Grid

What Grid does

Grid (legal entity: Built By Grid) is a U.S. manufacturer founded in 2020 and headquartered at a single vertically integrated facility in Dallas, Texas, specializing in fitness lockers and sports flooring for the commercial fitness, wellness, and athletic facility market. The company designs, manufactures, ships, and installs its products from one location, enabling custom colors, configurations, and branded solutions for large multi-location rollouts. Its locker portfolio spans laminate (Impact, Impact HD, Ultramat), glass/acrylic (Reflect, Ultragloss, Cell Phone charging), and phenolic (Polycore, Polycore HD) constructions, with proprietary techniques including a thermally-fused edgeband method and a hybrid phenolic/HPL build designed for humid locker room environments. Its sports flooring portfolio covers the full fitness spectrum — REFLEX recycled rubber rolls and tiles (including REFLEX XL stacked and REFLEX Q acoustic variants), BULL TILES and MODX TILES for heavy-duty areas, VULCAN and TRAX vulcanized rubber, TRAINING and SPRINT non-infill turf, and VERSA vinyl rolls plus VERSATYL planks — supplemented by benches, grooming stations, valances, and third-party smart/digital/mechanical locker locks.

Grid operates a direct B2B sales model with project-based custom quoting (no public list pricing), selling exclusively into U.S. enterprise fitness chains (Crunch, EōS, 24 Hour Fitness, VASA, Gold's Gym, World Gym), community recreation (YMCA, JCCs), professional and collegiate athletics (XFL, Macalester College), healthcare wellness facilities, and independent gyms. Revenue is generated primarily through one-time hardware sales of lockers and flooring, with professional design consultation, logistics coordination, and installation services bundled into end-to-end project delivery. The company's core value proposition is single-source procurement — customers can source approximately 80% of facility finishes from a single Grid project team — reducing coordination complexity across multiple vendors and improving design cohesion.

In February 2026, Grid received a strategic private equity investment from Topspin Consumer Partners (the second commitment from Topspin Consumer Partners III), advised by Harrison Co., with the stated intent of accelerating national growth as demand for newly built and upgraded health and wellness facilities expands across the United States. Grid was recognized on the Inc. 5000 list in 2024.

Name

Grid

Legal name

Built By Grid

Website

https://builtbygrid.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Grid (Built By Grid) is a Dallas-based, vertically integrated U.S. manufacturer of fitness lockers and sports flooring, serving national fitness chains, YMCAs, college athletic programs, healthcare wellness facilities, and professional sports clients with custom project-based design, manufacturing, and installation.

Ownership category

akta.pro rank

Product category

Fitness Facility Lockers and Sports Flooring

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ)

akta.pro secondary industry

Home Gym & Sports Equipment Storage Systems (Non-Construction) (HSAFAHAH)

Keywords

• Fitness lockers
• Sports flooring
• Phenolic lockers
• Recycled rubber flooring
• Locker room furnishings

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Locker and Flooring Product Sales: Grid's primary revenue stream comes from the sale of manufactured fitness lockers and sports flooring products. Products are sold as one-time purchases to facility operators, with installation services bundled as part of the integrated service model.
2. Installation and Project Services: As a vertically integrated manufacturer, Grid provides design consultation, logistics coordination, and professional installation services as part of its end-to-end project delivery model, contributing additional revenue to the core product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Grid designs, manufactures, and installs fitness facility lockers and sports flooring for fitness chains, YMCAs, colleges, and healthcare wellness centers across the United States. All products are produced at the company's vertically integrated Dallas, Texas factory and delivered with bundled design consultation, logistics, and professional installation services. Customers can source approximately 80% of a facility's lockers and flooring finishes from Grid under a single project team.

Product overview

Grid (also known as Built by Grid) is a U.S.-based manufacturer specializing in fitness lockers and sports flooring solutions for fitness and wellness facilities. The company's product portfolio consists of two core product lines: fitness lockers (including Impact, Impact HD, Ultramat, Reflect, Ultragloss, Polycore, Polycore HD, and Express models) and sports flooring (including REFLEX rubber rolls, BULL TILES, MODX TILES, VULCAN vulcanized rubber, TRAX tracks, TRAINING and SPRINT artificial turf, and VERSA and VERSATYL vinyl flooring). The company also offers locker room accessories such as benches, grooming stations, valances, and smart/mechanical locker locks. Grid operates a vertically integrated model combining design, manufacturing, logistics, and installation services, enabling customers to source approximately 80% of facility finishes from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Laminate Lockers Curated laminate lockers with a textured wood grain finish designed as the standard performance option for fitness facilities.
• Impact HD Laminate Lockers High performance laminate lockers with enhanced durability engineered for heavy-use fitness environments and team locker rooms.
• Ultramat Laminate Lockers Laminate lockers with a velvet-soft matte finish and fingerprint-resistant antibacterial technology, providing a premium aesthetic for upscale fitness environments.
• Reflect Glass Lockers 1/4 inch tempered glass lockers available in custom colors for a modern aesthetic in premium fitness facilities.
• Ultragloss Acrylic Lockers Scratch-resistant, 3/4 inch high-gloss acrylic lockers delivering a sleek appearance for modern fitness facilities.
• Cell Phone Charging Lockers USB powered charging lockers designed to securely store and charge member devices in fitness facilities.
• Polycore Phenolic Lockers Hybrid phenolic lockers combining a waterproof solid phenolic interior with a 3/4-inch thick high-pressure laminate (HPL) door, providing durability in humid locker room environments.
• Polycore HD Phenolic Lockers 100% waterproof phenolic lockers with phenolic construction inside and out, engineered for maximum moisture resistance in the most demanding humid environments.
• Express Storage Lockers Storage lockers designed to be placed outside the locker room for convenient member access throughout fitness facilities.
• Locker Room Benches Freestanding locker room benches available in Ultramat and Solid Surface finishes, designed for seating without mounting hardware.
• Grooming Stations Coordinating millwork pieces designed to elevate the user experience in locker room areas.
• Valances Stylish trim options for lockers providing a complete aesthetic look.
• Locker Locks Smart, digital, and mechanical locker lock options including the GRID HS Hasp high security padlock hasp, Ojmar Combi Pro 4-dial combination lock, and Ojmar OCS Smart keypad/Bluetooth lock.
• REFLEX Recycled Rubber Rolls Performance recycled rubber rolls for fitness facility floors offered in various color options.
• REFLEX XL Stacked Rubber Flooring Stacked high-performance rubber flooring system available up to 1 inch thick, designed for heavy equipment areas.
• REFLEX Q Sound Mitigating Rubber Flooring Sound mitigating rubber flooring system designed to reduce noise in fitness environments.
• BULL TILES Rubber Flooring 1 inch heavy duty modular recycled rubber tiles for durable floor coverage.
• MODX TILES Interlocking Rubber Flooring Interlocking recycled rubber tiles designed for easy installation and flexible floor layouts.
• VULCAN Vulcanized Rubber Tiles Performance vulcanized rubber tiles with a leather embossed texture designed for premium fitness facilities.
• VULCAN XL Vulcanized Rubber Flooring High-performance vulcanized rubber system available up to 1 inch thick for maximum durability.
• TRAX Vulcanized Rubber Track Pebble textured vulcanized rubber track designed for running and cardio areas in fitness facilities.
• TRAINING Artificial Turf Dual fiber, non-infill artificial turf engineered for cross training workouts.
• SPRINT Artificial Turf Omnidirectional, non-infill artificial turf designed for speed training and sled work.
• VERSA Performance Vinyl Rolls Performance vinyl rolls with integrated shock pad for versatile facility flooring.
• VERSATYL Vinyl Planks Multipurpose vinyl planks designed for walkways and common areas in fitness facilities.

Quantifiable outcome

• Customers can source approximately 80% of facility finishes (lockers and flooring) from a single Grid team, reducing vendor coordination complexity.

Named customers24 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scranton Products: Scranton Products (part of the Scranton Group) specializes in HDPE and phenolic lockers for fitness, pool, and athletic environments — a near-direct overlap with Grid's Polycore and Polycore HD phenolic locker lines, and a key competitor in the moisture-resistant fitness locker niche.
• Robex: Robex specializes in custom fitness lockers (laminate, phenolic, acrylic) for boutique gyms and fitness chains. It is a smaller but directly comparable peer to Grid, focused on the same boutique-fitness and chain-gym customer segment.
• Ecore International: Ecore manufactures recycled rubber and vulcanized rubber athletic flooring, turf, and acoustic surfaces — directly competing with Grid's REFLEX, REFLEX XL, BULL TILES, and VULCAN product lines in fitness and wellness facilities.
• Penco Products: Penco Products manufactures lockers, shelving, and storage products including steel, wood, and phenolic lockers. It competes with Grid in the fitness, athletic, and institutional locker categories, particularly for team and employee locker rooms.
• Hollman: Hollman is a U.S.-based, vertically integrated manufacturer of premium lockers (phenolic, laminate, glass) and locker-room solutions for fitness, wellness, and athletic facilities. It is the most direct head-to-head competitor to Grid, serving overlapping customer segments with a similar single-source locker-plus-acoustics value proposition.
• SnapSports: SnapSports manufactures modular athletic flooring, multi-sport surfaces, and turf systems, with strong overlap to Grid's modular rubber tiles, turf, and vinyl offerings in the fitness and training-facility segment.
• ASI Storage Solutions: ASI manufactures lockers, partitions, and storage solutions for commercial, educational, and athletic facilities. Its locker product range competes with Grid's Impact, Ultramat, and team locker lines in the fitness and athletic vertical.
• List Industries: List Industries is one of the largest U.S. locker manufacturers, producing metal, phenolic, plastic, and wood lockers for fitness, school, athletic, and industrial applications. It competes with Grid across most of Grid's locker lines, particularly in the fitness and athletic team-vertical space.
• Regupol America: Regupol America produces recycled rubber flooring, acoustic underlayments, and athletic surfaces. It is a direct competitor to Grid in the fitness-facility rubber-flooring category, serving overlapping customers such as fitness chains, YMCAs, and athletic facilities.

Broad incumbents

• Tarkett Sports: Tarkett Sports is the sports and athletic flooring arm of global flooring giant Tarkett, offering hardwood, resilient, turf, and track systems. It is a much larger incumbent competing with Grid's flooring portfolio across schools, arenas, and fitness facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GridUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grid