What Aiva does

Aiva is a privately held wealth management company headquartered in Montevideo, Uruguay, founded in 1994, that provides financial planning, private wealth management, asset management, corporate benefits, and insurance solutions to affluent and high-net-worth clients across Latin America and the Caribbean. The company operates through two Central Bank of Uruguay–regulated entities: Aiva S.A. (licensed as investment advisor via Resolution 2010/138 of 29 July 2010) and Aiva Investments (licensed as portfolio manager via Resolution 2021/226 of 14 April 2021), with more than 100 multidisciplinary professionals and a published asset base of over USD 3.7 billion in assets under administration.

The platform is structured around five core business lines — Aiva Financial Planning, Aiva Private Wealth Management, Aiva Asset Management, Aiva Corporate Solutions, and Aiva Insurance Solutions — supported by digital account management interfaces, Bloomberg and Morningstar analytical tooling, and a UCITS-compliant Luxembourg Sicav structure (Golden Hind funds) custodied at Bank of New York and audited by Deloitte. Customer-facing functionality includes online account access, beneficiary nomination, trust-based asset protection, and a dedicated digital corporate benefits platform. The investment process is anchored by a 15-member Investment Committee of economists and financial specialists spanning Colombia, Mexico, and Uruguay, with an average of 15 years of financial sector experience.

Revenue is generated through advisory fees, discretionary portfolio management fees, corporate benefits program fees, and insurance distribution commissions, with pricing not publicly disclosed and tailored to individual client mandates. Distribution is direct, via dedicated enterprise sales teams for HNW and corporate clients in Montevideo (Zonamerica and Carrasco offices) and via digital self-serve channels for ongoing account management. Aiva supplements its core business with the Aiva University educational platform and the Aiva+ corporate social responsibility program aligned with UN Sustainable Development Goals. The company holds ISO/IEC 27001 v2013 certification, adheres to the CFA Institute Code of Ethics, and in 2024 became the first financial sector company in Uruguay to receive the Country Brand certification (Marca País) from Uruguay XXI/LSQA.

Name

Aiva

Legal name

Aiva S.A.

Website

https://aiva.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Aiva is a Uruguay-based wealth management firm offering financial planning, private wealth management, asset management, corporate benefits, and insurance solutions to affluent and high-net-worth clients across Latin America and the Caribbean, managing over USD 3.7 billion in assets under administration through 100+ professionals across two Central Bank of Uruguay regulated entities.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Aiva S.A. provides investment advisory services licensed by the Central Bank of Uruguay for affluent and high net worth clients
2. Portfolio Management Services: Aiva Investments manages discretionary portfolios with services including fund management, discretionary asset management, advisory services, portfolio analysis, and dealing support
3. Corporate Benefits Programs: Corporate solutions providing customized benefit programs for executives, managers, and key talent to aid in retention and loyalty
4. Insurance Solutions: International health coverage, disability income protection, and life insurance solutions for individuals and corporations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aiva is a Uruguayan wealth management company delivering financial planning, private wealth management, asset management, corporate solutions, and insurance solutions to affluent and high-net-worth clients across Latin America and the Caribbean. The firm operates five distinct service lines supported by digital platforms, an investment committee of 15+ experts across Colombia, Mexico, and Uruguay, and discretionary portfolio management including UCITS-compliant Luxembourg Sicav funds. With over USD 3.7 billion in assets under administration and 30 years of history, Aiva is licensed by the Central Bank of Uruguay as an investment advisor and portfolio manager.

Product overview

Aiva is a wealth management company operating as a platform composed of five core business lines serving affluent and high-net-worth clients across Latin America and the Caribbean. The core offerings include Aiva Financial Planning (flexible investment solutions), Aiva Private Wealth Management (heritage planning for high-net-worth clients), Aiva Asset Management (fund management and advisory with a 15-year experienced team), Aiva Corporate Solutions (tailored employee benefit programs), and Aiva Insurance Solutions (health, disability, and life coverage). Supporting these core products are Aiva University (financial education platform) and Aiva+ (corporate social responsibility initiative). With over 30 years of experience and more than 100 professionals, Aiva operates under licenses from the Central Bank of Uruguay as an investment advisor (Resolution 2010/138) and portfolio manager (Resolution 2021/226), managing more than USD 3,700 million in assets under administration.

Differentiator

Problem solved

Functional benefit

Brands

• Aiva Financial Planning: Flexible investment solutions for investors at different stages of their financial life.
• Aiva Private Wealth Management
• Aiva Asset Management
• Aiva Corporate Solutions
• Aiva Insurance Solutions
• Aiva+
• Aiva University

Products and services

• Aiva Financial Planning Provides flexible investment solutions with access to a wide variety of financial assets, enabling efficient financial planning through online platforms, beneficiary nomination, and trust-based asset protection. Targeted at affluent investors at different stages of their financial life.
• Aiva Private Wealth Management Delivers wealth planning and protection tools tailored for high-net-worth clients, focusing on asset protection, patrimonial planning, and efficient wealth transfer across generations.
• Aiva Asset Management Provides fund management, discretionary asset management, advisory services, portfolio analysis, and dealing support through an investment committee of economists and specialists with approximately 15 years of financial sector experience, including UCITS-compliant Golden Hind funds.
• Aiva Corporate Solutions Specializes in designing customized corporate benefit programs to attract, retain, and fidelize executives, managers, and key talent, delivered through a dedicated corporate benefits digital platform.
• Aiva Insurance Solutions Offers competitive solutions for financial risks threatening individual and corporate wealth, including international health coverage, income protection against disability, and life insurance benefits.

Quantifiable outcome

• USD 3.7 billion+ in assets under administration
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• BloombergcoreTechnology or IntegrationBloomberg Terminal and analytical tools used as primary tools for investment analysis and recommendations, ensuring quality of financial analysis and investment advice across asset management services
• MorningstarcoreTechnology or IntegrationMorningstar research and analytics platform used for investment research, portfolio analysis, and performance measurement supporting investment decision-making
• DeloittecoreOthersIndependent auditor for Golden Hind funds, providing financial audit services ensuring transparency and compliance for UCITS-compliant Luxembourg Sicav structure
• Golden Hind Fund HousescoreStrategic or Co-development PartnerStrategic partnerships with fund houses providing bottom-up research and analyst coverage on companies for investment decisions, leveraging deep knowledge of invested companies

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BTG Pactual: Latin America's largest independent investment bank with a sizable wealth management and asset management business. Overlaps with Aiva across investment advisory, portfolio management, and private wealth services for affluent and HNW clients across the region.
• SURA Asset Management: Major Latin American asset manager with pension, investment, and wealth management operations across the region. Comparable to Aiva through discretionary asset management, portfolio advisory, and affluent client offerings.
• Itaú Private Bank: Brazilian private banking arm of Itaú Unibanco with significant LatAm wealth management operations including Uruguay presence. Targets HNW and affluent clients with portfolio management, advisory, and succession planning services similar to Aiva's offerings.
• Santander Private Banking: Global bank's wealth management arm with strong LatAm footprint and Uruguay presence. Directly comparable to Aiva in serving affluent and HNW clients with investment advisory, portfolio management, and wealth structuring services.
• HSBC Private Bank: Global wealth manager with active LatAm HNW client acquisition and cross-border wealth structuring services. Overlaps with Aiva in serving internationally-mobile HNW clients across the region.
• Julius Baer: Swiss private bank actively expanding into Latin America to serve HNW clients with discretionary portfolio management and wealth planning. Comparable to Aiva in targeting cross-border LatAm wealth.
• UBS Global Wealth Management: World's largest wealth manager with growing LatAm presence, offering portfolio management, advisory, and wealth structuring. Competes for the same HNW and UHNW client base Aiva serves across the region.
• Pictet Wealth Management: Swiss private bank with global HNW advisory and discretionary management capabilities. Comparable to Aiva in serving internationally-diversified HNW families seeking portfolio management and succession planning.
• Lombard Odier: Swiss private bank with strong HNW and family office focus, including Latin America coverage. Overlaps with Aiva in wealth structuring, portfolio management, and intergenerational transfer services.
• BBVA Wealth Management: Spanish bank's wealth management arm with significant LatAm operations across multiple countries. Comparable to Aiva in serving affluent and HNW clients with portfolio advisory and wealth planning solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aiva