Crimson Hotels
Crimson Hotels is a privately held, independently owned UK hotel company founded in 1995 operating nine properties (over 2,000 rooms) across the United Kingdom, Portugal, and Dubai under Hilton and IHG franchise brands, serving leisure, business, and family travellers.
- Company typePrivate
- Founded1995
- HeadquartersSlough, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Crimson Hotels does
Crimson Hotels Ltd. is a privately held, independently owned UK hospitality company established in 1995 and headquartered in Slough, Berkshire. The firm owns and operates nine properties offering more than 2,000 rooms across the United Kingdom, Portugal (Casa de Sada Beach Resort Algarve, currently closed for renovation with a planned 2026 reopening), and the United Arab Emirates (Chelsea Gardens Hotel Apartments, Dubai). The portfolio spans luxury lifestyle (Trafalgar St. James and 100 Queen's Gate, both Curio Collection by Hilton), upper-midscale (three DoubleTree by Hilton properties in London and Woking), upscale (Crowne Plaza London Gatwick Airport), and limited-service (Holiday Inn Express London Heathrow T5, 300 rooms). UK properties operate under franchise or management agreements with Hilton Worldwide and InterContinental Hotels Group; the Portugal property will join the Curio Collection upon reopening, while Chelsea Gardens Dubai operates as an independent branded apartment offering.
The business generates revenue from four streams: room rentals across the tiered portfolio (the dominant line); food and beverage through on-site restaurants and bars (Rockwell Bistro & Wine Bar, ESQ Bar, Botanica, The Writing Room, The Level Restaurant, Terminus Kitchen & Bar, Wocca, Cube Restaurant, The Olive Grove, The Great Room); meetings and events, with venues accommodating up to 280 guests (Crowne Plaza Gatwick), 250 (Woking), 100 (Queen's Gate, Victoria), and 120 (Heathrow T5); and a dedicated group bookings/corporate stays channel offering commissions and upgrade incentives. Distribution is hybrid: direct through Hilton.com, IHG.com, and the company's own crimsonhotels.com; via third-party OTAs (Expedia, Booking.com); and through on-property sales teams targeting group and corporate accounts. Restaurant reservation integrations include SevenRooms (Trafalgar, Queen's Gate) and TheFork (Victoria); guest reviews flow through TripAdvisor. All nine properties hold Green Key environmental accreditation, and the firm applies PCI-DSS controls across data-handling environments.
Crimson is family-controlled with no disclosed venture capital, private equity, or institutional investor involvement. Reported headcount is 51-100, reflecting a lean corporate structure that delegates distribution and loyalty infrastructure to its franchise partners. The operating model is asset-heavy real estate ownership and hospitality operations, with brand affiliation as the primary lever for demand generation, loyalty access, and global distribution reach.
Crimson Hotels firmographics
Firmographics- Name
- Crimson Hotels
- Legal name
- Crimson Hotels Ltd.
- Website
- https://crimsonhotels.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crimson Hotels is a privately held, independently owned UK hotel company founded in 1995 operating nine properties (over 2,000 rooms) across the United Kingdom, Portugal, and Dubai under Hilton and IHG franchise brands, serving leisure, business, and family travellers.
- Ownership category
- akta.pro rank
Crimson Hotels industry classification
Industry- Product category
- Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Beachfront & Island Luxury Resorts (THAGACAA), Budget Hotel Chains & Franchises (THAGABAM), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Crimson Hotels is headquartered
LocationHeadquarters
- HQ city
- Slough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Crimson Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Revenue: Primary revenue from room rentals across 9 properties offering over 2,000 rooms, ranging from limited-service Holiday Inn Express to luxury Curio Collection by Hilton properties.
- Food & Beverage: On-site restaurants, bars, and lounges across properties including Rockwell Bistro & Wine Bar (Trafalgar St. James), ESQ Bar and Botanica (100 Queen's Gate), The Writing Room and The Level Restaurant (DoubleTree West End), Terminus Kitchen & Bar (DoubleTree Victoria), Wocca (DoubleTree Woking), Cube Restaurant and The Olive Grove (Crowne Plaza Gatwick), and The Great Room (Holiday Inn Express Heathrow).
- Meetings & Events: Conference and event spaces available across all properties, accommodating groups from intimate board meetings to large events of up to 280 guests (Crowne Plaza Gatwick). Revenue from venue hire, catering, and associated services.
- Group Bookings & Corporate Stays: Specialized group booking services with attractive commissions, food & beverage discounts, and complimentary upgrades for group stays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Luxury properties (Curio Collection by Hilton) - The Trafalgar St. James, 100 Queen's Gate Hotel, Casa de Sada Algarve |
| Subscription | Pay-as-you-go | Upper-midscale properties (DoubleTree by Hilton) - London West End, London Victoria, Woking |
| Subscription | Pay-as-you-go | Upscale property (Crowne Plaza) - London Gatwick Airport |
| Subscription | Pay-as-you-go | Midscale limited-service (Holiday Inn Express) - London Heathrow T5 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Crimson Hotels product offering
Product offeringCore offering
Crimson Hotels owns and manages a portfolio of nine hotels with over 2,000 rooms across the United Kingdom, Portugal, and Dubai. UK properties operate as franchises of global brands including Hilton Curio Collection, DoubleTree by Hilton, Crowne Plaza, and Holiday Inn Express, while the company offers guest-room accommodations, on-site restaurants and bars, meetings and event venues, and ancillary services such as airport shuttle and parking. Revenue is generated primarily from room rentals, food and beverage, meetings and events, and group/corporate bookings.
Product overview
Crimson Hotels is an independently owned hotel company established in 1995, operating nine hotels across the United Kingdom, Portugal, and Dubai with over 2,000 rooms. The portfolio includes a mix of branded properties (Hilton Curio Collection, DoubleTree by Hilton, Crowne Plaza, Holiday Inn Express) and independent properties. UK properties operate under Hilton and IHG brands, offering accommodations ranging from limited-service to luxury lifestyle hotels. The company provides hospitality services including guest rooms, restaurants and bars, meeting and event spaces, and leisure facilities. Casa de Sada in Portugal is temporarily closed for renovation with a planned 2026 reopening.
Differentiator
Problem solved
Functional benefit
Products and services
- The Trafalgar St. James, London (Curio Collection by Hilton) A luxury hotel located on Trafalgar Square in central London, part of the Curio Collection by Hilton. Features The Rooftop bar with city views, Rockwell Bistro & Wine Bar, meeting spaces, and the newly launched Spring Garden Suites with subterranean garden access. Targets leisure travelers, business travelers, and small event groups.
- 100 Queen's Gate Hotel, London (Curio Collection by Hilton) A luxury hotel in South Kensington, London, part of the Curio Collection by Hilton. Converted from seven Victorian Townhouses with unique bedrooms, featuring ESQ Bar, Botanica (afternoon tea), The Library, and Cento restaurant. Event spaces accommodate up to 100 guests. Targets cultural tourists and small private events.
- DoubleTree by Hilton London West End An upper-midscale hotel at the gateway to London's West End near the British Museum, featuring The Writing Room restaurant and bar, multiple meeting spaces accommodating up to 58 guests, and recently refurbished rooms including King Junior Suites and Duplex accommodations.
- DoubleTree by Hilton London Victoria A family-friendly upper-midscale hotel in central London next to Victoria Station with direct Gatwick Express access. Features Terminus Kitchen & Bar restaurant, select rooms with skyline views, meeting spaces for up to 100 guests, and special amenities including Ticket to Ride Kids Afternoon Tea.
- DoubleTree by Hilton Woking An upper-midscale hotel in the heart of Woking, Surrey, with direct rail connections to Central London and proximity to Heathrow and Gatwick airports and LEGOLAND Windsor. Features Wocca restaurant, newly refurbished meeting and event spaces accommodating up to 250 guests, and fitness centre.
- Crowne Plaza London Gatwick Airport An upscale hotel located 10 minutes from Gatwick Airport and near Crawley Manor Royal Business District. Features Cube Restaurant, The Olive Grove bar, 24-hour fitness suite, heated outdoor terrace, and meeting spaces accommodating up to 280 guests with a dedicated Crowne Plaza Meetings Director. Targets business travelers and corporate clients near Thales, Elekta, and Boeing Flight Simulator.
- Holiday Inn Express London Heathrow T5 A 300-room limited-service hotel near Heathrow Terminal 5 with complimentary Express Start Breakfast, on-site parking (£16 per day), and airport shuttle service. Ideal for business travelers near Slough Trading Estate with easy access to M25, M40, and M4. Three meeting rooms accommodate up to 120 guests.
- Casa de Sada Beach Resort Algarve (Curio Collection by Hilton)
Quantifiable outcome
- Green Key accreditation achieved across all properties demonstrating environmental commitment
Companies that use Crimson Hotels
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Crimson Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Crimson Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hilton (Curio Collection by Hilton)coreCrimson Hotels operates The Trafalgar St. James London, 100 Queen's Gate Hotel London, and Casa de Sada Beach Resort Algarve under the Curio Collection by Hilton brand. Properties also include DoubleTree by Hilton London - West End, DoubleTree by Hilton London - Victoria, and DoubleTree by Hilton Woking. The partnership provides access to Hilton Honors loyalty program and global distribution systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Crimson Hotels competitors and assessment
Company assessmentDirect peers
- Bespoke Hotels: Independent UK hotel collection operating upscale and luxury properties across the UK and internationally—comparable independent multi-property operator with franchise and soft-brand exposure.
- Edwardian Hotels London: Family-owned independent UK hotel group operating luxury and upscale properties in central London under Radisson and other affiliations—directly comparable as a privately held London-focused operator with premium positioning.
- Arora Hotels: UK independent hotel operator with multiple branded properties around Heathrow and Gatwick airports—comparable airport-adjacent franchise model targeting corporate and transit demand.
- Clermont Hotel Group: UK-based independent hotel management company operating a portfolio of branded and independent full-service London hotels—comparable multi-property London operating model with similar brand-affiliation strategy.
- Millennium Hotels and Resorts: Multi-brand global hotel operator with significant London full-service and luxury footprint—directly comparable tier-mix and corporate/group demand profile.
- Peel Hotels: UK independent hotel group operating full-service properties—comparable privately held UK hotel operator with similar scale and franchise structuring.
Emerging players
- Whitbread (Premier Inn): UK's largest budget hotel operator through Premier Inn with significant London airport and city presence—competing with Crimson's Holiday Inn Express Heathrow T5 and broader limited-service demand segment.
Broad incumbents
- Marriott International: Largest global hotel franchisor with extensive London luxury, premium, and select-service inventory—a key competitive incumbent across all tiers in which Crimson operates.
- Hilton Worldwide: Global hospitality brand owner and franchisor of Hilton Curio Collection and DoubleTree by Hilton—Crimson's core franchise partner and broader incumbent operator defining the brand standards Crimson must meet.
- IHG Hotels & Resorts: Global hospitality brand owner and franchisor of Crowne Plaza and Holiday Inn Express—Crimson's franchise partner across mid-scale and limited-service UK properties and broader platform incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crimson Hotels social profiles
Digital presenceCrimson Hotels compliance and trust
Trust signalCompliance8 records
Crimson Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crimson Hotels leadership team
Management profileNumber of profiles
Crimson Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crimson Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crimson Hotels
What does Crimson Hotels do?
Crimson Hotels owns and manages a portfolio of nine hotels with over 2,000 rooms across the United Kingdom, Portugal, and Dubai. UK properties operate as franchises of global brands including Hilton Curio Collection, DoubleTree by Hilton, Crowne Plaza, and Holiday Inn Express, while the company offers guest-room accommodations, on-site restaurants and bars, meetings and event venues, and ancillary services such as airport shuttle and parking. Revenue is generated primarily from room rentals, food and beverage, meetings and events, and group/corporate bookings.
Is Crimson Hotels a public or private company?
Crimson Hotels is a private company. It is classified as family owned and is currently operating.
When was Crimson Hotels founded?
Crimson Hotels was founded in 1995. It employs 51 to 100 people.
Where is Crimson Hotels based?
Crimson Hotels is headquartered in Slough, United Kingdom, in the Europe region.
How does Crimson Hotels make money?
Four revenue lines are on record. Hotel Room Revenue is the primary driver. The others are food & Beverage, meetings & Events and group Bookings & Corporate Stays.
Who are Crimson Hotels's main competitors?
Direct peers on record are Bespoke Hotels, Edwardian Hotels London, Arora Hotels, Clermont Hotel Group, Millennium Hotels and Resorts and Peel Hotels. Whitbread (Premier Inn) is listed as an emerging player. Broad incumbents are Marriott International, Hilton Worldwide and IHG Hotels & Resorts.
Does Crimson Hotels have an API?
No public API is recorded for Crimson Hotels.
What industry is Crimson Hotels in?
Crimson Hotels's product category is Hotel Hospitality. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 721110 and its SIC code is 7000.