Rocketfarm
- Company typePrivate
- Founded2012
- HeadquartersSogndal, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Rocketfarm firmographics
Firmographics- Name
- Rocketfarm
- Legal name
- Rocketfarm AS
- Website
- https://rocketfarm.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rocketfarm industry classification
Industry- Product category
- Industrial Automation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Palletizing & Depalletizing Systems (IMAHAOAC)
- akta.pro secondary industry
- Palletizing, Depalletizing & Stretch/Shrink Wrapping Systems (IMALAOAF)
Keywords
Where Rocketfarm is headquartered
LocationHeadquarters
- HQ city
- Sogndal
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Rocketfarm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pally Software Licenses: Perpetual, non-exclusive, non-transferable, and non-sublicensable license to use Pally software. License tied to specific Robot on which Software is first installed. No license fee required for installation and use under General Terms. Certain functionalities require digital key purchase.
- Digital Key / License Key: Certain functionalities of Pally software are only accessible with a digital key, which can be purchased through Rocketfarm or authorized Partners.
- Pally Active Plan / Renewals: Existing customers on Pally Active Plan have option to update to latest software. Company offers software renewals and upgrades including 20% off promotional pricing.
- MyRobot.cloud Access: Cloud platform for simulation, validation, pattern optimization. Pally Bundle includes one year of full MyRobot.cloud access for customers. Advanced features like Digital Twin require license with MyRobot.cloud access.
- Pally Plus and Pally Custom: New business model with Pally available in 3 variants: Pally, Pally Plus, and Pally Custom. Each tier offers different feature access levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Pally - Base tier |
| One time/ perpetual license | Multi-year contract | Pally Plus |
| One time/ perpetual license | Multi-year contract | Pally Custom |
| Unit Pricing | One time/ perpetual license | Hardware Component Kits |
| Subscription | Annual | Pally Renewals - 20% Off Promotion |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Rocketfarm product offering
Product offeringCore offering
Rocketfarm develops and licenses the Pally software family for palletizing and depalletizing collaborative robots (Universal Robots and Doosan Robotics), along with the MyRobot.cloud cloud management platform. Its products are sold via perpetual licenses (Pally, Pally Plus, Pally Custom tiers) and Active Plan subscriptions, distributed through a 60+ global partner network and direct enterprise sales, supplemented by URCap development and palletizing consulting services.
Product overview
Rocketfarm offers a unified robot palletizing software portfolio centered on the Pally brand. The core offering consists of Pally URCap for Universal Robots and Pally Module for Doosan Robotics, supplemented by specialized variants dPally (depalletizing) and rePally (combined palletizing/depalletizing). The MyRobot.cloud cloud platform provides Digital Twin Simulation, pattern management, and robot operations oversight, while the Pally Operator Panel delivers the on-floor user interface. An OPC UA URCap enables connectivity to manufacturing execution systems. Services include URCap development, module development, robotic applications, and palletizing consulting.
Differentiator
Problem solved
Functional benefit
Brands
- Pally: User-friendly palletizing software for Universal Robots and Doosan Robotics robots. Includes Pally URCap, MyRobot.cloud platform, and Pally Operator Panel.
- MyRobot.cloud
- Rockethouse
Products and services
- Pally URCap UR+-certified palletizing software application for Universal Robots cobots (UR12e, UR20, UR30, UR15, UR8 Long). Provides intelligent multi-picking, optimized path planning, easy pattern configuration, and minimal training requirements.
- Pally Module Palletizing software module for Doosan Robotics cobots. Provides a cost-effective palletizing solution with high-quality standards and adaptability for a wide range of palletizing projects.
- MyRobot.cloud Web-based cloud platform for palletizing robot management: Digital Twin simulations, pallet pattern creation, project verification within one hour, and cloud-based robot status monitoring for cobot palletizing deployments.
- dPally (dPally UR) Depalletizing solution for Universal Robots cobots. Supports single or multi-grip products with speeds up to 30 boxes/min, pattern switching without downtime, and does not require a camera.
- rePally Combined palletizing and depalletizing solution enabling one Universal Robots cobot to handle both tasks. Compatible with UR12e, UR20, UR30, UR15, and UR8 Long; handles single or multi-grip products at up to 10 boxes/min.
- OPC UA URCap Communication protocol URCap connecting Universal Robots cobots to OPC UA-compatible devices and software, including Manufacturing Execution Systems. Fully customizable, easy to install, with integrated security features for Industry 4.0 data integration.
- URCap Development Services Custom URCap development service for Universal Robots. Leverages Rocketfarm's status as preferred developer since 2012 and beta-tester for PolyScope versions; delivers URCaps compatible with all PolyScope versions including PolyScope X.
- Module Development Services Custom module development service for robotics platforms including Doosan Robotics, extending functionality to meet specific customer automation requirements.
- Robotic Applications Development Service for developing complete robotic applications for automation projects, leveraging Rocketfarm's expertise in collaborative robot programming and integration.
- Robotic Palletizing Consulting Expert consulting service for robotic palletizing automation projects, helping businesses plan and maximize the capabilities of collaborative robots for palletizing operations.
Quantifiable outcome
- 30% higher palletizing output at Nortura after Pally upgrade
- +5 more outcomes
Companies that use Rocketfarm
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Rocketfarm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature11 records
Rocketfarm partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Universal RobotsflagshipRocketfarm is a trusted developer and recommended developer in the UR+ ecosystem since 2012. Preferred URCap developers with beta-tester status for new PolyScope versions. All URCaps have proven track record across various applications. Pally is UR+-certified palletizing software compatible with UR12e, UR20, UR30, UR15, and UR8 Long.
- Doosan RoboticscoreValued partner in Doosan Robotics network. Pally Module developed specifically for Doosan robots, offering cost-effective palletizing solution with exceptional adaptability.
- Kameleon GroupcoreSystem integrator partner since 2018. Partnership marked by pragmatic and friendly cooperation. Delivered UR cobot palletizing solutions including 30-day free trials for potential customers.
- PiabcoreGripper manufacturer partner providing hardware for cobot palletizing solutions. Featured in case studies and robot lab demonstrations.
- Columbia/Okura LLCcorePartner providing hardware solutions. Collaboration on miniPAL cobot palletizing solution where Rocketfarm provides software (Pally) and Columbia/Okura provides hardware.
- System Integrators (60+ worldwide)coreGlobal network of 60+ solution providers including integrators, distributors, and automation companies that deploy Rocketfarm's Pally software with their hardware solutions. Partners span Europe, Americas, and Asia-Pacific regions.
- Maskinpakking ASminorCo-packing company using UR cobots with Pally software for palletizing. Running 3 cobots including UR5 and UR10 models since 2019.
- StimbaminorSlovakian partner that created PAL.co palletizing cobot through collaboration with Rocketfarm. Achieved 40-42 boxes/min with multi-pick using Pally 3.4.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rocketfarm competitors and assessment
Company assessmentDirect peers
- Robotiq: Robotiq (now part of Universal Robots) develops end-effectors and application software for cobots, including palletizing and machine tending. As a UR-owned entity and historical URCap developer, it is the most directly comparable peer in cobot palletizing software.
- OnRobot: OnRobot is a leading global provider of software and hardware tools for collaborative robots, including grippers, vision, and palletizing applications. It is one of the most directly comparable cobot software/peripheral vendors to Rocketfarm, competing for the same UR+ and integrator ecosystem.
- Columbia/Okura: Columbia/Okura is a palletizing cobot system integrator that partners with Rocketfarm on the miniPAL solution (using Pally software). It is a direct peer in delivered cobot palletizing systems, often competing or co-selling alongside Rocketfarm in the same end-customer deals.
- BluePrint Automation: BluePrint Automation designs and builds robotic palletizing systems, including cobot-based configurations, for food and consumer goods manufacturers. Directly comparable to Rocketfarm in delivered palletizing systems and target verticals.
- Schmalz: Schmalz is a global leader in vacuum automation and gripper technology, including cobot palletizing solutions such as the Schmalz Palletizer. Comparable to Rocketfarm because it sells end-of-line palletizing systems combining grippers, software, and cobots.
- Quest Industrial: Quest Industrial is a FANUC integrator specializing in robotic palletizing cells, including cobot variants, for food, dairy, and consumer goods. Directly comparable to Rocketfarm in palletizing system delivery and target customers.
Broad incumbents
- KUKA Robotics: KUKA is a major industrial and collaborative robot vendor with its own palletizing application packages and a global integrator channel. Comparable to Rocketfarm as a broad incumbent in the same end-customer palletizing conversations.
- FANUC America: FANUC is one of the largest industrial and cobot (CRX series) manufacturers globally, with its own palletizing software stack and integrator network. Comparable to Rocketfarm as a broad incumbent competing for palletizing mindshare and integrator capacity.
Emerging players
- Mujin: Mujin provides AI-driven robot control software for palletizing, depalletizing, and piece-picking. Comparable to Rocketfarm as a software-defined automation competitor pushing into cobot palletizing with a different technology approach.
- Piab: Piab is a vacuum technology and gripper manufacturer that partners with Rocketfarm in palletizing solutions (e.g., Maskinpakking deployment). It is comparable as both a partner and an emerging software-enabled palletizing solution provider with overlapping end customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Rocketfarm social profiles
Digital presenceRocketfarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocketfarm leadership team
Management profileNumber of profiles
Profiles3 records
Rocketfarm funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocketfarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocketfarm
What does Rocketfarm do?
Rocketfarm develops and licenses the Pally software family for palletizing and depalletizing collaborative robots (Universal Robots and Doosan Robotics), along with the MyRobot.cloud cloud management platform. Its products are sold via perpetual licenses (Pally, Pally Plus, Pally Custom tiers) and Active Plan subscriptions, distributed through a 60+ global partner network and direct enterprise sales, supplemented by URCap development and palletizing consulting services.
Is Rocketfarm a public or private company?
Rocketfarm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rocketfarm founded?
Rocketfarm was founded in 2012. It employs 11 to 50 people.
Where is Rocketfarm based?
Rocketfarm is headquartered in Sogndal, Norway, in the Europe region.
How does Rocketfarm make money?
Five revenue lines are on record. Pally Software Licenses are the primary driver. The others are digital Key / License Key, pally Active Plan / Renewals, myRobot.cloud Access and pally Plus and Pally Custom.
Who are Rocketfarm's main competitors?
Direct peers on record are Robotiq, OnRobot, Columbia/Okura, BluePrint Automation, Schmalz and Quest Industrial. Broad incumbents are KUKA Robotics and FANUC America. Emerging players are Mujin and Piab.
Does Rocketfarm have an API?
No public API is recorded for Rocketfarm.
What industry is Rocketfarm in?
Rocketfarm's product category is Industrial Automation Software. Its primary akta.pro industry code is IMAHAOAC, Palletizing & Depalletizing Systems, with a secondary code of IMALAOAF, Palletizing, Depalletizing & Stretch/Shrink Wrapping Systems. Its NAICS code is 54151 and its SIC code is 7372.