The MarkeTech Group

What The MarkeTech Group does

The MarkeTech Group is a privately held, healthcare-exclusive market research and consulting firm founded in 1995 and headquartered in Davis, California, with a regional headquarters in Nantes, France. The firm operates exclusively in the Healthcare and Medical Technology verticals, conducting custom qualitative and quantitative voice-of-customer studies for medical device, in-vitro diagnostics, pharmaceutical and life sciences, medical imaging, and medical informatics clients. Its service offering spans market opportunity assessment, product and concept testing, segmentation and positioning, pricing analysis, and strategic consulting, with documented multi-country execution across the US and Top 5 European countries plus Turkey.

The firm's underlying technology consists of six proprietary platforms: simPRO (web-based conjoint preference simulation), vwPRO (Van Westendorp pricing and adoption modeling), PROfiler (customer/prospect segmentation), ImagePRO (medical imaging customer panel surveys returning feedback within 1-2 days), ChatPRO (24/7 moderated online qualitative forums), and the more recent insightPRO (quick and targeted research). These tools operationalize established market-research techniques and underpin a customer-panel data asset that compresses feedback cycle times relative to traditional primary research methods.

Revenue is generated through professional-services engagements sold via direct consulting relationships with enterprise healthcare companies, primarily on a project-based, custom-quoted pricing model with no publicly disclosed rate cards. Notable enterprise clients include GE Healthcare, Siemens Healthineers, Becton Dickinson, Abbott, Olympus Europa, Bio-Rad Laboratories, Beckman Coulter, Lantheus, Bracco, Ansell Healthcare, MicroPort CRM, Ulrich medical, and dental pharmaceutical specialists. The firm is led by founder Christian Renaudin as Managing Partner and CEO. In April 2026 the firm restructured into two separate practices — Ensolve Research (USA, formerly The MarkeTech Group, LLC) and voxsight (France, formerly The MarkeTech Group SARL) — under common founder ownership, with each entity concentrating on its respective geography.

Name

The MarkeTech Group

Legal name

The MarkeTech Group, LLC

Website

https://themarketechgroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The MarkeTech Group is a private healthcare-exclusive market research and consulting firm serving medical device, diagnostic, imaging, pharmaceutical, and life sciences enterprises. It combines custom qualitative and quantitative research methodologies with six proprietary technology platforms to deliver voice-of-customer insights in the US and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Market Research Consulting: Professional services revenue generated through custom market research studies, consulting engagements, and proprietary technology tools for the healthcare and medical technology industry. Studies include qualitative and quantitative research methodologies across multiple international markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The MarkeTech Group is a healthcare and medical-technology market research consultancy that helps medical-device, diagnostic-imaging, and life-sciences companies make product, pricing, and commercial decisions via voice-of-customer studies, pricing analysis, segmentation, and concept testing. Research is delivered through a portfolio of proprietary platforms (simPRO, vwPRO, PROfiler, ImagePRO, ChatPRO) supported by qualitative and quantitative fieldwork. Operations were reorganized in April 2026 into Ensolve Research (USA) and voxsight (France).

Product overview

Ensolve Research (formerly The MarkeTech Group) provides a suite of healthcare market research technology products and consulting services. The portfolio consists of five core software tools: simPRO™ (preference simulation modeling), vwPRO™ (Van Westendorp pricing and adoption modeling), PROfiler™ (customer/prospect segmentation), ImagePRO™ (medical imaging customer panel surveys), and ChatPRO™ (digital qualitative research platform). These technology products are complemented by consulting services covering qualitative and quantitative research methodologies, market intelligence, and strategic advisory for medical imaging, in-vitro diagnostics, pharma and life sciences, medical informatics and AI, and medical devices and diagnostics markets.

Differentiator

Problem solved

Functional benefit

Brands

• simPRO: Web-based preference simulation model for pricing studies, product mapping, and branding analysis
• vwPRO
• PROfiler
• ImagePRO
• ChatPRO
• MICI

Products and services

• simPRO Proprietary preference simulation modeling platform that quantifies healthcare customer trade-offs across product attributes to support product and pricing decisions for medical-device and life-sciences companies.
• vwPRO Proprietary pricing and adoption modeling tool that helps medical-technology vendors set price points and forecast uptake among healthcare buyers.
• PROfiler Proprietary customer profiling and segmentation platform that maps healthcare professional and institutional buyer segments for medical-device and life-sciences clients.
• ImagePRO Proprietary medical-imaging customer panel that gives diagnostic-imaging vendors access to imaging-specialist end users for market research engagements.
• ChatPRO Proprietary digital qualitative research platform that runs asynchronous online discussions with healthcare professionals for medtech market research engagements.
• Healthcare Market Research Consulting Bespoke qualitative and quantitative healthcare market research consulting engagements covering voice-of-customer studies, pricing research, segmentation, concept testing, and strategic advisory for medical-device, diagnostic-imaging, and life-sciences companies.

Named customers13 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Others

• Kantar (Healthcare practice):

Direct peers

• SKIM: Specialist pricing and consumer/healthcare decision-behavior research firm with proprietary conjoint and Van Westendorp methodologies; highly comparable given TMTG's simPRO and vwPRO pricing study focus.
• Simon-Kucher & Partners: Global pricing and growth strategy consultancy with deep healthcare and medtech practice; comparable on pricing research, willingness-to-pay, and commercial strategy work sold to medical device and diagnostics clients.
• Research Partnership: Healthcare-exclusive market research firm serving pharma and medical device clients across global markets; directly comparable given the shared vertical focus on medtech OEMs and patient/HCP research methodologies.
• Health Advances: Healthcare-exclusive strategy consulting firm advising medical device, diagnostics, and life sciences clients on market opportunity, pricing, and commercialization; comparable boutique positioning and medtech focus.
• DRG (Decision Resources Group, part of Clarivate): Healthcare-focused market research provider specializing in medical device, diagnostics, and pharma market intelligence and primary research; directly comparable vertical focus and customer profile.

Broad incumbents

• ZS Associates: Large global consulting firm with a major healthcare practice serving pharma and medtech clients on market research, pricing, and sales force strategy; broader scope but overlapping methodologies and customer base.
• McKinsey & Company (Healthcare Practice): Global management consultancy with a sizable medtech and medical device practice that conducts voice-of-customer, pricing, and segmentation work; broader advisory offering but overlapping medtech client base.
• Ipsos Healthcare: Large-scale market research group with healthcare-dedicated teams serving pharma, medical device, and diagnostics clients globally; comparable as a broader alternative for the same RFPs TMTG wins.
• IQVIA: Global healthcare analytics and market research leader serving medtech and pharma with primary research, syndicated data, and consulting; a much larger incumbent competing for the same enterprise OEM budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tmtg_europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MarkeTech Group