MeMeraki
MeMeraki is an India-based culture-tech platform that connects 500+ traditional artisans across 300+ Indian art forms with global buyers via a D2C e-commerce marketplace, ₹999 online masterclasses, and bespoke enterprise art commissions, serving customers in 40+ countries.
- Company typePrivate
- Founded2019
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MeMeraki does
MeMeraki, founded in 2019 by Yosha Gupta and headquartered in Gurugram, India, operates as India's culture-tech platform that digitizes traditional Indian art forms through a dual-model marketplace. The platform connects 500+ master artisans across 300+ traditional Indian art forms with buyers in 40+ countries, offering 10,000+ products ranging from ₹1,000 handmade paintings to ₹380,000 museum-quality pieces, alongside 19+ pre-recorded online masterclasses priced at ₹999 each. The underlying technology stack combines a Shopify-based D2C storefront, a Thinkific-powered LMS for masterclasses, Razorpay payments, WhatsApp Business for customer support, and an augmented reality 'Try in Your Room' feature for pre-purchase visualization.
The company operates three revenue streams: a D2C art marketplace (one-time purchases of ready-to-ship and made-to-order artworks), a masterclass ed-tech vertical (subscription-like recurring revenue from self-paced courses), and an Enterprise Art division offering bespoke murals and cultural installations for corporate and institutional clients including the Ministry of Culture and GMR Airports. Distribution spans owned e-commerce, two physical retail showrooms in Delhi (The KUNJ) and Gurugram, enterprise field sales, and curated exhibitions such as the Kathaa Festival, Design ID, and Kala Ghoda Art Festival.
As of 2026, MeMeraki claims 16,000–20,000+ patrons, has reportedly reached profitability, and has raised a ₹1 crore four-Shark syndicated round on Shark Tank India Season 5 at a ₹25 crore post-money valuation (Feb 2026) alongside undisclosed funding from Next Bharat Ventures, the impact investment arm of Suzuki Motor Corporation. The company targets ₹100 crore+ in revenue within the next 4–5 years, with Enterprise Art, international expansion, and institutional partnerships identified as the primary growth levers. The business has won the DPIIT National Startup Award 2026 and earned coverage in Forbes, Architectural Digest, Elle Decor, and the South China Morning Post, and is led by a small (1–10 employee) founder-driven team.
MeMeraki firmographics
Firmographics- Name
- MeMeraki
- Legal name
- MeMeraki Retail and Tech Pvt Ltd
- Website
- https://memeraki.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MeMeraki is an India-based culture-tech platform that connects 500+ traditional artisans across 300+ Indian art forms with global buyers via a D2C e-commerce marketplace, ₹999 online masterclasses, and bespoke enterprise art commissions, serving customers in 40+ countries.
- Ownership category
- akta.pro rank
MeMeraki industry classification
Industry- Product category
- Traditional Art Marketplace
- NAICS
- Art Dealers (45992), Art Dealers (459920), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)
- akta.pro secondary industries
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE), Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)
Keywords
Where MeMeraki is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
MeMeraki business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- D2C Artwork Marketplace: Direct-to-consumer sale of handcrafted traditional Indian artworks through the MeMeraki online store and two physical retail locations. Products range from ₹1,000 to ₹380,000, covering paintings, décor plates, and home décor across 300+ art forms. Both ready-to-ship and made-to-order custom pieces are available.
- Online Masterclasses: Pre-recorded, self-paced art masterclasses taught by master artisans across traditional Indian art forms, priced at ₹999 per class. This ed-tech vertical provides year-round income to artisans while generating subscription-like recurring revenue.
- Enterprise Art & Custom Installations: Large-scale murals and cultural installations commissioned by corporate and institutional clients such as the Ministry of Culture and GMR Airports. This B2B stream involves bespoke commissions with higher transaction values and serves as a key enterprise growth vertical.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-Ship Artworks |
| Unit Pricing | Pay-as-you-go | Made-to-Order Custom Artworks |
| Unit Pricing | Pay-as-you-go | Online Masterclasses |
| Transaction based/ take rate | Multi-year contract | Enterprise Art Commissions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
MeMeraki product offering
Product offeringCore offering
MeMeraki is India's largest culture-tech platform operating a direct-to-consumer online marketplace that connects buyers with 500+ master artisans across 300+ traditional Indian art forms, offering 10,000+ handmade products including paintings, décor plates and home décor. The platform also runs pre-recorded art masterclasses taught by master artisans and an enterprise art division delivering bespoke murals and cultural installations for corporate, institutional and government clients.
Product overview
MeMeraki operates a dual-revenue platform model combining a D2C e-commerce marketplace (MeMeraki Marketplace) with an enterprise art services vertical. The MeMeraki Marketplace connects buyers with 500+ master artisans across 300+ traditional Indian art forms through 10,000+ handmade products, while the MeMeraki Masterclasses platform (powered by Thinkific) offers 19+ pre-recorded art education courses taught by these same artisans. The As Seen on Shark Tank Collection (31+ products) cross-promotes D2C and enterprise verticals, and MeMeraki Maps provides a proprietary designed product line. The Enterprise Art module serves corporates, architects, and government bodies with large-scale commissions. Additionally, the company organizes curated physical exhibitions (Kathaa Festival, Design ID, Samanvay) to drive brand engagement and B2B partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- MeMeraki Marketplace (D2C E-Commerce Platform) A direct-to-consumer online marketplace listing paintings, décor plates, and home décor from 500+ master artisans across 300+ traditional Indian art forms. Serves individual collectors, home décor buyers, and international customers in 40+ countries. Prices range from approximately ₹1,000 to ₹380,000.
- MeMeraki Masterclasses A digital education platform hosting 19+ pre-recorded, self-paced art masterclasses taught by master artisans covering traditional Indian art forms. Priced at ₹999 per masterclass. Delivered via Thinkific LMS with SSO integration.
- MeMeraki for Businesses & Governments (Enterprise Art Services) An enterprise art solutions vertical delivering bespoke large-scale murals, cultural installations, and bulk commissioning for corporations, architects, interior designers, government bodies, and educational institutions. Serves clients including the Ministry of Culture and GMR Airports. Quote-based pricing.
- MeMeraki Maps (India Map Wall Art) A proprietary in-house designed product line of India map wall art prints on handmade paper, featuring 7 variants visualising art forms, textiles, and handicrafts mapped to India's 28 states. Priced from ₹2,429 to ₹4,999.
- Designed by MeMeraki An in-house design collection where MeMeraki's own design team conceptualises and produces art pieces that reimagine traditional Indian art for contemporary palettes, distinct from the marketplace where independent artisans list their own works.
Quantifiable outcome
- ₹7 crore+ in new income generated for traditional artisans through the platform
- +4 more outcomes
Companies that use MeMeraki
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MeMeraki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature3 records
MeMeraki partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Ministry of Culture (India)minorMeMeraki's Enterprise Art division has created cultural installations for the Ministry of Culture, representing institutional validation and a commercial relationship for large-scale commissioned artwork.
- GMR AirportsminorEnterprise Art division has delivered cultural installations for GMR Airports, providing large-scale commissioned artworks for airport environments.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
MeMeraki competitors and assessment
Company assessmentBroad incumbents
- Etsy: Global handmade and vintage goods marketplace with massive scale and a deep Indian artisan seller base. Comparable as the dominant D2C marketplace for handmade craft globally, but operates as a broad horizontal platform rather than a curated India-specialist, and does not run masterclasses or enterprise art services.
- Skillshare: Large-scale online learning community with extensive creative arts, crafts, and illustration class catalog taught by practitioners. Comparable to MeMeraki's masterclass side at scale, but operates a subscription model with broad creative categories rather than artisan-led traditional Indian art.
- MasterClass: Premium streaming education platform featuring celebrity and master practitioners across creative disciplines. Comparable in positioning 'masters' as teachers of traditional and creative skills, but at a premium global price point with film-quality production versus MeMeraki's artisan-led, India-focused ₹999 classes.
Direct peers
- Jaypore: India-based online retailer curating handcrafted artisanal products (textiles, home décor, jewelry) from traditional Indian craftspeople. Closely comparable to MeMeraki in customer base (culturally-curious, design-aware buyers) and curated artisan marketplace model, though Jaypore spans broader craft categories while MeMeraki is deeper in fine art.
- iTokri: Indian e-commerce platform specializing in handloom, handicrafts, and traditional artisanal products from artisans across India. Directly comparable D2C marketplace model with similar artisan-partnership and storytelling-driven positioning targeting cultural and home décor buyers in India and abroad.
- Tjori: Indian online marketplace for handcrafted artisanal home décor, apparel, and lifestyle products sourced directly from artisans and small manufacturers. Comparable to MeMeraki in its D2C artisan marketplace model, India-to-global shipping, and emphasis on traditional craftsmanship, though broader than pure fine art.
- Novica: Global online marketplace (originally spun out of National Geographic) connecting artisans worldwide with global buyers of handmade artisan goods, including Indian artisans. Comparable in global shipping reach, artisan storytelling, and D2C marketplace model, though Novica is category-broad while MeMeraki is India-deep.
- Craftsvilla: Indian e-commerce marketplace for ethnic wear, handicrafts, and traditional artisanal products. Comparable D2C marketplace model with Indian artisan supply base; differs in heavier mix toward ethnic apparel versus MeMeraki's fine-art focus.
- Domestika: Global online creative masterclass platform taught by working professionals, covering illustration, painting, crafts, and traditional art techniques. Directly comparable to MeMeraki's masterclass vertical (₹999 pre-recorded courses via Thinkific) in model, pricing, and self-paced artisan-led creative education.
Regional players
- Folksy: UK-based online marketplace for handmade British craft and art, with a curated artisan base and D2C marketplace model. Comparable marketplace mechanics and artisan storytelling, though Folk
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MeMeraki social profiles
Digital presenceMeMeraki financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeMeraki leadership team
Management profileNumber of profiles
Profiles1 record
MeMeraki funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeMeraki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeMeraki
What does MeMeraki do?
MeMeraki is India's largest culture-tech platform operating a direct-to-consumer online marketplace that connects buyers with 500+ master artisans across 300+ traditional Indian art forms, offering 10,000+ handmade products including paintings, décor plates and home décor. The platform also runs pre-recorded art masterclasses taught by master artisans and an enterprise art division delivering bespoke murals and cultural installations for corporate, institutional and government clients.
Is MeMeraki a public or private company?
MeMeraki is a private company. It is classified as venture growth investor backed and is currently operating.
When was MeMeraki founded?
MeMeraki was founded in 2019. It employs 11 to 50 people.
Where is MeMeraki based?
MeMeraki is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does MeMeraki make money?
Three revenue lines are on record. D2C Artwork Marketplace is the primary driver. The others are online Masterclasses and enterprise Art & Custom Installations.
Who are MeMeraki's main competitors?
Broad incumbents on record are Etsy, Skillshare and MasterClass. Direct peers are Jaypore, iTokri, Tjori, Novica, Craftsvilla and Domestika. Folksy is listed as a regional player.
Does MeMeraki have an API?
No public API is recorded for MeMeraki.
What industry is MeMeraki in?
MeMeraki's product category is Traditional Art Marketplace. Its primary akta.pro industry code is EDAMAAAD, Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media), with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 45992 and its SIC code is 7330.