Greenfield Banking Company

Name

Greenfield Banking Company

Legal name

Greenfield Banking Company

Website

https://gbcbank.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)

Keywords

• Retail banking services
• Community banking
• Commercial lending
• Wealth management
• Digital banking

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest earned on various loan products including mortgages, home equity lines of credit, construction loans, auto loans, personal loans, business loans, real estate loans, agricultural loans, and healthcare financing.
2. Deposit Account Fees and Services: Fee income from checking accounts (Emerald+, Silver+, Direct+, Easy, On Campus), savings accounts, money market accounts, CDs, IRAs, and business checking accounts with transaction limits.
3. Wealth Management Services: Personalized wealth management services provided through gbcbankwm.com for investment and financial planning.
4. Credit Card Services: Personal and business credit card products, including card services and merchant services.
5. Digital Banking Services: Mobile banking, online banking, and cash management tools for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Greenfield Banking Company (GBC Bank) is a privately held community bank founded in 1871 serving Central Indiana. It provides deposit accounts (checking, savings, money market, CDs, IRAs), lending products (mortgages, home equity, construction, personal, auto, commercial, agricultural, healthcare), credit cards, merchant card services, and wealth management to individuals, families, and small-to-mid-sized businesses across Hancock County and surrounding markets.

Product overview

GBC Bank operates as a community financial institution offering a unified banking platform with personal and business banking products, complemented by integrated digital banking services. The core product suite spans deposit accounts (checking, savings, CDs, IRAs), lending products (personal, mortgage, commercial loans, credit cards), and wealth management. Digital banking capabilities are delivered through NetTeller online banking and GBC Pocket Banker mobile apps, with specialized business tools including Autobooks accounting integration, Remote Deposit Capture, Merchant Card Services, and Positive Pay fraud protection. The architecture follows a platform-plus-modules model where basic banking services form the foundation and enhanced features (mobile banking, merchant services, wealth management) are add-on modules accessible to account holders.

Differentiator

Problem solved

Functional benefit

Brands

• GBC Bank Wealth Management: Wealth management services offered through www.gbcbankwm.com
• NetTeller
• GBC Pocket Banker

Products and services

• Personal Checking Accounts

Quantifiable outcome

• Nearly 700 PPP loans processed during COVID-19 pandemic, saving local jobs and businesses

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Greenfield Parks & RecreationcoreStrategic or Co-development PartnerGBC Bank partners with Greenfield Parks & Recreation for community events including the Entertainment at Depot Street Park summer concert series. The bank sponsors free Friday night concerts at Depot Street Park in downtown Greenfield, featuring tribute bands and local musicians.
• Patricia Elmore Senior CenterminorStrategic or Co-development PartnerPartnership with Patricia Elmore Senior Center (Greenfield Parks Department) to host Financial Literacy Lunch and Learn Workshops covering topics like online banking, fraud prevention, beneficiaries, FDIC insurance, and retirement planning.
• Recycle Hancock CountyminorStrategic or Co-development PartnerJoint community event partnership hosting annual Shred Day combined with recycling and disposal collection events for Hancock County residents. GBC Bank provides free document shredding while Recycle Hancock County handles other materials.
• Bentley's Buddies and FriendsminorOthers501(c)(3) nonprofit organization in Hancock County providing free reading assistance to children Pre-K through 8th grade using certified Reading Buddies (therapy dogs). Received $4,500 from GBC Bank's Christmas Party charity raffle and denim day fundraiser.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Busey Bank: Midwest community bank with similar relationship-based personal/business banking plus mortgage and wealth services. Comparable operating model and target customer base to GBC.
• First Financial Bank: Indiana-based regional bank offering personal, business, mortgage, and wealth services. Comparable in product breadth and Indiana footprint; larger scale but similar community orientation.
• 1st Source Corporation: Indiana-based community bank serving consumer, commercial, and wealth customers with local decision-making and full-service branches—closest comparable business model to GBC Bank in the Indiana market.
• First Merchants Corporation: Indianapolis-based community/commercial bank with full personal banking, business banking, mortgage, and wealth services operating across Indiana. Closest direct competitor operating in central Indiana.
• Lakeland Financial Corporation (Lake City Bank): Indiana-headquartered community bank with similar deposit-funded lending model, local decision-making, and full personal/business banking suite. Comparable in operating philosophy even though materially larger (~$7B+ assets) than GBC.
• Stock Yards Bank & Trust: Community-focused regional bank offering consumer, commercial, mortgage, and wealth services across Indiana and Kentucky. Comparable relationship-banking approach and product suite.
• Horizon Bancorp: Indiana-based community bank with consumer and commercial banking plus mortgage and wealth services. Directly comparable regional community-banking footprint and product set.
• Centier Bank: Indiana-headquartered family-owned community bank offering personal, business, mortgage, and wealth services with a strong local-community orientation—mirrors GBC's relationship-banking differentiation.
• German American Bank: Indiana-headquartered regional community bank offering consumer, business, mortgage, and wealth services. Comparable Indiana community-banking model with similar geographic concentration.

Broad incumbents

• Old National Bank: Indiana-headquartered regional bank that is materially larger and broader than GBC, offering overlapping personal/business banking, mortgage, and wealth services. Represents the broader incumbent GBC competes against in adjacent Indianapolis markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gbcbank
• Facebookfacebook.com/GBCBank
• LinkedInlinkedin.com/company/greenfield-banking-company
• Instagraminstagram.com/gbcbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfield Banking Company