What Hiccapop does

Hiccapop (legal entity Keezio Group, LLC) is a private, Walnut Creek, California-based direct-to-consumer e-commerce company that designs and sells baby and toddler products, primarily targeted at U.S. parents of children aged 0-4 and at secondary buyers such as grandparents and expectant mothers. The company was founded around 2015 and operates with 11-50 employees, having bootstrapped growth without disclosed external funding. Its catalog spans portable travel gear (inflatable toddler travel bed, inflatable and convertible bed rails, OmniBoost and UberBoost booster seats, DayDreamer blackout tent, TravelPod playard, PlayPod playpen), nursery essentials (top-heated wipe warmer with over 5 million units sold, cordless portable wipe warmer, hanging nursery organizer, wipes dispenser), sleep products (dual-sided foam crib mattress, foam bed bumpers, convertible crib rail with over 500,000 units sold, playpen replacement mattress with over 1.5 million sold), and a single maternity SKU (pregnancy pillow wedge).

The underlying product technology is physical and industrial rather than digital. Core technical features include a passive-safety bed bumper concept referenced to Stanford University research that relies on subconscious tactile response rather than metal rails; a patent-pending no-slip flap and silicone-bottom design for inflatable bed rails; a top-heated wipe warmer with silicone moisture seal that prevents drying of lower wipes; a reinforced anchor system for convertible crib rails; and quick-inflation air-valve systems with optional electric pumps. Products carry layered safety certifications (CPSC, ASTM, CPSIA, CertiPUR-US, FCC/ETL, Baby Safety Alliance).

The business model is hardware sales through two channels: the company's own e-commerce storefront at hiccapop.com and the Amazon marketplace, with all sales being one-time purchases at price points between $10 and $150. Distribution is U.S.-only with free 2-day shipping over $50, a 90-day return policy, and a lifetime satisfaction guarantee that is restricted to authorized channels. There is no subscription component, no physical retail, and no disclosed wholesale or B2B relationships. Marketing is product-led, leveraging customer reviews (over 100,000 verified 5-star reviews), earned media in outlets such as Travel + Leisure, Business Insider, motherly, healthline, and momtastic, and a content/blog function. The company also operates Operation HiccaCare, a CSR partnership with The Goodness Project that has donated over $6.28 million in products to women's shelters and foster care programs.

Name

Hiccapop

Legal name

Keezio Group, LLC

Website

https://hiccapop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hiccapop is a private, Walnut Creek-based direct-to-consumer e-commerce brand that designs and sells portable baby and toddler travel, sleep, and nursery products (wipe warmers, inflatable travel beds, booster seats, bed bumpers, crib mattresses) primarily to U.S. parents of children aged 0-4.

Ownership category

akta.pro rank

Product category

Baby and Toddler Products

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

Keywords

• Baby travel products
• Toddler sleep products
• Nursery essentials
• Infant booster seats
• Baby safety products

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Hiccapop generates revenue through direct online sales of baby and toddler products via their website hiccapop.com. All products are one-time purchases with no subscription component. The company also sells through Amazon marketplace as a secondary channel. Revenue is driven by high unit volumes (over 1M products sold) with individual product prices ranging from $10 to $150.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Hiccapop designs, manufactures, and sells a portfolio of portable baby and toddler products directly to consumers via its own e-commerce website and Amazon. The lineup centers on travel-friendly infant and toddler gear — including inflatable travel beds with safety bumpers, travel booster seats, inflatable bed rails, portable playards, blackout tents, and playpen mattresses — along with nursery essentials such as wipe warmers and dispensers, sleep products including dual-sided crib mattresses, foam bed bumpers, and convertible crib rails, and maternity items such as a pregnancy pillow wedge.

Product overview

Hiccapop is a baby and toddler product company offering a portfolio of travel gear, sleep products, nursery essentials, and maternity items. The product line centers on travel-friendly solutions including the OmniBoost and UberBoost booster seats, Inflatable Toddler Travel Bed with Safety Bumpers, Inflatable Bed Rails, and TravelPod Playard for portable sleeping spaces. Nursery essentials include the Wipe Warmer & Dispenser (with over 5 million units sold) and Portable Wipe Warmer, while sleep products feature the Dual-Sided Foam Crib Mattress, Foam Bed Bumper for Toddlers, and Convertible Crib Rail. The DayDreamer Blackout Tent provides portable blackout solutions for playards. Maternity offerings include the Pregnancy Pillow Wedge. The company also sells a 53-inch PlayPod Portable Playpen and offers gift cards. All products come with a Lifetime Satisfaction Guarantee and are tested beyond federal CPSC and ASTM safety standards.

Differentiator

Problem solved

Functional benefit

Products and services

• DayDreamer Blackout Tent for Pack 'n Play A portable blackout tent for parents of babies and toddlers that fits over most playards, inflatable toddler beds, toddler cots, and mini cribs. Blocks 90% of light, includes 6 air vents for ventilation, slings for baby monitor and fan, and dual upper/lower door openings.
• OmniBoost Travel Booster Seat A folding travel booster chair for parents and caregivers of toddlers, usable on the floor/ground or strapped onto a chair. Includes attached tray and grey carry bag; designed for use at grandma's house, picnics, restaurants, and camping.
• UberBoost Inflatable Booster Car Seat An inflatable booster car seat for traveling families, compact enough to fit in a child's backpack and inflating/deflating in seconds for use in rental cars, taxis, and rideshares.
• Inflatable Bed Rails for Toddlers Portable, inflatable bed rails for travel that inflate in seconds and include a carry bag. Feature a patent-pending non-slip flap and silicone bottom that anchors the bumper in place, and pass all CPSC and ASTM regulations for bed rails. Each rail measures 52 x 7 x 4.5 inches and weighs 1 lb.
• Inflatable Toddler Travel Bed with Safety Bumpers An inflatable toddler travel bed with four safety bumpers, reinforced weld-seams, and phthalate-, DEHP-, and lead-free polyvinyl chloride. Inflates in under 30 seconds with the included electric pump. Outer dimensions 62 x 39 x 11H inches, sleeping area 50 x 26 inches, weight 8 lbs.
• Replacement Playpen Pad for (38"x26") Portable Playpen A playard replacement mattress sized 38 x 26 inches with 1.25-inch thickness, rounded corners for superior edge support, leak-free machine-washable waterproof cover, and CertiPUR-US certified foam. Verified by the Baby Safety Alliance.
• PlayPod Portable Playpen (53" Hexagonal with Dome) A portable 53-inch hexagonal playpen with optional dome canopy for use at home or on-the-go. Features breathable mesh, zippered side door, and luggage-grade machine-washable fabric.
• Wipe Warmer & Dispenser A top-heated wipe warmer that keeps the top wipes warm without drying out the lower wipes. Includes built-in changing light for nighttime changes, high-capacity case for all continuous-feed wipes, and silicone moisture seal. FCC/ETL certified. Over 5 million units sold.
• Portable Wipe Warmer & Dispenser A cordless portable wipe warmer with two power bases for use in different rooms. Features three heat settings, premium silicone seal to keep wipes moist, and built-in night light with 10-minute auto shut-off. Uses insulation (no continuous battery heat).
• Dual-Sided Foam Crib Mattress A 6-inch thick dual-sided crib mattress (52" x 27.5" x 6") with a firm infant side and a soft memory foam toddler side. Includes waterproof, machine-washable jacquard cover, fiberglass-free inner cotton cover, and CertiPUR-US certified foam. Hypoallergenic and BPA/chemical free.
• Pregnancy Pillow Wedge A 2-sided pregnancy pillow wedge offering soft or firm support, made from CertiPUR-US PU foam and memory foam with cooling airflow ventilation. Features a plush washable velboa cover. Dimensions 13.25 x 15 x 4.5 inches.
• TravelPod Playard A portable playard with large play area that assembles in 60 seconds. Features breathable mesh, zip-in safety sheets, entrapment-free pocket for mattress floor, and packs into a compact 22 x 14 x 8 inch duffel backpack. Available in Navy Blue/Gray, Black/Gray, and Pink/Black.
• Convertible Crib Rail for Toddlers A convertible crib rail for toddlers that anchors firmly to the bed frame via a reinforced anchor system, with a fold-down rail for bedtime stories. Tool-free quick assembly; passes all federal safety standards. Fits all major crib brands except IKEA. Dimensions: 16"T x 33"W. Over 500,000 units sold.
• Foam Bed Bumper for Toddlers A passive-safety foam bumper designed to replace traditional bed rails, based on Stanford University research using subconscious passivity. Installs under fitted sheets in seconds. Made with CertiPUR-US foam, leak-free stain-resistant ultra-soft jacquard cover, and non-slip silicone strips. Fits toddler, twin, double, queen, and king beds. Dimensions: 52 x 7 x 5+ inches. Weight: 12 oz.
• Hiccapop.com Gift Card Digital gift cards available in $10, $25, $50, $100, $250, and $500 denominations, redeemable on any purchase at hiccapop.com.

Quantifiable outcome

• Products tested to exceed federal CPSC and ASTM safety standards with additional voluntary CertiPUR-US certifications
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• The Goodness ProjectflagshipStrategic or Co-development PartnerHiccapop partners with The Goodness Project, one of the nation's largest non-profits dedicated to supporting women and children in need. Through Operation HiccaCare, Hiccapop donates products to local women's shelters and foster care programs. The partnership has resulted in over $6.28 million in product donations, making this a flagship corporate social responsibility initiative that aligns with the company's core values of giving back.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Newton Baby: DTC baby mattress brand competing in crib and playard mattress categories. Directly overlaps with Hiccapop's dual-sided crib mattress and PlayPad product lines.
• 4moms: Tech-forward baby gear brand with portable sleep, play, and travel products. Comparable in portable baby gear innovation and safety-anchored premium positioning.
• Frida: DTC-first baby care brand that scaled rapidly through parent-problem-solved product innovation and brand-led marketing. Comparable digitally-native playbook, though focused more on care/consumables than gear.

Direct peers

• Munchkin Inc. Direct peer in baby/toddler products across feeding, travel, bath, and nursery categories. Comparable product breadth and DTC-plus-retail distribution at similar price points to Hiccapop.
• Skip Hop: Direct peer in baby and toddler travel gear, nursery, and feeding products. Owned by Carter's; comparable product range and target demographic of style-conscious millennial parents.
• Regalo Baby: Direct peer specializing in baby gates, bed rails, and play yards. Directly competes with Hiccapop's bed rail, foam bumper, and playpen categories.
• Summer Infant: Direct peer across baby monitors, sleep products, gates, and travel gear. Comparable in safety-anchored positioning and multi-channel baby retail distribution.
• The First Years: Direct peer offering feeding, sleep, travel, and bath products for babies and toddlers. Owned by TOMY; comparable mid-tier price positioning.
• Milliard: Direct peer in foam bed bumpers, mattresses, and sleep accessories, directly competing with Hiccapop's foam bumper, convertible crib rail, and crib mattress SKUs.

Broad incumbents

• Fisher-Price: Mass-market incumbent (Mattel subsidiary) with a deep baby/toddler product portfolio. Comparable end-customer and category overlap, though operating at much broader scale and lower price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hiccapop
• Instagraminstagram.com/hiccapop
• Xx.com/hiccapop
• LinkedInlinkedin.com/company/hiccapop

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiccapop