BERNAMA
- Company typePrivate
- Founded1968
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
BERNAMA firmographics
Firmographics- Name
- BERNAMA
- Legal name
- Pertubuhan Berita Nasional Malaysia
- Website
- https://bernama.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
BERNAMA industry classification
Industry- Product category
- National News Agency Services
- NAICS
- Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industries
- 24/7 National & International News Channels (MPABAIAA), Business & Financial News Channels (MPABAIAB), International News & Current Affairs Broadcasters (MPABAEAD)
Keywords
Where BERNAMA is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices23 records
Markets served
BERNAMA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Online Advertising: Online advertisement and publishing services including popup ads, home page banners, content page banners, and video publishing
- Television Advertising: TV airtime sales including spot buys (10-60 seconds), sound slides, capsules, interrupters, crawlers, and product placements on BERNAMA TV (Astro 502, Unifitv 631, MyFreeview 121)
- Radio Advertising: Radio spot purchases across multiple segments (SPEKTRUM PAGI, SANTAI TENGAH HARI, KHABAR PETANG), talk show sponsorships, news coverage, and audio clips on BERNAMA Radio FM stations
- News Subscription Services: BLIS subscription services providing access to archival news, foreign news, sectoral reports, and information databases
- Media Relations & Event Management (MREM): Press release distribution services, media relations, translation, and event management services with tiered packages
- Editorial Services: Event news coverage, exclusive interviews, features writing, analysis, news release processing and publishing
- BERNAMA Images: Photo licensing, subscription, digitalisation, digital printing, special photography coverage, and publication services
- Digital Publicity Services: Mini documentaries, special reports, live Facebook coverage, illustrated explainers, advertorials, and social media posting services
- News Coverage Services: Normal and special news coverage, live coverage for TV with pricing per coverage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Advertisement - Popup (Per Day) |
| Subscription | Monthly | Online Advertisement - Home Page (Monthly) |
| Subscription | Monthly | Online Advertisement - Content Page (Monthly) |
| Unit Pricing | Monthly | TV Spot Buy |
| Unit Pricing | Monthly | Radio Spot Buy (Mon-Sun) |
| Subscription | Monthly | BLIS Library Subscription |
| Subscription | Monthly | MREM - Press Release Distribution Package 1 |
| Subscription | Monthly | MREM - Press Release Distribution Package 2 |
| Subscription | Monthly | MREM - Press Release Distribution Package 3 |
| Unit Pricing | Pay-as-you-go | Editorial - Event News Coverage |
| Unit Pricing | Pay-as-you-go | Editorial - Exclusive Interview |
| Subscription | Multi-year contract | BERNAMA Mobile Studio - Event Package 3-5 Days |
| Unit Pricing | Pay-as-you-go | Studio Rental |
Distribution channels7 records
Marketing channels6 records
BERNAMA product offering
Product offeringCore offering
BERNAMA is Malaysia's statutory national news agency that produces, aggregates, and distributes news and information content across television, radio, web, mobile, and wire-service channels. It serves media organizations, government agencies, and the general public with content in six languages (Malay, English, Mandarin, Tamil, Arabic, Spanish) and operates a library/research information service (BLIS). It also delivers professional services such as training, advisory, and content licensing to subscribers.
Product overview
BERNAMA is Malaysia's national news agency offering a multi-platform news and information ecosystem. The core portfolio includes BERNAMA.com (main multilingual news website), BERNAMA TV (television broadcasting), BERNAMA Radio (FM radio with four regional frequencies), NewsLink5 (real-time multilingual news aggregation service with international sources including DPA, Xinhua, and ANTARA), and BLIS (digital library and information service). Supporting products include BERNAMA Images (photography services), MREM (media relations and event management), Centre of Excellence (professional training), BERNAMA Mobile Studio (mobile broadcasting), BERNAMA Digital (infographics and video production), and BernamaBiz (business news). Microsites cover specialized topics including CPI, HAWANA 2026, Johor Polls 2026, and World Cup 2026.
Differentiator
Problem solved
Functional benefit
Brands
- BERNAMA TV: Television broadcasting service available on Astro 502, Unifi TV 631, and MyFreeview 121
- BERNAMA Radio
- BLIS
- NewsLink5
- fotoBERNAMA
- BernamaBiz
- MREM
- Garasi
- CPI
- MCMC
- HAWANA
- MAPO
Products and services
- Bernama News Wire Service Subscription-based news wire distribution delivering multilingual news copy to media organizations, government agencies, and enterprises for use in their own publications and broadcasts.
- Bernama TV Free-to-air television news channel broadcasting in Malaysia with news and informational programming.
- Bernama Radio 24 24-hour radio news and information service broadcasting in Malaysia.
- BLIS (Bernama Library and Infolink Service) Subscription/research portal providing access to BERNAMA's archive of news articles, photographs, and reference materials for journalists, researchers, and institutions.
- NewsLink5 Content distribution service providing packaged news feeds to subscribers and partner media outlets.
- Bernama Multilingual Web and Mobile News Portals News websites and mobile applications delivering content in six languages (Malay, English, Mandarin, Tamil, Arabic, Spanish) to Malaysian and global audiences.
- Professional and Advisory Services Training, consulting, and advisory services delivered to media organizations, government bodies, and enterprises on news production, communications, and media management.
Quantifiable outcome
- Coverage available in 6 languages reaching Malaysian audiences across TV, Radio, and digital platforms
- +2 more outcomes
Companies that use BERNAMA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
BERNAMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
BERNAMA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DPA (Deutsche Presse Agentur)coreInternational news partnership through NewsLink5 platform. DPA is one of the three major international news agencies providing news feeds to BERNAMA's multilingual NewsLink5 service, enabling aggregation of 100-300 news items daily.
- Xinhua News AgencycoreInternational news partnership through NewsLink5 platform. Xinhua provides Chinese and international news content to BERNAMA's NewsLink5 service.
- ANTARA (Indonesian News Agency)coreInternational news partnership through NewsLink5 platform. ANTARA provides Indonesian and Southeast Asian news content to BERNAMA's NewsLink5 service.
- OANA (The Organization of Asia-Pacific News Agencies)coreOANA is an organization of Asia-Pacific news agencies that BERNAMA participates in for regional media cooperation and news exchange.
- KUNA (Kuwait News Agency)minorKUNA and ASEAN ambassadors discussed media cooperation and cultural exchange during meetings, focusing on strengthening partnerships across media, politics, economy, and culture.
- ASEANcoreRegional partnership with ASEAN ambassadors exploring new horizons for media partnership and cultural exchange. BERNAMA participates in ASEAN news agency cooperation initiatives.
- Malaysian Pineapple Industry BoardminorCorporate sector participant in Hawana 2026 event organized by BERNAMA. The event emphasizes the media's role in promoting government initiatives, tourism, and cultural sectors.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
BERNAMA competitors and assessment
Company assessmentBroad incumbents
- Bernama-like: Kyodo News: Japan's leading wire service and a major Asia-Pacific news distributor. Comparable as a regional wire service with similar multilingual distribution and corporate-subscribed news syndication, though at significantly larger scale and broader international footprint.
- Reuters / Thomson Reuters: Global news wire and data service operating at vastly greater scale than BERNAMA. Comparable in wire-service business model, photo licensing, and B2B news distribution, and represents both a competitive threat and aspirational scale benchmark for BERNAMA's commercial ambitions.
- Astro Malaysia Holdings: Malaysia's dominant pay-TV platform and a key distribution partner carrying BERNAMA TV on Astro 502. While primarily a broadcaster and content platform rather than a wire service, Astro is a comparable Malaysian media incumbent in the broader national media landscape.
Direct peers
- ANTARA: Indonesia's national news agency, structurally analogous to BERNAMA as a state-affiliated wire service. ANTARA is a direct peer through the NewsLink5 content partnership and serves the same role in Indonesia's media ecosystem as BERNAMA does in Malaysia.
- Xinhua News Agency: China's official state news agency and a content partner via BERNAMA's NewsLink5 platform. Operates a similar multi-language wire service and government-affiliated news distribution model, though at vastly greater scale and global reach.
- Deutsche Presse-Agentur (DPA): Germany's leading wire service and a NewsLink5 content partner. Comparable as a multilingual news aggregator providing international news feeds to subscribers, with a similar institutional B2B wire-service business model.
- The Associated Press (AP): US-headquartered global wire service with a similar news distribution, photo licensing, and broadcast service model. AP is a comparable peer in the wire-service and B2B news syndication market BERNAMA operates in.
- MCOT (Thai News Agency / Thai Public Broadcasting): Thailand's state-affiliated news and broadcasting entity operating a comparable multi-platform news and TV distribution model in the Thai market. MCOT is the closest regional structural parallel to BERNAMA's statutory national news agency role.
- Philippine News Agency (PNA): The Philippines' official state news agency providing wire services, photo distribution, and broadcast content. Operates an analogous government-affiliated model within the ASEAN region, directly comparable to BERNAMA's role in Malaysia.
- Agence France-Presse (AFP): Global French-headquartered wire service operating a comparable multi-language news distribution and photo licensing business. AFP directly competes with BERNAMA's international wire offerings and fotoBERNAMA image services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BERNAMA social profiles
Digital presenceBERNAMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BERNAMA leadership team
Management profileNumber of profiles
BERNAMA subsidiaries and ownership
Company hierarchySubsidiaries5 records
BERNAMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BERNAMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BERNAMA
What does BERNAMA do?
BERNAMA is Malaysia's statutory national news agency that produces, aggregates, and distributes news and information content across television, radio, web, mobile, and wire-service channels. It serves media organizations, government agencies, and the general public with content in six languages (Malay, English, Mandarin, Tamil, Arabic, Spanish) and operates a library/research information service (BLIS). It also delivers professional services such as training, advisory, and content licensing to subscribers.
Is BERNAMA a public or private company?
BERNAMA is a private company. It is classified as state government owned and is currently operating.
When was BERNAMA founded?
BERNAMA was founded in 1968. It employs 251 to 500 people.
Where is BERNAMA based?
BERNAMA is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does BERNAMA make money?
Nine revenue lines are on record. Online Advertising is the primary driver. The others are television Advertising, radio Advertising, news Subscription Services, media Relations & Event Management (MREM), editorial Services, BERNAMA Images, digital Publicity Services and news Coverage Services.
Who are BERNAMA's main competitors?
Broad incumbents on record are Bernama-like: Kyodo News, Reuters / Thomson Reuters and Astro Malaysia Holdings. Direct peers are ANTARA, Xinhua News Agency, Deutsche Presse-Agentur (DPA), The Associated Press (AP), MCOT (Thai News Agency / Thai Public Broadcasting), Philippine News Agency (PNA) and Agence France-Presse (AFP).
Does BERNAMA have an API?
No public API is recorded for BERNAMA.
What industry is BERNAMA in?
BERNAMA's product category is National News Agency Services. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of MPABAIAA, 24/7 National & International News Channels. Its NAICS code is 516120 and its SIC code is 4833.