Brookwood Baptist Health

What Brookwood Baptist Health does

Brookwood Baptist Health, also operating under the Baptist Health brand, is a not-for-profit, faith-based health system headquartered in Birmingham, Alabama, with roots dating to 1922. The system operates five hospitals (Brookwood, Citizens, Princeton, Shelby, and Walker) totaling approximately 1,700 beds, supported by more than 7,000 team members and approximately 2,600 employed and affiliated physicians. The platform is extended across Central Alabama through Baptist Health Medical Group, which fields 160+ providers across 60+ locations in four counties, plus digital touchpoints including a Patient Portal and Online Bill Pay.

The business model is service-based revenue from patient care across emergency, surgical, diagnostic imaging, heart and vascular, orthopedic, neurological, digestive, primary, and women's care services. Pricing is not publicly disclosed at a service-line level but is available on request through a pricing transparency initiative, and the system accepts multiple insurance plans. Go-to-market is community-focused, driven by direct patient acquisition through ERs, physician referrals, a physician finder tool, community classes, and a community grant program. The system is privately held under Orlando Health as its strategic parent, and operates with a stable executive triad (CEO Jeremy Clark, CFO Charles Tyson, Group CNO Jackie Martinek).

Name

Brookwood Baptist Health

Legal name

Baptist Health

Website

https://brookwoodbaptisthealth.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Brookwood Baptist Health is a not-for-profit, faith-based health system operating five hospitals (approximately 1,700 beds), Baptist Health Medical Group (160+ providers in 60+ locations), and outpatient services across four Central Alabama counties, serving general healthcare consumers via emergency, primary, and specialty care under parent Orlando Health.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industries

Critical Access & Rural Hospitals (HLAFAAAG), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Hospital care services
• Emergency medical services
• Cardiovascular care
• Diagnostic imaging services
• Primary care physicians

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Revenue generated through hospital services including emergency care, surgical procedures, diagnostic imaging, and inpatient/outpatient treatment across five hospital facilities and multiple outpatient locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brookwood Baptist Health (operating as Baptist Health) runs a 1,700-bed, five-hospital faith-based health system in Central Alabama that provides emergency, inpatient, surgical, primary, and specialty care through hospital facilities, the Baptist Health Medical Group physician network (160+ providers across 60+ locations), and digital services including a patient portal and online bill pay. The system serves four counties in Central Alabama and is affiliated with Orlando Health.

Product overview

Baptist Health is a not-for-profit, faith-based 1,700-bed health system consisting of five hospitals (Baptist Health Brookwood Hospital, Baptist Health Citizens Hospital, Baptist Health Princeton Hospital, Baptist Health Shelby Hospital, and Baptist Health Walker Hospital), multiple outpatient centers, and physician offices. The system is organized around a platform of hospital facilities complemented by the Baptist Health Medical Group physician network (160+ providers across 60+ locations). Digital services include a Patient Portal for health record access and Online Bill Pay. Clinical services span emergency care, heart and vascular care, orthopedics, radiology and diagnostic imaging, surgical care, digestive health care, neurological care, primary care, and women's care. The five hospitals function as the core facilities, with outpatient centers and physician offices extending access across Central Alabama communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Baptist Health Brookwood Hospital A major acute care hospital within the Baptist Health system providing emergency care, surgical services, and comprehensive medical specialties to Central Alabama patients.
• Baptist Health Citizens Hospital A community hospital offering emergency services and general medical care to the surrounding community.
• Baptist Health Princeton Hospital A hospital facility providing acute care and various medical services to patients in its service area.
• Baptist Health Shelby Hospital A hospital facility offering emergency and general medical services to the Shelby County community.
• Baptist Health Walker Hospital A hospital facility serving the Walker County community with emergency and medical services.
• Baptist Health Medical Group A comprehensive care network with more than 160 providers in over 60 locations providing primary and specialty care across four counties in Central Alabama.
• Emergency Room Services Emergency department services available at all Baptist Health hospital facilities with real-time wait time information for urgent and emergent care needs.
• Heart and Vascular Care Cardiovascular specialty services including diagnostic, interventional, and surgical treatments for heart and vascular conditions.
• Orthopedics Bone, joint, and musculoskeletal care including surgical and non-surgical treatments, sports medicine, joint replacement, and rehabilitation.
• Radiology and Diagnostic Imaging Advanced diagnostic imaging services including MRI, CT, X-ray, and ultrasound for patients across the system.
• Surgical Care Comprehensive surgical services across multiple specialties including general, minimally invasive, and specialized surgeries.
• Digestive Health Care Gastroenterology services for digestive system conditions including endoscopy and treatment of GI disorders.
• Neurological Care Neurology and neurosurgery services for brain, spine, and nervous system conditions.
• Primary Care Services Primary and specialty care services provided through the Baptist Health Medical Group physician network across Central Alabama.
• Women's Care Comprehensive women's health services including obstetrics, gynecology, and maternity care for women in Central Alabama.
• Patient Portal Online portal enabling patients to access their health records, communicate with providers, and manage appointments.
• Online Bill Pay Digital payment platform for patients to pay medical bills online.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UAB Health System: The University of Alabama at Birmingham Health System is the dominant academic health system in the Birmingham metropolitan area, directly competing with Baptist Health for inpatient, specialty, and tertiary care volume in the same Central Alabama service area.
• AdventHealth: A large faith-based, not-for-profit health system with hospitals and outpatient centers across multiple states, highly comparable in faith-based identity, not-for-profit structure, and integrated multi-specialty service model.

Broad incumbents

• Ascension: One of the largest Catholic, not-for-profit health systems in the United States operating numerous hospitals and outpatient sites, providing a broad incumbent benchmark for faith-based, multi-state hospital operators similar in mission and structure to Baptist Health.
• HCA Healthcare: The largest for-profit hospital operator in the U.S., operating general acute care hospitals and outpatient networks with comparable multi-site service delivery, providing an incumbent benchmark for scale, capital allocation, and operational efficiency.
• Tenet Healthcare: A multi-state hospital and ambulatory care operator with significant acute care and outpatient exposure, providing a comparable operating model benchmark for scale, service mix, and revenue cycle dynamics.
• Community Health Systems: Operator of general acute care hospitals concentrated in non-urban and mid-sized markets, comparable to Baptist Health in operating community-scale hospitals serving regional populations across multiple sites.
• Trinity Health: A national Catholic, not-for-profit health system operating hospitals, outpatient facilities, and physician networks across many states, sharing faith-based mission, not-for-profit structure, and integrated delivery model.
• CommonSpirit Health: One of the largest U.S. not-for-profit, faith-based health systems, formed by Catholic Health Initiatives and Dignity Health, comparable in mission, multi-state hospital footprint, and integrated care delivery approach.
• Providence: A large not-for-profit, faith-based Catholic health system operating hospitals and clinics on the West Coast and beyond, sharing faith-based identity, multi-site hospital operations, and integrated physician network model.

Regional players

• Encompass Health: A leading provider of inpatient rehabilitation and post-acute care services with facilities in Alabama and across the U.S., providing a comparable benchmark for post-acute, rehabilitation, and specialty care economics in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BBHealthAL

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookwood Baptist Health