Boulders
- Company typePrivate
- Founded2009
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
Boulders firmographics
Firmographics- Name
- Boulders
- Legal name
- Boulders
- Website
- https://boulders.dk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Boulders industry classification
Industry- Product category
- Indoor Bouldering Gyms
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)
- akta.pro secondary industries
- Rock Climbing, Via Ferrata & Mountaineering (THAJABAE), Climbing & Mountaineering Gear Retail (CRAMAMAB)
Keywords
Where Boulders is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices11 records
Markets served
Boulders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Subscription Memberships: Recurring monthly subscription revenue from adult, student/youth, and junior memberships. One membership card provides unlimited access to all 11 bouldering halls, fitness facilities, and member events. Memberships are ongoing with automatic renewal. Regular price memberships have no binding; promotional memberships may have 3 or 6 month commitment periods.
- Day Passes and Punch Cards: Single-entry day passes and 10-ride punch cards for non-members seeking occasional access. Also used for guest passes included in membership welcome offers.
- Café and Retail: Cafés in all 11 gyms generate revenue from coffee, tea, snacks, and soft drinks. Retail sales of climbing gear including shoes, chalk, brushes, skincare, and accessories via boulders-shop.dk.
- Gift Cards and Experience Vouchers: Flexible gift cards and experience-specific vouchers (10-ride cards, day passes) sold as gifting products. Gift cards can be used in all gyms for entry, punch cards, shoes, chalk, snacks and coffee, but not for membership payments.
- Kids Camps and Classes: Revenue from seasonal kids camps (Sommer Camp, Påske Camp) for ages 6-12/15 and ongoing children's climbing classes. Camps priced at 800 kr; classes billed per season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Adult membership (age 21+) |
| Subscription | Monthly | Student & Youth membership (ages 16-20 or with valid student ID) |
| Subscription | Monthly | Junior membership (up to age 15) |
| Unit Pricing | Pay-as-you-go | First-time trial pass |
| Unit Pricing | Pay-as-you-go | 10-ride punch card |
| Unit Pricing | Pay-as-you-go | Kids camp (e.g., Sommer Camp, Påske Camp) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Boulders product offering
Product offeringCore offering
Boulders operates Denmark's largest network of indoor bouldering gyms, offering unlimited climbing access, fitness facilities, and community spaces across 11 locations under a single unified membership. Core services include tiered subscription memberships (Adult, Student & Youth, Junior), day passes and punch cards for non-members, structured children's climbing classes (børnehold), seasonal holiday camps, and on-site cafés. The offering is reinforced by the Bloc Life loyalty program and recurring community events such as Climbathon and BlocParty competitions.
Product overview
Boulders is Denmark's network of bouldering climbing halls offering a unified membership system across 11 locations. The core offering combines bouldering, fitness, and community access through tiered membership plans (Adult, Student & Youth, Junior). The ecosystem includes the Bloc Life loyalty program with progressive benefits, free Crash Course introductions for beginners, structured children's climbing classes (ages 6-15), and seasonal events like Climbathon competitions and holiday camps. All locations feature café facilities and equipment rental services.
Differentiator
Problem solved
Functional benefit
Brands
- Bloc Life: Loyalty program offering tiered benefits (New G, Young G, O.G., Legend) for members including discounts, guest passes, and exclusive events.
Products and services
- Bouldering Membership Tiered recurring monthly subscriptions (Adult 21+ at 469 kr/month, Student & Youth 16-20 at 399 kr/month, Junior up to 15 at 279 kr/month) providing unlimited bouldering, fitness, café access, and member events across all 11 Boulders locations in Denmark. First-time members receive 33% off for 3 months, a free intro course, and 3 guest passes.
- Day Passes and 10-Ride Punch Cards
Companies that use Boulders
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Boulders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Boulders partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Boulders competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks9 records
Key highlights7 records
Customer concentration
Boulders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boulders leadership team
Management profileNumber of profiles
Boulders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boulders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boulders
What does Boulders do?
Boulders operates Denmark's largest network of indoor bouldering gyms, offering unlimited climbing access, fitness facilities, and community spaces across 11 locations under a single unified membership. Core services include tiered subscription memberships (Adult, Student & Youth, Junior), day passes and punch cards for non-members, structured children's climbing classes (børnehold), seasonal holiday camps, and on-site cafés. The offering is reinforced by the Bloc Life loyalty program and recurring community events such as Climbathon and BlocParty competitions.
Is Boulders a public or private company?
Boulders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boulders founded?
Boulders was founded in 2009. It employs 11 to 50 people.
Where is Boulders based?
Boulders is headquartered in Aarhus, Denmark, in the Europe region.
How does Boulders make money?
Five revenue lines are on record. Subscription Memberships are the primary driver. The others are day Passes and Punch Cards, café and Retail, gift Cards and Experience Vouchers and kids Camps and Classes.
Does Boulders have an API?
No public API is recorded for Boulders.
What industry is Boulders in?
Boulders's product category is Indoor Bouldering Gyms. Its primary akta.pro industry code is THAAAKAG, Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata), with a secondary code of THAJABAE, Rock Climbing, Via Ferrata & Mountaineering. Its SIC code is 7997.