Citrus-Lime

What Citrus-Lime does

Citrus-Lime is a UK-based vertical SaaS company that provides cloud-based point-of-sale (Cloud POS), ecommerce, and live stock control software to independent retailers in cycle, outdoor and adventure, equestrian, country living and field sports, and running sectors. The platform integrates Point of Sale, real-time stock control, and ecommerce into a single cloud solution, augmented by modular add-ons including the Supplier Integration Module (SIM) and AutoSIM for automated product data import from major distributors, Workshop Scheduling and Book My Bike In for service and repair operations, Courier Integration supporting 13 carriers, a Customer Loyalty Programme, Click & Collect, and Cloud Reports analytics. A REST API is exposed for third-party integration, and pre-built connectors cover accounting (Xero, QuickBooks), payments (PayPal, Klarna, Apple Pay, Amazon Pay, eBay, V12 Finance, Cyclescheme), and sector partners (VeloLife insurance, bike.rent Manager). Cloud POS 2.0 was launched in December 2023.

Citrus-Lime operates a recurring subscription SaaS model with monthly billing and country-specific pricing for the UK, US, Australia, Canada, and Ireland. Pricing is quote-based and not publicly disclosed; revenue is per-register or per-store with tiered modules. The company sells primarily through direct sales with a sales-led go-to-market motion, supported by free one-to-one training and ongoing customer support, plus content marketing, SEO, a YouTube training channel, and a Helpjuice-powered knowledge base. The customer base is a long tail of independent SMB specialty retailers; named UK customers include Leisure Lakes Bikes, Taunton Leisure, Balfes Bikes, Trekitt, Redpost, Dropzone, RB Equestrian, and Toms Cycles.

The company was founded in 1999 and pivoted to retail POS in 2014 under founder and CEO Neil McQuillan. It is headquartered in Ulverston, Cumbria, with a Manchester office, a US sales and marketing presence in Gloucester, Massachusetts (Citrus-Lime, Inc.), and a non-staffed Irish legal entity (Citrus-Lime Global Ltd). Citrus-Lime has raised a £750,000 investment from the Northern Powerhouse Investment Fund in September 2023 and a multi-million-pound investment from BGF in December 2025 to accelerate product development and international expansion, particularly in the US. The management team includes a Chief Operations Officer (Neil Wright), Chief Technology Officer (Suzy Weightman), Chief Revenue Officer (James Steel), and a US General Manager (Lewis Sherratt).

Name

Citrus-Lime

Legal name

Citrus-Lime Ltd

Website

https://citruslime.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Citrus-Lime provides Cloud POS, a cloud-based point-of-sale, real-time stock control, and ecommerce platform for independent specialty retailers in cycle, outdoor, equestrian, country living, and running sectors across the UK, US, Australia, Canada, and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Ulverston

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cloud POS SaaS Subscription: Cloud-based point of sale and ecommerce software provided as a subscription service to independent retailers. Includes ongoing support, updates, and access to the platform. Multi-store operations are supported with per-register or per-store pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Citrus-Lime develops and sells Cloud POS, a cloud-based SaaS retail management platform that integrates Point of Sale, live stock control, and ecommerce into a single system for independent retailers. The platform is purpose-built for niche specialty retail verticals (cycle, outdoor and adventure, equestrian, country living, and running) with vertical-specific features such as supplier data integration, workshop scheduling, and bike rental management. Sold on a monthly subscription basis with country-specific pricing across the UK, US, Australia, Canada, and Ireland.

Product overview

Citrus-Lime provides Cloud POS, an end-to-end cloud-based retail platform for independent retailers in the cycle, equestrian, outdoor, country living, and running sectors. The core Cloud POS product integrates Point of Sale, real-time stock control, and ecommerce into a single cloud solution, supported by an array of modular add-ons. These include the Ecommerce module (Standard and Premium tiers), Supplier Integration (SIM) and AutoSIM for automated product data feeds from distributors, Workshop Scheduling and Book My Bike In for service management, Courier Integration supporting 13 carriers for label printing, the Loyalty Programme for customer rewards, Click & Collect for omnichannel fulfilment, Cloud Reports for analytics, and Xero/QuickBooks accounting integrations. Citrus-Lime also offers a Velolife Insurance module (via VeloLife partnership) for embedded bike insurance at POS, bike.rent Manager for rental operations, and Digital Marketing Services (SEO). Cloud POS operates as a single unified platform for single-store and multi-store retailers across UK, US, Europe, Australia, and Canada, with US expansion as a stated growth priority.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud POS: End-to-end cloud retail solution incorporating Point of Sale, live stock control, and ecommerce in one platform for independent retailers.
• Cloud Reports
• Customer Rewards
• Book My Bike In
• AutoSIM

Products and services

• Cloud POS End-to-end cloud retail platform combining Point of Sale, real-time stock control, and ecommerce in a single cloud-based system for independent retailers in cycle, equestrian, outdoor, country living, and running verticals. Supports single-store and multi-store operations across the UK, US, Europe, Australia, and Canada, with vertical-specific features and free one-to-one training plus ongoing customer support.
• Digital Marketing Services Standalone digital marketing services including SEO services, local SEO, and broader digital marketing support offered to independent retailers to drive traffic and online visibility for their Cloud POS-powered stores.

Quantifiable outcome

• Reduces end-of-season discounting through better inventory and margin control
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability1 record

Feature11 records

Partnerships

Five partnerships are on record, tiered core, strategic and standard.

• VeloLifecoreStrategic or Co-development Partner · 21 November 2024Citrus-Lime partnered with VeloLife, a cycle insurance specialist, for an exclusive partnership for bike retailers in the UK. The partnership integrated VeloLife bike insurance into Cloud POS, allowing retailers to offer insurance products directly at point of sale. Following the partnership, VeloLife's assets were later acquired by Laka in 2026.
• bike.rent Manager (BRM)strategicTechnology or Integration · 29 January 2024Strategic partnership with bike.rent Manager, specialists in bike rental management software. The collaboration integrates key aspects of Retail, Repair and Rental for the bike rental industry, combining POS and rental management capabilities.
• XerostandardTechnology or IntegrationXero accounting software integration that sends key financial information from Cloud POS to Xero, making it easier to manage finances.
• QuickBooksstandardTechnology or IntegrationQuickBooks accounting software integration similar to Xero, sending financial data from Cloud POS for accounting purposes.
• Multiple Courier PartnersstandardTechnology or IntegrationIntegrations with courier services including DHL Express, DPD Local, DPD UK, DX, FedEx UK, Parcelforce, Royal Mail, UPS, USPS, TNT, Yodel, APC, and An Post for shipping label generation and tracking.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/citruslime
• Xx.com/citrussupport

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citrus-Lime