What Advanced Urology does

Advanced Urology is a private, multi-location urology practice headquartered in Snellville, Georgia, operating 12 clinic locations and 6 ambulatory surgery centers across the metro Atlanta area. Founded by Dr. Jitesh Patel, the practice employs 251–500 staff and a clinical team of 35 board-certified urology providers, including fellowship-trained urologic oncologists from Johns Hopkins, Baylor, Memorial Sloan Kettering, and USC. It serves adult patients of both genders across a broad urological service line, including prostate cancer, kidney cancer, bladder cancer, kidney stones, BPH, erectile dysfunction, urinary and fecal incontinence, pelvic floor disorders, and vasectomy. The Atlanta Prostate Center sub-brand and dedicated Centers of Excellence for Urolift, Interstim, penile implants, and kidney stones concentrate super-specialist expertise in narrow disease states.

The practice's service portfolio spans minimally invasive and non-invasive procedures enabled by a state-of-the-art technology stack, including a da Vinci X robotic system, Endoluxe Vision, Exact VU micro-ultrasound, Medtronic Interstim sacral nerve stimulation, HIFU, Vanquish Water Vapor Ablation, HistoSonics Edison histotripsy, advanced imaging (PET/CT), and lithotripsy. Proprietary differentiators include the Advanced Nervestim technique with 3D geospatial mapping for fecal incontinence, proprietary penile implant techniques, and a 100-million-data-point outcomes warehouse. Advanced Urology has been an early adopter of next-generation urology technologies, becoming the first practice in Georgia to offer Vanquish focal prostate cancer ablation and histotripsy for kidney cancer in April 2024, and reaching a milestone of 250 outpatient robotic procedures.

The business model is fee-for-service clinical care billed through commercial insurance (Aetna, Blue Cross, United, Humana, Cigna, Ambetter), Medicare, and Medicaid, augmented by self-pay and fixed-price surgery options for select procedures. The go-to-market is direct-to-consumer, with same-day appointments, an owned regional footprint, online scheduling via the Interactly AI booking system, content marketing, and reputation-driven patient acquisition. The practice's April 2024 $14 million settlement with the U.S. Department of Justice to resolve healthcare fraud allegations regarding unnecessary procedures and false billing to Medicare and Medicaid is a material regulatory event that shapes its current risk profile.

Name

Advanced Urology

Legal name

Advanced Urology, Inc.

Website

https://advancedurology.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Advanced Urology is a private Atlanta-area urology practice operating 12 clinics and 6 ambulatory surgery centers, employing 35 providers who deliver comprehensive urological care, including advanced prostate and kidney cancer treatments, to adult patients across the region.

Ownership category

akta.pro rank

Product category

Urology Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urologic Oncology (HLAKAOAB), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Urology healthcare services
• Prostate cancer treatment
• Ambulatory surgery centers
• Men's health urology
• Minimally invasive urology

Headquarters

HQ city

Snellville

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare revenue from urological consultations, diagnostic procedures, and surgical treatments. Services covered by most commercial insurance plans including Aetna, Blue Cross, United, Humana, Cigna and Ambetter. Medicare and Medicaid accepted for certain procedures.
2. Surgical Procedures: Revenue from outpatient surgical procedures performed at their 6 state-of-the-art ambulatory surgery centers. Includes advanced procedures like robotic surgery, HIFU, penile implants, Vanquish ablation, and histotripsy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Advanced Urology is a multi-location urology practice providing comprehensive urological care, including diagnostics, consultations, and surgical procedures for conditions affecting the urinary tract and male reproductive system. The practice operates 12 clinic locations and 6 ambulatory surgery centers across metro Atlanta, offering advanced treatments such as robotic surgery, HIFU, penile implants, Urolift, neuromodulation therapy, and novel focal therapies like Vanquish Water Vapor Ablation and histotripsy.

Product overview

Advanced Urology is a multi-location urology practice operating 12 clinic locations and 6 ambulatory surgery centers throughout metro Atlanta. The practice offers a comprehensive portfolio of urological services and treatments including robotic surgery, HIFU for prostate cancer, penile implants, Urolift for BPH, neuromodulation therapy (Interstim), kidney stone treatments, and advanced imaging services. Key programs include the Prostate Cancer Survivorship Program, Kidney Stone Center of Excellence, and Atlanta Prostate Center. The practice also offers novel treatments including Vanquish Water Vapor Ablation for prostate cancer and histotripsy for kidney cancer. Same-day appointments and outpatient procedures are available across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Centers of Excellence: Centers of Excellence program for urology treatments including Urolift for BPH, penile implant, kidney stones, and prostate cancer survivorship.
• Atlanta Prostate Center

Products and services

• Robotic Surgery Minimally invasive surgical procedures performed with robotic systems (da Vinci X) for urological conditions, delivered as outpatient same-day procedures. For patients requiring urological surgery.
• High Intensity Focused Ultrasound (HIFU) Minimally invasive procedure for localized prostate cancer using focused ultrasound energy. Offered at the Atlanta Prostate Center led by Dr. Vahan Kassabian, a nationally recognized HIFU pioneer.
• Penile Implant (IPP)
• Urolift
• Neuromodulation Therapy (Interstim)
• Sacral Nerve Stimulation
• Extracorporeal Shock Wave Lithotripsy
• Prostate Artery Embolization
• Cystoscopy
• PET/CT Imaging
• Tibial Neuromodulation
• Vasectomy
• Prostate Cancer Survivorship Program
• Magnetic Pelvic Floor Therapy
• Vanquish Water Vapor Ablation System FDA-cleared focal therapy for intermediate-risk, localized prostate cancer that uses high-energy sterile water vapor to ablate targeted prostate tissue. VAPOR 2 study showed 91% elimination rate of targeted disease at 6 months with low rates of urinary incontinence and erectile dysfunction.
• Histotripsy Kidney Cancer Treatment (Edison System) Non-invasive kidney cancer treatment using focused ultrasound to mechanically destroy tumors without incisions, heat, or radiation via HistoSonics' Edison System. For patients with kidney cancer.

Quantifiable outcome

• 91% elimination rate of targeted prostate cancer disease at 6 months with Vanquish Water Vapor Ablation
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Francis MedicalcoreTechnology or Integration · 16 April 2026Advanced Urology became first in Georgia to offer the Vanquish Water Vapor Ablation System, an FDA-cleared focal therapy for intermediate-risk, localized prostate cancer. Urologists Neal Patel and Jason Lomboy performed first commercial procedures in the Southeast at Advanced Urology centers in Atlanta.
• HistoSonicscoreTechnology or Integration · 3 April 2026Advanced Urology became first practice in Georgia to offer histotripsy kidney cancer treatment through HistoSonics' Edison System. Non-invasive treatment uses focused ultrasound to mechanically destroy tumors without incisions, heat, or radiation. Currently part of FDA's HOPE4KIDNEY clinical trial.
• ChartSpancoreStrategic or Co-development PartnerChartSpan is a healthcare management service that partners with providers to offer 24/7 care coordination for Medicare patients, particularly those with chronic conditions. Connects patients with a dedicated care team to assist with medication management, appointment scheduling, and ongoing health support between doctor visits.
• MedtroniccoreTechnology or IntegrationAdvanced Urology is the first Medtronic World Center of Excellence for Interstim Sacral Neuromodulation technology for overactive bladder and fecal incontinence treatment. Utilizes Medtronic's Sacral Nerve Stimulation technology with proprietary Advanced Nervestim techniques.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Georgia Urology: Largest urology practice in Georgia, directly competing with Advanced Urology across the same metro Atlanta market with overlapping provider overlap and ambulatory surgery center footprint.
• United Urology Group: PE-backed (Quad-C Management) platform consolidating urology practices across the U.S. Direct competitor in the multi-site urology group practice space, with comparable super-specialist physician model and Centers of Excellence programs.
• Michigan Institute of Urology: Large multi-location urology practice with multiple ASCs and fellowship-trained physicians, serving a single metro market. Directly comparable in operating model and procedure mix.
• MidLantic Urology: Regional multi-site urology group with in-office dispensary, ASCs, and Centers of Excellence. Comparable in size, technology adoption, and physician partnership structure.
• US Urology Partners: PE-backed (General Atlantic) urology practice aggregator. Competes with Advanced Urology for practice acquisitions and physician recruitment, and serves similar patient populations across the Midwest/Southeast.
• Chesapeake Urology: Mid-Atlantic urology group with extensive ASC network and Centers of Excellence. Comparable in scale, super-specialist physician model, and innovation adoption — acquired by United Urology Group.

Others

• Medtronic (Interstim): Technology partner enabling Advanced Urology's Medtronic World Center of Excellence for Interstim sacral neuromodulation; ecosystem enabler rather than direct competitor.
• Solar Health (parent platform): Healthcare practice management/MSO platform that manages multi-site specialty practices; potential adjacent partner or parent platform similar to those serving large urology groups.

Regional players

• Texas Urology Specialists: Affiliated with Texas Oncology, providing urologic care across multiple Texas metros. Comparable service mix including robotic surgery and advanced oncology; different geographic footprint.
• Carolina Urology Partners: Southeast-based multi-site urology practice with ASCs and Centers of Excellence designations. Adjacent regional peer with comparable urologic oncology and men's health focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AdvancedUrology
• Facebookfacebook.com/AdvancedUrologyJohnsCreekGA
• Instagraminstagram.com/advancedurology
• Xx.com/AdvancedUroGA
• LinkedInlinkedin.com/company/advanced-urology-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Urology