SureSmile
SureSmile is an orthodontic brand under Dentsply Sirona that sells clear aligners, robotically bent wires, indirect bonding solutions, and a three-tier treatment planning software platform to general dentists and orthodontists, and has treated more than 1 million patients worldwide.
- Company typePrivate
- Founded1995
- HeadquartersCharlotte, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What SureSmile does
SureSmile is an orthodontic treatment brand and product line operating under Dentsply Sirona (NASDAQ: XRAY), the world's largest diversified manufacturer of professional dental products. The company provides clear aligners, robotically bent archwires, indirect bonding solutions, and supporting hardware including the VPro vibrating device, complemented by post-treatment retainers, a whitening kit, and a patient kit. For providers, SureSmile sells a three-tier digital treatment planning software platform—Aligner for general dentists, Ortho for orthodontists, and Advanced for complex cases including lingual wires—integrating with most intraoral scanners, CBCT systems, 3D printers, and bracket systems. The brand has treated more than 1 million patients globally across 30+ years and operates in at least 11 countries spanning North America, Asia Pacific, the Middle East, Africa, and Latin America.
The core technology stack combines computer-vision-based scan analysis, predictive treatment planning, and digitally driven manufacturing (robotically bent wires and custom aligner trays) to deliver a reported 75% no-refinement rate on aligner cases. Treatment is prescribed and administered exclusively through licensed dental professionals, primarily general dentists and orthodontists, who serve as the customer touchpoint. Providers are supported with patient education materials, smile simulation tools, the doctor lookup directory for inbound patient leads, the SureSmileU guided onboarding program, and ongoing clinical education through Dentsply Sirona's DS Academy.
Revenue is generated through sales of aligners and orthodontic hardware to providers, software subscriptions to the treatment planning platform, and VPro device sales bundled into treatment packages. Per-case pricing is set by the treating doctor, with patient financing, insurance, and HSA/FSA options layered on top. Because SureSmile is a product line within Dentsply Sirona rather than an independently reported segment, standalone revenue and growth metrics are not publicly disclosed in the source data.
SureSmile firmographics
Firmographics- Name
- SureSmile
- Legal name
- Dentsply Sirona
- Website
- https://suresmile.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- SureSmile is an orthodontic brand under Dentsply Sirona that sells clear aligners, robotically bent wires, indirect bonding solutions, and a three-tier treatment planning software platform to general dentists and orthodontists, and has treated more than 1 million patients worldwide.
- Ownership category
- akta.pro rank
SureSmile industry classification
Industry- Product category
- Digital Orthodontics
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based) (HLABAFAH)
Keywords
Where SureSmile is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Markets served
SureSmile business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Clear Aligner Sales: SureSmile generates revenue through the sale of clear aligners, retainers, and related orthodontic products to dental professionals (dentists and orthodontists) who then provide treatment to patients.
- Software Subscriptions: SureSmile offers software platforms (Aligner, Ortho, Advanced) for treatment planning that dental professionals subscribe to and use for prescribing treatments.
- Hardware Devices: Sale of SureSmile VPro vibrating dental devices as part of treatment packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Case-based pricing determined by treating doctor |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
SureSmile product offering
Product offeringCore offering
SureSmile provides digital orthodontic treatment products and planning software used by dental professionals to deliver teeth-straightening care. Its core offerings include clear, removable aligners; digitally designed robotically bent archwires for braces; labial indirect bonding solutions; SureSmile VPro vibration devices; retainers and whitening kits; and three tiers of Treatment Planning Software (Aligner, Ortho, Advanced) for case design and prescribing.
Product overview
SureSmile is a digital orthodontic treatment platform offering clear aligners and advanced orthodontic solutions. The portfolio includes clear aligners as the core consumer product, supplemented by the SureSmile VPro vibrating device, retainers, and a whitening kit for complete treatment coverage. For dental professionals, SureSmile provides three tiers of treatment planning software: Aligner (for general dentists), Ortho (for orthodontists and experienced practitioners), and Advanced (for comprehensive orthodontic treatment including lingual wires). The system utilizes digitally designed treatment plans with robotically manufactured components and indirect bonding options. Backed by Dentsply Sirona, the platform has treated over one million patients worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- SureSmile Clear Aligners Clear, removable aligners designed for comfort and durability that straighten teeth in stages as part of a personalized doctor-prescribed treatment plan; intended for adult and teen patients seeking discreet orthodontic correction under dentist or orthodontist supervision.
- SureSmile Treatment Planning Software (Aligner / Ortho / Advanced) Subscription-based digital orthodontic treatment planning software available in three tiers — Aligner (for general dentists), Ortho (for orthodontists and experienced GPs), and Advanced (for comprehensive cases including labial indirect bonding and labial/lingual robotically bent wires); integrates with most intraoral scanners, CBCT, 3D printers, and brackets.
- SureSmile VPro Vibrating dental device intended for patient use 5 minutes per day to facilitate minor anterior tooth movement and complement aligner or other orthodontic treatment; dispensed by participating dental professionals.
- SureSmile Retainers Post-treatment retainers provided to SureSmile patients to keep newly aligned teeth in position after active orthodontic treatment.
- SureSmile Whitening Kit Take-home whitening solution used with the included tray for approximately 15 minutes daily; provided to patients to brighten teeth following orthodontic treatment.
- Robotically Bent Archwires Digitally designed and robotically bent orthodontic wires used in SureSmile braces treatment for precise tooth movement; prescribed by orthodontists and dispensed through the SureSmile Advanced/Ortho software workflow.
- Indirect Bonding (IDB) Labial indirect bonding solution that allows orthodontists to place brackets precisely using pre-fabricated bonding trays as part of the SureSmile digital orthodontic workflow.
Quantifiable outcome
- 75% of SureSmile aligner cases required no refinements, leading to more efficient treatments
- +2 more outcomes
Companies that use SureSmile
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
SureSmile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
SureSmile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dentsply SironacoreSureSmile is backed by Dentsply Sirona, the world's largest diversified manufacturer of professional dental products. Dentsply Sirona provides strategic backing, distribution scale, and resources supporting SureSmile's orthodontic treatment solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
SureSmile competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SureSmile social profiles
Digital presenceSureSmile financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureSmile leadership team
Management profileNumber of profiles
SureSmile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureSmile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureSmile
What does SureSmile do?
SureSmile provides digital orthodontic treatment products and planning software used by dental professionals to deliver teeth-straightening care. Its core offerings include clear, removable aligners; digitally designed robotically bent archwires for braces; labial indirect bonding solutions; SureSmile VPro vibration devices; retainers and whitening kits; and three tiers of Treatment Planning Software (Aligner, Ortho, Advanced) for case design and prescribing.
Is SureSmile a public or private company?
SureSmile is a private company. It is classified as corporate owned and is currently operating.
When was SureSmile founded?
SureSmile was founded in 1995.
Where is SureSmile based?
SureSmile is headquartered in Charlotte, United States, in the North America region.
How does SureSmile make money?
Three revenue lines are on record. Clear Aligner Sales are the primary driver. The others are software Subscriptions and hardware Devices.
Does SureSmile have an API?
No public API is recorded for SureSmile.
What industry is SureSmile in?
SureSmile's product category is Digital Orthodontics. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339116 and its SIC code is 3843.