Silver Hills Bakery
Silver Hills Bakery is a family-owned Canadian bakery, founded in 1989 in Abbotsford, BC, that produces sprouted whole-grain breads, buns, bagels, and tortillas sold through grocery and health-food retailers across Canada and the United States.
- Company typePrivate
- Founded1989
- HeadquartersAbbotsford, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Silver Hills Bakery does
Silver Hills Bakery, operating since 1989 as a family-owned Canadian business under the legal entity Vibrant Health Products, Inc. dba Silver Hills, produces sprouted whole-grain breads, buns, bagels, and tortillas from a single bakery and headquarters in Abbotsford, British Columbia. The company's underlying technology is a proprietary sprouting process applied to whole grains prior to baking, which the company claims enhances the bioavailability and digestibility of nutrients already present in whole grains; this sprouting step is the central technical differentiator across its product line, which spans soft-blended breads, fully sprouted heritage and ancient-grain breads, and a complete buns-and-bagels range.
Revenue is generated through a traditional consumer packaged goods model: products are sold in single-unit SKUs at retail prices set by grocery and health-food retailers in Canada and the United States, with online availability via Instacart and a company-owned retail outlet (The Sprouted Oven) in Abbotsford. The customer base is broad and horizontal — health-conscious families, plant-based and vegan consumers, and households managing peanut and tree-nut allergies — supplied through mainstream grocery retailers and health-food stores in both the bakery aisle and freezer section. Marketing is content-led, relying on a recipe/blog, email nurture (the Sprouted Life Challenge), organic social media, and partnerships with registered dietitians to communicate clean-label, Non-GMO, organic, plant-based, and certified allergen-safe attributes, while pricing is retailer-determined and not publicly disclosed.
Silver Hills Bakery firmographics
Firmographics- Name
- Silver Hills Bakery
- Legal name
- Vibrant Health Products, Inc. dba Silver Hills
- Website
- https://silverhillsbakery.ca
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Silver Hills Bakery is a family-owned Canadian bakery, founded in 1989 in Abbotsford, BC, that produces sprouted whole-grain breads, buns, bagels, and tortillas sold through grocery and health-food retailers across Canada and the United States.
- Ownership category
- akta.pro rank
Where Silver Hills Bakery is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Silver Hills Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Consumer Packaged Goods (Bread and Bakery Products): Traditional CPG bakery business model selling sprouted whole grain breads, buns, bagels, and tortillas through retail grocery stores across Canada and the United States. Products are available in stores across Canada and the US through mainstream grocery retailers and health food stores.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Silver Hills Bakery product offering
Product offeringCore offering
Silver Hills Bakery manufactures and sells sprouted whole grain breads, buns, bagels, and tortillas made from organically grown Canadian grains. The company uses a proprietary sprouting process that enhances the nutritional bioavailability and digestibility of whole grains, and all products carry organic, non-GMO, plant-based, and kosher certifications. Products are distributed primarily through mainstream grocery retailers and health food stores across Canada and the United States, supplemented by one company-owned retail outlet (Sprouted Oven) in Abbotsford, BC.
Product overview
Silver Hills Bakery is a family-owned Canadian bakery (operating since 1989) that produces sprouted whole grain breads, buns, bagels, and tortillas. Their product portfolio includes multiple bread varieties organized into three categories: softest blended breads (Soft Wheat, Organic Multigrain), softer fully sprouted breads (Full Seed Ahead, The Queen's Khorasan, Big Red's Bread), and classic fully sprouted breads (Squirrelly, The Big 16, Little Big Bread, Omegamazing). The company also offers a complete line of sprouted buns (burger and hot dog varieties) and bagels (plain, sesame sunflower, cinnamon raisin, and everything). All products are made with sprouted whole grains, are certified organic, non-GMO verified, certified plant-based, and kosher, with no artificial preservatives, additives, or animal products.
Differentiator
Problem solved
Functional benefit
Brands
- Sprouted Power: Brand name used for sprouted whole grain bread product line
- Omegamazing
- Squirrelly
- Little Big Bread
- Full Seed Ahead
- The Big 16
- The Queen's Khorasan
- Big Red's Bread
Companies that use Silver Hills Bakery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Silver Hills Bakery technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Silver Hills Bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Desiree Nielsen, RDcoreRegistered dietitian based in Vancouver, BC who partners with Silver Hills Bakery to create nutrition education content and recipes. She runs a nutrition consulting practice with focus on inflammation, digestion, and plant-centred diets. Has written national bestselling cookbooks and hosts an internationally syndicated cooking show.
- Catherine Perez, Plant-Based RDcoreRegistered dietitian with Masters in Human Nutrition who has been vegan since 2009. Partners with Silver Hills to create plant-based recipes and nutrition content for the Sprouted Inspiration section of the website.
- Lauren McNeill, RD (Tasting to Thrive)coreRegistered dietitian specializing in plant-based nutrition based in Toronto, ON. Holds Masters of Public Health in Nutrition and Dietetics. Partners with Silver Hills to develop recipes like Smoky Maple Beans on Toast and BBQ Jackfruit Sandwich featured on the website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Silver Hills Bakery competitors and assessment
Company assessmentDirect peers
- Dave's Killer Bread (Flowers Foods): Leading North American sprouted/whole grain bread brand owned by Flowers Foods, sold across mainstream US grocery. Directly comparable as a premium, better-for-you sliced bread positioned on whole grains and clean labels with national distribution.
- Food for Life (Ezekiel 4:9): Pioneer of sprouted grain breads (Ezekiel, Genesis, Live Grain) sold in natural and mainstream grocery. Closest direct competitor on sprouted grain technology and health-forward positioning, with overlapping distribution in health food stores.
- Alvarado Street Bakery: Worker-owned cooperative producing organic sprouted breads including the "Sprouted Wheat" and "California Style" lines. Direct comparable on sprouted grain process, certified organic credentials, and natural-channel distribution.
- Little Northern Bakehouse (Schmidt Bakeries): Brand of Schmidt Bakeries producing gluten-free, plant-based breads and buns sold in mainstream Canadian and US grocery. Comparable as a healthier, plant-based bakery CPG with overlapping retail customers and similar end-aisle/freezer presence.
- ACE Bakery: Canadian artisan bakery brand (now part of Weston/Loblaw's branded bakery portfolio) producing premium breads, focaccia, and ciabatta sold across Canadian grocery and foodservice. Comparable as a premium branded Canadian bakery with retail-grocery go-to-market.
- Stonemill Bakehouse: Canadian artisan bread brand (owned by Weston/Loblaw) producing premium sliced breads, buns, and specialty loaves for Canadian grocery. Comparable Canadian specialty bakery competitor with overlapping retail customers.
- Village Bakery (Ottenberg): US-based organic bakery producing sprouted and whole grain breads sold in natural food channels. Comparable smaller-scale sprouted grain competitor with similar health-focused positioning.
Broad incumbents
- Bimbo Bakeries USA: Largest commercial baker in the US, owner of Arnold, Nature's Own, Sara Lee, Thomas', and Oroweat. Competes with Silver Hills on bakery aisle shelf space and increasingly in sprouted/whole-grain sub-categories, with much larger scale and slotting power.
- Flowers Foods: Major US packaged bakery company (Nature's Own, Wonder, Dave's Killer Bread, Tastykake). Relevant as the parent of Dave's Killer Bread, the most direct US competitive threat, and as a benchmark for premium branded bakery scaling.
Emerging players
- Nature's Path Foods: Canadian organic cereal and snack brand with adjacent sprouted grain products (e.g., sprouted toaster waffles, cereal). Comparable as a Canadian family-owned, organic, non-GMO verified CPG brand operating in overlapping natural-food channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Silver Hills Bakery social profiles
Digital presenceSilver Hills Bakery compliance and trust
Trust signalCompliance8 records
Silver Hills Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Hills Bakery leadership team
Management profileNumber of profiles
Silver Hills Bakery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Silver Hills Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Hills Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Hills Bakery
What does Silver Hills Bakery do?
Silver Hills Bakery manufactures and sells sprouted whole grain breads, buns, bagels, and tortillas made from organically grown Canadian grains. The company uses a proprietary sprouting process that enhances the nutritional bioavailability and digestibility of whole grains, and all products carry organic, non-GMO, plant-based, and kosher certifications. Products are distributed primarily through mainstream grocery retailers and health food stores across Canada and the United States, supplemented by one company-owned retail outlet (Sprouted Oven) in Abbotsford, BC.
Is Silver Hills Bakery a public or private company?
Silver Hills Bakery is a private company. It is currently operating.
When was Silver Hills Bakery founded?
Silver Hills Bakery was founded in 1989. It employs 101 to 250 people.
Where is Silver Hills Bakery based?
Silver Hills Bakery is headquartered in Abbotsford, Canada, in the North America region.
How does Silver Hills Bakery make money?
One revenue line is on record: consumer Packaged Goods (Bread and Bakery Products).
Who are Silver Hills Bakery's main competitors?
Direct peers on record are Dave's Killer Bread (Flowers Foods), Food for Life (Ezekiel 4:9), Alvarado Street Bakery, Little Northern Bakehouse (Schmidt Bakeries), ACE Bakery, Stonemill Bakehouse and Village Bakery (Ottenberg). Broad incumbents are Bimbo Bakeries USA and Flowers Foods. Nature's Path Foods is listed as an emerging player.
Does Silver Hills Bakery have an API?
No public API is recorded for Silver Hills Bakery.