Town & Country Event Rentals

What Town & Country Event Rentals does

Town & Country Event Rentals is a privately-held event and party rental company founded in 2005 and headquartered in Van Nuys, Los Angeles, with 251-500 employees. The company rents a comprehensive catalog of event furnishings and equipment — including tabletop (dinnerware, glassware, linens), furnishings (chairs, tables, bars, lounge seating, outdoor furniture), catering equipment, decor (props, greenery, lighting, pipe and drape, chandeliers, cabanas), tenting, and production services (lighting, audio, video) — to event planners, wedding planners, corporate event organizers, and individual hosts across the Western United States. The business is differentiated by curated on-trend collections (Flora Bella, Aria Stainless, Birch Honey, Napoli Glassware, and signature statement pieces) sourced globally, and a design-forward positioning targeting distinctive weddings, corporate events, and social celebrations.

The company distributes through nine physical Design Center showrooms spanning Los Angeles, Las Vegas, West Hollywood, San Diego, Palm Springs, Santa Barbara, Pasadena, Orange County, and Phoenix, complemented by a quote-based website ordering system, phone-based inside sales, and digital marketing across Instagram, Facebook, YouTube, Pinterest, and email. A sister brand, Signature Party Rentals, extends coverage into additional geographies (notably San Diego). Pricing is fully quote-based and not publicly disclosed, with revenue mechanics based on per-event rental fees.

Operationally, Town & Country is an independently-owned business — no parent company, private equity backing, or institutional investor is disclosed. In April 2026, the company appointed Michael Persson, a 20-year event rental veteran and 12-year founding partner of Bright Event Rentals, as Chief Operating Officer to oversee warehouse, logistics, fleet, installation, and inventory functions, signaling a professionalization of operations to support a stated next growth phase. Leadership includes co-CEOs Jeff Black and Tom Siciliano alongside founder/owner Richard LoGuercio. No proprietary technology platform, AI/ML capabilities, patents, certifications, or funding history are disclosed.

Name

Town & Country Event Rentals

Legal name

Town & Country Event Rentals

Website

https://tacer.biz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Town & Country Event Rentals is a private, 251-500 employee event and party rental company founded in 2005, serving event planners, wedding planners, corporate organizers, and individual hosts across the Western US through nine Design Center showrooms and a comprehensive rental catalog spanning tabletop, furnishings, catering, decor, tenting, and production services.

Ownership category

akta.pro rank

Product category

Event and Party Equipment Rentals

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Decor Props & Themed Set Rentals (HSACAFAK), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event rental services
• Wedding party rentals
• Corporate event equipment
• Tent and furniture rental
• Tabletop catering rentals

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Rental Revenue: Town & Country Event Rentals generates revenue through rental fees for event equipment and furnishings. Their inventory includes tabletop, furnishings, catering equipment, decor, tenting, and production services. Customers receive quotes based on their event requirements and rental duration. The company offers globally sourced inventory across multiple styles from modern to classic.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Town & Country Event Rentals rents event and party equipment and furnishings to event planners, wedding planners, corporate event organizers, and individuals hosting celebrations. Its inventory spans tabletop (dinnerware, flatware, glassware, linens, chargers), furnishings (chairs, tables, bars, lounge seating, outdoor furniture), catering equipment, decor (props, lighting, pipe and drape, cabanas), tents, and production services (lighting, audio, video). The company operates nine physical Design Center showrooms across the Western US where customers can view inventory and plan events in person.

Product overview

Town & Country Event Rentals operates as a single unified event rental platform offering a comprehensive portfolio of rental products organized into core categories: Tabletop (dinnerware, chargers, flatware, glassware, linens, accessories), Furnishings (chairs, tables, bars, seating, outdoor furniture), Catering (cooking, serving, buffetware, beverage service equipment), Decor (props, greenery, lighting, pipe and drape, cabanas), Tenting, and Production Services (lighting, audio, video). The company also operates Design Centers in nine locations (Los Angeles, Las Vegas, West Hollywood, San Diego, Palm Springs, Santa Barbara, Pasadena, Orange County, Phoenix) where customers can explore inventory in person. The on-trend collections feature curated statement pieces including the Flora Bella, Aria Stainless, Birch Honey, and Napoli Glassware lines, along with individual products like the Tivoli Chair, Vero Chair, Palermo Highboy, Tribeca Back Bar, Milo Bar, Osborn Backbar, Aubrey Bar, and Belvedere Sofa. The offering is structured as a single integrated rental service where customers select from the globally sourced inventory and can visit design centers or work with the team for guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Tabletop Rentals Rental of tabletop items including dinnerware, chargers, flatware, glassware, linens, and tabletop accessories for events, weddings, and parties.
• Furnishings Rentals Rental of event furnishings including chairs, tables, bars, sofas, loveseats, lounge chairs, ottomans, outdoor furniture, and curated collections such as the Amalfi Collection and Kids Furniture.
• Catering Equipment Rentals Rental of catering equipment including cooking equipment, serving pieces, buffetware, beverage service items, risers, stands, accessories, baskets, and service equipment.
• Decor Rentals Rental of event decor including props, greenery, pipe and drape, hard walls, privacy screens, chandeliers, lighting, and cabanas.
• More for Your Event Rentals Rental of additional event equipment including dance floors, stages, crowd control fencing, carpet, turf, umbrellas, shade structures, heating, cooling, lighting, audio, video, electrical, PA systems, and lawn games.
• Tenting Rentals Rental of tents and structures for events, weddings, and parties.
• Production Services Production services for events including lighting, audio, and video production support.
• Design Center Showrooms Physical design centers in Los Angeles, Las Vegas, West Hollywood, San Diego, Desert Cities (Palm Springs), Santa Barbara, Pasadena, Orange County, and Phoenix where customers can explore and plan event rentals in person.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Signature Party RentalscoreChannel Partner/ Reseller/ DistributorTown & Country Event Rentals operates Signature Party Rentals as a sister site that services certain locations (specifically San Diego). The relationship allows the company to serve customers in locations where the main Town & Country brand is not directly available, redirecting them to the affiliated partner site. This extends their geographic coverage while maintaining brand alignment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Marbella Event Design and Production: Marbella Event Design and Production is a California-based full-service event production and rental company offering furniture, decor, and design services. They compete directly with Town & Country in the Southern California event rental market.
• Hensley Event Resources: Hensley Event Resources is an Arizona-based event rental company providing tents, tables, chairs, and event equipment, primarily serving the Phoenix market. They overlap with Town & Country's Phoenix Design Center footprint and offer comparable product categories.

Direct peers

• CORT Events: CORT Events is the event rental arm of CORT, providing furniture, accessories, and event solutions for corporate events, weddings, and trade shows. They offer a comparable breadth of rental inventory and serve overlapping customer segments.
• Bright Event Rentals: Bright Event Rentals is a direct competitor in the event rental industry, providing tents, tables, chairs, linens, and other event furnishings across multiple US markets. Newly appointed COO Michael Persson was a founding partner of Bright Event Rentals for 12 years, making this a particularly close operational and competitive comparable.
• Classic Party Rentals: Classic Party Rentals is a national event rental company offering tents, furniture, tabletop, and decor for weddings, corporate events, and social gatherings. They compete head-to-head with Town & Country across the Western US and broader US markets.
• Signature Party Rentals: Signature Party Rentals operates as Town & Country's sister brand, servicing San Diego and other locations not directly covered by the main brand. They offer comparable event rental categories (tabletop, furnishings, tents) and serve an overlapping customer base in Southern California.
• Event Rental Group: Event Rental Group provides event and party rental equipment including tents, tables, chairs, linens, and decor for weddings and corporate events. They compete with Town & Country in similar Western and Southwestern US markets.

Emerging players

• Loungeworks: Loungeworks provides lounge furniture and specialty event rentals for weddings, corporate events, and brand activations. They focus on a narrower subset (lounge and statement furniture) compared to Town & Country's full platform.

Others

• BBJ Linen: BBJ Linen is a major provider of specialty linen rentals for the events industry, including tablecloths, napkins, chair covers, and overlays. They are an adjacent/thematic supplier rather than a direct competitor, but compete for tabletop rental wallet share.

Broad incumbents

• AFR Furniture Rental: AFR Furniture Rental provides furniture and accessory rentals for trade shows, corporate events, and special events nationwide. While their core focus is trade show furnishings, they overlap with Town & Country on corporate event and high-end rental furnishings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Town_and_Country
• Facebookfacebook.com/townandcountryeventrentals
• Instagraminstagram.com/townandcountry_eventrentals
• Pinterestpl.pinterest.com/towncountryla
• Xx.com/towncountryla

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town & Country Event Rentals