National Association of Attorneys General

What National Association of Attorneys General does

The National Association of Attorneys General (NAAG) is a private, nonpartisan professional association founded in 1907 and headquartered at 1850 M Street NW, Washington, DC. It serves all 56 state and territory attorneys general of the United States (50 states, the District of Columbia, and five U.S. territories) and their staff, providing a national forum for collaboration on legal, law enforcement, and policy matters that span jurisdictions. NAAG operates three specialized service centers — the Center for Consumer Protection, the Center for Supreme Court Advocacy, and the Center for Tobacco and Public Health — that deliver dedicated legal consulting, training, and representation support to AG offices, alongside the National Association of Medicaid Fraud Control Units (NAMFCU) practice area.

The organization's product portfolio is built around CLE-eligible training (over 130 in-person and online programs annually), a growing on-demand learning platform, an Attorney General Journal, the Multistate Settlements Database and other research resources, bipartisan policy letters, and signature events including the Capital Forum, Attorney General Symposium, and Presidential Summit. NAAG also runs standing committees (Antitrust, Consumer Protection, Civil Rights, Criminal Law, Energy and Environment, Tobacco, AI/Internet Safety, Elder Justice, Human Trafficking) that enable structured cross-state collaboration. Strategic partnerships with the American Bar Association, Council of State Governments, International Association of Prosecutors, Truth Initiative, National Center for Missing and Exploited Children, and the Law Enforcement Torch Run extend its coordination role into adjacent legal and policy ecosystems.

NAAG does not develop proprietary technology products. Its business model is funded primarily through member dues from the 56 AG offices, supplemented by fees for training programs, CLE registration, and publications; most training is offered free to AG office staff. In 2021, NAAG reported 57 CLE-eligible programs yielding up to 254 CLE credits, conducted 20 Supreme Court moot courts and edited 18 state briefs, organized 5 Congressional committee testimonies with 130+ Congressional briefings, and supported the $6.6 billion Master Settlement Agreement payment to settling states through its Center for Tobacco and Public Health.

Name

National Association of Attorneys General

Legal name

National Association of Attorneys General

Website

https://naag.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

NAAG is a 1907-founded, nonpartisan national association serving all 56 U.S. state and territory attorneys general and their staff, delivering CLE training, multistate case coordination, Supreme Court and consumer protection support, tobacco MSA administration, and bipartisan policy advocacy from its Washington, DC headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels1 record

Marketing channels6 records

Core offering

NAAG is a nonpartisan professional membership association that serves all 56 U.S. state and territory attorneys general and their staff. It delivers CLE-eligible training, policy advocacy, specialized legal support (consumer protection, Supreme Court advocacy, tobacco and public health), research and publications, and a forum for nonpartisan collaboration and multistate case coordination. Its offerings are accessed primarily by government attorney general offices, not the general public.

Product overview

NAAG serves as a nonpartisan national forum providing collaboration, insight, and expertise to empower and champion America's 56 state and territory attorneys general. The organization operates three specialized Centers (Center for Consumer Protection, Center for Supreme Court Advocacy, and Center for Tobacco and Public Health) that deliver focused legal services and support. Member services include CLE-eligible training programs, professional development resources, policy advocacy through bipartisan letters, committees for collaboration on legal issues, and access to databases including the Multistate Settlements Database and Attorney General Journal. The portfolio also includes events and conferences, online learning platforms, research resources, and strategic partnerships that together form a comprehensive support ecosystem for the attorney general community.

Differentiator

Problem solved

Functional benefit

Brands

• NAGTRI (NAAG Training and Research): The training and research arm of NAAG that provides high-quality, non-partisan training and resources to state and territory attorney general offices.

Products and services

• Center for Consumer Protection The nation's only entity dedicated to providing support to attorney general staff committed to protecting the public against consumer fraud and abuse, offering technical assistance, training, and information sharing for state AG consumer protection teams.
• Center for Supreme Court Advocacy
• Center for Tobacco and Public Health
• NAAG Training Programs
• On-Demand Learning Platform
• Attorney General Journal
• Multistate Settlements Database
• Find My AG Directory
• Events and Conferences
• Research and Data Resources
• CLE Credit Program
• Bankruptcy Support Services
• NAMFCU (National Association of Medicaid Fraud Control Units)

Quantifiable outcome

• Conducted 20 moot courts and edited 18 state briefs for U.S. Supreme Court in 2021
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• American Bar AssociationcoreStrategic or Co-development PartnerNAAG has a partnership with the American Bar Association (ABA) where attorney general staff of NAAG members are eligible for discounted membership. NAAG annually sends one attorney general to ABA Annual and Midyear Meetings to represent attorneys general.
• Council of State GovernmentscoreStrategic or Co-development PartnerNAAG annually appoints two attorneys general to serve on CSG's Executive Committee and attend CSG's national annual conference. CSG is a region-based forum that fosters the exchange of insights and ideas to help state officials shape public policy.
• International Association of ProsecutorscoreStrategic or Co-development PartnerNAAG is an institutional member of the International Association of Prosecutors (IAP), which has members from over 177 countries. NAAG has partnered with IAP on programming and exchanges and sends several attorneys general annually to IAP's Annual Conference.
• Law Enforcement Torch Run for Special OlympicsminorStrategic or Co-development PartnerNAAG has a permanent voting member seat on the LETR International Executive Council. NAAG annually sends an attorney general appointee to represent NAAG at the LETR International Conference.
• Truth InitiativecoreStrategic or Co-development PartnerTruth Initiative was created and funded by attorneys general through the tobacco Master Settlement Agreement. NAAG appoints two attorneys general to serve on Truth Initiative's Board of Directors for three-year terms as required in the MSA.
• Practising Law InstituteminorStrategic or Co-development PartnerNAAG's partnership with the Practising Law Institute (PLI) provides attorney general staff access to free CLE-granting courses.
• PwC (PricewaterhouseCoopers)coreStrategic or Co-development PartnerIn 2021, NAAG Center for Tobacco and Public Health worked closely with PwC to secure the $6.6 billion MSA payment for settling states.
• CitibankcoreStrategic or Co-development PartnerIn 2021, NAAG Center for Tobacco and Public Health worked closely with Citibank to secure the $6.6 billion MSA payment for settling states.
• National Center for Missing and Exploited ChildrenminorStrategic or Co-development PartnerNCMEC is a private non-profit corporation whose mission is to help find missing children and reduce child sexual exploitation. NAAG annually appoints an attorney general to serve on NCMEC's Law Enforcement Advisory Council.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Bar Association: The largest U.S. legal professional association, serving all attorneys. A core NAAG partner (NAAG AG staff get discounted ABA membership). Comparable as a legal-professional membership body offering training, publications, and policy advocacy, but vastly larger in scope and member base.

Direct peers

• National Governors Association: Bipartisan association of the nation's 50 governors. Comparable as a state-official membership association providing policy coordination, training, and convening services for chief state executives — the executive-branch analogue to NAAG's role for chief state legal officers.
• Council of State Governments: National, nonpartisan association serving all three branches of state government. Most structurally comparable peer to NAAG: similar membership model, multi-state coordination mandate, training and research services, and shared institutional partnerships (NAAG already appoints two AGs to CSG's Executive Committee).
• National Conference of State Legislatures: Bipartisan organization serving all 50 states' legislatures and their staff. Comparable membership and service model (training, research, policy coordination) for state-government officials, mirroring NAAG's role for AG offices.
• National Association of Secretaries of State: Bipartisan professional association of the 50 U.S. secretaries of state. Same association-of-state-officials model as NAAG, providing training, policy coordination, and convening services for chief state election and business-licensing officers.
• National District Attorneys Association: National professional association for elected and appointed prosecutors. Closest functional peer for criminal-side state/local legal officers; shares training, advocacy, and policy-coordination mandate though focused on prosecution rather than AG civil and regulatory work.
• National Association of State Auditors, Comptrollers and Treasurers: Bipartisan professional association for state financial officers. Same organizational model as NAAG: peer membership of state-level officials, training programs, and policy advocacy for chief state officers in a specific functional domain.
• National League of Cities: Nonpartisan association serving municipal governments across the U.S. Comparable as a tier-of-government membership association providing training, research, federal advocacy, and convening services — though serving cities rather than states.
• International Association of Chiefs of Police: International professional association for law enforcement leaders. Comparable as a law-enforcement professional association providing training, policy development, and advocacy services to senior officials, mirroring NAAG's role for chief state legal officers.

Regional players

• International Association of Prosecutors: International association with members from 177+ countries. A NAAG partner — comparable as a prosecutors' membership body with training and policy coordination mandate, but operates internationally rather than focused on U.S. state AGs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVbKVQRnmN6N86ol2ZEmwKA
• Xx.com/natlassnattysgn
• Facebookfacebook.com/nagtri
• LinkedInlinkedin.com/company/national-association-of-attorneys-general

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of Attorneys General