WPLG Local 10

What WPLG Local 10 does

WPLG Local 10 is a South Florida television station and digital news operation headquartered in Miami, Florida, and owned by Berkshire Hathaway. The company produces and distributes local news, weather, sports, and entertainment content across the Miami-Fort Lauderdale market, reaching Miami-Dade, Broward, and Monroe counties. Its core product portfolio comprises an over-the-air broadcast channel, the Local10.com news website, the Local10 Plus Platinum direct-to-consumer streaming app, and specialized modules including weather forecasting with hurricane tracking, live camera feeds, traffic reporting, and political programming. In 2025, WPLG separated from the ABC network and launched its proprietary streaming app, repositioning the business as an independent multi-platform operator.

WPLG's business model is primarily advertising-driven across both traditional broadcast and digital streaming surfaces, with a freemium viewer-facing pricing model. The company monetizes through local and national television advertising sales and digital advertising on its owned-and-operated web and app properties. Revenue streams include broadcast advertising (commercials during news and programming) and streaming app services (advertising-supported content). In June 2026, WPLG secured exclusive over-the-air broadcast rights for the Miami Heat NBA team for the 2026-27 season, extending its content portfolio into premium live sports — a category that drives both audience acquisition and advertising rate uplift. The company also pursues community partnerships (e.g., Tropical Financial Credit Union) and operates a multi-channel distribution stack including social media (Instagram, Facebook, X, YouTube) and email newsletters.

The company's customer base is highly distributed, serving a general South Florida audience with secondary focus on sports fans, Spanish-speaking viewers, and local advertisers. The underlying technology stack is conventional broadcaster infrastructure — a streaming app (Local10 Plus Platinum), CMS-driven news website, and live camera/weather feeds — with no disclosed proprietary AI or ML capabilities. WPLG holds an FCC broadcast license, which constitutes a regulatory barrier to entry not easily replicated by digital-native competitors. Founded in 1957 and operating with 101–250 employees, the station is in a strategic transition period following the 2025 ABC separation, with the streaming app launch and sports rights acquisition representing the primary offensive plays to offset lost network and MVPD distribution.

Name

WPLG Local 10

Legal name

WPLG, Inc.

Website

https://local10.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

WPLG Local 10 is a Berkshire Hathaway-owned South Florida television station and digital news operation serving the Miami-Fort Lauderdale market with over-the-air broadcast, the Local10 Plus Platinum streaming app, Local10.com, weather, traffic, and exclusive Miami Heat NBA broadcasts, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

News OTT & Live News Streaming Channels (MPABAHAK), National & Regional Sports TV Networks (Linear) (MPABAJAA)

Keywords

• Local television broadcasting
• Local news production
• Weather forecasting services
• Sports broadcast rights
• Streaming news app

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast Advertising: Traditional television advertising sales including commercials aired during news broadcasts and programming. Revenue generated from local and national advertisers seeking access to South Florida audience.
2. Streaming App Services: Free streaming application providing local programming and 24-hour news feed to viewers, monetized through advertising and potential premium features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WPLG Local 10 is a South Florida television station that produces and distributes local news, weather forecasts, sports coverage (including exclusive Miami Heat NBA broadcasts), and entertainment programming. Distribution channels include over-the-air broadcast television, the Local10.com news website, and the Local10 Plus Platinum direct-to-consumer streaming app, serving Miami-Dade, Broward, and Monroe counties.

Product overview

WPLG Local 10 is a South Florida television station and digital news operation owned by Berkshire Hathaway, operating as an ABC affiliate. The station offers a multi-platform news and entertainment portfolio consisting of the core Local 10 broadcast (over-the-air TV), the Local10.com website (comprehensive local news coverage), the Local10 Plus Platinum streaming app (direct-to-consumer free access to local programming and 24-hour news), and specialized modules including weather services, live cameras, traffic information, and political programming. The station covers Miami, Fort Lauderdale, and surrounding South Florida communities.

Differentiator

Problem solved

Functional benefit

Brands

• Local10 Plus Platinum: Free streaming app providing access to local programming and 24-hour news feed, available globally for news stream.

Products and services

• Local10 Plus Platinum Streaming App A free direct-to-consumer streaming application that provides access to local WPLG programming and a 24-hour news feed, targeted at viewers in South Florida counties with global news-stream access.
• Local10.com News Website The primary web destination for WPLG Local 10 news, providing local, national, and world news, weather, sports, traffic, features, entertainment, and video content for the South Florida market.
• Local 10 News Broadcast Over-the-air television news broadcast covering local, national, and world news, weather, sports, and entertainment for the South Florida market, distributed to households with antenna access across Miami-Dade, Broward, and surrounding counties.
• Local 10 Weather Service Weather forecasting and alert service featuring hourly forecasts, 10-day forecasts, live cameras, hurricane tracking, and video forecasts for the South Florida region.
• This Week in South Florida A weekly political affairs program featuring interviews with local, state, and national political figures and community leaders in South Florida.

Quantifiable outcome

• Miami Heat viewership significantly boosted during trial period with 12 games simulcast last season

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Miami HeatcoreStrategic or Co-development Partner · 8 June 2026Miami Heat signed an over-the-air broadcast deal with WPLG Local 10 for the 2026-27 season. The Heat became the seventh NBA team to move to an OTA broadcast model and the second of 13 former FanDuel Sports Networks teams. The deal includes an option for 2027-28 and features a free direct-to-consumer streaming app, providing flexibility if the NBA's centralized local broadcast platform launches.
• Tropical Financial Credit UnionminorGTM or Marketing Partner · 25 May 2026Tropical Financial Credit Union, a not-for-profit financial institution based in South Florida, partnered with WPLG Local 10 News for the 'Prize at the Pump' campaign. The credit union donated $2,500 in gas cards to be given away to viewers struggling with rising fuel costs. 25 winners were drawn daily to receive $100 gas cards during the week of May 25, 2026.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WSVN (Sunbeam Television): WSVN is the primary direct competitor in Miami-Fort Lauderdale and now holds the ABC affiliate designation that WPLG previously held (switched in 2025). Both stations compete for South Florida local news viewers, ad dollars, and streaming audience attention.
• WFOR-TV / WBFS (CBS Miami): CBS-owned duopoly in the Miami market and one of the closest news competitors to WPLG Local 10, competing head-to-head for Miami-Fort Lauderdale audience share and local political and breaking-news advertising.
• WTVJ (NBC 6 Miami): NBC-owned station serving Miami-Fort Lauderdale and a top-3 local news competitor. Same DMA, same core business model (network affiliate local news and weather).
• Graham Media Group: Family-controlled group owner of major-market local television stations (Houston, Jacksonville, Detroit, San Antonio). Comparable to WPLG as a privately held, large-market local broadcaster with multi-platform news strategy.

Broad incumbents

• Nexstar Media Group: Largest US owner of local television stations with a nationwide portfolio of network affiliates and independent stations. Relevant as a peer for station ownership, retransmission and advertising strategy, and consolidation comparison.
• Sinclair Broadcast Group: Major US local TV station operator with hundreds of network-affiliated and independent stations. Peer to WPLG for broadcast ad sales, local news economics, and sports rights procurement (Sinclair operated the regional sports networks that recently collapsed).
• Tegna: Large-market local TV station owner with stations in top US DMAs. Peer for high-market advertising dynamics and station-level operations similar to WPLG's Miami-Fort Lauderdale position.
• E.W. Scripps Company: Diversified local media operator with TV stations and national networks. Compares to WPLG on local news operations, retransmission revenue, and the linear-to-digital pivot underway in local broadcasting.
• Cox Media Group: Owner of major-market local TV stations (including Atlanta's WSB-TV and Boston's WFXT). Peer for WPLG's large-market local news economics, ad inventory dynamics, and multi-platform news product strategy.
• Hearst Television: Operates a portfolio of network-affiliated local TV stations in major US markets and formerly participated in the regional sports network space. Peer for local TV station ownership economics, affiliation strategy, and sports rights decision-making relevant to WPLG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WPLGLocal10
• YouTubeyoutube.com/@WPLGLocal10
• Facebookfacebook.com/WPLGLocal10
• Instagraminstagram.com/local10news
• LinkedInlinkedin.com/company/wplg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPLG Local 10