Tornatech
Tornatech is a family-owned Canadian manufacturer founded in 1985 that designs and produces UL-Listed, FM-Approved fire pump controllers (electric, diesel, variable-speed, medium-voltage) and jockey pump controllers for fire protection professionals, building owners, and fire-pump OEMs across 125+ countries.
- Company typePrivate
- Founded1985
- HeadquartersLaval, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tornatech does
Tornatech is a family-owned Canadian manufacturer of fire pump controllers founded in 1985 by Bruno Goupil and Armin Kunert, headquartered in Laval, Quebec. The company designs and produces UL-Listed and FM-Approved fire pump controllers (electric GPx, diesel GPD, variable-speed VPx, medium-voltage MPA, and limited-service GPL series), jockey pump controllers, GT-FluxFP orifice flow meters, alarm/shutdown panels, and the OPD disconnecting device — all meeting NFPA 20 and additional regional standards (A2P, LPCB, EN12845). Since 2001 the platform has been microprocessor-based, and as of March 2023 all new controllers ship with the proprietary ViZiTouch 2.1 color touch-screen operator interface supporting Modbus TCP/IP integration with building management systems.
Tornatech operates a direct-sales model through four wholly-owned subsidiaries — Tornatech Inc. (Canada, HQ), Tornatech Europe SA (Belgium, manufacturing), Tornatech FZE (Dubai, manufacturing), and Tornatech Pte Ltd (Singapore, sales/service) — supplemented by U.S. national and regional sales representatives and an authorized field-service network spanning 80+ countries. Products are installed in 125+ countries, with marquee installations including the Petronas Towers, Apple Park, Willis Tower, Palm Jumeirah, and Taipei 101. Revenue is generated primarily through hardware sales on a quote-based pricing model, with after-sales service, spare parts, and an emerging subscription-based software business via the FireProCare maintenance platform and ViZi-Link customer portal.
The business is privately held, family-controlled (Bruno Goupil, sole owner and President, alongside Co-President and Chief of Operations Dominic Bergeron), and has grown organically without external funding or acquisition activity. Recent strategic emphasis has been on platform unification (ViZiTouch 2.1 across the controller lineup), geographic capacity expansion (new Dubai 55,000 sq.ft facility in 2024; new Belgium 23,681 sq.ft facility in 2022), digital product extensions (VDFT digital flow test, GT-FluxFP-D digital flow meter, FireProCare software platform), and broader regulatory certification (FM Approval added to VPx variable-speed line, EN17451).
Tornatech firmographics
Firmographics- Name
- Tornatech
- Legal name
- Tornatech Inc.
- Website
- https://tornatech.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tornatech is a family-owned Canadian manufacturer founded in 1985 that designs and produces UL-Listed, FM-Approved fire pump controllers (electric, diesel, variable-speed, medium-voltage) and jockey pump controllers for fire protection professionals, building owners, and fire-pump OEMs across 125+ countries.
- Ownership category
- akta.pro rank
Tornatech industry classification
Industry- Product category
- Fire Pump Controllers
- NAICS
- Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
- akta.pro secondary industries
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Fire Protection Piping & Sprinkler System Components (IMADALAJ)
Keywords
Where Tornatech is headquartered
LocationHeadquarters
- HQ city
- Laval
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Tornatech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fire Pump Controller Sales: Sale of UL Listed and FM Approved fire pump controllers including GPx (electric), GPD (diesel), MPA (medium voltage), VPx (variable speed), GFx, HFD, and HFx series controllers for fire suppression systems.
- Jockey Pump Controller Sales: Sale of jockey pump controllers (JP, JPLT, JFX series) and related alarm and shutdown panels.
- Flow Meter Sales: Sale of GT-FluxFP orifice type flow meters including analog and digital models for fire pump flow testing.
- FireProCare Software Subscription: Subscription-based maintenance and support solution for managing fire pump controller data and preventive maintenance schedules.
- After-Sales Service Support: Technical support, spare parts, and authorized field service network providing installation, maintenance, and repair services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tornatech product offering
Product offeringCore offering
Tornatech designs, manufactures, and sells NFPA 20-compliant fire pump controllers (electric, diesel, variable speed, medium voltage, and limited service) along with jockey pump controllers, GT-FluxFP flow meters, and alarm/shutdown panels. Products are UL Listed and FM Approved, equipped with the proprietary ViZiTouch 2.1 touch screen operator interface, and supported by the FireProCare maintenance platform.
Product overview
Tornatech is a family-owned company founded in 1985 specializing in the conception and manufacturing of fire pump controllers. The product portfolio consists of a unified platform of fire protection controllers supplemented by specialized add-on modules and software platforms. The core product line includes GPx Series (electric), GPD Series (diesel), VPx Series (variable speed/VFD), GFx/HFx Series, MPA Series (medium voltage), and GPL Series (limited service) fire pump controllers, all meeting NFPA 20 standards and carrying UL Listing and FM Approval. Supporting the main controllers are jockey pump controllers (JP, JPLT, JFX series), GT-FluxFP orifice flow meters (analog and digital variants), alarm/shutdown panels, and the OPD disconnecting device. All controllers feature the ViZiTouch 2.1 touch screen operator interface with Modbus TCP/IP connectivity. The software ecosystem includes FireProCare (maintenance and support platform with controller mapping and diagnostics), ViZi-Link (customer portal for order management), and ViZiSync mobile app (now superseded by FireProCare). The company operates manufacturing facilities in Canada, Belgium, and Dubai serving global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- GPx Series Electric Fire Pump Controllers
Companies that use Tornatech
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Tornatech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Tornatech partnerships and signals
Strategic signalScale indicators4 records
Recent moves13 records
Expansion highlights6 records
Tornatech competitors and assessment
Company assessmentBroad incumbents
- Eaton: Eaton is a broad incumbent power-management conglomerate that offers fire pump controllers as part of a much larger electrical distribution and industrial control portfolio, competing against Tornatech through scale, channel breadth, and integrated solutions on large projects.
- Flowserve: Flowserve is a large industrial pump and flow control company whose fire pump offerings compete with Tornatech's controller products through OEM and packaged-system channels in industrial and infrastructure fire protection markets.
- Grundfos: Grundfos is a global pump manufacturer that also sells pump controllers and packaged fire pump systems, providing integrated pump-and-controller solutions that compete with Tornatech's controller + OEM pump partner model in commercial and industrial fire protection.
- Hubbell: Hubbell is a diversified electrical products manufacturer whose Joslyn Clark brand competes directly with Tornatech in fire pump controllers while leveraging a much broader electrical and lighting portfolio for customer relationships and channel reach.
- Xylem: Xylem is a global water technology and pump manufacturer with Bell & Gossett and other brands providing pumps and integrated controls for fire protection — a broad incumbent offering both the pump and controller, competing with Tornatech for system-level specification.
- Square D (Schneider Electric): Square D by Schneider Electric is a broad incumbent offering fire pump controllers alongside switchgear, motor controls, and building management systems, providing cross-portfolio pricing and specification power on integrated commercial and industrial builds where Tornatech also competes.
Direct peers
- Joslyn Clark (Hubbell): Joslyn Clark Controls, a Hubbell brand, produces fire pump controllers for commercial and industrial fire protection — a direct competitor with a broader corporate parent providing distribution and cross-sell advantages versus Tornatech's specialist focus.
- Firetrol: Firetrol is a U.S.-based direct competitor specializing in UL Listed / FM Approved fire pump controllers for electric and diesel pumps, serving the same NFPA 20 specification channel and competing head-to-head with Tornatech's GPx, GPD, and VPx product lines.
- Master Control Systems: Master Control Systems manufactures fire pump controllers meeting NFPA 20 with UL/FM listings, offering electric and diesel controllers in direct competition to Tornatech's product family in North American and select international markets.
Emerging players
- SJE Rhombus: SJE Rhombus is a manufacturer of control panels for water and wastewater applications including jockey pump controllers and pump station controls, with partial overlap to Tornatech's jockey pump controller lines (JP, JPLT, JFX) and broader pump control adjacent markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tornatech social profiles
Digital presenceTornatech compliance and trust
Trust signalCompliance11 records
Tornatech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tornatech leadership team
Management profileNumber of profiles
Profiles2 records
Tornatech subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tornatech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tornatech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tornatech
What does Tornatech do?
Tornatech designs, manufactures, and sells NFPA 20-compliant fire pump controllers (electric, diesel, variable speed, medium voltage, and limited service) along with jockey pump controllers, GT-FluxFP flow meters, and alarm/shutdown panels. Products are UL Listed and FM Approved, equipped with the proprietary ViZiTouch 2.1 touch screen operator interface, and supported by the FireProCare maintenance platform.
Is Tornatech a public or private company?
Tornatech is a private company. It is classified as family owned and is currently operating.
When was Tornatech founded?
Tornatech was founded in 1985. It employs 101 to 250 people.
Where is Tornatech based?
Tornatech is headquartered in Laval, Canada, in the North America region.
How does Tornatech make money?
Five revenue lines are on record. Fire Pump Controller Sales are the primary driver. The others are jockey Pump Controller Sales, flow Meter Sales, fireProCare Software Subscription and after-Sales Service Support.
Who are Tornatech's main competitors?
Broad incumbents on record are Eaton, Flowserve, Grundfos, Hubbell, Xylem and Square D (Schneider Electric). Direct peers are Joslyn Clark (Hubbell), Firetrol and Master Control Systems. SJE Rhombus is listed as an emerging player.
Does Tornatech have an API?
No public API is recorded for Tornatech.
What industry is Tornatech in?
Tornatech's product category is Fire Pump Controllers. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets), with a secondary code of BPABAHAD, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood). Its NAICS code is 335314 and its SIC code is 3613.