In Your Pocket
- Company typePrivate
- Founded1991
- HeadquartersVilnius, Lithuania
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
In Your Pocket firmographics
Firmographics- Name
- In Your Pocket
- Legal name
- UAB In Your Pocket
- Website
- https://inyourpocket.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
In Your Pocket industry classification
Industry- Product category
- Travel Media
- NAICS
- Travel Agencies (561510)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where In Your Pocket is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
In Your Pocket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Advertising: Cross-platform digital advertising across inyourpocket.com, including featured venue listings, sponsored articles, and promotional placements. The company offers tiered digital packages with visibility on local city pages.
- Print Advertising: Advertising in printed city guides, with various size, placement, and pricing options including multi-city and yearly bulk discounts.
- Business Listing Packages: Tiered subscription packages (Basic, Premium, Premium Plus) offering featured venue listings, custom descriptions, photo galleries, social media promotion, long-form articles, and newsletter inclusion for businesses.
- Printed Guidebook Sales: Physical printed travel guides sold through regional shop pages (e.g., shop.poland.inyourpocket.com) for cities like Krakow, Warsaw, and Gdansk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic digital listing with highlighted top placement |
| Subscription | Annual | Featured in Top 10 / Best of City articles |
| Subscription | Annual | Full promotional package with social, article, and newsletter |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
In Your Pocket product offering
Product offeringCore offering
In Your Pocket produces and distributes independent city travel guides covering 200 destinations across Europe, Africa, Australia and the Caribbean in digital (website, PDF, mobile app) and print formats. Content is created by a network of local publishers living in the cities they cover. The company monetizes primarily through tiered advertising packages sold to local businesses and tourism venues, alongside printed guidebook sales and premium business listings.
Product overview
In Your Pocket is a network of locally produced city travel guides available in both print and digital formats (PDF downloads and website). The core product consists of independent, well-researched travel guides covering cities across Europe and beyond, written by native English speakers living in the cities they describe. The company also operates a digital advertising platform (business.inyourpocket.com) offering businesses tiered advertising packages: Featured Venue Listing (Basic, €200/year), Top 10/Best of City Articles (Premium, €300/year), and comprehensive Premium Plus bundles (€600/year) including social promotion, long-form articles, and newsletter placement. The company also maintains a monthly email newsletter subscription service for travelers. Founded in 1991, the company operates locally produced guides across European cities and beyond, with printed products continuing to thrive alongside the digital offering.
Differentiator
Problem solved
Functional benefit
Products and services
- In Your Pocket City Guides Independent travel guides for cities worldwide covering restaurants, bars, hotels, sights, and practical information. Content is created by native English speakers living in the cities they describe, offering frank, practical advice. Available in both print and digital formats (website, PDF downloads, mobile app).
- Business Advertising Packages
Quantifiable outcome
- Over 650,000 monthly readers and 1.5 million guides printed annually
- +2 more outcomes
Companies that use In Your Pocket
Customer profileSegments3 records
Ideal customer profiles3 records
In Your Pocket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
In Your Pocket partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights3 records
In Your Pocket competitors and assessment
Company assessmentDirect peers
- TripAdvisor: The dominant user-generated travel review and city guide platform, directly competing for travel-intent traffic and local business advertising spend across the same destinations.
- Lonely Planet: Iconic travel guide publisher covering cities worldwide with both print and digital formats—the closest traditional analog to In Your Pocket's editorial travel guide model.
- Time Out: Global city guide media brand covering restaurants, nightlife, and culture across major cities, monetized through advertising and content licensing—a direct functional peer in city editorial content.
- Culture Trip: Digital-first travel content platform producing editorial city guides and local recommendations, monetized through advertising—directly comparable digital media model.
- Fodor's Travel: Long-established travel guide publisher offering editorial city coverage and travel content across multiple destinations, competing for both readers and travel advertisers.
- Frommer's: Heritage travel guide brand with city-specific editorial coverage, similar in product (city guides) and revenue model (advertising + content) to In Your Pocket.
- Rough Guides: Travel guide publisher with city-focused editorial content available in print and digital formats, addressing the same traveler and travel-advertiser segments.
Emerging players
- Atlas Obscura: Digital travel media platform focused on unique, locally-rooted experiences and lesser-known destinations, with a comparable editorial-first monetization model targeting engaged travelers.
Broad incumbents
- Condé Nast Traveler: Major mainstream travel magazine covering cities worldwide with both editorial guides and advertising, operating at larger scale and broader reach than In Your Pocket.
- Travel + Leisure: Established travel media brand producing city guides and destination content, with significant audience scale and competing for the same travel advertiser budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
In Your Pocket social profiles
Digital presenceIn Your Pocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Your Pocket leadership team
Management profileNumber of profiles
Profiles4 records
In Your Pocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Your Pocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Your Pocket
What does In Your Pocket do?
In Your Pocket produces and distributes independent city travel guides covering 200 destinations across Europe, Africa, Australia and the Caribbean in digital (website, PDF, mobile app) and print formats. Content is created by a network of local publishers living in the cities they cover. The company monetizes primarily through tiered advertising packages sold to local businesses and tourism venues, alongside printed guidebook sales and premium business listings.
Is In Your Pocket a public or private company?
In Your Pocket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Your Pocket founded?
In Your Pocket was founded in 1991. It employs 101 to 250 people.
Where is In Your Pocket based?
In Your Pocket is headquartered in Vilnius, Lithuania, in the Europe region.
How does In Your Pocket make money?
Four revenue lines are on record. Digital Advertising is the primary driver. The others are print Advertising, business Listing Packages and printed Guidebook Sales.
Who are In Your Pocket's main competitors?
Direct peers on record are TripAdvisor, Lonely Planet, Time Out, Culture Trip, Fodor's Travel, Frommer's and Rough Guides. Atlas Obscura is listed as an emerging player. Broad incumbents are Condé Nast Traveler and Travel + Leisure.
Does In Your Pocket have an API?
No public API is recorded for In Your Pocket.
What industry is In Your Pocket in?
In Your Pocket's product category is Travel Media. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 561510 and its SIC code is 2721.