What Abena does

ABENA B.V. is a Netherlands-based privately held company (registered office in Haps; group operations centered on Boxmeer) that manufactures and distributes incontinence care, skincare, wound care, and personal protection products under the ABENA, Bambo Nature, Abri-Soft, and Curamed brands. The company was founded around 1992 and operates a mature portfolio of more than 35 SKUs including adult incontinence products (Slip, Pants, San, Light, Man Formula, Man Special Premium, San Special, Wing, plus XXL Plus Size variants), baby diapers and wipes (Bambo Nature), fixation pants and underpads (Abri-Soft), skincare (barrier cream, zinc ointment/spray, cleansing foam, lotion, no-rinse wash), wound care (Curamed compresses, plasters, compression bandages), and personal protection equipment (nitrile gloves, surgical/FFP2 masks, hand disinfectant, face shields). Differentiating product engineering features include the TopDry rapid-absorption layer, AirPlus breathable film, Odor Control SAP pellet neutralization, anti-leak barriers, and latex-free Lycra elastane, all dermatologically tested and certified under Nordic Swan Ecolabel, FSC, ISO, OEKO-TEX Standard 100, EU Flower, and vegan/allergy-friendly labels.

The business operates a dual-channel go-to-market: a Dutch direct-to-consumer e-commerce webshop (abena.nl) selling individual units with discreet home delivery, free shipping over €30, a 15% first-order discount via newsletter signup, and €1 sample packages; and a separate professional portal (abena-professional.nl) targeting healthcare institutions, nursing homes, and home-care organizations for institutional procurement. Pricing follows a unit-based model (e.g., Pants €19.49, San inserts €5.69, Barrier Cream €7.49, Zinc Spray €12.99) with pay-as-you-go billing. Incontinence materials are reimbursable under Dutch basic health insurance, converting the core medical purchase into a covered benefit. Manufacturing takes place in Denmark with claimed minimal environmental impact, and the company has supplied Dutch care institutions for over 25 years, earning a 4.7/5 Trustpilot rating across 1,822+ reviews on the consumer site and 4.8/5 across 2,216 reviews on the flagship ABENA Pants Special product page.

Revenue is not publicly disclosed, and the company shows no recorded funding rounds, M&A activity, or leadership transitions in the available data. No AI, software platform, app, or API surface is offered — the business is fundamentally a physical-product manufacturer and retailer operating in a single country. Customer concentration is split between a long-tail DTC consumer base and an undisclosed institutional mix, with growth trajectory signals limited to incremental line extensions (Plus Size, COVID self-tests, expanded PPE) within the existing Dutch footprint.

Name

Abena

Legal name

ABENA B.V.

Website

https://abena.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ABENA B.V. is a Netherlands-based manufacturer and DTC retailer of incontinence care, skincare, wound care, and personal protection products, serving Dutch consumers via abena.nl and Dutch healthcare institutions via abena-professional.nl under the ABENA, Bambo Nature, Abri-Soft, and Curamed brands.

Ownership category

akta.pro rank

Product category

Incontinence Care Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Adult Incontinence Products (CRADALAF)

akta.pro secondary industries

Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Diapering & Wipes (Diaper Creams, Wipes) (CRABAJAC), Baby Bath & Cleansing (CRABAJAA)

Keywords

• Incontinence care products
• Personal hygiene supplies
• Wound care supplies
• Baby care products
• Personal protective equipment

Headquarters

HQ city

Boxmeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce product sales (B2C): Abena operates a direct-to-consumer e-commerce webshop (abena.nl) selling incontinence materials, skin care, wound care, and personal protection products directly to individual consumers in the Netherlands. Products are delivered discreetly to consumers' homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Abena manufactures and sells incontinence care products (slips, pants, pads, inserts, underpads), skin care products (no-rinse cleansers, barrier creams, moisturizers), wound care supplies (compresses, plasters, bandages), and personal protective equipment (gloves, masks, disinfectants). The company also offers the BAMBO Nature sub-brand of eco-certified baby diapers, training pants, and baby wipes. Products are sold directly to Dutch consumers through abena.nl and to healthcare institutions and care organizations through abena-professional.nl.

Product overview

Abena is a healthcare company specializing in incontinence care, skincare, wound care, and personal protection products. The core product portfolio includes absorbent incontinence products (ABENA Slip, Pants, San, and pads), complemented by the BAMBO Nature sub-brand for eco-certified baby care products. Incontinence solutions range from light pads (Light, Man Formula) to heavy protection products (Pants Special, San Special, Slip), along with fixation underwear, underpads (Abri-Soft), and hygiene accessories. Skincare offerings include no-rinse washing products, barrier creams, zinc ointments, and moisturizing lotions. The company also offers personal protection equipment (gloves, face masks, disinfectants), wound care supplies (compresses, plasters, bandages), and maternity products. All products are dermatologically tested and certified with environmental labels.

Differentiator

Problem solved

Functional benefit

Brands

• Bambo Nature: Baby care product line including diapers, baby wipes, and baby skincare products
• Abri-Soft
• Curamed

Products and services

• ABENA Incontinence Pants Absorbent underwear-style pants (including the Pants Special premium variant with leg cuffs) designed for active individuals who can still self-toilet but need extra security against moderate to heavy urine loss and loose stool, available in standard and Plus Size.
• ABENA Incontinence Slips
• ABENA Incontinence Inserts and Pads
• ABENA Fixation Underwear
• ABENA Underpads and Bed Protection
• ABENA Plus Size Incontinence Products
• BAMBO Nature Baby Diapers and Training Pants
• BAMBO Nature Baby Wipes
• ABENA No-Rinse Skin Cleansing Products
• ABENA Skin Protection Products
• ABENA Skin Moisturizing Products
• CURI-MED Wound Care Products
• ABENA Personal Protective Equipment
• ABENA Hand Hygiene Products
• ABENA Hygiene Accessories
• ABENA Maternity Pads
• ABENA COVID-19 Self-Tests

Quantifiable outcome

• Abena's incontinence material is reimbursed by all Dutch health insurers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Essity (TENA): Global hygiene leader whose TENA brand is the dominant adult incontinence line; competes directly with Abena across institutional and consumer continence care.
• Kimberly-Clark (Depend/Huggies): Global maker of Depend adult incontinence and Huggies diapers, competing in both Abena's adult and baby hygiene categories at far greater scale.
• Medline Industries: Major medical supply manufacturer and distributor offering incontinence, underpads, wound care, gloves, and PPE to healthcare providers, overlapping much of Abena's institutional portfolio.
• Procter & Gamble (Pampers/Always): Global CPG giant whose Pampers and Always brands compete in baby diapers and feminine/incontinence hygiene, overlapping Abena's Bambo Nature and absorbent lines.

Direct peers

• Ontex Group: European manufacturer of adult incontinence, baby diapers, and feminine care for retail, private label, and healthcare channels, closely mirroring Abena's product mix and markets.
• Paul Hartmann AG: German healthcare products maker spanning incontinence (MoliCare), wound care, and infection protection, overlapping Abena's incontinence, wound, and PPE lines for care institutions.
• Drylock Technologies: Belgian manufacturer of absorbent hygiene products including adult incontinence and baby diapers, directly comparable in product category and European footprint.
• Attindas Hygiene Partners (Attends): Maker of the Attends incontinence brand serving consumer and institutional care channels, a close functional match to Abena's core incontinence business.

Emerging players

• Coloplast: Danish continence and ostomy care specialist serving healthcare providers and home-care patients; adjacent to Abena in continence management though more device-focused.
• Naty (Eco by Naty): Swedish maker of eco-certified baby diapers and wipes, a direct competitor to Abena's sustainability-positioned Bambo Nature sub-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AbenaNL

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abena