Blossom

What Blossom does

Blossom is a consumer mobile application that provides plant identification, disease diagnosis, care reminders, and gardening planning to individual plant enthusiasts and home gardeners. It is operated by Bending Spoons Operations S.p.A., a Milan-based subsidiary within the Bending Spoons S.p.A. portfolio, and is distributed globally through Apple's App Store and Google Play under a freemium model. The app has accumulated 12.9M+ installs and 10M+ downloads, with high store ratings of 4.7 (iOS) and 4.6 (Android), and was recognized as a Webby People's Voice Winner in 2022 in the Best Everyday Essentials category.

The core technology stack is AI-driven computer vision applied to plant and disease image recognition across a database of 30,000+ plant species. Complementary modules include personalized care reminders, a gardening schedule for organic edible plants, a light meter (Android only), advanced search with filtering by light and pet safety, and a personal plant collection with journaling. The architecture is a single mobile application with onboarding via a four-step personalization quiz and authentication through Apple, Google, and Facebook, plus payment integration with Apple Pay, Google Pay, and PayPal.

Blossom monetizes through a Blossom Premium monthly subscription that unlocks unlimited plant identification, disease diagnosis, and care reminders, gated by a 3-day free trial. The go-to-market is product-led growth via app store discovery, store ratings, and word-of-mouth, with email used for account communication and promotional opt-ins. There is no B2B or enterprise distribution layer, and the company is privately held with no disclosed funding rounds, revenue, or headcount.

Name

Blossom

Legal name

Bending Spoons Operations S.p.A.

Website

https://blossomplant.com

Company type

Private

Operating status

Operating

Short description

Blossom is a consumer mobile app, operated by Bending Spoons Operations S.p.A. from Milan, that uses AI-driven computer vision to identify over 30,000 plants and diagnose plant diseases for individual plant owners and home gardeners, monetizing through a freemium subscription.

Ownership category

akta.pro rank

Product category

Consumer Plant Care Mobile App

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Plant care app
• Plant identification
• Plant disease diagnosis
• Care reminders
• Gardening planner

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Freemium subscription model with a free tier offering limited plant identification and basic features. Premium subscription ($0.00 during 3-day trial) provides unlimited plant identification, unlimited disease identification, and unlimited care reminders. Billing is on a subscription basis through app stores or direct payment (Apple Pay, Google Pay, PayPal, credit card).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Blossom is a mobile plant care companion application that helps individual users identify unknown plants and diagnose plant diseases through AI-powered photo analysis (covering 30,000+ species), receive personalized care reminders for watering, fertilizing, and repotting, measure ambient light for optimal plant placement, and plan seasonal planting for organic edible gardens. The app is offered as a free download with an optional Premium subscription that unlocks unlimited identifications, unlimited disease diagnosis, and unlimited care reminders.

Product overview

Blossom is a plant care companion app developed by Bending Spoons Operations S.p.A., available on iOS and Android platforms. The core offering is a unified mobile application that combines plant identification (30,000+ plants), plant disease diagnosis, care reminders, gardening scheduling, and personalized plant recommendations. The product portfolio includes the free Blossom App with basic features, and the premium subscription Blossom Premium unlocking unlimited identifications and reminders. Key modules include Plant Identification, Disease Identification, Care Reminders, Gardening Schedule, Light Meter (Android only), Advanced Search, Personal Plant Collection, and Notes features. The app uses AI computer vision for plant and disease identification, and integrates with Apple Pay, Google Pay, PayPal for payments, and Google, Facebook, Apple for authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Blossom App Free-to-download mobile plant care companion application (iOS and Android) providing AI-powered plant identification, disease diagnosis, care reminders, light measurement, gardening scheduling, and personalized plant recommendations for individual consumers ranging from beginner to advanced plant owners.
• Blossom Premium Premium monthly subscription tier unlocking unlimited plant identification, unlimited plant disease identification, and unlimited care reminders, available with a 3-day free trial and billed via Apple Pay, Google Pay, PayPal, or credit card.

Quantifiable outcome

• Users have identified over 18.5 million plants using the platform
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Direct peers

• PlantNet: PlantNet is a free, non-profit plant identification app backed by a large community science dataset, overlapping directly with Blossom's plant-ID core feature for consumer and amateur botanist use cases.
• PictureThis: PictureThis (Glority Software / Bending Spoons sibling portfolio) is the leading direct competitor in AI plant identification and disease diagnosis for consumers, with overlapping freemium mobile app, plant ID, and care-reminder features serving the same plant-parent segment as Blossom.
• Planta: Planta is a consumer plant-care mobile app offering plant identification, care reminders, and light measurement on a freemium model, targeting the same individual plant-parent user base as Blossom with a comparable premium subscription.
• PlantSnap: PlantSnap is a consumer plant identification mobile app that competes head-to-head with Blossom on AI-powered image-based plant ID and care tips, targeting amateur gardeners and outdoor enthusiasts.
• Garden Answers: Garden Answers is a consumer plant identification app that identifies plants from photos and connects users to expert answers, comparable to Blossom in feature set and target audience of home gardeners.
• SmartPlant: SmartPlant (previously SmartPlant / PI) is a plant care app offering plant identification, care reminders, and access to horticulturalists, with overlapping consumer plant-care features and target customer base.

Emerging players

• Plantix: Plantix specializes in AI-driven plant disease diagnosis and crop health for farmers, overlapping with Blossom's Disease ID feature but at the smallholder agriculture use case, making it an adjacent direct competitor in image-based diagnosis.
• Greg: Greg is a plant care companion app focusing on personalized watering reminders and community-based plant care, overlapping with Blossom's Care Reminders and Plant Collection features among the same houseplant enthusiast segment.
• iNaturalist: iNaturalist is a citizen-science platform for identifying plants and wildlife from photos, comparable to Blossom in image-based plant identification for amateur users, though broader in taxonomy.

Broad incumbents

• Google Lens: Google Lens is a general-purpose computer-vision product that includes plant identification as a feature within Android and iOS, representing a key free alternative to Blossom's paid Plant ID capability built into the broader Google ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blossomplant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blossom