Greenfields

What Greenfields does

Greenfields (legal entity PT Greenfields Dairy Indonesia) is a privately held, vertically integrated Indonesian dairy producer founded in 1997 and headquartered in Tangerang, with operating assets centered in East Java. The company owns and operates two large-scale dairy farms in Malang and Blitar at 1,200 metres above sea level, housing over 19,000 Holstein and Jersey cattle (reported elsewhere as 20,000+), and runs a co-located processing facility in Malang. Milking is conducted via a proprietary no-hand-touch automated system with electronic scanning, after which milk is transported to the factory at 0–4°C. Greenfields holds NKV (Nomor Kontrol Veteriner) certification from Indonesia's Department of Agriculture and operates a continuous 1–4°C cold chain to consumer endpoints.

The product portfolio spans pasteurised fresh milk (Full Cream, Low Fat, Skimmed, Chocomalt variants), UHT milk (including a Kids line), yogurt in three formats (cup/stirred, pouch, drink) with multiple flavours, fresh cheese, and whipping cream. Customers are primarily Indonesian families with children and health-conscious adults, with a secondary B2B/foodservice segment served via a dedicated Greenfields Professional registration channel. Go-to-market combines e-commerce platforms (Tokopedia, Astro, Alfagift, Sayurbox, Segari), modern retail (Indomaret Klik), traditional trade, and own-storefront, while exports reach Singapore, Malaysia, Hong Kong, and Brunei via dedicated local distributors and a Singapore regional office.

Revenue is generated through physical product sales at retail and e-commerce price points; no subscription, SaaS, or platform model is in use. Pricing is not publicly disclosed and is set by retailers on each channel. Leadership comprises Andre Rompis as CEO; no further executive team, board, or parent company information is publicly available in the source data.

Name

Greenfields

Legal name

PT Greenfields Dairy Indonesia

Website

https://greenfieldsdairy.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greenfields is a privately held Indonesian vertically integrated dairy producer operating two large East Java farms with 19,000+ cattle, selling pasteurised fresh milk, UHT milk, yogurt, cheese, and cream to Indonesian families, B2B foodservice, and export markets across Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Dairy Products Sales: Greenfields generates revenue through the sale of fresh dairy products including fresh milk, UHT milk, yogurt (cup, pouch, drink formats), fresh cheese, and whipping cream. Products are sold through e-commerce platforms, modern trade retailers, traditional trade, and export markets across Southeast Asia.

Go-to-market motion1 record

Distribution channels11 records

Marketing channels8 records

Core offering

Greenfields produces and sells a vertically integrated portfolio of fresh dairy products sourced from its own East Java dairy farms, including fresh pasteurized milk (Full Cream, Low Fat, Skimmed, Chocomalt), UHT milk, yogurt (cup, pouch, and drink formats), fresh cheese, and whipping cream. The company also offers a dedicated Greenfields Professional product line for foodservice and business customers. Distribution spans modern retail, e-commerce, traditional trade, and export markets across Singapore, Malaysia, Hong Kong, and Brunei.

Product overview

Greenfields is an Indonesian dairy company offering a comprehensive portfolio of fresh milk and yogurt products. The core product line includes Fresh Milk (available in Full Cream, Low Fat, Skimmed, and Chocomalt variants), UHT Milk, and Greenfields Yogurt in three formats: Yogurt Cup (stirred yogurt with higher protein and calcium), Yogurt Pouch (convenient portable format), and Yogurt Drink (ready-to-drink format). Additionally, the company offers Fresh Cheese and Whipping Cream. All products are made from 100% fresh milk sourced from Greenfields' own dairy farms in East Java, processed using pasteurization technology with no human touch in the milking process.

Differentiator

Problem solved

Functional benefit

Brands

• Greenfields Fresh Milk: 100% fresh milk from Greenfields dairy farms, pasteurized, available in full cream, low fat, and skimmed variants.
• Greenfields UHT Milk
• Greenfields Yogurt
• Greenfields Cheese
• Greenfields Whipping Cream
• Greenfields Professional

Products and services

• Fresh Milk 100% fresh pasteurised milk sourced from Greenfields' own dairy farms in East Java, available in Full Cream, Low Fat (1.1% fat), Skimmed (0.1% fat), and Chocomalt flavour variants. Processed through pasteurisation to preserve natural freshness, calcium (~240mg per 240ml serving), protein, and other nutrients. Targeted at Indonesian families seeking quality-assured fresh milk.
• UHT Milk Ultra High Temperature processed milk offering extended shelf life while maintaining nutritional quality and fresh taste. Suitable for room-temperature storage and practical consumption across locations.
• Greenfields Yogurt Cup Stirred yogurt cups with higher milk content than competing yogurt types, providing more protein and calcium. Available in Plain (97% milk, no added sugar), Original (79% milk), Strawberry, Mango (7% mango fruit), and Blueberry flavours in 125g and 500g sizes. Contains live bacterial cultures (Lactobacillus bulgaricus, Streptococcus thermophilus) for digestive health.
• Greenfields Yogurt Pouch Portable pouch-format yogurt made from 97% fresh milk with creamy texture similar to yogurt cups. Available in Honestly Original, Strawberry Licious (real strawberry pieces), Feelin' Blueberry, and Mango To The Beach flavours, without preservatives or synthetic colouring.
• Greenfields Yogurt Drink Ready-to-drink yogurt beverages made from fresh Greenfields milk with live bacterial cultures and real fruit content. Available in Original (51% milk), Lychee, Mango, Blueberry, and Strawberry flavours, with the strawberry variant featuring prebiotic fibre, low fat, and low sugar content.
• Greenfields Fresh Cheese Fresh cheese made from Greenfields' own farm fresh milk, producing a soft and creamy texture suitable for Italian cuisine. Targeted at both household consumers and foodservice operators (restaurants).
• Greenfields Whipping Cream Light-tasting whipping cream with a smooth, soft texture and excellent whipping performance. Targeted at households and bakery/foodservice applications.
• Greenfields Professional Professional product line targeting commercial and business customers such as restaurants, bakeries, and hotels, providing reliable dairy supply for foodservice operations. Accessed through a dedicated B2B portal at greenfields-professional.com and a direct registration channel on the main website.

Quantifiable outcome

• Consuming 2–3 servings of yogurt daily (~200–450g) has been associated with a 50% reduction in blood pressure compared to non-yogurt consumers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Topseller Pte LtdcoreChannel Partner/ Reseller/ DistributorOfficial Singapore distributor for Greenfields dairy products. Located at 348 Jalan Boon Lay, Singapore 619529. Contact: [email protected], +65 6268 4822.
• Kara Marketing (M) Sdn BhdcoreChannel Partner/ Reseller/ DistributorOfficial Malaysia distributor for Greenfields dairy products. Located at No. 19, Jalan TPP 1/1A, Taman Industri Puchong, Bat 12, Jalan Puchong, 47100 Puchong, Selangor Darul Ehsan, Malaysia. Contact: [email protected], +603 6204 0237.
• GF Resources LimitedcoreChannel Partner/ Reseller/ DistributorOfficial Hong Kong distributor for Greenfields dairy products. Located at RM G, 10/F, Century Industrial Centre, No. 33-35 Au Pui Wan Street, Fo Tan, N.T., Hong Kong. Contact: +852 2132 5500 / +852 2989 2308.
• Chop Bee SengcoreChannel Partner/ Reseller/ DistributorOfficial Brunei distributor for Greenfields dairy products. Located at 1st Floor, Unit 1, Wisma 2000, Spg 51-22, Jln Menglait, Gadong BE 3919, Negara Brunei Darussalam. Contact: [email protected], +673 244 2488 / +673 244 2468.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yili Group: China's largest dairy producer with global ambitions, including Southeast Asia. Comparable as a vertically integrated dairy giant whose scale and cold-chain capabilities set the benchmark for premium dairy operators in the broader Asian region.
• Fonterra Co-operative Group: New Zealand-based global dairy cooperative and major dairy exporter into Southeast Asia. Comparable as a large-scale vertically integrated dairy incumbent whose products compete with Greenfields in regional markets.
• FrieslandCampina (Frisian Flag Indonesia): Dutch dairy cooperative with a major Indonesian operation (Frisian Flag). Comparable as a multinational incumbent offering fluid milk, condensed milk and yogurt across the same modern trade and traditional trade channels in Indonesia.
• Danone Indonesia (Aqua & Dairy): Major multinational in Indonesian dairy and beverages, with a portfolio of UHT milk and yogurt products. Comparable as a broad incumbent dairy operator with scale advantages in marketing and distribution.
• Nestlé Indonesia (Dairy & Beverages): Operates one of Indonesia's largest dairy manufacturing footprints (Dairy Maid, Bear Brand, Milo). Competes directly with Greenfields in fluid milk and flavored dairy beverages and is a price-setter in modern trade.

Direct peers

• Indofood CBP (Indomilk): Indofood's dairy division (Indomilk/Ultra Milk) is the dominant Indonesian dairy processor, marketing fluid milk, UHT, yogurt and condensed milk. Directly comparable as a mass-market Indonesian dairy brand competing for the same Indonesian family and foodservice customers.
• Cimory Group: Indonesian dairy and protein producer with vertically integrated farms and a strong yogurt and fresh milk portfolio. Closely comparable as a premium-positioned Indonesian dairy competitor with similar farm-to-shelf and multi-format yogurt strategy.

Regional players

• Vinamilk: Vietnam's largest dairy company, vertically integrated from farm to processing with strong ASEAN export ambitions. Comparable as a regional Southeast Asian vertically-integrated dairy peer with overlapping Southeast Asia export targets.
• Meiji Holdings: Japanese dairy and confectionery group with established presence in Indonesia (Meiji Indonesia) producing fluid milk and yogurt. Comparable as a regional dairy player operating in Indonesia with similar product positioning toward family and health-conscious consumers.
• Dutch Lady Milk Industries (Malaysia): FrieslandCampina-affiliated dairy producer serving the Malaysian market with fluid milk and UHT products. Comparable as a regional dairy player in Greenfields' Malaysia export market with similar product formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GreenfieldsID
• YouTubeyoutube.com/greenfieldsid
• Facebookfacebook.com/GreenfieldsSG
• LinkedInlinkedin.com/company/greenfieldsdairygroup
• Instagraminstagram.com/greenfields.id
• TikToktiktok.com/@greenfields.id

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfields