TriStar Event Media
TriStar Event Media is a full-service marketing and event media agency that delivers advertising sales, editorial content, and year-round digital media programs exclusively for healthcare and professional associations under a proprietary royalty-share model.
- Company typePrivate
- Founded2003
- HeadquartersOverland Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TriStar Event Media does
TriStar Event Media is a privately held, full-service marketing and event media agency headquartered in Overland Park, Kansas, founded in 2003 and co-led by co-CEOs Robin Reynolds and Eric Reynolds. The company specializes exclusively in healthcare and professional associations, operating an end-to-end model that spans editorial content creation, product development, audience acquisition, sales and marketing, advertising materials management, technical and digital production, design services, and project management, all delivered under a proprietary royalty-share model that aligns incentives between TriStar and its association partners.
Its revenue mechanics combine advertising sales (print, digital, out-of-home including convention center and hotel placements), year-round integrated media networks, daily curated news briefings, custom clinical content, HCP audience targeting, and custom-built meeting news websites and mobile event apps. Underlying technology consists of a digital-first media platform with proprietary materials-intake automation, a data warehouse tracking engagement, click-through, and conversion metrics, and integrations with Google Ad Manager for digital ad retargeting. The platform supports 1,000+ ad buys annually (more than half digital), 1,600+ editorial pieces, and 1MM+ HCP reach.
Commercially, TriStar sells through an enterprise field-sales motion to 15+ named healthcare associations across oncology, dermatology, gastroenterology, internal medicine, rheumatology, diabetes, hematology, thoracic medicine, chest medicine, transplantation, lung cancer, breast cancer, and obesity, with several partnerships exceeding a decade. Pricing is custom and quote-based per association rate card, structured around multi-year contracts, and billed through industry supporters (pharmaceutical and medical device companies) seeking targeted HCP reach. In 2024 the company delivered $6.3MM in non-dues revenue to partners, bringing cumulative non-dues delivered since 2004 to $59MM.
TriStar Event Media firmographics
Firmographics- Name
- TriStar Event Media
- Legal name
- TriStar Event Media, LLC
- Website
- https://tristareventmedia.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TriStar Event Media is a full-service marketing and event media agency that delivers advertising sales, editorial content, and year-round digital media programs exclusively for healthcare and professional associations under a proprietary royalty-share model.
- Ownership category
- akta.pro rank
TriStar Event Media industry classification
Industry- Product category
- Healthcare Association Event Media and Publishing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
Keywords
Where TriStar Event Media is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TriStar Event Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Non-Dues Revenue Generation: TriStar builds non-dues revenue for healthcare associations through their proprietary royalty-share model, leveraging their experienced sales team and extensive industry knowledge for end-to-end services across media channels. In 2024, TriStar delivered $6.3MM in non-dues revenue to association partners, and since 2004 has delivered $59MM in total non-dues revenue.
- Advertising Revenue: Revenue generated from advertising placements across multiple channels including print publications, digital ads, out-of-home advertising, convention center branding, hotel marketing, and email campaigns for industry supporters seeking to reach healthcare professionals.
- Year-Round Products & Services: Integrated media networks, specialized editorial coverage, custom clinical content, periodical print publications, HCP audience targeting solutions, email campaign design and deployment, daily curated news briefings, and precision ad retargeting.
- Event-Driven Solutions: Integrated event marketing programs, custom event news platforms, event content strategy and creation, award-winning print publications, mobile event apps, event navigation resources, convention center branding, and out-of-home advertising including hotel marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom rate cards developed for each association partnership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
TriStar Event Media product offering
Product offeringCore offering
TriStar Event Media is a full-service marketing and event media agency that creates, produces, and commercializes editorial content, advertising, print publications, custom news websites, mobile event apps, and out-of-home media for healthcare professional associations and their industry supporters. It operates eight integrated service lines (editorial, product development, audience acquisition, sales, ad materials management, technical/digital, design, and project management) under a proprietary royalty-share revenue model that generates non-dues revenue for its association partners.
Product overview
TriStar Event Media is a full-service marketing agency serving healthcare associations, operating as a unified platform rather than discrete modules. The core offering combines eight integrated service lines—Editorial Content Creation, Product Development & Optimization, Audience Acquisition, Sales & Marketing, Advertising Material Management, Technical & Digital Production, Design Services, and Project Management—that work together under a proprietary royalty-share model. These services are delivered through multiple product channels including Integrated Media Networks, Custom Clinical Content programs, Mobile Event Apps, Meeting News Websites (such as AACR Meeting News, ATS Conference News, CHEST Daily News), Out-of-Home Advertising, and Periodical Print Publications. The company also offers HCP Audience Targeting Solutions and Daily Curated News Briefings for year-round engagement. All services are designed to generate non-dues revenue for association partners while delivering value to members and industry supporters.
Differentiator
Problem solved
Functional benefit
Products and services
- Editorial Content Creation Professional medical journalism and marketing copywriting service that plans and creates content for print, digital, and social platforms for healthcare association partners, including meeting preview articles, speaker interviews, session recaps, infographics, and videos.
- Product Development & Optimization Service that evaluates and optimizes healthcare association marketing platforms and develops new advertising products benefiting associations, members, and industry supporters.
- Audience Acquisition Service that creates customized traffic acquisition plans to attract the right audience to healthcare associations' ad-supported web properties, using website calls-to-action, RSS feeds, and QR codes bridging print and digital.
- Sales & Marketing Services Comprehensive sales and marketing service for healthcare associations that identifies opportunities and converts leads into buyers through marketing, tailored proposals, reporting, invoicing, and revenue collection for industry supporters.
- Advertising Material Management End-to-end advertising material management service covering trafficking, spec verification, submission approvals, and proof of performance analysis, using proprietary intake forms and automations to standardize data and execution.
- Technical & Digital Production Digital and technical production service that creates, implements, and optimizes data-driven digital marketing strategies, including custom news websites, mobile event apps, Google Ad Manager-based digital ad retargeting, and data analytics for healthcare associations.
- Design Services Print and digital graphic design service covering UI/UX, data visualization, infographics, event collateral, social media graphics, and email campaign design for healthcare association partners.
- Project Management Dedicated project management for healthcare association event coordination, including onsite management, convention center oversight, vendor liaison, quality control, and production scheduling from pre-production through launch.
Quantifiable outcome
- $6.3MM non-dues revenue delivered to partners in 2024
- +4 more outcomes
Companies that use TriStar Event Media
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
TriStar Event Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
TriStar Event Media partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Digestive Disease Week (DDW)coreTriStar renewed its partnership with DDW to deliver impactful out-of-home and large-scale hotel media services. The partnership was disrupted during the pandemic but TriStar is returning with new capabilities in out-of-home and hotel media strategies that have experienced significant growth and driven TriStar's revenue to historic levels.
- American Society for Transplantation and Cellular Therapy (ASTCT)coreASTCT chose TriStar as their new partner for providing custom, engaging content for their members and valuable opportunities for industry supporters of the 2025 Tandem Meetings. This is a new partnership expanding TriStar's footprint in transplantation and cellular therapy.
- Center for International Blood & Marrow Transplant Research (CIBMTR)coreCIBMTR partnered with TriStar alongside ASTCT for the 2025 Tandem Meetings. CIBMTR is a research collaboration between the Medical College of Wisconsin and NMDP supporting research in cellular therapies.
- American College of Chest Physicians (CHEST)coreCHEST selected TriStar as their partner to provide content, design, and sales services, as well as digital property management, for a suite of CHEST publications and communications. This comprehensive partnership covers all aspects of member communications and industry supporter engagement.
- American Association for Cancer Research (AACR)coreLong-standing partnership for event media services covering the AACR Annual Meeting, one of the largest cancer research conferences globally. TriStar produces AACR Meeting News and provides comprehensive media services.
- American Academy of Dermatology (AAD)corePartnership for the largest dermatologic association globally, representing more than 20,500 physicians. Services include editorial content creation, product development, audience acquisition, sales and marketing, and more.
- American College of Gastroenterology (ACG)coreACG partners with TriStar for their Annual Scientific Meeting, one of the most respected events in digestive health. Partnership provides comprehensive media and marketing services.
- American College of Physicians (ACP)coreACP is the largest medical-specialty organization and second-largest physician group in the U.S. TriStar provides event media and communications services for internal medicine physicians.
- American College of Rheumatology (ACR)coreACR partners with TriStar for ACR Convergence and related communications. ACR is the leading authority in rheumatology serving professionals and advancing the specialty.
- American Diabetes Association (ADA)coreADA partners with TriStar for their annual scientific sessions. ADA is one of the leading voices in diabetes prevention and management in the United States.
- American Society of Association Executives (ASAE)coreASAE partners with TriStar for their ASAE Daily Now publication, one of TriStar's most awarded publications recognized at least 13 times across multiple award programs since 2006.
- American Society of Hematology (ASH)coreASH partners with TriStar for ASH News Daily and annual scientific meeting coverage. ASH has more than 18,000 members including hematologists, oncologists, and researchers.
- American Thoracic Society (ATS)coreATS partners with TriStar for ATS Conference News and annual conference coverage. ATS is one of the world's leading organizations in respiratory health founded in 1905.
- International Association for the Study of Lung Cancer (IASLC)coreIASLC partners with TriStar for year-round news site ILCN.org and meeting coverage. IASLC has more than 8,000 lung and thoracic specialists from over 100 countries.
- San Antonio Breast Cancer Symposium (SABCS)coreSABCS partners with TriStar for SABCS Meeting News and annual symposium coverage. SABCS hosts more than 10,000 attendees from over 100 countries annually.
- The Obesity Society (TOS)coreTOS partners with TriStar for ObesityWeek conference media services. TOS is the leading scientific membership organization advancing obesity research and treatment.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
TriStar Event Media competitors and assessment
Company assessmentDirect peers
- HMP Global: HMP Global is a healthcare event and media company producing medical conferences, custom publications and continuing education for clinicians. It directly competes with TriStar in the medical-association event media niche, particularly around medical society congress coverage and sponsored content.
- SLACK Incorporated: SLACK Incorporated (now part of Wiley) is a medical publishing company producing society journals, news publications and custom media for healthcare associations. It is a direct peer because it delivers similar custom-published event dailies, periodicals and digital content for medical specialty societies.
- MultiView: MultiView is a B2B media company that builds custom advertising and content programs for trade and professional associations. It is a direct peer because it operates on a similar model — partnering with associations to monetize their audiences through advertising programs across multiple channels.
- Frontline Medical Communications: Frontline Medical Communications is a medical communications and publishing company serving physician audiences through custom society publications, event coverage and digital media. It overlaps directly with TriStar's association media and event news offering for healthcare specialty societies.
Broad incumbents
- Haymarket Media Group: Haymarket Media Group is a global B2B media company with a substantial medical communications portfolio including event media, custom publications and sponsored content for healthcare professionals. It is a broad incumbent that competes with TriStar on medical association media buys and event partnerships.
- MJH Life Sciences: MJH Life Sciences is a large, privately held medical media company producing healthcare professional media, events and continuing education. It is comparable to TriStar because it similarly serves healthcare professionals via custom event publications, digital content, and association-adjacent media products, but at significantly larger scale.
- Wolters Kluwer Health: Wolters Kluwer Health is a large medical publisher and clinical decision support provider with journal, society publishing and event media assets. It serves many of the same healthcare associations TriStar works with, often as the society journal publisher and adjacent media partner.
- Informa Markets (Healthcare): Informa runs a large portfolio of medical conferences and society events worldwide, often with adjacent media and advertising products. It is a broad incumbent competing with TriStar for association event and media RFPs, particularly for larger international medical societies.
Emerging players
- PlatformQ Health: PlatformQ Health produces digital, video-based medical education and engagement programs for healthcare professionals, often in partnership with medical associations. It is an emerging player in the digital HCP engagement space where TriStar is building its year-round media network and retargeting business.
Others
- Association of Media & Publishing (AM&P): AM&P is an industry association that serves association media and publishing professionals with awards, education and benchmarking. It is comparable as an ecosystem participant — TriStar's customer ASAE is adjacent to AM&P's membership — but AM&P is not a direct competitor, rather an industry body in which TriStar participates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TriStar Event Media social profiles
Digital presenceTriStar Event Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
TriStar Event Media leadership team
Management profileNumber of profiles
Profiles15 records
TriStar Event Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TriStar Event Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TriStar Event Media
What does TriStar Event Media do?
TriStar Event Media is a full-service marketing and event media agency that creates, produces, and commercializes editorial content, advertising, print publications, custom news websites, mobile event apps, and out-of-home media for healthcare professional associations and their industry supporters. It operates eight integrated service lines (editorial, product development, audience acquisition, sales, ad materials management, technical/digital, design, and project management) under a proprietary royalty-share revenue model that generates non-dues revenue for its association partners.
Is TriStar Event Media a public or private company?
TriStar Event Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TriStar Event Media founded?
TriStar Event Media was founded in 2003. It employs 11 to 50 people.
Where is TriStar Event Media based?
TriStar Event Media is headquartered in Overland Park, United States, in the North America region.
How does TriStar Event Media make money?
Four revenue lines are on record. Non-Dues Revenue Generation is the primary driver. The others are advertising Revenue, year-Round Products & Services and event-Driven Solutions.
Who are TriStar Event Media's main competitors?
Direct peers on record are HMP Global, SLACK Incorporated, MultiView and Frontline Medical Communications. Broad incumbents are Haymarket Media Group, MJH Life Sciences, Wolters Kluwer Health and Informa Markets (Healthcare). PlatformQ Health is listed as an emerging player. Association of Media & Publishing (AM&P) is listed as an others.
Does TriStar Event Media have an API?
No public API is recorded for TriStar Event Media.
What industry is TriStar Event Media in?
TriStar Event Media's product category is Healthcare Association Event Media and Publishing Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation). Its NAICS code is 5418 and its SIC code is 7310.