MOCO
MOCO, operating through its CUSTOM RETAIL® brand, is a Minnesota-based custom retail display manufacturer serving enterprise retailers and consumer brands with end-to-end design, engineering, prototyping, and production across all material types.
- Company typePrivate
- Founded2003
- HeadquartersMinnesota City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MOCO does
MOCO is a privately held for-profit company founded in 2003, headquartered at 1975 Oakcrest Avenue in Roseville, Minnesota, and operating with an 11-50 employee footprint. Its website domain is bigideas.com, and its primary operating brand is CUSTOM RETAIL®, a custom retail display manufacturer serving enterprise retailers and consumer brands. The firm's stated activity spans displays, packaging, and websites, but the bulk of disclosed operations and customer evidence is concentrated in the Custom Retail display business.
Through the Custom Retail division, MOCO manufactures custom retail displays across every major material type, including corrugate, plastics, steel, and complex electronics, and delivers end-to-end project ownership spanning strategy, design, engineering, prototyping, production, fulfillment, and ongoing support. The company positions itself as a single-source vendor capable of serving any retailer, any program requirement, any material, any size, and any quantity. Its GTM motion is enterprise field sales, with a dedicated account team guiding client retail strategy and a creative team designing displays. Distribution is direct B2B to enterprise clients with a global reach claim.
The customer base spans 55+ brands across at least eight verticals — consumer electronics (Anker, Dyson, Garmin), beauty/cosmetics (Colourpop, Morphe, MCO Beauty), gaming (Arcade1Up), smart home (Eufy), health/wellness (Oura), audio (Shokz, JVC, Kenwood), and home appliances (Tineco, Daikin). Best Buy and Target are publicly named as preferred-supplier relationships with deep integration into retailer processes and compliance requirements. Revenue is generated from custom one-time project-based manufacturing engagements; pricing is not publicly disclosed. The leadership team comprises Chris Horner (Sales), Carrie Johnson (Finance), Jeff Morris (General Management), Nate Morris (Business Development and co-founder/president), Andrew Vickers (Technology), and Jo Zubke (Operations).
MOCO firmographics
Firmographics- Name
- MOCO
- Website
- https://bigideas.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 11–50 employees
- Short description
- MOCO, operating through its CUSTOM RETAIL® brand, is a Minnesota-based custom retail display manufacturer serving enterprise retailers and consumer brands with end-to-end design, engineering, prototyping, and production across all material types.
- Ownership category
- akta.pro rank
MOCO industry classification
Industry- Product category
- Retail Display Manufacturing
- akta.pro primary industry
- Display & Retail-Ready Packaging (PDQ, Shelf-Ready, End-Caps) (TLAIAGAF)
- akta.pro secondary industry
- E-commerce Packaging Optimization & Sustainable Packaging Operations (TLAIADAL)
Keywords
Where MOCO is headquartered
LocationHeadquarters
- HQ city
- Minnesota City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOCO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Retail Display Manufacturing: Revenue generated from manufacturing custom retail displays for brands and retailers. The company provides end-to-end services including strategy, design, engineering, prototyping, production, fulfillment, and ongoing support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MOCO product offering
Product offeringCore offering
MOCO operates as a custom retail display manufacturer under the CUSTOM RETAIL® brand, producing displays from corrugate, plastics, steel, and complex electronics in any size or quantity. The company delivers end-to-end services — strategy, design, engineering, prototyping, production, fulfillment, and ongoing support — for brands and major retailers seeking in-store merchandising solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Retail Displays End-to-end custom retail display manufacturing service producing displays from corrugate, plastics, steel, and complex electronics for brands and retailers. Delivered through strategy, design, engineering, prototyping, production, fulfillment, and ongoing support for major retailers including Best Buy and Target.
Companies that use MOCO
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
MOCO technology and API
TechnologyTechnology focussed No
API detail
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MOCO partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
MOCO competitors and assessment
Company assessmentDirect peers
- Meyers: Long-established custom retail display and merchandising manufacturer with a similar full-service model. Directly comparable to MOCO in serving enterprise retailers and consumer brands with custom in-store display programs.
- Henschel-Steinau: Full-service custom retail display and point-of-purchase manufacturer serving major retailers and brands. Closely comparable to MOCO in offering end-to-end design, engineering, and production of in-store displays, with similar focus on enterprise retail clients.
- Nashville Display: Manufacturer of custom retail displays, point-of-purchase fixtures, and signage for brands and retailers. Comparable to MOCO in producing multi-material displays for enterprise retail programs.
- Great Northern Stratos: Specialty division of Great Northern focused on retail displays, in-store signage, and integrated retail environments. Comparable to MOCO in providing custom display solutions to major retailers across multiple material types.
- Art Display Company: Custom retail display manufacturer producing permanent and temporary point-of-purchase displays. Comparable to MOCO in offering tailored display solutions for consumer brands across multiple material substrates.
- Western Pacific Display: Designer and manufacturer of custom retail point-of-purchase displays, fixtures, and signage. Comparable to MOCO in supporting consumer brands with end-to-end display programs for major retail chains.
- Adelphia Group: Custom retail display and store fixture manufacturer serving major retailers and brand clients. Comparable to MOCO in providing full-service display programs from concept through fulfillment.
- JBM Displays: Custom retail display manufacturer specializing in point-of-purchase and merchandising displays. Comparable to MOCO in serving consumer brands and retailers with custom design and production capabilities.
- L&P Display Group: Custom retail display manufacturer offering design, engineering, and production services to brands and retailers. Comparable to MOCO in targeting enterprise retail programs and supporting multi-material display requirements.
Broad incumbents
- Displays2Go: Large-scale retail display catalog retailer and manufacturer offering a broad catalog of standard and custom display products. Overlaps with MOCO in custom display manufacturing but competes via a more standardized, higher-volume, and self-service model aimed at a broader customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
MOCO social profiles
Digital presenceMOCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOCO leadership team
Management profileNumber of profiles
Profiles6 records
MOCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOCO
What does MOCO do?
MOCO operates as a custom retail display manufacturer under the CUSTOM RETAIL® brand, producing displays from corrugate, plastics, steel, and complex electronics in any size or quantity. The company delivers end-to-end services — strategy, design, engineering, prototyping, production, fulfillment, and ongoing support — for brands and major retailers seeking in-store merchandising solutions.
When was MOCO founded?
MOCO was founded in 2003. It employs 11 to 50 people.
Where is MOCO based?
MOCO is headquartered in Minnesota City, United States, in the North America region.
How does MOCO make money?
One revenue line is on record: custom Retail Display Manufacturing.
Who are MOCO's main competitors?
Direct peers on record are Meyers, Henschel-Steinau, Nashville Display, Great Northern Stratos, Art Display Company, Western Pacific Display, Adelphia Group, JBM Displays and L&P Display Group. Displays2Go is listed as a broad incumbent.
What industry is MOCO in?
MOCO's product category is Retail Display Manufacturing. Its primary akta.pro industry code is TLAIAGAF, Display & Retail-Ready Packaging (PDQ, Shelf-Ready, End-Caps), with a secondary code of TLAIADAL, E-commerce Packaging Optimization & Sustainable Packaging Operations.