Choolaah
Choolaah is a privately held fast-casual Indian restaurant chain operating seven corporate-owned locations across Ohio and Pennsylvania, serving tandoor-cooked cuisine via dine-in, takeout, delivery, catering, mobile app, and gift cards.
- Company typePrivate
- Founded2016
- HeadquartersPittsburgh, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Choolaah firmographics
Firmographics- Name
- Choolaah
- Legal name
- Wholesome International LLC
- Website
- https://choolaah.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Choolaah is a privately held fast-casual Indian restaurant chain operating seven corporate-owned locations across Ohio and Pennsylvania, serving tandoor-cooked cuisine via dine-in, takeout, delivery, catering, mobile app, and gift cards.
- Ownership category
- akta.pro rank
Choolaah industry classification
Industry- Product category
- Fast-casual Indian dining
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Choolaah is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Choolaah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining in at Choolaah restaurant locations
- Online Ordering (Takeout/Delivery): Revenue from online orders placed through choolaah.com and mobile app for takeout and delivery
- Catering Services: Corporate and event catering orders through dedicated catering platform
- Gift Cards: Sale of gift cards online and in-store
- Mobile App Loyalty Program: Rewards program through mobile app generating points and exclusive offers for customer purchases
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Choolaah product offering
Product offeringCore offering
Choolaah operates a fast-casual Indian restaurant chain offering dine-in, takeout, and delivery of tandoor-cooked Indian cuisine including chicken, lamb, salmon, paneer, and vegetarian dishes prepared with imported Indian spices in custom 600-degree clay ovens. The brand extends its food service through family meal packages, corporate and event catering, and a community fundraising program that donates 30 percent of qualifying purchases to registered nonprofit organizations.
Product overview
Choolaah is a fast-casual Indian restaurant chain operated by Wholesome International LLC. The core offering is dine-in, takeout, and delivery service featuring tandoor-cooked Indian cuisine including chicken, lamb, salmon, and paneer dishes. The product portfolio includes a mobile app for ordering and rewards, gift cards, family meal packages, catering services, and the Choolaah Gives fundraising program that donates 30% of purchases to registered community organizations. The restaurant emphasizes premium sourced ingredients including Halal-certified lamb, cage-free chicken, sustainably raised Atlantic salmon, and authentic Indian spices imported from the subcontinent.
Differentiator
Problem solved
Functional benefit
Brands
- Choolaah Gives: A community fundraising program where Choolaah donates 30% of purchases from supporters to nonprofit organizations.
Products and services
- Choolaah Restaurant (Dine-in, Takeout, Delivery) Fast-casual Indian restaurant service offering dine-in, takeout, and delivery featuring tandoor-cooked meats, customizable bowls, and family meals prepared with premium sourced ingredients and imported Indian spices.
- Choolaah Mobile App iOS and Android mobile application that enables customers to place food orders, earn rewards on purchases (including 250 points for sign-up), and access exclusive in-app offers.
- Choolaah Gift Cards Digital and physical gift cards available for purchase online or in-store at all Choolaah restaurant locations, redeemable for menu items.
- Choolaah Family Meals Family-sized meal packages ordered online featuring premium sourced proteins, masalas, rice, and naan, designed for easy shared serving at home.
- Choolaah Catering Catering services for corporate and private events, providing Indian cuisine prepared with Choolaah's signature tandoor cooking methods, ordered through a dedicated catering platform.
- Choolaah Gives Fundraising Program Community fundraising program that donates 30 percent of qualifying purchases to registered organizations, available via unique digital fundraiser codes online and in-store promotional materials.
Quantifiable outcome
- 30% of purchases donated to fundraising organizations
Companies that use Choolaah
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Choolaah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Choolaah partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights2 records
Choolaah competitors and assessment
Company assessmentBroad incumbents
- Panera Bread: Large US fast-casual bakery-cafe chain with a mature loyalty program and strong digital/app ordering penetration. Comparable to Choolaah in the loyalty/app-driven customer engagement model and catering channel depth.
- Shake Shack: Premium-positioned, fast-growing fast-casual chain with strong brand identity and tech-forward ordering. Comparable to Choolaah on brand-led premium fast-casual positioning and unit-economics-led expansion, though in the burger category.
- Sweetgreen: Public fast-casual salad/bowl chain emphasizing premium sourcing, customizable menus, and a digital loyalty platform. Comparable to Choolaah in operating model, ingredient-quality positioning, and digital-channel revenue mix.
- CAVA Group: Public Mediterranean fast-casual leader with customizable bowls, a tech-forward loyalty app, and aggressive unit growth. Comparable to Choolaah on the customizable-bowl, fast-casual tech-enabled playbook but operates at far greater scale and in a different cuisine category.
- Chipotle Mexican Grill: Largest US fast-casual chain, the original customizable-bowl concept with strong digital/app penetration. Provides the strategic benchmark Choolaah would be benchmarked against for unit economics, digital ordering share, and brand-led expansion.
- Chopt Creative Salad Co. Fast-casual chain built around made-to-order salads and customizable bowls with an emphasis on premium ingredients. Highly comparable to Choolaah on customizable-bowl operations and premium-quality positioning.
- Roti Modern Mediterranean: Multi-unit Mediterranean fast-casual chain with customizable bowls, pitas, and salads. Comparable to Choolaah in customizable-cuisine, fast-casual unit format and lunch/dinner daypart orientation.
Direct peers
- Curry Up Now: Multi-unit Indian fast-casual chain with customizable bowls, street food, and brick-and-mortar locations across California and expansion states. Closest direct competitor to Choolaah on cuisine, format, and customer experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights7 records
Customer concentration
Choolaah social profiles
Digital presenceChoolaah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choolaah leadership team
Management profileNumber of profiles
Profiles2 records
Choolaah funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choolaah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choolaah
What does Choolaah do?
Choolaah operates a fast-casual Indian restaurant chain offering dine-in, takeout, and delivery of tandoor-cooked Indian cuisine including chicken, lamb, salmon, paneer, and vegetarian dishes prepared with imported Indian spices in custom 600-degree clay ovens. The brand extends its food service through family meal packages, corporate and event catering, and a community fundraising program that donates 30 percent of qualifying purchases to registered nonprofit organizations.
Is Choolaah a public or private company?
Choolaah is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choolaah founded?
Choolaah was founded in 2016. It employs 51 to 100 people.
Where is Choolaah based?
Choolaah is headquartered in Pittsburgh, United States, in the North America region.
How does Choolaah make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering (Takeout/Delivery), catering Services, gift Cards and mobile App Loyalty Program.
Who are Choolaah's main competitors?
Broad incumbents on record are Panera Bread, Shake Shack, Sweetgreen, CAVA Group, Chipotle Mexican Grill, Chopt Creative Salad Co. and Roti Modern Mediterranean. Curry Up Now is listed as a direct peer.
Does Choolaah have an API?
No public API is recorded for Choolaah.
What industry is Choolaah in?
Choolaah's product category is Fast-casual Indian dining. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722513 and its SIC code is 5812.