Henderson Hutcherson & McCullough

What Henderson Hutcherson & McCullough does

Henderson Hutcherson & McCullough, PLLC (HHM CPAs) is a privately held, full-service accounting and advisory firm founded in 1981 in Chattanooga, Tennessee and operating as a Tennessee professional limited liability company. The firm serves closely held businesses as its primary customer segment, with additional exposure to nonprofit organizations, government entities, automotive and equipment dealerships, higher education institutions, healthcare providers, and high-net-worth individuals, all delivered through a partner-led service model.

The firm's product set is organized around a core CPA practice offering accounting and assurance, tax planning, business valuation, estate and personal financial planning, litigation support, fraud investigation, healthcare advisory, international tax, state and local tax (SALT), management advisory, peer review, and accounting software implementation services. Beneath this core, HHM has built a platform-plus-subsidiaries model with wholly owned specialty sub-brands — HHM Wealth Advisors (wealth management), HHM Bookkeeping (day-to-day financial management), HHM Dealership Services (dealership-specialized accounting), HHM Talent (recruiting and workforce solutions, recently spun out as a standalone firm), and HHM Advisory. Industry specialization spans 12+ verticals including dealerships, nonprofit, construction, governmental, manufacturing and distribution, hospitality, higher education, employee benefit plans, financial institutions, logistics, and real estate.

Revenue is generated through professional-services engagements priced by scope, complexity, and client size, distributed via four physical offices in the Southeast (Chattanooga HQ plus King Street, Cleveland TN, Memphis TN, and Pensacola FL) with national and international reach through the BDO Alliance USA network. The firm employs 30+ partners and 250+ staff, reported $64M in revenue as of June 2024, and claims 15+ consecutive years of double-digit organic growth, complemented by tuck-in acquisitions including Grisham, Wildman & Work in 2018 and Bizzell, Neff & Galloway in 2024.

Name

Henderson Hutcherson & McCullough

Legal name

Henderson Hutcherson & McCullough, PLLC

Website

https://hhmcpas.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Henderson Hutcherson & McCullough is a full-service Tennessee-based accounting and advisory firm serving closely held businesses, nonprofits, dealerships, government entities, and high-net-worth individuals across the Southeast through four offices and a network of specialty subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Comprehensive accounting, tax, and advisory services including audit, assurance, tax planning, business valuation, litigation support, and consulting services for businesses and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HHM CPAs is a full-service accounting and advisory firm providing audit and assurance, tax planning, business valuation, litigation support, fraud investigation, management advisory, estate and personal financial planning, international tax, SALT, and peer review services. The firm also operates four specialty sub-brands—HHM Wealth Advisors (wealth management), HHM Bookkeeping, HHM Dealership Services, HHM Talent (recruiting/workforce solutions), and HHM Advisory—delivering integrated financial services to businesses, nonprofits, government entities, and individuals.

Product overview

HHM CPAs is a full-service accounting and advisory firm offering a comprehensive portfolio of professional services organized around its core CPA practice. The firm operates as a unified platform-plus-subsidiaries model, with the main HHM CPA firm providing traditional accounting, assurance, tax planning, and advisory services, supplemented by four specialty sub-brands: HHM Wealth (investment and wealth management), HHM Bookkeeping (day-to-day financial management), HHM Talent (workforce solutions and recruiting), and HHM Dealership Services (specialized accounting for automotive and equipment dealerships). Services span accounting and assurance, business valuation, estate planning, fraud investigation, healthcare advisory, international tax, litigation support, management advisory, peer review, personal financial planning, SALT, tax planning, and accounting software services. The company also provides industry-focused solutions across construction, dealerships, electric service distributors, employee benefit plans, financial institutions, governmental, higher education, hospitality and restaurants, logistics, manufacturing and distribution, nonprofit, and real estate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• HHM Wealth: Wealth management and investment advisory services under the HHM network
• HHM Bookkeeping
• HHM Dealership
• HHM Talent
• HHM Advisory

Products and services

• Accounting & Assurance Reliable audit and assurance services for businesses, including financial statement audits, reviews, due diligence reviews, internal control assessments, and employee benefit plan audits designed to ensure accuracy, strengthen internal controls, and build stakeholder confidence.
• Advisory Services Strategic guidance and hands-on consulting to help businesses navigate complex challenges, improve performance, and plan for sustainable growth, including business valuation, fraud investigative services, litigation support, and management advisory.
• Tax Planning Proactive tax planning that aligns strategies with financial goals to minimize liabilities and maximize opportunities, including income and expense timing strategies, deduction optimization, entity planning, and legislative monitoring.
• Business Valuation Objective, defensible business valuations to support transactions, succession planning, litigation, and informed decision-making, including estate and gift tax valuations, M&A support, shareholder buy-outs, and financial reporting under ASC 805 and ASC 350.
• Estate Planning Helps individuals and families preserve wealth, minimize tax exposure, and ensure smooth transition of assets through analysis of asset ownership, retirement planning, education funding, and wealth transfer strategies.
• Fraud Investigative Services Detailed financial investigations to uncover fraud, resolve disputes, and provide clarity in complex situations, including fraud detection, forensic accounting, payroll and vendor audits, internal control assessments, and fraud risk consulting.
• Litigation Support Financial analysis, expert testimony, and consulting to support attorneys and clients through all phases of litigation, including forensic accounting, lost profits analysis, bankruptcy support, business valuation, and economic damages quantification.
• Management Advisory Practical, forward-looking solutions to improve operational efficiency, manage risk, and drive long-term profitability for businesses.
• Healthcare Advisory Works with healthcare providers and organizations to improve operations, maintain compliance, and strengthen financial performance, including financial management, CFO and controller services, practice start-up planning, acquisitions support, and regulatory compliance.
• International Tax Guides businesses through complex international tax regulations to ensure compliance while optimizing global tax strategies, including structuring, transfer pricing, treaty planning, and tax-efficient financing.
• SALT (State and Local Tax) Helps businesses navigate complex state and local tax requirements while identifying opportunities to reduce tax burden.
• Personal Financial Planning Tailored financial planning services to help individuals manage wealth, prepare for life transitions, and achieve long-term financial goals.
• Peer Review Independent peer reviews to help firms meet professional standards, enhance audit quality, and maintain compliance.
• Accounting Software Services Helps businesses select, implement, and optimize accounting software solutions, including software selection, setup, implementation, troubleshooting, data import/export, Crystal Reports development, and business process improvement.
• HHM Wealth Comprehensive investment and wealth management strategies to grow, protect, and transition assets with confidence; operated as a separate entity under the HHM brand umbrella.
• HHM Bookkeeping Accurate, timely bookkeeping and day-to-day financial management services for businesses, operated as a separate entity under the HHM brand umbrella.
• HHM Talent Standalone talent services firm that connects businesses with top talent and provides workforce solutions, including recruiting for accounting, finance, marketing, sales, executive leadership, and administration positions.

Named customers2 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BDO Alliance USAcoreStrategic or Co-development Partner · 1 January 1981Independent member of BDO Alliance USA, a nationwide association of independently owned local and regional accounting, consulting and service firms. The affiliation provides access to enhanced client services, expanded domestic and international coverage, greater technical knowledge in specialty areas, and state-of-the-art computer systems. As an independent Member Firm of BDO International Limited, BDO serves multi-national clients through a global network of more than 73,000 people working out of more than 1,500 offices in over 162 countries.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Lattimore Black Morgan & Cain (LBMC): Tennessee-headquartered Top 100 CPA and business advisory firm with comparable size, multi-subsidiary platform (accounting, wealth, technology), and Southeast regional office footprint directly overlapping with HHM's Tennessee base.
• Frazier & Deeter: Top 100 CPA firm headquartered in Atlanta with offices across the Southeast, offering accounting, tax, advisory, and valuation services. Closely comparable in scale, vertical specialization approach, and growth trajectory to HHM.
• Cherry Bekaert: Top 30 U.S. accounting and advisory firm with strong Southeast presence and a similar multi-vertical specialization model (including dealerships and healthcare), competing with HHM for mid-market engagements in overlapping geographies.
• PYA (Pershing Yoakley & Associates): Tennessee-based national accounting and advisory firm especially known for healthcare consulting. Comparable in scale and Southeast regional positioning to HHM, with similar partner-led service model and vertical depth.
• Warren Averett: Top 100 Southeast-headquartered CPA and advisory firm based in Alabama with offices across the same regional corridor (TN, FL, GA, AL). Direct competitor for mid-market and dealership clients in overlapping geographies.
• Elliot Davis: Top 100 Southeast regional CPA and advisory firm headquartered in Greenville, SC, with comparable size, full-service accounting/tax/advisory practice, and a multi-office Southeast footprint competing directly with HHM.
• Dean Dorton Allen Ford: Kentucky-based Top 100 CPA and advisory firm with similar size, advisory-heavy practice mix, and Southeast US geographic footprint that overlaps with HHM's regional market.

Broad incumbents

• FORVIS (formerly BKD, Dixon Hughes Goodman): Top 10 U.S. CPA and advisory firm formed via BKD and Dixon Hughes Goodman merger, with significant Southeast office presence. Larger, broader-portfolio competitor against which HHM competes for mid-market and enterprise clients.
• Crowe LLP: Top 10 U.S. public accounting and advisory firm with full-service accounting, tax, and consulting offerings. Overlaps with HHM in advisory and tax work and competes for the same mid-market enterprise clients HHM serves via BDO Alliance.
• Wipfli LLP: Top 25 U.S. accounting and advisory firm with a multi-vertical, multi-subsidiary platform (accounting, technology, wealth, advisory) closely mirroring HHM's own CPA+wealth+talent+advisory structure, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hhmcpas1
• Facebookfacebook.com/hhmcpas

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson Hutcherson & McCullough