Crimson Hotels

What Crimson Hotels does

Crimson Hotels Ltd. is a privately held, independently owned UK hospitality company established in 1995 and headquartered in Slough, Berkshire. The firm owns and operates nine properties offering more than 2,000 rooms across the United Kingdom, Portugal (Casa de Sada Beach Resort Algarve, currently closed for renovation with a planned 2026 reopening), and the United Arab Emirates (Chelsea Gardens Hotel Apartments, Dubai). The portfolio spans luxury lifestyle (Trafalgar St. James and 100 Queen's Gate, both Curio Collection by Hilton), upper-midscale (three DoubleTree by Hilton properties in London and Woking), upscale (Crowne Plaza London Gatwick Airport), and limited-service (Holiday Inn Express London Heathrow T5, 300 rooms). UK properties operate under franchise or management agreements with Hilton Worldwide and InterContinental Hotels Group; the Portugal property will join the Curio Collection upon reopening, while Chelsea Gardens Dubai operates as an independent branded apartment offering.

The business generates revenue from four streams: room rentals across the tiered portfolio (the dominant line); food and beverage through on-site restaurants and bars (Rockwell Bistro & Wine Bar, ESQ Bar, Botanica, The Writing Room, The Level Restaurant, Terminus Kitchen & Bar, Wocca, Cube Restaurant, The Olive Grove, The Great Room); meetings and events, with venues accommodating up to 280 guests (Crowne Plaza Gatwick), 250 (Woking), 100 (Queen's Gate, Victoria), and 120 (Heathrow T5); and a dedicated group bookings/corporate stays channel offering commissions and upgrade incentives. Distribution is hybrid: direct through Hilton.com, IHG.com, and the company's own crimsonhotels.com; via third-party OTAs (Expedia, Booking.com); and through on-property sales teams targeting group and corporate accounts. Restaurant reservation integrations include SevenRooms (Trafalgar, Queen's Gate) and TheFork (Victoria); guest reviews flow through TripAdvisor. All nine properties hold Green Key environmental accreditation, and the firm applies PCI-DSS controls across data-handling environments.

Crimson is family-controlled with no disclosed venture capital, private equity, or institutional investor involvement. Reported headcount is 51-100, reflecting a lean corporate structure that delegates distribution and loyalty infrastructure to its franchise partners. The operating model is asset-heavy real estate ownership and hospitality operations, with brand affiliation as the primary lever for demand generation, loyalty access, and global distribution reach.

Name

Crimson Hotels

Legal name

Crimson Hotels Ltd.

Website

https://crimsonhotels.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Crimson Hotels is a privately held, independently owned UK hotel company founded in 1995 operating nine properties (over 2,000 rooms) across the United Kingdom, Portugal, and Dubai under Hilton and IHG franchise brands, serving leisure, business, and family travellers.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Beachfront & Island Luxury Resorts (THAGACAA), Budget Hotel Chains & Franchises (THAGABAM), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Hospitality services
• Hotel management
• Meetings and events
• Hotel franchise operations

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Revenue: Primary revenue from room rentals across 9 properties offering over 2,000 rooms, ranging from limited-service Holiday Inn Express to luxury Curio Collection by Hilton properties.
2. Food & Beverage: On-site restaurants, bars, and lounges across properties including Rockwell Bistro & Wine Bar (Trafalgar St. James), ESQ Bar and Botanica (100 Queen's Gate), The Writing Room and The Level Restaurant (DoubleTree West End), Terminus Kitchen & Bar (DoubleTree Victoria), Wocca (DoubleTree Woking), Cube Restaurant and The Olive Grove (Crowne Plaza Gatwick), and The Great Room (Holiday Inn Express Heathrow).
3. Meetings & Events: Conference and event spaces available across all properties, accommodating groups from intimate board meetings to large events of up to 280 guests (Crowne Plaza Gatwick). Revenue from venue hire, catering, and associated services.
4. Group Bookings & Corporate Stays: Specialized group booking services with attractive commissions, food & beverage discounts, and complimentary upgrades for group stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Crimson Hotels owns and manages a portfolio of nine hotels with over 2,000 rooms across the United Kingdom, Portugal, and Dubai. UK properties operate as franchises of global brands including Hilton Curio Collection, DoubleTree by Hilton, Crowne Plaza, and Holiday Inn Express, while the company offers guest-room accommodations, on-site restaurants and bars, meetings and event venues, and ancillary services such as airport shuttle and parking. Revenue is generated primarily from room rentals, food and beverage, meetings and events, and group/corporate bookings.

Product overview

Crimson Hotels is an independently owned hotel company established in 1995, operating nine hotels across the United Kingdom, Portugal, and Dubai with over 2,000 rooms. The portfolio includes a mix of branded properties (Hilton Curio Collection, DoubleTree by Hilton, Crowne Plaza, Holiday Inn Express) and independent properties. UK properties operate under Hilton and IHG brands, offering accommodations ranging from limited-service to luxury lifestyle hotels. The company provides hospitality services including guest rooms, restaurants and bars, meeting and event spaces, and leisure facilities. Casa de Sada in Portugal is temporarily closed for renovation with a planned 2026 reopening.

Differentiator

Problem solved

Functional benefit

Products and services

• The Trafalgar St. James, London (Curio Collection by Hilton) A luxury hotel located on Trafalgar Square in central London, part of the Curio Collection by Hilton. Features The Rooftop bar with city views, Rockwell Bistro & Wine Bar, meeting spaces, and the newly launched Spring Garden Suites with subterranean garden access. Targets leisure travelers, business travelers, and small event groups.
• 100 Queen's Gate Hotel, London (Curio Collection by Hilton) A luxury hotel in South Kensington, London, part of the Curio Collection by Hilton. Converted from seven Victorian Townhouses with unique bedrooms, featuring ESQ Bar, Botanica (afternoon tea), The Library, and Cento restaurant. Event spaces accommodate up to 100 guests. Targets cultural tourists and small private events.
• DoubleTree by Hilton London West End An upper-midscale hotel at the gateway to London's West End near the British Museum, featuring The Writing Room restaurant and bar, multiple meeting spaces accommodating up to 58 guests, and recently refurbished rooms including King Junior Suites and Duplex accommodations.
• DoubleTree by Hilton London Victoria A family-friendly upper-midscale hotel in central London next to Victoria Station with direct Gatwick Express access. Features Terminus Kitchen & Bar restaurant, select rooms with skyline views, meeting spaces for up to 100 guests, and special amenities including Ticket to Ride Kids Afternoon Tea.
• DoubleTree by Hilton Woking An upper-midscale hotel in the heart of Woking, Surrey, with direct rail connections to Central London and proximity to Heathrow and Gatwick airports and LEGOLAND Windsor. Features Wocca restaurant, newly refurbished meeting and event spaces accommodating up to 250 guests, and fitness centre.
• Crowne Plaza London Gatwick Airport An upscale hotel located 10 minutes from Gatwick Airport and near Crawley Manor Royal Business District. Features Cube Restaurant, The Olive Grove bar, 24-hour fitness suite, heated outdoor terrace, and meeting spaces accommodating up to 280 guests with a dedicated Crowne Plaza Meetings Director. Targets business travelers and corporate clients near Thales, Elekta, and Boeing Flight Simulator.
• Holiday Inn Express London Heathrow T5 A 300-room limited-service hotel near Heathrow Terminal 5 with complimentary Express Start Breakfast, on-site parking (£16 per day), and airport shuttle service. Ideal for business travelers near Slough Trading Estate with easy access to M25, M40, and M4. Three meeting rooms accommodate up to 120 guests.
• Casa de Sada Beach Resort Algarve (Curio Collection by Hilton)

Quantifiable outcome

• Green Key accreditation achieved across all properties demonstrating environmental commitment

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Hilton (Curio Collection by Hilton)coreChannel Partner/ Reseller/ DistributorCrimson Hotels operates The Trafalgar St. James London, 100 Queen's Gate Hotel London, and Casa de Sada Beach Resort Algarve under the Curio Collection by Hilton brand. Properties also include DoubleTree by Hilton London - West End, DoubleTree by Hilton London - Victoria, and DoubleTree by Hilton Woking. The partnership provides access to Hilton Honors loyalty program and global distribution systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bespoke Hotels: Independent UK hotel collection operating upscale and luxury properties across the UK and internationally—comparable independent multi-property operator with franchise and soft-brand exposure.
• Edwardian Hotels London: Family-owned independent UK hotel group operating luxury and upscale properties in central London under Radisson and other affiliations—directly comparable as a privately held London-focused operator with premium positioning.
• Arora Hotels: UK independent hotel operator with multiple branded properties around Heathrow and Gatwick airports—comparable airport-adjacent franchise model targeting corporate and transit demand.
• Clermont Hotel Group: UK-based independent hotel management company operating a portfolio of branded and independent full-service London hotels—comparable multi-property London operating model with similar brand-affiliation strategy.
• Millennium Hotels and Resorts: Multi-brand global hotel operator with significant London full-service and luxury footprint—directly comparable tier-mix and corporate/group demand profile.
• Peel Hotels: UK independent hotel group operating full-service properties—comparable privately held UK hotel operator with similar scale and franchise structuring.

Emerging players

• Whitbread (Premier Inn): UK's largest budget hotel operator through Premier Inn with significant London airport and city presence—competing with Crimson's Holiday Inn Express Heathrow T5 and broader limited-service demand segment.

Broad incumbents

• Marriott International: Largest global hotel franchisor with extensive London luxury, premium, and select-service inventory—a key competitive incumbent across all tiers in which Crimson operates.
• Hilton Worldwide: Global hospitality brand owner and franchisor of Hilton Curio Collection and DoubleTree by Hilton—Crimson's core franchise partner and broader incumbent operator defining the brand standards Crimson must meet.
• IHG Hotels & Resorts: Global hospitality brand owner and franchisor of Crowne Plaza and Holiday Inn Express—Crimson's franchise partner across mid-scale and limited-service UK properties and broader platform incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100057168832029
• Xx.com/CrimsonHotels
• LinkedInlinkedin.com/company/crimson-hotels-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crimson Hotels