Parsons

What Parsons does

Parsons Audio is an authorized dealer and systems integrator of professional audio and video equipment, founded in 1989 and headquartered in Woburn, Massachusetts (relocated from Wellesley in January 2024). The company carries a catalog spanning more than 100 manufacturers, including Meyer Sound, d&b audiotechnik, DiGiCo, Avid, Neumann, Genelec, Shure, Earthworks, Merging Technologies, Focal, and Audinate, covering mixing consoles, studio monitors and loudspeakers, microphones, signal processors, DAW software, and networked audio infrastructure. Beyond equipment resale through a Woburn showroom and paudio.com e-commerce site, Parsons designs, installs, commissions, and supports complete AV systems for houses of worship, educational institutions, performing arts venues, live sound operators, recording studios, retail environments, and corporate clients across the New England region.

The business operates a sales-led, multi-channel model: direct sales via phone/email/in-person showroom, an online storefront, in-house insured installation crews for turn-key deployments, a demo room for pre-purchase auditioning, and a demo/pre-owned gear channel. Customer acquisition relies on the company's 35-year regional reputation, an active website with product and educational content, organic social presence across YouTube/X/Facebook/Instagram/LinkedIn, an email newsletter, and participation in industry events such as InfoComm. Documented installation references include Groton Hill Music Center, Huntington Theatre, Studio 9 at Porches Inn, Jordan Hall at the New England Conservatory, and Lynn Memorial Auditorium.

Revenue is generated from four streams: hardware sales (new, demo, and pre-owned professional audio equipment), professional installation services (system design, wiring, commissioning, and troubleshooting), turn-key system packages (curated, ready-to-use systems configured by Parsons), and a financing services partnership with All Media Capital that enables one-page credit applications up to $500K. Pricing is primarily transaction-based on equipment, with Avid Pro Tools subscriptions also sold (Artist at $99/year, Studio at $299/year, Flex at $999/year) acting as a small recurring element within the broader portfolio. The company is privately held under Parsons Audio, LLC, with no disclosed institutional or venture investment and a headcount in the 11-50 range.

Name

Parsons

Legal name

Parsons Audio, LLC

Website

https://paudio.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Parsons Audio is a Massachusetts-based authorized dealer and systems integrator of professional audio and video equipment from 100+ brands, serving recording studios, venues, houses of worship, educational institutions, and corporate clients across New England with sales, installation, and financing services.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment and Integration Services

NAICS

Musical Instrument and Supplies Retailers (459140), Audio and Video Equipment Manufacturing (33431)

SIC

Musical Instruments (3931)

akta.pro industry

PRIMARYCRALAEAC

Pro Audio & Recording Equipment Retail (MI-adjacent)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

SECONDARYMPAIAJAB

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYMPAIAJAF

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

Keywords

• Professional audio equipment
• Audio system integration
• Recording studio installation
• Live sound systems
• Commercial AV solutions

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of professional audio equipment including microphones, mixing consoles, amplifiers, studio monitors, signal processors, and accessories from major brands. Products include new, demo, and pre-owned gear.
2. Professional Installation Services: Custom audio and video system installation for studios, venues, houses of worship, and corporate environments. Includes design, implementation, and troubleshooting services.
3. Turn-Key Systems: Complete system packages where Parsons helps select, sets up, and delivers ready-to-use audio systems for customers who prefer not to handle setup.
4. Financing Services: Partnership with All Media Capital to provide gear financing options, one-page applications up to $500K with quick credit decisions and flexible payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Parsons Audio is an authorized dealer and integrator of professional audio and video equipment, selling branded pro audio gear (mixing consoles, microphones, monitors, signal processors, loudspeakers) and providing custom system design, installation, and integration services. The company serves recording studios, live sound venues, houses of worship, educational institutions, performing arts centers, and corporate clients throughout New England from its Woburn, MA showroom.

Product overview

Parsons Audio is an authorized dealer and integrator of professional audio and video equipment, offering both product sales and installation services. The company carries an extensive portfolio of branded equipment across recording, live sound, and AV categories — including mixing consoles (DiGiCo Quantum 225, Avid Pro Tools | Carbon), studio monitors and loudspeakers (Meyer Sound, d&b audiotechnik, Genelec, Neumann), microphones (Earthworks, AEA, Shure, DPA, Coles), signal processing (Rupert Neve Designs, SSL, SPL, API), software/DAWs (Avid Pro Tools, PreSonus Studio One, Steinberg), and networking platforms (Audinate Dante). Beyond product sales, Parsons offers installation, education audio, video, turn-key system delivery, demo/pre-owned gear, and gear financing — serving professionals, enthusiasts, and institutions across New England.

Differentiator

Problem solved

Functional benefit

Products and services

• DiGiCo Quantum 225 Digital Mixing Console
• imersiv D-1 HDR-A DAC
• Meyer Sound ULTRA-X80
• NTP Technology DAD MOM Monitoring Operating Module
• Merging Technologies HAPI MKII
• Focal Clear Mg Professional Headphones
• Shure SLXD14D
• Avid Pro Tools | Carbon
• Earthworks ICON PRO
• Professional Installation Services
• Audio Solutions for Education
• Video Solutions
• Turn-Key Systems
• Demo and Pre-Owned Gear
• Gear Financing

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Pioneer Pro AudiominorChannel Partner/ Reseller/ Distributor · 1 June 2017New alliance announced at InfoComm 2017. Parsons Audio became a dealer for Pioneer DJ and Studio equipment, making all Pioneer DJ and Studio gear available through Parsons.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweetwater Sound: Largest US retailer of professional audio equipment with broad brand portfolio and in-house sales engineers. Directly comparable to Parsons as a pro audio dealer, though operating nationally via e-commerce rather than regionally with installation services.
• Washington Professional Systems: Mid-Atlantic pro audio, video, and lighting systems integrator serving houses of worship, theaters, schools, and government. Highly comparable to Parsons in combining equipment sales with custom system design and installation.
• Full Compass Systems: Midwest-based pro audio, lighting, and video retailer and integrator carrying many of the same brands as Parsons (Meyer Sound, Sennheiser, Shure). Closely comparable mix of equipment sales plus systems integration serving venues and institutions.
• Pro Audio Star: Online pro audio and recording equipment retailer serving recording studios and live sound professionals. Comparable to Parsons on the equipment resale side, though without Parsons' installation services arm.
• Sound Productions: Texas-based pro audio retailer and integrator serving churches, schools, and live sound professionals. Comparable mix of brand portfolio and turn-key system offerings to Parsons' regional dealer/integrator model.

Broad incumbents

• Guitar Center: Largest US musical instrument retailer with a professional division carrying many of the same brands as Parsons. Overlaps in pro audio gear but is broader in consumer instruments and does not focus on enterprise installation services.
• B&H Photo Video: Large multi-category electronics retailer with a substantial pro audio department. Overlaps with Parsons in microphone, mixing console, and studio monitor categories, but as part of a much broader electronics catalog.
• AVI Systems: National AV integration firm serving corporate, education, and government clients. Comparable to Parsons on the systems integration side for venues and institutions, though broader in scope and larger in scale.

Emerging players

• Clair Brothers: Pro audio company with roots in concert touring sound, increasingly active in installed sound for venues and houses of worship. Comparable to Parsons at the high end of large-venue installations, especially with d&b and L-Acoustics product lines.
• Anchor Audio: US manufacturer and seller of portable PA systems for education, worship, and live events. Adjacent to Parsons' customer base though focused on portable/owned product rather than full integration services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/parsonsaudio
• YouTubeyoutube.com/channel/UCtbqqDl9UEkVE0wWTSifhvA
• Facebookfacebook.com/parsonsaudio
• LinkedInlinkedin.com/company/parsons-audio
• Instagraminstagram.com/parsonsaudio?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parsons