Drug Free Sport
Drug Free Sport International is a Kansas City-based anti-doping service provider administering drug-testing, education, and integrity programs for 300+ professional and amateur sports organizations, including every major U.S. league, NCAA, international federations, and the HISA horseracing program.
- Company typePrivate
- Founded1999
- HeadquartersKansas City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Drug Free Sport does
Drug Free Sport International (DFSI), headquartered in Kansas City, Missouri, is a privately held anti-doping service provider founded in 1999 that administers comprehensive drug-testing, education, and integrity programs for professional and amateur sports organizations. The company serves as the sole or primary anti-doping partner for every major U.S. professional league (NFL, NBA, MLB, UFC, NASCAR, LPGA) and major collegiate bodies (NCAA, NAIA), plus international federations via its 2018 merger with IDTM. In 2022, DFSI established the Horseracing Integrity & Welfare Unit (HIWU) to administer HISA's Anti-Doping and Medication Control Program, extending the platform into thoroughbred racing. Across 300+ client organizations, DFSI operates a global collection network of 500+ trained Doping Control Officers spanning 100+ countries and processes more than 100,000 steroid and drugs-of-abuse samples annually, all aligned to WADA International Standards for Testing and Investigations.
DFSI's core technology is the proprietary Drug Free Sport AXIS platform — a supplement and medication education resource that delivers confidential, authoritative reviews of label ingredients for nutritional supplements, OTC medications, and prescriptions, using a risk-level rating system that incorporates banned-ingredient data, marketing-claim assessments, and FDA product recall information. The company complements AXIS with secure online specimen shipping and results-management systems offering 24/7 client support, and runs continuing-education courses for athletic trainers and athletes ($5 and $25 per course, respectively). DFSI holds ISO 9001:2015 certification (attained 2019, recertified 2025) and partners with WADA-accredited laboratories for performance-enhancing drug analysis and SAMHSA-certified labs for substances-of-abuse testing, enabling detection sensitivities well below standard workplace or insurance testing.
DFSI generates revenue through three primary streams: (1) enterprise anti-doping program services — including administrative support, specimen collections, customizable testing panels, laboratory analysis, and policy development — sold via quote-based multi-year contracts to sports organizations; (2) AXIS subscriptions offered to institutions; and (3) unit-priced continuing-education courses. Go-to-market is direct enterprise field sales: an online inquiry form plus direct phone outreach (816.474.8655) to sports organizations and federations. The company is led by President and CEO Chris Guinty and CFO James Miller, and has not disclosed external funding, operating as a profitable, organically grown professional services firm in a regulated niche.
Drug Free Sport firmographics
Firmographics- Name
- Drug Free Sport
- Legal name
- Drug Free Sport, LLC
- Website
- https://drugfreesport.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Drug Free Sport International is a Kansas City-based anti-doping service provider administering drug-testing, education, and integrity programs for 300+ professional and amateur sports organizations, including every major U.S. league, NCAA, international federations, and the HISA horseracing program.
- Ownership category
- akta.pro rank
Drug Free Sport industry classification
Industry- Product category
- Anti-Doping Services
- NAICS
- Scientific Research and Development Services (5417), Testing Laboratories and Services (54138)
- SIC
- Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ)
- akta.pro secondary industries
- Sports Medicine (HLAKALAB), International Sport Federations (IFs) (MPAKAFAB)
Keywords
Where Drug Free Sport is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Drug Free Sport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Anti-Doping Program Services: Comprehensive anti-doping services including administrative services, specimen collections, laboratory analysis, customizable testing panels, and policy development for professional and amateur sports organizations.
- Education Programs: Continuing education courses for athletic trainers, sports medicine professionals ($5.00 per course, 1.25 CEUs) and athlete education courses ($25.00 per course).
- AXIS Subscription: Subscription-based access to supplement and medication education platform for organizations. The only trusted advisor to NCAA, NAIA, PGA Tour, LPGA, and other major sports organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Continuing Education Courses - $5.00 per course |
| Unit Pricing | Pay-as-you-go | Athlete Education Courses - $25.00 per course |
| Other | Multi-year contract | Anti-Doping Services - Custom Quote |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Drug Free Sport product offering
Product offeringCore offering
Drug Free Sport International (DFSI) administers end-to-end anti-doping programs for sports organizations, including specimen collection (urine, blood, oral fluid) via a global network of 500+ Doping Control Officers in 100+ countries, laboratory analysis through WADA- and SAMHSA-accredited partners, results management, policy development, and customizable testing panels. The company also licenses the proprietary Drug Free Sport AXIS™ platform for confidential supplement and medication ingredient reviews with risk-level ratings, and delivers continuing education courses and tailored drug-testing education programs to athletic trainers, athletes, and sports medicine staff.
Product overview
Drug Free Sport International (DFSI) operates as a unified platform offering anti-doping services, education, and technology solutions. The core offerings include Drug Free Sport AXIS™ (a supplement and medication education resource with risk-level ratings), comprehensive Anti-Doping Services (administrative support, specimen collection, laboratory analysis, testing panels, and policy development), Education Programs (webinars, courses, and training materials), and a global Collection Network of over 500 trained collectors. DFSI also manages the Horseracing Integrity & Welfare Unit (HIWU), a sub-brand administering HISA's Anti-Doping and Medication Control Program for horse racing, and incorporates International Doping Tests & Management (IDTM), an acquired brand that expanded DFSI's global reach following a 2018 merger.
Differentiator
Problem solved
Functional benefit
Brands
- Drug Free Sport AXIS: The most reliable supplement and medication education resource, providing athletes and support personnel with a confidential authoritative review of label ingredients for nutritional/dietary supplements, as well as over-the-counter and prescription medications.
- IDTM
- HIWU
Products and services
- Drug Free Sport AXIS™ Proprietary supplement and medication education platform providing confidential authoritative review of label ingredients for nutritional/dietary supplements, over-the-counter and prescription medications. Uses a risk-level rating system to convey information about banned ingredients, marketing claims, and FDA product recalls. Licensed to organizations as the only trusted advisor resource for NCAA, NAIA, PGA Tour, LPGA, and other major sports bodies.
- Anti-Doping Services Comprehensive anti-doping program administration including 24/7 administrative support, random selection management, specimen shipping and tracking, results management, specimen collections (urine, blood, oral fluid), laboratory analysis through WADA-accredited and SAMHSA-certified labs, customizable testing panels, and policy development for professional and amateur sports organizations.
- Education Programs Customized education services combining sport drug-testing education with anti-doping programs, including live webinars, email campaigns, infographic flyers, and continuing education courses. Provides BOC-approved CEU courses (1.25 CEUs each at $5) for athletic trainers, registered dietitians, CSCS, and other sports medicine staff, plus $25 athlete education courses.
- Collection Network Global specimen collection network comprising 500+ trained and vetted Doping Control Officers covering 100+ countries, capable of collecting urine, blood, and oral fluid specimens in accordance with WADA International Standard for Testing and Investigations (ISTI). Supports 100,000+ steroid and drugs-of-abuse samples annually.
- Horseracing Integrity & Welfare Unit (HIWU) Sub-brand unit established in 2022 by DFSI to administer HISA's Anti-Doping and Medication Control (ADMC) Program for U.S. thoroughbred racing, managing testing operations, results management and adjudication, investigations, education, science, and laboratory accreditation, including equine testing.
Quantifiable outcome
- Over 100,000 steroid and drugs of abuse samples collected annually
- +1 more outcomes
Companies that use Drug Free Sport
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Drug Free Sport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Drug Free Sport partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HISA (Horseracing Integrity and Safety Authority)coreDFSI established the Horseracing Integrity & Welfare Unit (HIWU) in 2022 to administer the rules and enforcement mechanisms of HISA's Anti-Doping and Medication Control (ADMC) Program. HIWU manages all core responsibilities including testing operations, results management, adjudication, investigations, education, science, and laboratory accreditation.
- IDTM (International Doping Tests & Management)coreIn September 2018, IDTM, a full-service provider in anti-doping services, merged with DFSI. The combination united the industry's two top brands with complementary anti-doping positions, experience, technology, and resources, creating a truly global service provider capable of serving clients ANY MISSION, ANYTIME, ANYWHERE in the world.
- WADA-Accredited LaboratoriescoreDFSI partners with various certified laboratories for PED analysis, all accredited by the World Anti-Doping Agency (WADA). SOA analysis is performed at laboratories certified by SAMHSA, an agency within the U.S. Department of Health and Human Services. These labs can analyze samples at detection levels much lower than standard workplace and insurance testing.
- WADA (World Anti-Doping Agency)coreDFSI follows WADA's International Standard for Testing and Investigations (ISTI) for specimen collections. The company's laboratory partners hold WADA accreditation, and DFSI's services are aligned with international anti-doping standards.
- Board of Certification, Inc. (BOC)minorDrug Free Sport International (BOC AP# P8729) is approved by the Board of Certification, Inc. to provide continuing education to Athletic Trainers. DFSI offers CEU courses worth 1.25 CEUs per course.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Drug Free Sport competitors and assessment
Company assessmentDirect peers
- International Doping Tests & Management (IDTM): Pre-2018, IDTM was a leading independent full-service anti-doping testing and program administration provider for international federations and NADOs, and is now wholly merged into DFSI. It remains the most directly comparable service model to DFSI's pre-merger international business.
- Informed Sport: LGC-owned supplement certification and testing program for athletes; competes directly with DFSI's AXIS platform on supplement/medication safety education and banned-substance risk ratings for sports organizations and athletes.
Emerging players
- Banned Substances Control Group (BSCG): Independent third-party dietary supplement and ingredient certification body serving amateur, collegiate, and professional athletes; overlaps with DFSI's AXIS risk-rating and supplement review offering, particularly for B2C and B2B athletic consumers.
Broad incumbents
- LGC Group: UK-based life sciences measurement and testing company with anti-doping laboratory accreditation and the Informed Sport program; operates WADA-accredited labs and competes with DFSI on the laboratory side of anti-doping workflows globally.
- SGS: Global testing, inspection, and certification company with sports anti-doping and human performance testing services among a broad portfolio; comparable as a large incumbent that can deliver regulated testing at scale across geographies.
- Eurofins Scientific: International bioanalytical testing group operating WADA-accredited anti-doping laboratories in Europe; provides laboratory analysis services that overlap with DFSI's downstream analytical partner relationships.
- Sportradar: Sports data and integrity services provider offering betting-related integrity monitoring, education, and investigations services to leagues; adjacent rather than directly competitive, but increasingly competes for sports-organization integrity budget.
- Genius Sports: Sports data, technology, and integrity services company serving leagues and sportsbooks; relevant peer on the integrity/education side for leagues that may bundle anti-doping with broader integrity and officiating contracts.
Others
- Berlinger: Swiss manufacturer of doping control sample collection kits (e.g., Berlinger bottles) used across WADA-accredited collection programs; an upstream supplier and ecosystem participant rather than a service competitor, but central to the same anti-doping workflow DFSI operates.
Regional players
- U.S. Anti-Doping Agency (USADA): Independent non-governmental anti-doping agency for U.S. Olympic and Paralympic sport; not a for-profit competitor, but it sets policy, manages testing, and runs education for a parallel athlete population that DFSI also serves through league contracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Drug Free Sport social profiles
Digital presenceDrug Free Sport compliance and trust
Trust signalCompliance1 record
Drug Free Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drug Free Sport leadership team
Management profileNumber of profiles
Profiles12 records
Drug Free Sport subsidiaries and ownership
Company hierarchySubsidiaries2 records
Drug Free Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drug Free Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drug Free Sport
What does Drug Free Sport do?
Drug Free Sport International (DFSI) administers end-to-end anti-doping programs for sports organizations, including specimen collection (urine, blood, oral fluid) via a global network of 500+ Doping Control Officers in 100+ countries, laboratory analysis through WADA- and SAMHSA-accredited partners, results management, policy development, and customizable testing panels. The company also licenses the proprietary Drug Free Sport AXIS™ platform for confidential supplement and medication ingredient reviews with risk-level ratings, and delivers continuing education courses and tailored drug-testing education programs to athletic trainers, athletes, and sports medicine staff.
Is Drug Free Sport a public or private company?
Drug Free Sport is a private company. It is classified as unknown and is currently operating.
When was Drug Free Sport founded?
Drug Free Sport was founded in 1999. It employs 101 to 250 people.
Where is Drug Free Sport based?
Drug Free Sport is headquartered in Kansas City, United States, in the North America region.
How does Drug Free Sport make money?
Three revenue lines are on record. Anti-Doping Program Services are the primary driver. The others are education Programs and AXIS Subscription.
Who are Drug Free Sport's main competitors?
Direct peers on record are International Doping Tests & Management (IDTM) and Informed Sport. Banned Substances Control Group (BSCG) is listed as an emerging player. Broad incumbents are LGC Group, SGS, Eurofins Scientific, Sportradar and Genius Sports. Berlinger is listed as an others. U.S. Anti-Doping Agency (USADA) is listed as a regional player.
Does Drug Free Sport have an API?
No public API is recorded for Drug Free Sport.
What industry is Drug Free Sport in?
Drug Free Sport's product category is Anti-Doping Services. Its primary akta.pro industry code is MPAKAFAJ, Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units), with a secondary code of HLAKALAB, Sports Medicine. Its NAICS code is 5417 and its SIC code is 8731.