rSmart
rSmart operates OneCampus, a cloud-based portal platform that unifies higher education campus services through Google-like search, AI-driven proactive content surfacing, and mobile-first design, sold via per-student subscription to universities and colleges.
- Company typePrivate
- Founded2002
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What rSmart does
rSmart, founded in 2002 and headquartered in Scottsdale, Arizona, is a private software company (101-250 employees) that operates the OneCampus cloud-based portal platform for higher education institutions (now branded "OneCampus by Pathwise"). OneCampus is delivered as a software-as-a-service unified gateway that connects students, faculty, staff, and other audiences to campus services through a Google-like search interface, AI-driven proactive content surfacing, mobile-first responsive design, dynamic personalized content, active and passive notifications, student lifecycle management, role-based audience segmentation, custom branded sites and pages, pre-built campus system connectors, analytics, and compliance tooling, all exposed through a RESTful API.
The business model is a per-student subscription sold exclusively to higher education institutions, with quote-based enterprise pricing and a self-claimed position of lowest per-student pricing in the industry. Go-to-market is direct enterprise field sales, evidenced by "Schedule a Demo" CTAs and campus-wide implementation language, supported by a content-marketing engine of blog posts, a resource library, and interactive demo videos. The customer base spans large flagship R1 universities (University of Michigan, Ohio State, Purdue, Virginia Tech, Notre Dame, Villanova, Washington University in St. Louis, University of Pittsburgh, San Jose State, University of Delaware, Kennesaw State, Purdue, University of New Hampshire, Southern Illinois, University of Hawaii System, Northern Kentucky, St. Edward's, Texas A&M-Central Texas, Fairfield) alongside smaller colleges (Franklin, Fort Lewis, Oberlin, Goucher, Citrus, North Iowa Area Community College, North Shore Community College, University of the Sciences Philadelphia) and at least one international customer (Kwantlen Polytechnic University, Canada).
The company has raised approximately $18 million across four disclosed funding rounds between 2006 and 2012, the most recent being a $10.75 million round in August 2012 co-led by ASAHI Net and SuRo Capital, with prior backing from Desert Angels. No subsequent funding events, M&A, patents, executive changes, or product launches beyond ongoing AI feature marketing are disclosed in the source material, and no revenue figures are publicly disclosed.
rSmart firmographics
Firmographics- Name
- rSmart
- Website
- https://rsmart.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- rSmart operates OneCampus, a cloud-based portal platform that unifies higher education campus services through Google-like search, AI-driven proactive content surfacing, and mobile-first design, sold via per-student subscription to universities and colleges.
- Ownership category
- akta.pro rank
rSmart industry classification
Industry- Product category
- Higher Education Campus Portal Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where rSmart is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
rSmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-Student Subscription: Software-as-a-service model with per-student pricing, positioning itself with the lowest per-student pricing in the industry. Pricing is quote-based for enterprise implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-student subscription pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
rSmart product offering
Product offeringCore offering
rSmart develops and sells OneCampus, a cloud-based, mobile-first campus portal platform for higher education institutions. OneCampus centralizes access to campus services, information, and resources through a Google-like search interface, dynamic personalized content, and AI that proactively surfaces relevant tasks and resources. The platform is delivered as a SaaS subscription priced per student and integrated with existing campus systems via a RESTful API and pre-built connectors.
Product overview
OneCampus is a single, unified campus portal platform designed for higher education institutions. It provides a centralized gateway where students and staff can access any service or information from any department on any device. The platform is organized around three main solution areas—Information Technology, Students and Faculty, and Communications and Marketing—complemented by a comprehensive feature set including dynamic personalized content, active and passive notifications, simple administration, custom audiences and roles, student lifecycle management, custom sites and pages, connectors and integrations, mobile-first design, analytics, and compliance and validation. The platform leverages a RESTful API and innovative AI to enable Google-like search functionality that proactively surfaces relevant content to users.
Differentiator
Problem solved
Functional benefit
Products and services
- OneCampus Cloud-based, mobile-first unified campus portal platform for higher education institutions. Centralizes access to campus services and information for students, faculty, and staff through a Google-like search interface, AI-powered proactive content surfacing, dynamic personalized content, custom audiences and roles, student lifecycle management, analytics, compliance tools, and a RESTful API with pre-built connectors for integration with existing campus systems. Delivered as a SaaS subscription priced per student.
Quantifiable outcome
- Minimal IT resource requirements for implementation
- +1 more outcomes
Companies that use rSmart
Customer profileNamed customers27 records
Segments1 record
Ideal customer profiles1 record
rSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature14 records
rSmart partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
rSmart competitors and assessment
Company assessmentBroad incumbents
- Workday Student: Workday's higher-ed Student product (built on its cloud platform) is increasingly bundled with student experience and engagement features. It competes with OneCampus for the central IT/Student-Services wallet at large research universities.
- Canvas by Instructure: Canvas is the dominant LMS in higher ed and increasingly bundles portal-style dashboards and integrations. As a broader education platform, it competes indirectly with OneCampus for central IT budgets and student-experience screen real estate.
- Anthology: Anthology combines the former Blackboard LMS with a campus-management suite and student-engagement tools. It competes with OneCampus at the campus-portal layer while also bringing SIS/LMS capabilities that OneCampus integrates with via connectors.
- Jenzabar: Jenzabar provides SIS, ERP, CRM, and student-portal solutions for higher ed. Its portal functionality overlaps with OneCampus's central access/search capabilities for small and mid-sized institutions.
- Blackboard: Blackboard offers LMS, community engagement, and analytics for higher ed. Its broader portfolio overlaps with OneCampus's portal, communications and analytics capabilities, and it sells to many of the same institutional CIOs.
- Salesforce Education Cloud: Salesforce's Education Cloud and Experience Cloud provide student portals, journey orchestration and CRM for higher ed. It targets the same campus-IT buyer as OneCampus with a much broader platform footprint.
Direct peers
- Modern Campus: Modern Campus (formerly Destiny Solutions) sells a modular campus experience platform to higher-ed institutions with personalization, search, and student-services workflows, directly competing with OneCampus for the same CIO buyer and per-student subscription economics.
- Cobalt: Cobalt (formerly AdmitHub) provides a campus engagement and AI-conversation platform for higher-ed, overlapping with OneCampus's AI-powered proactive content surfacing and student engagement use cases across the same institutional buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
rSmart social profiles
Digital presencerSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
rSmart leadership team
Management profileNumber of profiles
Profiles2 records
rSmart funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rSmart
What does rSmart do?
rSmart develops and sells OneCampus, a cloud-based, mobile-first campus portal platform for higher education institutions. OneCampus centralizes access to campus services, information, and resources through a Google-like search interface, dynamic personalized content, and AI that proactively surfaces relevant tasks and resources. The platform is delivered as a SaaS subscription priced per student and integrated with existing campus systems via a RESTful API and pre-built connectors.
When was rSmart founded?
rSmart was founded in 2002. It employs 101 to 250 people.
Where is rSmart based?
rSmart is headquartered in Scottsdale, United States, in the North America region.
How does rSmart make money?
One revenue line is on record: per-Student Subscription.
Who are rSmart's main competitors?
Broad incumbents on record are Workday Student, Canvas by Instructure, Anthology, Jenzabar, Blackboard and Salesforce Education Cloud. Direct peers are Modern Campus and Cobalt.
Does rSmart have an API?
Yes. RESTful API enables rapid implementation, minimal resource requirements for IT, and the lowest per-student pricing in the industry.
What industry is rSmart in?
rSmart's product category is Higher Education Campus Portal Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.