Netthandelsgruppen
tights.no AS (formerly Netthandelsgruppen) is a Norwegian direct-to-consumer e-commerce retailer founded in 2014, selling fitness apparel, footwear, training supplements, functional food, and training equipment to Norwegian consumers via tights.no and a Vestby retail store, now wholly owned by Sunkost AS.
- Company typePrivate
- Founded2014
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Netthandelsgruppen does
Netthandelsgruppen AS, now operating as tights.no AS following a 2025 rebrand, is a Norwegian direct-to-consumer e-commerce retailer specializing in fitness apparel, footwear, training supplements, functional food, beverages, health supplements, and training equipment. Founded in 2014 and headquartered at Brynsveien 11 in Oslo, the company runs the tights.no online marketplace and a physical retail store at Oslo Fashion Outlet in Vestby. Its product range covers women's and men's training clothing (with extensive sub-lines for tights, shorts, tops, sports bras, jackets, and outerwear), athletic footwear, sports nutrition (protein, creatine, pre-workout, amino acids), smart/functional food with dietary-specific variants, health supplements, and home training equipment. Since 2025, the company has been wholly owned by Sunkost AS, a Norwegian health and wellness chain, and has consolidated all operations under the tights.no brand.
The business model is purely transactional DTC retail: revenue is generated through one-time purchases of physical goods via the tights.no storefront and the Vestby retail location, with unit-based pricing, free shipping above 999 NOK, and a 100-day open purchase policy. There is no subscription or membership fee component. Customer acquisition and retention are supported by an extensive organic social presence (Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter/X, Snapchat), email and content marketing, and the Tights Club loyalty program, which offers exclusive deals and pricing to repeat buyers. The company has served over 1,000,000 customers in Norway and accumulated 300,000 customer reviews, with 101-250 employees supporting warehouse, customer service, and retail operations.
Netthandelsgruppen firmographics
Firmographics- Name
- Netthandelsgruppen
- Legal name
- tights.no AS
- Website
- https://netthandelsgruppen.no
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- tights.no AS (formerly Netthandelsgruppen) is a Norwegian direct-to-consumer e-commerce retailer founded in 2014, selling fitness apparel, footwear, training supplements, functional food, and training equipment to Norwegian consumers via tights.no and a Vestby retail store, now wholly owned by Sunkost AS.
- Ownership category
- akta.pro rank
Netthandelsgruppen industry classification
Industry- Product category
- Fitness and Health E-commerce Retail
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Sporting Goods & Outdoor Omnichannel (CRAFAEAG)
- akta.pro secondary industry
- Training & Cross-Training Footwear & Apparel Retail (CRAMACAD)
Keywords
Where Netthandelsgruppen is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Netthandelsgruppen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce retail sales: The company generates revenue through direct retail sales of fitness apparel, shoes, supplements, health food, beverages, and training equipment via its tights.no e-commerce platform and physical retail store. Revenue is transactional, one-time per purchase, with no subscription component mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fitness apparel, supplements, and equipment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Netthandelsgruppen product offering
Product offeringCore offering
Netthandelsgruppen (operating as tights.no AS) runs a Norwegian e-commerce platform and retail brand that sells fitness apparel, footwear, training supplements, functional food, beverages, health supplements, and training equipment directly to consumers. The offering is supported by a physical retail outlet at Oslo Fashion Outlet, in-house warehousing, and the Tights Club loyalty program.
Product overview
Netthandelsgruppen AS (now tights.no AS) operates a comprehensive Norwegian e-commerce platform specializing in fitness and health products. The core offering centers on the tights.no online marketplace and retail brand, which has been serving Norwegian customers since 2014. The platform provides an integrated product portfolio including: (1) athletic apparel for women and men including tights, shorts, tops, sports bras, and jackets; (2) footwear including running shoes, training shoes, and hiking shoes; (3) training supplements including protein powders, amino acids, creatine, and pre-workout products; (4) smart/functional food products including protein bars, snacks, and dietary-specific items; (5) beverages including energy drinks, protein drinks, and kombucha; (6) health supplements including vitamins, minerals, and omega-3 products; and (7) training equipment including yoga mats, dumbbells, kettlebells, and cardio accessories. The company also operates a physical retail outlet at Oslo Fashion Outlet. Since 2025, tights.no has been fully owned by Sunkost AS. Customers can participate in the tights Club loyalty program for exclusive offers.
Differentiator
Problem solved
Functional benefit
Products and services
- tights.no E-commerce Platform Norwegian online store selling fitness apparel, footwear, training supplements, functional food, beverages, health supplements, and training equipment to Norwegian consumers.
- Tights Club Loyalty Program
- Training Apparel for Women
- Training Apparel for Men
- Footwear
- Training Supplements
- Smart Food
- Beverages
- Health Supplements
- Training Equipment
- Gift Cards
- tights.no Outlet
- Oslo Fashion Outlet Physical Store
Companies that use Netthandelsgruppen
Customer profileSegments2 records
Ideal customer profiles2 records
Netthandelsgruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Netthandelsgruppen partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Netthandelsgruppen competitors and assessment
Company assessmentBroad incumbents
- Nelly (NLY Scandi): Nordic online fashion retailer targeting young women. Comparable as a Nordic DTC fashion e-commerce peer, though broader than tights.no's fitness-specific focus.
- Zalando: Europe's largest online fashion platform, active in Norway. A broad incumbent whose sporting goods and athleisure assortment overlaps with tights.no but spans a much wider catalog.
Direct peers
- XXL ASA: Norwegian-headquartered sporting goods retailer operating large-format and online stores across the Nordics. Directly comparable as a multi-channel sporting goods and fitness retailer serving Norwegian consumers.
- Proteinbolaget: Swedish online retailer of sports nutrition, supplements and fitness apparel. Comparable to tights.no's supplement and functional food categories and Nordic DTC e-commerce motion.
- Gymgrossisten: Nordic online retailer specializing in gym/fitness apparel, supplements and equipment. Comparable due to overlapping fitness-first assortment and DTC e-commerce model targeting Nordic fitness consumers.
- Sport1 Norge: Norwegian sporting goods retail chain with strong e-commerce presence. Overlaps with tights.no in fitness apparel, footwear and training equipment sold to Norwegian consumers.
- Intersport Norge: Norwegian arm of the global Intersport franchise, selling sporting goods, footwear and apparel through stores and online. Comparable as a direct competitor in Norwegian sporting goods retail.
Others
- Sunkost AS: Norwegian health-food retail chain and tights.no's parent company since 2025. Included as the strategic acquirer — adjacent rather than competitive, with strong category overlap in supplements and functional food.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Netthandelsgruppen social profiles
Digital presenceNetthandelsgruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netthandelsgruppen leadership team
Management profileNumber of profiles
Profiles2 records
Netthandelsgruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netthandelsgruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netthandelsgruppen
What does Netthandelsgruppen do?
Netthandelsgruppen (operating as tights.no AS) runs a Norwegian e-commerce platform and retail brand that sells fitness apparel, footwear, training supplements, functional food, beverages, health supplements, and training equipment directly to consumers. The offering is supported by a physical retail outlet at Oslo Fashion Outlet, in-house warehousing, and the Tights Club loyalty program.
Is Netthandelsgruppen a public or private company?
Netthandelsgruppen is a private company. It is classified as corporate owned and is currently operating.
When was Netthandelsgruppen founded?
Netthandelsgruppen was founded in 2014. It employs 101 to 250 people.
Where is Netthandelsgruppen based?
Netthandelsgruppen is headquartered in Oslo, Norway, in the Europe region.
How does Netthandelsgruppen make money?
One revenue line is on record: E-commerce retail sales.
Who are Netthandelsgruppen's main competitors?
Broad incumbents on record are Nelly (NLY Scandi) and Zalando. Direct peers are XXL ASA, Proteinbolaget, Gymgrossisten, Sport1 Norge and Intersport Norge. Sunkost AS is listed as an others.
Does Netthandelsgruppen have an API?
No public API is recorded for Netthandelsgruppen.
What industry is Netthandelsgruppen in?
Netthandelsgruppen's product category is Fitness and Health E-commerce Retail. Its primary akta.pro industry code is CRAFAEAG, Sporting Goods & Outdoor Omnichannel, with a secondary code of CRAMACAD, Training & Cross-Training Footwear & Apparel Retail. Its NAICS code is 45911 and its SIC code is 5600.