Serigraph
Serigraph is a privately held, family-owned West Bend, Wisconsin-based print manufacturer founded in 1949, producing decorative plastics, in-mold decorated components, and point-of-purchase signage for automotive, appliance, medical, consumer products, retail, and QSR customers across North America.
- Company typePrivate
- Founded1949
- HeadquartersWest Bend, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Serigraph does
Serigraph Inc. is a privately held print manufacturer founded in 1949 in West Bend, Wisconsin, by Alfred F. Ramsthal and owned since the 1982–1987 period by the Torinus family (currently led by CEO Sean Torinus). The company operates two core divisions: a Decorative Plastic Products division serving automotive, appliance, medical, consumer products, and power/outdoor OEMs through in-mold decorating (IMD), graphic overlays, injection molding (110–550 ton presses), and forming; and a Point-of-Purchase Solutions division (Serigraph Specialty) serving retail, QSR, CPG, and convenience store chains with branded signage, environmental graphics, and campaign fulfillment.
The company's core technology stack spans screen, digital, and offset printing platforms; injection molding; and a portfolio of proprietary decorative processes including patented Micromotion (simulated micro-embossing, awarded PIW Best of Category 2000), Serilusion, SeriFX (light/motion-capturing effects), Two-in-One Design (day/night appearance switching), Sub-Surface Digital IMD, Select Hard Coat, True Grit (tactile textures), Invisiview, and Graphic Guard. Supporting capabilities include in-house R&D, mold flow analysis, materials development, class 10,000/100,000 clean rooms, advanced vision inspection, and certifications including IATF 16949 (automotive quality through June 2027), ISO 14001, ISO 9001, PCI, Green Masters, and Green Tier II — the last with an on-site bio-filtration system that the company states is unique among U.S. printers.
Serigraph operates a quote-based B2B enterprise sales model, with four manufacturing facilities consolidated in West Bend, WI, and commercial/VMI offices in Querétaro and Zapopan, Mexico. Revenue streams include one-time manufacturing contracts for decorative plastic components and POP signage, plus professional services for campaign management via the ezPOP platform, R&D, engineering, and end-to-end fulfillment including assembly, inspection, packaging, and shipping. No institutional investor, venture capital, private equity, or public-market involvement is disclosed, and the company has no funding rounds, mergers, acquisitions, or divestitures on record.
Serigraph firmographics
Firmographics- Name
- Serigraph
- Legal name
- Serigraph Inc.
- Website
- https://serigraph.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Serigraph is a privately held, family-owned West Bend, Wisconsin-based print manufacturer founded in 1949, producing decorative plastics, in-mold decorated components, and point-of-purchase signage for automotive, appliance, medical, consumer products, retail, and QSR customers across North America.
- Ownership category
- akta.pro rank
Serigraph industry classification
Industry- Product category
- Decorative Plastic Products & Commercial Printing
- NAICS
- Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (33995), Printing and Related Support Activities (3231)
- SIC
- Commercial Printing (2750), Service Industries For The Printing Trade (2790), Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industries
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Serigraph is headquartered
LocationHeadquarters
- HQ city
- West Bend
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Serigraph business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Print Manufacturing Services: Custom printing services for decorative plastics and graphics including screen, digital, and offset printing across multiple processes.
- Injection Molding and Forming: Decorative molding services with capabilities ranging from 110 to 550 ton presses, including forming, vacuum, and IMD processes.
- Campaign Management and Fulfillment: End-to-end POP campaign management including logistics, inventory management, product assembly, inspection, sorting, packaging, and shipping services.
- R&D and Engineering Services: Research and development, engineering, and creative services supporting projects from concept through production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Serigraph product offering
Product offeringCore offering
Serigraph is a vertically integrated print manufacturer that produces decorated plastic components and in-store point-of-purchase (POP) signage. Its Decorative Plastic Products division delivers injection molding, in-mold decorating (IMD/IML/IME), graphic overlays, and specialty print finishes for the automotive, appliance, medical, consumer products, and power/outdoor markets. Its Specialty/POP division provides printing, finishing, design, fulfillment, and online campaign management (ezPOP) for retailers, quick-service restaurants, convenience stores, and consumer packaged goods brands.
Product overview
Serigraph is a leading print manufacturer offering a comprehensive portfolio of decorative plastic products and point-of-purchase (POP) solutions. The company operates two main divisions: Decorative Plastic Products and Point-of-Purchase Solutions (Specialty). The Decorative Plastic Products division provides in-mold decorating (IMD), graphic overlays, and injection molding services for the automotive, appliance, medical, consumer products, and power/outdoor markets. The POP Solutions division offers printing, finishing, design, data management, inventory, and fulfillment services for brands, retailers, and restaurants. Key proprietary technologies include Micromotion, SeriFX, Graphic Guard, Invisiview, and True Grit for specialty visual effects. The company also provides campaign management through the ezPOP platform and offers design, R&D, and fulfillment services under one roof. Industrial Graphics products include IML, IME, heated lenses, two-shot IML, printed overlays, membrane switches, durable vinyl graphics, and illuminated emblems.
Differentiator
Problem solved
Functional benefit
Brands
- Serigraph Specialty: Brand Design & Print Services division offering Visual Marketing for Brands, Retailers and Restaurants with Printing, Finishing, Design, Data Management, Inventory & Fulfillment.
Products and services
- Printing Solutions
- Decorative Molding (Injection Molding)
- Forming Services
- ezPOP Campaign Management
- Print Fulfillment
- R&D / Creative Services
- In-Mold Label (IML)
- In-Mold Electronics (IME)
- IML Heated Lens
- Two Shot IML
- Printed Overlays
- Membrane Switch
- Durable Vinyl Graphics
- Illuminated Emblems
- Sub-Surface Digital IMD
- Two-in-One Design Printing
- Special Effect Pigments
- Select Hard Coat
- Micromotion
- SeriFX
- Graphic Guard
- Serilusion
- Invisiview
- True Grit
- Tension Graphics/SEG
- Branded Carpet
- Wall Covering
- Temporary and Semi-Permanent Displays
- Permanent Displays
Quantifiable outcome
- Reduced installation time through clever designs
- +1 more outcomes
Companies that use Serigraph
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles6 records
Serigraph technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
Serigraph partnerships and signals
Strategic signalScale indicators5 records
Recent moves10 records
Expansion highlights5 records
Serigraph competitors and assessment
Company assessmentDirect peers
- CCL Industries: Global leader in specialty labels, including durable/decorative labels for automotive, appliance, and consumer products. Highly comparable to Serigraph's decorative plastics business given overlapping customers, label printing technologies, and vertical integration.
- Multi-Color Corporation: Major supplier of decorative labels and shrink sleeves for consumer products and beverage end markets. Closely comparable to Serigraph's graphic overlay and specialty print services for branded durable goods.
- WS Packaging Group: Provider of labels, packaging, and POP printing services to consumer brands and retailers. Comparable scope to Serigraph's Specialty division in multi-process printing and retail merchandising solutions.
- Vanguard ID Systems: Manufacturer of visual merchandising, POP displays, and decorative graphics for retail and consumer brands. Comparable in serving retail and QSR with custom printed signage and dimensional displays.
Broad incumbents
- Quad/Graphics: Large publicly traded commercial printing conglomerate offering offset, digital, and packaging print at significant scale. Comparable as broad incumbent with similar print platforms, though less specialized in decorative plastics than Serigraph.
- Toppan (Toppan Printing): Global diversified printing and packaging conglomerate with significant decorative and functional film/IML operations. Comparable in serving automotive and consumer electronics with printed decorative surfaces, though far larger and broader.
- RR Donnelley: Large commercial printing and marketing services provider. Comparable as a broad incumbent in commercial print serving enterprise customers, though with less focus on decorative plastics and injection molding than Serigraph.
- Cenveo: Provider of print, packaging, and POP display solutions to enterprise customers. Comparable broad incumbent with overlapping POP and label capabilities though without Serigraph's injection molding and IMD specialization.
Emerging players
- Inneos: Specialty manufacturer focused on in-mold electronics (IME) for automotive, medical, and industrial applications. Directly comparable to Serigraph's newly launched IME product line, representing an emerging overlap in functional in-mold technology.
- Decorative Components (a Heubach company): Specialty decorative coatings and surface effects supplier serving plastics and packaging industries. Comparable in applying functional and decorative finishes (pigments, hard coats, special effects) to plastic components, overlapping Serigraph's Select Hard Coat and Special Effect Pigments offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Serigraph social profiles
Digital presenceSerigraph compliance and trust
Trust signalCompliance9 records
Serigraph financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serigraph leadership team
Management profileNumber of profiles
Profiles1 record
Serigraph subsidiaries and ownership
Company hierarchySubsidiaries3 records
Serigraph funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serigraph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serigraph
What does Serigraph do?
Serigraph is a vertically integrated print manufacturer that produces decorated plastic components and in-store point-of-purchase (POP) signage. Its Decorative Plastic Products division delivers injection molding, in-mold decorating (IMD/IML/IME), graphic overlays, and specialty print finishes for the automotive, appliance, medical, consumer products, and power/outdoor markets. Its Specialty/POP division provides printing, finishing, design, fulfillment, and online campaign management (ezPOP) for retailers, quick-service restaurants, convenience stores, and consumer packaged goods brands.
Is Serigraph a public or private company?
Serigraph is a private company. It is classified as family owned and is currently operating.
When was Serigraph founded?
Serigraph was founded in 1949. It employs 501 to 1,000 people.
Where is Serigraph based?
Serigraph is headquartered in West Bend, United States, in the North America region.
How does Serigraph make money?
Four revenue lines are on record. Print Manufacturing Services are the primary driver. The others are injection Molding and Forming, campaign Management and Fulfillment and R&D and Engineering Services.
Who are Serigraph's main competitors?
Direct peers on record are CCL Industries, Multi-Color Corporation, WS Packaging Group and Vanguard ID Systems. Broad incumbents are Quad/Graphics, Toppan (Toppan Printing), RR Donnelley and Cenveo. Emerging players are Inneos and Decorative Components (a Heubach company).
Does Serigraph have an API?
No public API is recorded for Serigraph.
What industry is Serigraph in?
Serigraph's product category is Decorative Plastic Products & Commercial Printing. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323113 and its SIC code is 2750.