Icon Consulting Group
Icon Consulting Group is a Singapore-headquartered APAC specialist staffing and technology consulting firm focused 100% on SAP, Microsoft Azure, Power Platform, and Elixir enterprise application talent, serving mid-market and enterprise clients across 6 countries with contract, permanent, and managed services.
- Company typePrivate
- Founded1998
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Icon Consulting Group does
Icon Consulting Group is a Singapore-headquartered human capital and technology consulting firm, founded in 1998, that specializes in the recruitment of digital and enterprise application professionals across the APAC region. The company operates a dual business model: a staffing/recruitment practice offering contract, permanent, and executive search across SAP S/4HANA, SAP BTP, Microsoft Azure, Microsoft Power Platform, and the proprietary Elixir cloud-native platform, and a technology solutions arm (branded Icon Cloud Solutions) that delivers DevOps consulting, managed services, and end-to-end contractor management including pay-rolling and compliance.
The technology practice spans application development with automated CI/CD pipelines, integration and workflow management, streaming architectures, and AI-leveraged automation. Managed services are sold on a subscription model with fixed monthly charges, 24/7 monitoring, ITIL-aligned incident management, and tiered pricing based on application criticality. The Elixir platform is HITRUST certified and integrates with ERP, CRM, and marketing automation systems for document, communication, and compliance workflows. Icon serves enterprise clients undergoing digital transformation, with Zuellig Pharma disclosed as a long-standing reference customer.
Commercially, Icon operates a sales-led GTM targeting mid-market and enterprise buyers through direct enterprise engagement, regional Managing Directors across 6 APAC countries (Singapore, Malaysia, Japan, Australia, India, Vietnam), and a global candidate network that supports 10 served markets including Hong Kong, Philippines, Thailand, Taiwan, and China. In 2021 the company received a multi-million-dollar private equity investment from Gazelle Capital to fund global expansion, and in March 2026 announced a partnership with Australian AI firm Decidr to deploy AI-driven Procure-to-Pay automation across SAP ERP systems in APAC. Founder and CEO Harjit Khatkar retains majority control with Gazelle Capital as a minority investor.
Icon Consulting Group firmographics
Firmographics- Name
- Icon Consulting Group
- Legal name
- Icon Consulting-Group Pte. Ltd.
- Website
- https://iconconsultinggroup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Icon Consulting Group is a Singapore-headquartered APAC specialist staffing and technology consulting firm focused 100% on SAP, Microsoft Azure, Power Platform, and Elixir enterprise application talent, serving mid-market and enterprise clients across 6 countries with contract, permanent, and managed services.
- Ownership category
- akta.pro rank
Icon Consulting Group industry classification
Industry- Product category
- IT Staffing & Enterprise Technology Consulting
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Human Capital & Workforce Transformation Consulting (BPAHACAE)
- akta.pro secondary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where Icon Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
Icon Consulting Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Staffing and Recruitment Services: Strategic staffing advisory for digital business transformation projects and the consulting sector. Specializes in contract, permanent and executive recruitment within the enterprise technology domain. Revenue generated through placement fees for permanent hires and contractor rates for contract placements.
- Managed Services: Provides 24/7 monitoring, incident management, and ongoing maintenance for enterprise technology systems. Subscription pricing model with fixed monthly charge. Includes ticketing system for 24/7 support, multiple service tiers based on application criticality, and ITIL aligned support services.
- DevOps and Technology Consulting: Application development with fully automated CI/CD, integration and workflow management, streaming architectures, data pipelines, and advanced automation leveraging AI technologies. Procode development delivering high-quality professional-grade software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Services subscription tiers based on application criticality |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Icon Consulting Group product offering
Product offeringCore offering
Icon Consulting Group is a Singapore-headquartered human capital consultancy that provides contract, permanent, and executive recruitment focused on digital and enterprise application professionals. The firm also delivers technology services (DevOps consulting and 24/7 Managed Services) and operates specialized practices for SAP, Microsoft Azure, Microsoft Power Platform, and Elixir, serving enterprise clients across APAC.
Product overview
Icon Consulting Group operates as a dual business: a staffing/recruitment firm and a technology consulting practice. The staffing business provides contract, permanent and executive recruitment services for enterprise technology roles. The technology practice, branded as Icon Cloud Solutions, offers DevOps and Managed Services spanning application development with automated CI/CD, integration workflows, and AI-powered automation. The company specializes in specific technology platforms including SAP (S/4 and BTP), Microsoft Azure, Microsoft Power Platform, and Elixir, providing both staffing and consulting services for each.
Differentiator
Problem solved
Functional benefit
Products and services
- Staffing Solutions Strategic staffing advisory for digital business transformation projects, specializing in contract, permanent, and executive recruitment within the enterprise technology domain for SAP, Microsoft Azure, and related platforms.
- DevOps
Quantifiable outcome
- Over 500 professionals successfully placed across APAC
- +2 more outcomes
Companies that use Icon Consulting Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Icon Consulting Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Icon Consulting Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DecidrcoreDecidr, an Australian AI software firm, partnered with Icon Consulting Group to automate Procure-to-Pay processes for SAP ERP systems. The collaboration will deploy Decidr's software across multiple countries in the Asia-Pacific region, with solutions expected to be available by the second half of 2026. This partnership expands Icon's capability in AI-driven automation for SAP environments.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Icon Consulting Group competitors and assessment
Company assessmentBroad incumbents
- Hays: Hays is one of the largest global recruitment firms with deep APAC presence (Singapore, Japan, Australia, Malaysia), offering contract and permanent IT and enterprise technology staffing. It is a broad incumbent that overlaps with Icon's SAP and Microsoft hiring practices but at much larger scale and across many other domains.
- Robert Half: Robert Half operates a global staffing and consulting practice with established APAC offices, placing finance, technology, and ERP professionals. It competes with Icon in the SAP and enterprise technology contractor market while serving a much wider range of functional roles.
- Michael Page Technology: Michael Page runs dedicated technology and ERP recruitment desks across Singapore, Malaysia, Japan, Australia, and Hong Kong. It directly overlaps with Icon's permanent and contract enterprise technology hiring model while operating as a multi-discipline generalist recruiter.
- Hudson Global (APAC): Hudson operates talent acquisition, RPO, and recruitment services across Australia, Singapore, Hong Kong, and Japan with strong technology and ERP desks. It competes with Icon on enterprise technology placements and recruitment process outsourcing for transformation programs.
- ManpowerGroup (APAC): ManpowerGroup is a global staffing leader with extensive APAC operations and dedicated IT and enterprise solutions lines. It is a broader incumbent that overlaps with Icon on technology contractor placement and managed services across the same enterprise customer base.
Direct peers
- Peoplebank Australia: Peoplebank is an APAC-focused IT and digital recruitment specialist with offices in Australia and Singapore, placing SAP, Microsoft, and enterprise application professionals. It is one of the closest direct competitors to Icon in SAP/enterprise technology contractor and permanent hiring across ANZ and Southeast Asia.
- Akkodis (Akkodis APAC): Akkodis (formerly Modis) is a global technology staffing and digital engineering firm with a strong APAC presence and dedicated SAP, cloud, and enterprise application practices. It directly competes with Icon on contract and permanent SAP/enterprise technology talent and also offers managed services.
- Salt (Global Recruitment): Salt is a specialist digital, technology, and SAP-focused recruitment firm operating across APAC, the UK, and the US. It overlaps closely with Icon's contract and permanent enterprise technology hiring model and has comparable SAP/ERP specialisation.
Regional players
- Chandler Macleod (Chandler Institute of Technology): Chandler Macleod is an APAC-headquartered recruitment and workforce solutions firm with dedicated technology practices in Singapore, Malaysia, and Australia. It competes with Icon on enterprise technology and digital contract staffing, particularly across ASEAN.
Emerging players
- Greythorn Group: Greythorn is an APAC and UK specialist IT and digital recruitment firm with deep SAP, Microsoft, and enterprise application practices in Australia and Singapore. It is a comparable niche peer with similar focus and target customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Icon Consulting Group social profiles
Digital presenceIcon Consulting Group compliance and trust
Trust signalCompliance1 record
Icon Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icon Consulting Group leadership team
Management profileNumber of profiles
Profiles8 records
Icon Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icon Consulting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icon Consulting Group
What does Icon Consulting Group do?
Icon Consulting Group is a Singapore-headquartered human capital consultancy that provides contract, permanent, and executive recruitment focused on digital and enterprise application professionals. The firm also delivers technology services (DevOps consulting and 24/7 Managed Services) and operates specialized practices for SAP, Microsoft Azure, Microsoft Power Platform, and Elixir, serving enterprise clients across APAC.
Is Icon Consulting Group a public or private company?
Icon Consulting Group is a private company. It is classified as private equity controlled and is currently operating.
When was Icon Consulting Group founded?
Icon Consulting Group was founded in 1998. It employs 1 to 10 people.
Where is Icon Consulting Group based?
Icon Consulting Group is headquartered in Singapore, Singapore, in the Asia region.
How does Icon Consulting Group make money?
Three revenue lines are on record. Staffing and Recruitment Services are the primary driver. The others are managed Services and devOps and Technology Consulting.
Who are Icon Consulting Group's main competitors?
Broad incumbents on record are Hays, Robert Half, Michael Page Technology, Hudson Global (APAC) and ManpowerGroup (APAC). Direct peers are Peoplebank Australia, Akkodis (Akkodis APAC) and Salt (Global Recruitment). Chandler Macleod (Chandler Institute of Technology) is listed as a regional player. Greythorn Group is listed as an emerging player.
Does Icon Consulting Group have an API?
No public API is recorded for Icon Consulting Group.
What industry is Icon Consulting Group in?
Icon Consulting Group's product category is IT Staffing & Enterprise Technology Consulting. Its primary akta.pro industry code is BPAHACAE, Human Capital & Workforce Transformation Consulting, with a secondary code of BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 541612 and its SIC code is 8742.