norwegian cloud storage and backup service offering a unified platform for secure data storage. The product portfolio includes consumer tiers (Free 5 GB, Personal Unlimited, Home 1-5 TB for families), professional plans (Pro 10-50 TB with maximum speed and commercial license), and Business plans (Small/Medium/Large with varying user counts). The ecosystem includes desktop and mobile apps for automatic device backup, a CLI tool for advanced users and automation, and an AI-powered photo search feature. All data is stored on company-owned servers in Norway powered by renewable energy.
Differentiator
Problem solved
Functional benefit
Products and services
- Jottacloud Free
Quantifiable outcome
- Fastest backup service - only 3 seconds above theoretical speed limit of 6 minutes 40 seconds for 5GB transfer
- +2 more outcomes
Companies that use Jottacloud
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Jottacloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Jottacloud partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship.
- Elkjøp CloudflagshipNorwegian electronics retailer offering Jottacloud as a white-label cloud storage solution to their customers. Provides seamless and secure storage for all, described as a seamless addition to their services.
- MediaMarktflagshipEuropean consumer electronics retailer (MediaMarktSaturn) selected Jottacloud after comprehensive selection process of major consumer cloud storage providers.
- TeliaflagshipTelecommunications provider offering complete consumer cloud service to their customers through Jottacloud partnership. Very satisfied with the partnership.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Jottacloud competitors and assessment
Company assessmentDirect peers
- MEGA: MEGA is a privacy-first cloud storage provider offering large free tiers (20GB) and end-to-end encryption, positioned against mainstream US providers. Comparable in privacy narrative and freemium-led consumer growth.
- Dropbox: Dropbox is a direct competitor in consumer and SMB cloud file storage, sync, and sharing, with comparable freemium-to-paid tiering and cross-platform apps. Both target individual users and teams seeking unified file/photo backup.
- Backblaze: Backblaze is a leading unlimited backup-focused cloud storage provider for consumers and businesses - the same primary use case as Jottacloud's Unlimited and Pro tiers. Zapier explicitly compared Jottacloud replacing Backblaze for backup.
- pCloud: pCloud is a European (Swiss) cloud storage provider targeting consumers with similar freemium and lifetime-licensing models. Directly comparable on privacy-focused European positioning and tiered consumer plans.
- Sync.com: Sync.com is a privacy-focused cloud storage and sync provider (Canada-based) with end-to-end encryption emphasis. Directly comparable on privacy/security positioning competing with hyperscalers for regulated and privacy-conscious users.
- Tresorit: Tresorit is a Swiss-based, end-to-end encrypted cloud storage and file sharing service for consumers and businesses. Closely comparable on European data sovereignty and regulated-customer positioning.
Broad incumbents
- Google Drive: Google Drive is bundled with Google's consumer ecosystem (Gmail, Android, Photos) and Workspace, making it the default free storage for billions. It is the primary incumbent Jottacloud competes against on price and ecosystem stickiness.
- Microsoft OneDrive: OneDrive is bundled with Windows and Microsoft 365, serving as the incumbent file-sync solution for enterprise and consumer Microsoft customers. Jottacloud's Microsoft Office Online integration and Business tiers compete head-on with OneDrive's collaboration positioning.
- Apple iCloud: iCloud is the default cloud for the Apple ecosystem and a major competitor for photo and device backup - Zapier noted Jottacloud replaced 'most of my iCloud' storage needs. Closely comparable on consumer photo backup use case.
Emerging players
- Proton Drive: Proton Drive is the newer end-to-end-encrypted cloud storage offering from Proton (Swiss privacy brand), entering the same privacy-focused consumer storage category. Comparable on European/privacy-first brand equity and ecosystem bundling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Jottacloud social profiles
Digital presenceJottacloud compliance and trust
Trust signalCompliance2 records
Jottacloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jottacloud leadership team
Management profileNumber of profiles
Profiles3 records
Jottacloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jottacloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jottacloud
What does Jottacloud do?
Jottacloud is a Norwegian cloud storage and backup platform that lets users back up, store, synchronize, access, and share digital content such as photos, videos, and documents. All data is stored on company-owned servers located exclusively in Norway and protected by AES-256 encryption, Norwegian privacy law, and GDPR. The service spans consumer, professional, and business tiers, complemented by desktop/mobile apps, a CLI tool, and AI-powered photo search.
Is Jottacloud a public or private company?
Jottacloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jottacloud founded?
Jottacloud was founded in 2008. It employs 51 to 100 people.
Where is Jottacloud based?
Jottacloud is headquartered in Oslo, Norway, in the Europe region.
How does Jottacloud make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model.
Who are Jottacloud's main competitors?
Direct peers on record are MEGA, Dropbox, Backblaze, pCloud, Sync.com and Tresorit. Broad incumbents are Google Drive, Microsoft OneDrive and Apple iCloud. Proton Drive is listed as an emerging player.
Does Jottacloud have an API?
No public API is recorded for Jottacloud.
What industry is Jottacloud in?
Jottacloud's product category is Cloud Storage Services. Its primary akta.pro industry code is HDABAMAG, Hybrid Cloud Storage & Backup Infrastructure, with a secondary code of BPAMAMAE, File Storage, Sync & Sharing. Its NAICS code is 5182 and its SIC code is 7370.