CrowdEmotion
Element Human is a London-based behavioral AI platform that measures how audiences see, feel, and remember advertising creative through eye tracking, facial coding, and implicit memory testing, serving brand marketers and influencer marketing agencies across 26 markets.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CrowdEmotion does
Element Human, the commercial identity of UK-registered Element Human Limited (originally founded as CrowdEmotion in 2013), operates a behavioral AI measurement platform that quantifies how audiences see, feel, and remember advertising creative. The platform combines three proprietary data-capture modalities — webcam-based eye tracking, second-by-second facial coding for emotional response, and reaction-time implicit memory testing — delivered inside simulated in-feed environments replicating YouTube Shorts, Facebook, CTV, and Prime Video. Results are returned within 24 hours across 13 funnel metrics spanning attention, emotion, memory, and brand uplift, with exposed-versus-control comparisons at 95% confidence. The company reports that 472+ brands have used the platform across 26 markets and 8 languages.
The product suite is structured around credit-based usage pricing with two report tiers — an Essentials Report for quick campaign scorecards and a Full Campaign Report for deep per-metric diagnostics with second-by-second creative analysis — supported by a Workbench dashboard, Data Explorer, Meta-Analysis, Benchmarks, and Trend Analysis tools. Go-to-market is enterprise field-sales led, with demo booking CTAs throughout the website, self-serve access via Workbench, and channel partnerships with influencer marketing agencies Whalar and Influencer.com. Named customers span Netflix, Amazon, BBC, Nike, Spotify, Coca-Cola, BMW, L'Oréal, P&G, Vodafone, eBay, T-Mobile, Johnson & Johnson, Estée Lauder, DHL, and others — operating with a stated 1-10 person team out of London under founder-CEO Matt Celuszak and technical founder Diego Caravana.
CrowdEmotion firmographics
Firmographics- Name
- CrowdEmotion
- Legal name
- Element Human Limited
- Website
- https://crowdemotion.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Element Human is a London-based behavioral AI platform that measures how audiences see, feel, and remember advertising creative through eye tracking, facial coding, and implicit memory testing, serving brand marketers and influencer marketing agencies across 26 markets.
- Ownership category
- akta.pro rank
CrowdEmotion industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
Keywords
Where CrowdEmotion is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
CrowdEmotion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credit-Based Creative Testing: Credit-based pricing model that scales with testing needs. Companies purchase credits to run creative effectiveness studies across attention, emotion, and memory metrics. Volume discounts available with more testing.
- Report Tiers: Tiered reporting offerings: Essentials Report for quick campaign scorecards and Full Campaign Report for deep per-metric analysis with second-by-second creative diagnostics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Essentials Report |
| Usage-based | Pay-as-you-go | Full Campaign Report |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CrowdEmotion product offering
Product offeringCore offering
CrowdEmotion (operating as Element Human) provides a behavioral AI measurement platform that quantifies how audiences see, feel, and remember advertising creative. The platform combines biometric eye tracking, facial coding, and implicit memory testing with in-context feed simulation across YouTube Shorts, Facebook, CTV, and Prime Video environments, delivering full-funnel creative effectiveness reports within 24 hours.
Product overview
Element Human is a behavioral AI measurement platform offering a unified suite of testing and analytics tools. The core product measures attention, emotion, memory, and brand uplift through biometric and implicit testing methods. The portfolio consists of three reporting tiers: Essentials Report for quick actionable results, Full Campaign Report for deep-dive diagnostics, and Meta-Analysis for cross-campaign pattern discovery. Supporting these are the Workbench platform for study management and campaign comparison, Data Explorer for interactive analysis, Benchmarks for industry comparison, and Trend Analysis for longitudinal tracking. The platform delivers results in 24 hours and supports testing across TikTok, Instagram, YouTube, Facebook, and CTV/streaming environments.
Differentiator
Problem solved
Functional benefit
Brands
- Workbench: Command center dashboard for accessing studies, comparing creatives, and tracking benchmarks across campaigns
- Essentials Report
- Full Campaign Report
- Data Explorer
- Meta-Analysis
- Trend Analysis
Products and services
- Element Human Platform Cloud-based behavioral AI measurement platform that measures creative effectiveness through attention (eye tracking), emotion (facial coding), memory (implicit testing), and brand uplift metrics. Delivers full-funnel analysis across 13 metrics with results in 24 hours for enterprise brand marketers, advertisers, and influencer marketing agencies.
- Workbench Self-serve command center dashboard providing enterprise customers access to all studies, creative comparison tools, benchmark tracking, and data exploration capabilities across campaigns. Includes Data Explorer with cross-tabulations, category benchmarks, and trend analysis features.
Quantifiable outcome
- 73% stopping power with +12% improvement versus category benchmarks
- +4 more outcomes
Companies that use CrowdEmotion
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
CrowdEmotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
CrowdEmotion partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NetflixcoreNetflix Manager Ads Measurement Alex Maguire cited Element Human as consistently excellent with strong tech and data science foundation. Netflix uses Element Human for creative effectiveness measurement.
- WhalarcoreWhalar President Measurement & Analytics Gaz Alushi called Element Human invaluable for showing the business impact creators have on brand performance. Whalar is an influencer marketing agency integrating Element Human insights.
- Influencer.comcoreCEO Ben Jeffries stated pride in partnering to delve deeper into emotional impact of creator content. Influencer.com offers Element Human-powered insights to brands maximizing influencer marketing impact.
- Hall & PartnersminorChief Transformation Officer Richard Owen noted Element Human helps deliver AI solutions for non-AI people with plug-and-play solutions capturing real-time human response to brand experiences.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CrowdEmotion competitors and assessment
Company assessmentDirect peers
- Realeyes: Realeyes is a direct competitor offering attention and emotion measurement for video advertising using webcam-based facial coding. Same target buyer (brand marketers/advertisers), same biometric methodology, and overlapping customer base in the creative effectiveness category.
- Amplified Intelligence: Amplified Intelligence provides attention measurement for digital advertising, including its own attention planning metric. Direct overlap with Element Human's attention-in-feed offering for brand marketers and media agencies.
- Affectiva (Smart Eye): Affectiva, acquired by Smart Eye, is a pioneer in facial coding and emotion AI for advertising and media research. Comparable biometric methodology and overlap in brand-measurement use cases, though with a broader automotive/affective computing footprint.
- System1 (formerly BrainJuicer): System1 (formerly BrainJuicer) measures emotional response to advertising creative and predicts long-term brand and business effects. Direct competitor in ad pre-testing and creative effectiveness for the same brand marketer buyer.
- TVision Insights: TVision measures attention to CTV and linear TV advertising using computer vision. Direct overlap with Element Human's CTV creative testing capability, though TVision is more media-side attention and Element Human is more creative-effectiveness focused.
Broad incumbents
- Kantar Millward Brown (Link): Kantar Millward Brown's Link is the dominant global ad pre-testing service measuring consumer response to creative. Comparable buyer (brand marketers) and use case (creative effectiveness), but Link uses traditional survey-based methodology versus Element Human's biometric approach.
- Ipsos ASI: Ipsos ASI provides advertising research including pre-testing and copy-testing solutions for major brand advertisers. Same end customer (brand marketers), legacy survey-based methodology, and broader portfolio of research services beyond what Element Human offers.
- Nielsen Consumer Neuroscience: Nielsen offers consumer neuroscience and advertising effectiveness solutions including biometric and eye-tracking research. Incumbent serving the same global brand marketers, with much broader portfolio and significantly larger scale.
Emerging players
- Tobii (Sticky): Tobii's Sticky division provides eye-tracking-based creative and ad effectiveness research. Direct methodological overlap (eye tracking) and similar creative-effectiveness use cases for advertisers, though Sticky focuses specifically on attention.
- Adelaide: Adelaide provides attention-based media quality metrics used in programmatic buying. Adjacent category—more on media planning and buying optimization than creative testing—but shares the attention-measurement narrative targeting advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
CrowdEmotion social profiles
Digital presenceCrowdEmotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrowdEmotion leadership team
Management profileNumber of profiles
Profiles2 records
CrowdEmotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrowdEmotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrowdEmotion
What does CrowdEmotion do?
CrowdEmotion (operating as Element Human) provides a behavioral AI measurement platform that quantifies how audiences see, feel, and remember advertising creative. The platform combines biometric eye tracking, facial coding, and implicit memory testing with in-context feed simulation across YouTube Shorts, Facebook, CTV, and Prime Video environments, delivering full-funnel creative effectiveness reports within 24 hours.
Is CrowdEmotion a public or private company?
CrowdEmotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrowdEmotion founded?
CrowdEmotion was founded in 2013. It employs 1 to 10 people.
Where is CrowdEmotion based?
CrowdEmotion is headquartered in London, United Kingdom, in the Europe region.
How does CrowdEmotion make money?
Two revenue lines are on record. Credit-Based Creative Testing is the primary driver. The others are report Tiers.
Who are CrowdEmotion's main competitors?
Direct peers on record are Realeyes, Amplified Intelligence, Affectiva (Smart Eye), System1 (formerly BrainJuicer) and TVision Insights. Broad incumbents are Kantar Millward Brown (Link), Ipsos ASI and Nielsen Consumer Neuroscience. Emerging players are Tobii (Sticky) and Adelaide.
Does CrowdEmotion have an API?
No public API is recorded for CrowdEmotion.
What industry is CrowdEmotion in?
CrowdEmotion's product category is Marketing Analytics Software. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services. Its NAICS code is 541910 and its SIC code is 7310.