Appraisal Links
Appraisal Links is a privately-held Appraisal Management Company headquartered in Hazlet, New Jersey, that connects banks, mortgage lenders, and financial institutions nationwide with independent appraisers for compliant property valuations across all 50 US states.
- Company typePrivate
- Founded2009
- HeadquartersHazlet, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Appraisal Links does
Appraisal Links is a privately-held Appraisal Management Company (AMC) headquartered at 4 Village Court, Hazlet, New Jersey, in operation since 2009. The company functions as an intermediary in the US real estate valuation supply chain, connecting banks, mortgage lenders, and other financial institutions requiring property valuations with a nationwide network of independent appraisers. It operates across all 50 US states and the District of Columbia under per-state AMC licenses, enabling it to serve as a single-vendor compliance partner for lenders needing multi-state appraisal coverage for mortgage origination, refinancing, and real estate transactions.
The core technology is the AppraisalScope web-based platform, accessible at appraisallinks.appraisalscope.com, which provides online appraisal ordering, email order confirmation, real-time status tracking from start to finish, automated upload of finished appraisals, and secure email-based document delivery. Separate authenticated portals exist for clients and appraisers, with the Appraiser Portal enabling self-registration, assignment receipt, and submission of completed appraisals. Supplementary modules include UCDP Portal Access for electronic submission and tracking of appraisals to the GSEs (Fannie Mae and Freddie Mac), and a curated Industry Resources and Guides library covering USPAP standards, UAD, Fannie Mae Appraiser Independence Requirements, FHA 4000.1 guidance, and Reconsideration of Value procedures. No API surface, SDK, mobile application, or third-party integrations were disclosed.
Appraisal Links generates revenue through transaction fees on appraisals ordered through its platform; pricing is not publicly disclosed and account setup is initiated via email inquiry, with subsequent order management handled self-serve through the web portal. The customer base is vertically concentrated in lending and financial services (banks, mortgage lenders), and the company markets primarily through its own website and an Instagram presence. The firm reports 11-50 employees, has no disclosed institutional investors, parent company, M&A activity, or funding rounds, and operates as an independently-owned private business.
Appraisal Links firmographics
Firmographics- Name
- Appraisal Links
- Legal name
- Appraisal Links
- Website
- https://appraisallinks-amc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appraisal Links is a privately-held Appraisal Management Company headquartered in Hazlet, New Jersey, that connects banks, mortgage lenders, and financial institutions nationwide with independent appraisers for compliant property valuations across all 50 US states.
- Ownership category
- akta.pro rank
Appraisal Links industry classification
Industry- Product category
- Appraisal Management Services
- NAICS
- Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)
- akta.pro secondary industries
- Real Estate Valuation & Appraisal Advisory (FSAEAJAI), Residential Property Appraisal (BPAJAKAA)
Keywords
Where Appraisal Links is headquartered
LocationHeadquarters
- HQ city
- Hazlet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Appraisal Links business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Appraisal Management Services: Acts as an Appraisal Management Company (AMC) facilitating appraisals for lenders and financial institutions. Revenue generated through transaction fees on appraisals ordered through their platform, connecting appraisers with clients requiring property valuations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Appraisal Links product offering
Product offeringCore offering
Appraisal Links is an Appraisal Management Company that provides nationwide multi-state property appraisal valuation services for lenders and financial institutions. Clients order appraisals through an online web portal, receive email confirmations, track order progress in real time, and retrieve completed appraisal documents via secure links. The service is operated under AMC licensing across all 50 US states plus the District of Columbia.
Product overview
Appraisal Links operates as an Appraisal Management Company (AMC) offering a unified platform of valuation services. Its core offering is nationwide multi-state property appraisal management, supported by an Online Appraisal Ordering Platform accessible via Client and Appraiser Portals. Additional modules include UCDP Portal Access for GSE submissions and a suite of Industry Resources and Guides covering compliance materials such as Fannie Mae requirements, USPAP standards, and FHA guidelines. The company serves lenders and financial institutions across 49 states and the District of Columbia.
Differentiator
Problem solved
Functional benefit
Products and services
- Appraisal Management Services Nationwide multi-state property appraisal valuation services delivered through an AMC framework, handling appraisal ordering, assignment, review, and delivery for lenders and financial institutions.
- Online Appraisal Ordering Platform Web-based portal enabling clients to submit appraisal orders online, receive email confirmation of order receipt, track appraisal progress from start to finish, and access completed appraisals uploaded to their account.
Companies that use Appraisal Links
Customer profileSegments1 record
Ideal customer profiles1 record
Appraisal Links technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Appraisal Links partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Appraisal Links competitors and assessment
Company assessmentDirect peers
- Class Valuation: Class Valuation is a top-tier US AMC delivering nationwide residential and commercial appraisal management via a tech-enabled platform. Like Appraisal Links, it serves lenders and brokers with web-based ordering, status tracking, and compliance-focused delivery.
- Accurate Group: Accurate Group is a national AMC and residential valuation firm serving banks, credit unions, and mortgage lenders across the US. It competes head-to-head with Appraisal Links for lender appraisal orders and is a useful scale comparison point.
- Valcre (formerly Pro Teck Valuations): Valcre is a tech-enabled appraisal management platform that provides residential valuation services to lenders; it parallels Appraisal Links in offering online ordering and tracking, while investing more heavily in software features like automated valuation review.
- AMC Holding Corporation / LenderX (AMC Network): AMC Holding Corporation operates a nationwide network of affiliated AMCs providing residential appraisal management to lenders, much like Appraisal Links' role of intermediating between clients and licensed appraisers across the US.
- USRES (U.S. Real Estate Services): USRES is a national AMC focused on residential appraisal management and mortgage technology services for lenders. It is directly comparable to Appraisal Links as a multi-state licensed AMC serving institutional mortgage clients.
Broad incumbents
- First American Mortgage Solutions: First American's Mortgage Solutions division operates a large AMC and appraisal technology stack serving national lenders. It competes with Appraisal Links across the same lender client base and combines appraisal management with title and settlement services.
- Property valuation / lender appraisal desk at ICE Mortgage Solutions (Mercury Network / LendingPad): ICE Mortgage Solutions (Encompass parent) provides appraisal management and valuation technology widely used by lenders and AMCs, including tools that compete with Appraisal Links' AppraisalScope platform for order routing and delivery.
- CoreLogic (now ICE) Collateral Solutions: CoreLogic (acquired by Intercontinental Exchange) operates a major AMC network and appraisal technology platform serving GSEs and large lenders. It overlaps with Appraisal Links in providing multi-state appraisal management and valuation data services.
- Solidifi: Solidifi is one of the largest US appraisal management companies (formerly a Yardini/MBK Partners portfolio company), serving major national lenders with a managed panel of appraisers. It directly competes with Appraisal Links for residential appraisal volume across all 50 states.
Emerging players
- Reggora: Reggora is a modern appraisal management technology platform providing two-sided ordering, tracking, and delivery tools for AMCs and lenders. It targets the same workflow that Appraisal Links currently serves with its online portal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Appraisal Links social profiles
Digital presenceAppraisal Links financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appraisal Links leadership team
Management profileNumber of profiles
Appraisal Links funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appraisal Links M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appraisal Links
What does Appraisal Links do?
Appraisal Links is an Appraisal Management Company that provides nationwide multi-state property appraisal valuation services for lenders and financial institutions. Clients order appraisals through an online web portal, receive email confirmations, track order progress in real time, and retrieve completed appraisal documents via secure links. The service is operated under AMC licensing across all 50 US states plus the District of Columbia.
Is Appraisal Links a public or private company?
Appraisal Links is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appraisal Links founded?
Appraisal Links was founded in 2009. It employs 11 to 50 people.
Where is Appraisal Links based?
Appraisal Links is headquartered in Hazlet, United States, in the North America region.
How does Appraisal Links make money?
One revenue line is on record: appraisal Management Services.
Who are Appraisal Links's main competitors?
Direct peers on record are Class Valuation, Accurate Group, Valcre (formerly Pro Teck Valuations), AMC Holding Corporation / LenderX (AMC Network) and USRES (U.S. Real Estate Services). Broad incumbents are First American Mortgage Solutions, Property valuation / lender appraisal desk at ICE Mortgage Solutions (Mercury Network / LendingPad), CoreLogic (now ICE) Collateral Solutions and Solidifi. Reggora is listed as an emerging player.
Does Appraisal Links have an API?
No public API is recorded for Appraisal Links.
What industry is Appraisal Links in?
Appraisal Links's product category is Appraisal Management Services. Its primary akta.pro industry code is FSALALAI, Property Valuation: Appraisal Management (AMC) & Appraiser Networks, with a secondary code of FSAEAJAI, Real Estate Valuation & Appraisal Advisory. Its NAICS code is 531320 and its SIC code is 6531.