Wildbrine
Wildbrine is a bootstrapped, founder-owned fermented foods company (founded 2011) producing raw organic sauerkrauts, vegan kimchis, fermented sriracha, and patented fermented chickpea salads, selling direct-to-consumer online and through Whole Foods, Costco, and thousands of US and Canadian retailers to health-conscious and plant-based consumers.
- Company typePrivate
- Founded2011
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wildbrine does
Wildbrine is a privately held, bootstrapped fermented foods company founded in 2011 by Chris Glab and Rick Goldberg in Sonoma County, California. The company specializes in wild fermentation — relying on naturally occurring bacteria and yeast present on produce rather than commercial starter cultures — to produce a portfolio of raw organic unpasteurized sauerkrauts (six SKUs), vegan kimchis (five SKUs), sugar-free fermented sriracha, and a new line of industry-first fermented chickpea salads launched in April 2026 under an exclusive Whole Foods partnership. The company also operates the wildVINE sub-brand of vinegar-pickled vegetables. A patented fermentation process specifically designed for beans underpins the new chickpea salad line, providing a method-level differentiation in texture retention and nutrient bioavailability. Wildbrine serves health-conscious and plant-based consumers seeking functional foods with probiotic, fiber, and clean-label attributes, marketing through content, PR (via ROOT Marketing & PR), influencer sampling, and earned media in outlets such as Goop, NYT, LA Times, and Martha Stewart.
The business operates a hybrid go-to-market model: direct-to-consumer e-commerce through wildbrine.com with refrigerated shipping from a Bear Creek, WI fulfillment facility ($10 flat rate for orders over $40 in select Midwest states, $35 flat rate 2-day shipping elsewhere in the continental US), plus wholesale distribution to thousands of retail locations across the US and Canada including Whole Foods Market and Costco. The operational headquarters is in Santa Rosa, CA, while the LLC is domiciled in Madison, WI. Wildbrine sources organic produce through a long-term growing partnership with Lakeside Organic Gardens on California's Central Coast. The company is founder-owned, with 1–10 employees, no disclosed institutional funding, and no public revenue or ARR disclosure; pricing is not publicly listed on the website and varies by retailer.
Wildbrine firmographics
Firmographics- Name
- Wildbrine
- Legal name
- wildbrine, LLC
- Website
- https://wildbrine.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wildbrine is a bootstrapped, founder-owned fermented foods company (founded 2011) producing raw organic sauerkrauts, vegan kimchis, fermented sriracha, and patented fermented chickpea salads, selling direct-to-consumer online and through Whole Foods, Costco, and thousands of US and Canadian retailers to health-conscious and plant-based consumers.
- Ownership category
- akta.pro rank
Wildbrine industry classification
Industry- Product category
- Fermented Foods
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)
Keywords
Where Wildbrine is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wildbrine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through wildbrine.com online store. Products shipped refrigerated to customer door.
- Retail Distribution: Wholesale distribution to retail stores including Whole Foods, Costco, and thousands of other locations across US and Canada.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wildbrine product offering
Product offeringCore offering
Wildbrine is a fermented foods company that makes and sells raw organic unpasteurized sauerkrauts, vegan kimchi, sugar-free fermented sriracha, and a recently launched line of industry-first packaged Fermented Chickpea Salads (Mediterranean and Kimchi Style). All products are made via wild fermentation using naturally occurring bacteria and yeast rather than commercial cultures, and are sold direct-to-consumer via wildbrine.com and through major retailers including Whole Foods, Costco, and thousands of grocery stores across the US and Canada.
Product overview
Wildbrine is a fermented foods company offering a diverse portfolio of probiotic-rich products centered around wild fermentation. The core offerings include seven varieties of raw organic unpasteurized sauerkrauts (Garlic & Dill, Caraway Apple, Jalapeno Lime, Organic Green, Red Beet & Cabbage, and Roasted Garlic), five varieties of vegan kimchi (Korean Style, Mild White, Miso Horseradish, Mild with Turmeric, and Spicy Red), and sugar-free fermented sriracha. The company recently launched an industry-first product line of Fermented Chickpea Salads (Mediterranean and Kimchi Style varieties) combining protein, fiber, and probiotics. Additionally, the wildVINE sub-brand offers vinegar-pickled vegetables including Pickled Red Onions, Banh Mi Pickled Vegetables, and Hot Pickled Carrots. All products emphasize natural wild fermentation processes that enhance texture, flavor, and nutritional benefits while maintaining naturally occurring probiotics.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Sauerkraut (Garlic & Dill) Raw organic unpasteurized sauerkraut made with wild fermentation, featuring dill and garlic flavors, sold to individual consumers via wildbrine.com and retail grocery.
- Organic Sauerkraut (Caraway Apple) Raw organic unpasteurized sauerkraut featuring caraway and apple flavors, made with wild fermentation.
- Organic Sauerkraut (Jalapeño Lime) Raw organic unpasteurized sauerkraut with spicy jalapeño and tangy lime flavors, made with wild fermentation.
- Organic Green Kraut Raw organic unpasteurized green cabbage sauerkraut made with wild fermentation.
- Red Beet & Cabbage Sauerkraut Raw organic unpasteurized sauerkraut combining red beet and cabbage for color and earthy flavor.
- Roasted Garlic Sauerkraut Raw organic unpasteurized sauerkraut featuring roasted garlic for enhanced depth of flavor.
- Korean Style Kimchi Vegan, gluten-free kimchi made with traditional Korean spices, sea vegetables, and chili pepper in a fish-free, sugar-free formulation.
- Mild White Kimchi Vegan, gluten-free mild kimchi with a gentler flavor profile, made with wild fermentation.
- Miso Horseradish Kimchi Vegan, fish-free kimchi combining umami-rich miso with tangy horseradish for a bold, modern twist.
- Mild Kimchi with Turmeric Vegan, gluten-free kimchi with mild spices and vibrant turmeric, featuring no added sugar or MSG.
- Spicy Red Kimchi Spicy version of traditional vegan kimchi with bold heat and authentic wild fermentation.
- Spicy Kimchi Sriracha Sugar-free fermented hot sauce combining kimchi flavors with sriracha heat, rich in naturally occurring probiotics.
- Fermented Chickpea Salad (Mediterranean) Industry-first packaged fermented bean salad combining probiotics, fiber, and plant-based protein in a Mediterranean flavor profile.
- Fermented Chickpea Salad (Kimchi Style) Industry-first packaged fermented bean salad with kimchi-style flavors, combining plant-based protein, fiber, and probiotics.
- Pickled Red Onions with Jalapeños (wildVINE) Vinegar-pickled red onions with jalapeños sold under the wildVINE sub-brand.
- Banh Mi Pickled Vegetables (wildVINE) Vietnamese-spiced pickled vegetable medley sold under the wildVINE sub-brand.
- Pickled Red Onions with Peppers (wildVINE) Vinegar-pickled red onions with peppers sold under the wildVINE sub-brand.
- Hot Pickled Carrots (wildVINE) Spicy pickled carrots sold under the wildVINE sub-brand of traditionally pickled vegetables.
Companies that use Wildbrine
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Wildbrine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wildbrine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lakeside Organic GardenscoreLong-term growing partner based in California's Central Coast. Partnership established for over 2 years, supplying organic vegetables for wildbrine's fermentation products. Emphasizes locally sourced ingredients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wildbrine competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wildbrine social profiles
Digital presenceWildbrine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildbrine leadership team
Management profileNumber of profiles
Profiles2 records
Wildbrine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildbrine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildbrine
What does Wildbrine do?
Wildbrine is a fermented foods company that makes and sells raw organic unpasteurized sauerkrauts, vegan kimchi, sugar-free fermented sriracha, and a recently launched line of industry-first packaged Fermented Chickpea Salads (Mediterranean and Kimchi Style). All products are made via wild fermentation using naturally occurring bacteria and yeast rather than commercial cultures, and are sold direct-to-consumer via wildbrine.com and through major retailers including Whole Foods, Costco, and thousands of grocery stores across the US and Canada.
Is Wildbrine a public or private company?
Wildbrine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wildbrine founded?
Wildbrine was founded in 2011. It employs 1 to 10 people.
Where is Wildbrine based?
Wildbrine is headquartered in Madison, United States, in the North America region.
How does Wildbrine make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Does Wildbrine have an API?
No public API is recorded for Wildbrine.
What industry is Wildbrine in?
Wildbrine's product category is Fermented Foods. Its primary akta.pro industry code is AFAKADAO, Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces). Its NAICS code is 31142 and its SIC code is 2030.