WPLG Local 10
WPLG Local 10 is a Berkshire Hathaway-owned South Florida television station and digital news operation serving the Miami-Fort Lauderdale market with over-the-air broadcast, the Local10 Plus Platinum streaming app, Local10.com, weather, traffic, and exclusive Miami Heat NBA broadcasts, monetized primarily through advertising.
- Company typePrivate
- Founded1957
- HeadquartersFlorida, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WPLG Local 10 does
WPLG Local 10 is a South Florida television station and digital news operation headquartered in Miami, Florida, and owned by Berkshire Hathaway. The company produces and distributes local news, weather, sports, and entertainment content across the Miami-Fort Lauderdale market, reaching Miami-Dade, Broward, and Monroe counties. Its core product portfolio comprises an over-the-air broadcast channel, the Local10.com news website, the Local10 Plus Platinum direct-to-consumer streaming app, and specialized modules including weather forecasting with hurricane tracking, live camera feeds, traffic reporting, and political programming. In 2025, WPLG separated from the ABC network and launched its proprietary streaming app, repositioning the business as an independent multi-platform operator.
WPLG's business model is primarily advertising-driven across both traditional broadcast and digital streaming surfaces, with a freemium viewer-facing pricing model. The company monetizes through local and national television advertising sales and digital advertising on its owned-and-operated web and app properties. Revenue streams include broadcast advertising (commercials during news and programming) and streaming app services (advertising-supported content). In June 2026, WPLG secured exclusive over-the-air broadcast rights for the Miami Heat NBA team for the 2026-27 season, extending its content portfolio into premium live sports — a category that drives both audience acquisition and advertising rate uplift. The company also pursues community partnerships (e.g., Tropical Financial Credit Union) and operates a multi-channel distribution stack including social media (Instagram, Facebook, X, YouTube) and email newsletters.
The company's customer base is highly distributed, serving a general South Florida audience with secondary focus on sports fans, Spanish-speaking viewers, and local advertisers. The underlying technology stack is conventional broadcaster infrastructure — a streaming app (Local10 Plus Platinum), CMS-driven news website, and live camera/weather feeds — with no disclosed proprietary AI or ML capabilities. WPLG holds an FCC broadcast license, which constitutes a regulatory barrier to entry not easily replicated by digital-native competitors. Founded in 1957 and operating with 101–250 employees, the station is in a strategic transition period following the 2025 ABC separation, with the streaming app launch and sports rights acquisition representing the primary offensive plays to offset lost network and MVPD distribution.
WPLG Local 10 firmographics
Firmographics- Name
- WPLG Local 10
- Legal name
- WPLG, Inc.
- Website
- https://local10.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WPLG Local 10 is a Berkshire Hathaway-owned South Florida television station and digital news operation serving the Miami-Fort Lauderdale market with over-the-air broadcast, the Local10 Plus Platinum streaming app, Local10.com, weather, traffic, and exclusive Miami Heat NBA broadcasts, monetized primarily through advertising.
- Ownership category
- akta.pro rank
WPLG Local 10 industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- News OTT & Live News Streaming Channels (MPABAHAK), National & Regional Sports TV Networks (Linear) (MPABAJAA)
Keywords
Where WPLG Local 10 is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WPLG Local 10 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Broadcast Advertising: Traditional television advertising sales including commercials aired during news broadcasts and programming. Revenue generated from local and national advertisers seeking access to South Florida audience.
- Streaming App Services: Free streaming application providing local programming and 24-hour news feed to viewers, monetized through advertising and potential premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free streaming access to all local programming |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WPLG Local 10 product offering
Product offeringCore offering
WPLG Local 10 is a South Florida television station that produces and distributes local news, weather forecasts, sports coverage (including exclusive Miami Heat NBA broadcasts), and entertainment programming. Distribution channels include over-the-air broadcast television, the Local10.com news website, and the Local10 Plus Platinum direct-to-consumer streaming app, serving Miami-Dade, Broward, and Monroe counties.
Product overview
WPLG Local 10 is a South Florida television station and digital news operation owned by Berkshire Hathaway, operating as an ABC affiliate. The station offers a multi-platform news and entertainment portfolio consisting of the core Local 10 broadcast (over-the-air TV), the Local10.com website (comprehensive local news coverage), the Local10 Plus Platinum streaming app (direct-to-consumer free access to local programming and 24-hour news), and specialized modules including weather services, live cameras, traffic information, and political programming. The station covers Miami, Fort Lauderdale, and surrounding South Florida communities.
Differentiator
Problem solved
Functional benefit
Brands
- Local10 Plus Platinum: Free streaming app providing access to local programming and 24-hour news feed, available globally for news stream.
Products and services
- Local10 Plus Platinum Streaming App A free direct-to-consumer streaming application that provides access to local WPLG programming and a 24-hour news feed, targeted at viewers in South Florida counties with global news-stream access.
- Local10.com News Website The primary web destination for WPLG Local 10 news, providing local, national, and world news, weather, sports, traffic, features, entertainment, and video content for the South Florida market.
- Local 10 News Broadcast Over-the-air television news broadcast covering local, national, and world news, weather, sports, and entertainment for the South Florida market, distributed to households with antenna access across Miami-Dade, Broward, and surrounding counties.
- Local 10 Weather Service Weather forecasting and alert service featuring hourly forecasts, 10-day forecasts, live cameras, hurricane tracking, and video forecasts for the South Florida region.
- This Week in South Florida A weekly political affairs program featuring interviews with local, state, and national political figures and community leaders in South Florida.
Quantifiable outcome
- Miami Heat viewership significantly boosted during trial period with 12 games simulcast last season
Companies that use WPLG Local 10
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
WPLG Local 10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
WPLG Local 10 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Miami HeatcoreMiami Heat signed an over-the-air broadcast deal with WPLG Local 10 for the 2026-27 season. The Heat became the seventh NBA team to move to an OTA broadcast model and the second of 13 former FanDuel Sports Networks teams. The deal includes an option for 2027-28 and features a free direct-to-consumer streaming app, providing flexibility if the NBA's centralized local broadcast platform launches.
- Tropical Financial Credit UnionminorTropical Financial Credit Union, a not-for-profit financial institution based in South Florida, partnered with WPLG Local 10 News for the 'Prize at the Pump' campaign. The credit union donated $2,500 in gas cards to be given away to viewers struggling with rising fuel costs. 25 winners were drawn daily to receive $100 gas cards during the week of May 25, 2026.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
WPLG Local 10 competitors and assessment
Company assessmentDirect peers
- WSVN (Sunbeam Television): WSVN is the primary direct competitor in Miami-Fort Lauderdale and now holds the ABC affiliate designation that WPLG previously held (switched in 2025). Both stations compete for South Florida local news viewers, ad dollars, and streaming audience attention.
- WFOR-TV / WBFS (CBS Miami): CBS-owned duopoly in the Miami market and one of the closest news competitors to WPLG Local 10, competing head-to-head for Miami-Fort Lauderdale audience share and local political and breaking-news advertising.
- WTVJ (NBC 6 Miami): NBC-owned station serving Miami-Fort Lauderdale and a top-3 local news competitor. Same DMA, same core business model (network affiliate local news and weather).
- Graham Media Group: Family-controlled group owner of major-market local television stations (Houston, Jacksonville, Detroit, San Antonio). Comparable to WPLG as a privately held, large-market local broadcaster with multi-platform news strategy.
Broad incumbents
- Nexstar Media Group: Largest US owner of local television stations with a nationwide portfolio of network affiliates and independent stations. Relevant as a peer for station ownership, retransmission and advertising strategy, and consolidation comparison.
- Sinclair Broadcast Group: Major US local TV station operator with hundreds of network-affiliated and independent stations. Peer to WPLG for broadcast ad sales, local news economics, and sports rights procurement (Sinclair operated the regional sports networks that recently collapsed).
- Tegna: Large-market local TV station owner with stations in top US DMAs. Peer for high-market advertising dynamics and station-level operations similar to WPLG's Miami-Fort Lauderdale position.
- E.W. Scripps Company: Diversified local media operator with TV stations and national networks. Compares to WPLG on local news operations, retransmission revenue, and the linear-to-digital pivot underway in local broadcasting.
- Cox Media Group: Owner of major-market local TV stations (including Atlanta's WSB-TV and Boston's WFXT). Peer for WPLG's large-market local news economics, ad inventory dynamics, and multi-platform news product strategy.
- Hearst Television: Operates a portfolio of network-affiliated local TV stations in major US markets and formerly participated in the regional sports network space. Peer for local TV station ownership economics, affiliation strategy, and sports rights decision-making relevant to WPLG.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WPLG Local 10 social profiles
Digital presenceWPLG Local 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPLG Local 10 leadership team
Management profileNumber of profiles
Profiles3 records
WPLG Local 10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPLG Local 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPLG Local 10
What does WPLG Local 10 do?
WPLG Local 10 is a South Florida television station that produces and distributes local news, weather forecasts, sports coverage (including exclusive Miami Heat NBA broadcasts), and entertainment programming. Distribution channels include over-the-air broadcast television, the Local10.com news website, and the Local10 Plus Platinum direct-to-consumer streaming app, serving Miami-Dade, Broward, and Monroe counties.
Is WPLG Local 10 a public or private company?
WPLG Local 10 is a private company. It is classified as corporate owned and is currently operating.
When was WPLG Local 10 founded?
WPLG Local 10 was founded in 1957. It employs 101 to 250 people.
Where is WPLG Local 10 based?
WPLG Local 10 is headquartered in Florida, United States, in the North America region.
How does WPLG Local 10 make money?
Two revenue lines are on record. Broadcast Advertising is the primary driver. The others are streaming App Services.
Who are WPLG Local 10's main competitors?
Direct peers on record are WSVN (Sunbeam Television), WFOR-TV / WBFS (CBS Miami), WTVJ (NBC 6 Miami) and Graham Media Group. Broad incumbents are Nexstar Media Group, Sinclair Broadcast Group, Tegna, E.W. Scripps Company, Cox Media Group and Hearst Television.
Does WPLG Local 10 have an API?
No public API is recorded for WPLG Local 10.
What industry is WPLG Local 10 in?
WPLG Local 10's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.