Iconic Nordic Rooms

What Iconic Nordic Rooms does

Iconic Nordic Rooms, operating under the brand INR (legal entity INR Försäljning Sverige AB), is a Swedish manufacturer of premium bathroom furniture and shower solutions founded in 1988 and headquartered in Malmö with a second production facility in Jönköping. The company designs, manufactures, and distributes a complete bathroom range including shower enclosures (Linc, Arc, Edge, and Epic series), bathroom vanities (Terra, Core, Air Wood, and Air Solid), granite ceramic tiles (Alvaret and Stenvide lines), mirrors and mirror cabinets, towel warmers, faucets, and storage. Its technical differentiation rests on the proprietary TX Top Extreme™ surface treatment applied to furniture for moisture and wear protection, the patented Linc Lift Hinge shower mechanism, and the patented Timeless® permanent glass treatment, all backed by a 15-year warranty. The Terra series uses FSC Mix certified wood, and the Moods design system coordinates eight Nordic-inspired palettes across the portfolio, supported by a 3D Studio configuration tool that lets customers design and specify bathrooms before visiting a retailer.

INR sells exclusively through authorized bathroom retailers with showroom displays across Sweden, with consumers directed to a retailer finder on the corporate website. A separate direct sales channel serves project customers and architects for larger residential and renovation projects, and the company has extended its presence into Norway and Finland through localized websites. Pricing is publicly disclosed in SEK across the full product range, positioning INR in the premium Scandinavian bathroom segment with unit prices ranging from approximately 1,090 SEK per square meter for granite ceramic tiles to over 50,000 SEK for large double-sink Terra vanities. Granite ceramic tiles are sourced from Spain, while all bathroom furniture and shower solutions are produced in-house in Sweden. INR is a privately held company with no disclosed parent, institutional investors, or venture backing, and operates under the leadership of CEO Per Skårner. The previously used trade name Iconic Nordic Rooms has been consolidated under the INR brand.

Name

Iconic Nordic Rooms

Legal name

INR Försäljning Sverige AB

Website

https://inr.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Iconic Nordic Rooms (INR) is a Swedish manufacturer of premium bathroom furniture, shower enclosures, and granite ceramic tiles, producing in-house in Malmö and Jönköping and selling exclusively through authorized retailers across Sweden, Norway, and Finland.

Ownership category

akta.pro rank

Product category

Bathroom furniture and shower solutions manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Bathroom furniture
• Shower enclosures
• Towel warmers
• Vanity units
• Bathroom fixtures

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom furniture and fixtures sales: INR generates revenue through the sale of bathroom furniture, shower solutions, faucets, and accessories. Products are sold exclusively through authorized retailers at set prices. Manufacturing is conducted in-house in Malmö and Jönköping, Sweden.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Iconic Nordic Rooms (INR) is a Swedish manufacturer of premium bathroom furniture and shower solutions, producing vanities, shower enclosures, granite ceramic tiles, mirrors, mirror cabinets, towel warmers, faucets, storage solutions, and accessories at in-house facilities in Malmö and Jönköping. The portfolio is organized around shower series (Linc, Arc, Edge, Epic), furniture series (Terra, Core, Air), and the Moods design system of eight Nordic-inspired palettes. Products are sold exclusively through authorized bathroom retailers across Sweden, Norway, and Finland, with dedicated channels serving architects and project customers.

Product overview

INR is a Swedish manufacturer of premium bathroom fixtures and furniture with own production in Malmö and Jönköping. The product portfolio centers on four main categories: shower solutions (duschväggar including Linc, Arc, Edge, and Epic series), bathroom furniture (kommoder in Terra, Core, Air Wood, and Air Solid series), granite ceramics (granitkeramik tiles in Alvaret and Stenvide series inspired by Swedish limestone), and complementary products (mirrors, towel warmers, faucets, and storage). The offerings are coordinated through a Moods design system with eight Nordic-inspired palettes. A proprietary 3D Studio tool enables customers to design complete bathrooms combining furniture, showers, and tiles. Products are characterized by Swedish manufacturing, FSC-certified wood, and the TX Top Extreme™ surface treatment backed by 15-year warranties. Sales are exclusively through retailers, not direct to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Moods: Eight carefully composed palettes inspired by Nordic nature that unify expression and quality across the bathroom.
• Terra
• Core
• Air
• Linc
• Arc
• Edge
• Epic

Products and services

• Shower Walls (Duschväggar) Swedish-manufactured shower enclosures in Scandinavian design including folding doors, fixed walls, corner showers, and custom-sized units. Covers series such as Linc (lift-hinge and folding mechanisms), Arc (framed and frameless glass), Edge (pivot-hung with symmetrical aluminum frame), and Epic (pivot-mounted near-floating glass) in various glass thicknesses, with Timeless® glass treatment available on select models. Targeted at homeowners, architects, and project customers specifying premium Nordic bathroom solutions.
• Vanities with Sinks (Kommoder med tvättställ) Swedish-manufactured bathroom vanities with integrated washbasins, available in the Terra (FSC-certified wood, TX Top Extreme™ coating), Core (Solid, Avant, Grip, Nema, Sense fronts), Air Wood (solid oak details), and Air Solid (lacquered MDF) series. Features multiple drawer configurations, soft-close hardware, anti-slip mats, countertop materials, NCS color customization, and a 15-year warranty. Targeted at homeowners renovating premium Scandinavian bathrooms.
• Granite Ceramics (Granitkeramik) Bathroom floor and wall tiles in granite ceramic with limestone-inspired patterns, manufactured in Spain and sold per square meter. Encompasses the Alvaret series (Alvaret Clay, Alvaret Earth, Alvaret Ash, Alvaret Slate) and the Stenvide series (Stenvide Linen, Stenvide Hay, Stenvide Drift, Stenvide Fog) in sizes from 6x6cm mosaics to 60x120cm formats. Targeted at homeowners and project customers designing coordinated Scandinavian bathrooms.
• Mirrors and Mirror Cabinets (Speglar och spegelskåp) Bathroom mirrors and mirror cabinets in stylish Scandinavian design with smart features and efficient LED lighting. The mirror cabinet line includes Stage, Stage Plus, and Circ; the mirror line includes Slot, Plate, Feel, Touch, Scene, and Loox. The Touch mirror offers adjustable LED lighting (2500-6500K), touch controls for brightness and color temperature, memory function, and a 5-year warranty. Targeted at homeowners seeking premium illuminated bathroom mirrors.
• Towel Warmers (Handdukstorkar) Electric towel warmers combining design and function with carefully selected materials. Includes the Line series and additional models in stainless steel, matte black, and brushed bronze finishes. Targeted at homeowners specifying complete premium Scandinavian bathroom installations.
• Bathroom Storage (Förvaring) Bathroom storage solutions combining design, smart functions, and high quality. Includes wall cabinets (Väggskåp), tall cabinets (Högskåp), and shelving units in the Grip, Solid, Nema, Carve, and Twin series with finishes coordinated to the wider INR bathroom furniture range. Targeted at homeowners and project customers needing coordinated storage in premium Scandinavian bathrooms.
• Faucets and Accessories (Blandare och accessoarer) Bathroom faucets designed for smooth use and stylish expression, plus stainless steel accessories combining function and form. Includes Steel Voyage and Steel Vector washbasin mixers, bath fillers, and complementary shower accessories. Targeted at homeowners and project customers completing premium Scandinavian bathroom installations.

Quantifiable outcome

• 15-year warranty on shower solutions and bathroom furniture

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• FTI (Förpacknings- och Tidningsinsamlingen)minorOthersINR is connected to FTI for packaging recycling, supporting their environmental responsibility in line with their sustainability commitment.
• El-KretsenminorOthersPartnership for recycling of electrical waste, making it easy to separate electrical components from INR products to minimize electronics waste.
• Sunda HusminorOthersEnvironmental assessment organization that reviews and evaluates INR products for environmental properties.
• ByggvarubedömningenminorOthersBuilding product assessment organization that evaluates and rates INR products for environmental and health properties.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconic Nordic Rooms