What Cube Entertainment does

Cube Entertainment Co., Ltd. (주식회사 큐브엔터테인먼트) is a South Korea-based, KOSDAQ-listed entertainment agency founded in 2006 in Seoul that manages K-pop artist groups (PENTAGON, i-dle, LIGHTSUM, NOWZ, SLAY), actors (Kwon Sohyun, Hwang Shinhye, Go Joonhee, Lee Jini, Moon Suyoung, Shinwon, Park Doha, Choi Sangyeob), and entertainers (Park Misun, Lee Sangjun, Kim Minjung, Choi Hee, Kim Saerom, Lee Jooyoung). The company operates an integrated entertainment platform spanning artist management, music production and release, world tour execution, official merchandise sales via the CUBEE online shop (cubee.co.kr), fan engagement through the CUBI STORY cafe platform, and a regional Japanese subsidiary (VT CUBE JAPAN). The company's core 'technology' is the K-pop idol management and entertainment production system built around a structured audition funnel ([email protected]), long-tenured artist contracts, and a multi-tier roster of established and rookie acts.

Name

Cube Entertainment

Legal name

Cube Entertainment Co., Ltd. (주식회사 큐브엔터테인먼트)

Website

https://cubeent.co.kr

Company type

Public

Founded year

2006

Operating status

Operating

Short description

Cube Entertainment is a Seoul-based KOSDAQ-listed K-pop entertainment agency founded in 2006 managing artist groups including PENTAGON and i-dle, plus actors and entertainers, with revenue from music releases, world tours, CUBEE merchandise, film production, and Japanese operations via VT CUBE JAPAN.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Artist Management and Music Production: Revenue generated from managing K-pop idols and groups including PENTAGON, i-dle, LIGHTSUM, NOWZ, and SLAY through album releases, concert tours, and merchandise
2. Film and Drama Production: Revenue from producing films and dramas through actors and entertainers under the agency, including productions such as Kattalan
3. Official Merchandise (CUBEE): Revenue from official fan merchandise and goods sold through the CUBEE online shop
4. Concert and Tour Revenue: Revenue from world tours including the i-dle 'Syncopation' world tour visiting multiple cities globally

Distribution channels4 records

Marketing channels6 records

Core offering

Cube Entertainment is a K-pop entertainment agency that manages musician groups (PENTAGON, i-dle, LIGHTSUM, NOWZ, SLAY), actors, and entertainers. The company produces and releases music albums, organizes global concert tours, sells official merchandise through the Cubee online shop, produces films and dramas, and recruits new talent through an online audition system.

Product overview

Cube Entertainment is a K-pop entertainment agency managing a portfolio of musician groups (PENTAGON, i-dle, LIGHTSUM, NOWZ, SLAY), actors (KWON SOHYUN, HWANG SHINHYE, GO JOONHEE, LEE JINI, MOON SUYOUNG, SHINWON, PARK DOHA, CHOI SANGYEOB), and entertainers (PARK MISUN, LEE SANGJUN, KIM MINJUNG, CHOI HEE, KIM SAEROM, LEE JOOYOUNG). The company provides artist management, music production and releases, world tours, official merchandise via Cubee, and fan engagement services including CUBI STORY. Regional operations include VT CUBE JAPAN.

Differentiator

Problem solved

Functional benefit

Brands

• Cubee: Official online merchandise shop

Products and services

• PENTAGON Male K-pop artist group managed by Cube Entertainment, representing one of the agency's core musician rosters.
• i-dle (아이들) Female K-pop girl group managed by Cube Entertainment, notable for achieving four consecutive million-selling albums, making them one of the agency's flagship acts.
• LIGHTSUM Female K-pop artist group managed by Cube Entertainment.
• NOWZ (나우즈) Male K-pop artist group managed by Cube Entertainment, with active releases including NOWDAYS debut album, IGNITION mini album, and Play Ball single.
• SLAY K-pop artist group managed by Cube Entertainment.
• Cubee (Official Shop) Official online merchandise shop selling official fan merchandise and goods for Cube Entertainment artists, available at cubee.co.kr.
• VT CUBE JAPAN Japanese regional subsidiary and family site operated as a regional extension of Cube Entertainment for artist activities and content distribution in the Japanese market.
• CUBI STORY (CUBE CAFE) Fan engagement platform and cafe service for Cube Entertainment fans, offering dedicated fan community experiences.
• Audition System Online audition platform for recruiting aspiring talents, collecting personal information including name, gender, birth year, height, weight, address, education, contact info, and SNS accounts for trainee management.
• Film and Drama Production (Cube Entertainments subsidiary) Film production through Cube Entertainments subsidiary, producing films including Malayalam-language productions such as Kattalan and Marco.

Quantifiable outcome

• Four consecutive million-selling albums achieved by i-dle
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor, regional, core and strategic.

• Serba WangiminorGTM or Marketing Partner · 10 November 2025Malaysian rice producer partnered with Fast Track Group for a three-part brand activation campaign featuring Korean entertainment personalities. Note: This partnership involves Korean entertainment agencies collectively rather than Cube Entertainment specifically.
• VT CUBE JAPANregionalStrategic or Co-development PartnerJapanese subsidiary and family site operated as a regional extension of Cube Entertainment for artist activities and content distribution in the Japanese market. The company operates independently but as part of the Cube Entertainment group.
• CUBEEcoreChannel Partner/ Reseller/ DistributorOfficial merchandise brand and online shop (cubee.co.kr) providing direct-to-consumer merchandise sales for Cube Entertainment artists. Operates as the exclusive official goods channel.
• 세이버패밀리 (Saverfamily)minorImplementation/ SI/ Consulting PartnerIT services vendor handling website and computer system maintenance, operations, and related customer service for cubeent.co.kr. Part of the company's outsourced technical infrastructure.
• Tech Companies (Virtual Idol Ecosystem)strategicTechnology or IntegrationCube Entertainment is investing in virtual idol groups alongside tech companies like Netmarble, HYBE, SM Entertainment, and Vlast. The company is actively exploring virtual idol technology as part of its digital entertainment expansion, with the virtual idol market projected to grow from $1.08 billion in 2023 to $4.04 billion by 2029.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HYBE: Largest K-pop agency globally (BTS, NewJeans, SEVENTEEN via Pledis, LE SSERAFIM via Source Music). Competes with Cube for top K-pop talent, global touring slots, and streaming attention, and is far larger across all operational dimensions.
• SM Entertainment: Major K-pop agency (aespa, NCT, EXO, Red Velvet) and a publicly listed entertainment company like Cube. Closely comparable business model of multi-group artist management, music production, and global touring.
• JYP Entertainment: Major K-pop agency (TWICE, Stray Kids, ITZY) with the same publicly-listed, multi-group management, music production, and concert touring model as Cube, but at a much larger scale.
• YG Entertainment: Major K-pop agency (BLACKPINK, TREASURE, BABYMONSTER) competing in the same idol-management, music-production, and global-touring space as Cube, with comparable business model and publicly listed status.

Direct peers

• Starship Entertainment: Mid-tier K-pop agency (IVE, MONSTA X, WJSN) under Kakao Entertainment. Closely comparable to Cube in size, multi-group structure, and mid-tier positioning within the K-pop industry.
• Pledis Entertainment: Mid-tier K-pop agency (fromis_9, after SEVENTEEN moved under HYBE) with the same multi-group, idol-focused management model as Cube and a similar revenue scale.
• FNC Entertainment: Mid-tier Korean entertainment agency (SF9, Cherry Bullet, FTISLAND) covering K-pop, band, and actor management. Closely comparable mid-tier size and diversified talent model to Cube.
• Woollim Entertainment: Mid-tier K-pop agency (Lovelyz, Rocket Punch, Golden Child) with a multi-group artist management model comparable to Cube in scale and structure.
• RBW Entertainment: Mid-tier K-pop agency (MAMAMOO, ONEUS, ONEWE) operating with the same multi-group, music-production-and-management business model as Cube, of similar size and market positioning.
• IST Entertainment: Mid-tier K-pop agency (THE BOYZ, VICTON, Weeekly) operating with an essentially identical mid-tier K-pop business model to Cube — multiple idol groups, music production, and concert touring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cubeunited
• Facebookfacebook.com/UNITEDCUBE
• LinkedInlinkedin.com/company/cube-entertainment-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cube Entertainment