VonZipper
VonZipper is a US action-sports eyewear brand (founded 2000, Huntington Beach) selling sunglasses, snow goggles, and moto goggles directly to consumers via its own e-commerce site, with products priced $40-$220 and manufactured with Italian craftsmanship under Boardriders IP Holdings, LLC.
- Company typePrivate
- Founded2000
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What VonZipper does
VonZipper is a US-based eyewear brand operating as a wholly-owned subsidiary of Boardriders IP Holdings, LLC, the parent entity that also controls the broader Boardriders action sports conglomerate. Founded in 2000 and headquartered in Huntington Beach, California, the company designs and sells sunglasses, snow goggles, and motocross goggles targeted at action sports participants and lifestyle consumers seeking bold, individualistic design. The product portfolio spans 40+ sunglasses models, 8+ snow goggle SKUs, and 3 motocross goggle models, all featuring Italian craftsmanship with Nylon Grilamid frames, impact-resistant polycarbonate lenses, stainless steel optical hinges, and 100% UV protection. Proprietary optical technologies include Wildlife Polarized and Wildlife Polarized Plus lens variants, Premium lens options, and Base 4/Base 6 spherical lens designs.
The core technology is physical — frame materials, lens polymers, and optical geometry — with no software, AI, or platform layer disclosed. Pricing ranges from $40 to $220 depending on category: moto goggles occupy the $40-$75 entry tier, sunglasses span $90-$180, and snow goggles range from $65 (Trike) to $220 (Jetpack). The business model is exclusively direct-to-consumer e-commerce through the owned vonzipper.com storefront, with shipping to the US and Canada. The company supports its sales channel with organic social presence on Instagram and Facebook, and underwrites purchases with a Limited Lifetime Warranty, 30-day hassle-free returns, and a Fit Guarantee. There is no evidence of marketplace listings, wholesale accounts, retail stores, or channel partner distribution, meaning all revenue flows through a single owned storefront. Customer segments are horizontally diversified across men's, women's, snow sports, and motorsports personas, with no named enterprise or B2B customers disclosed. Leadership is anchored by founder Greg Tomlinson as President, and the organization is small at 11-50 employees.
VonZipper firmographics
Firmographics- Name
- VonZipper
- Legal name
- Boardriders IP Holdings, LLC
- Website
- https://vonzipper.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VonZipper is a US action-sports eyewear brand (founded 2000, Huntington Beach) selling sunglasses, snow goggles, and moto goggles directly to consumers via its own e-commerce site, with products priced $40-$220 and manufactured with Italian craftsmanship under Boardriders IP Holdings, LLC.
- Ownership category
- akta.pro rank
VonZipper industry classification
Industry- Product category
- Action Sports Eyewear
- NAICS
- Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industries
- Sport & Performance Eyewear (CRAAAKAC), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Eye Protection & Goggles Retail (CRAMANAJ)
Keywords
Where VonZipper is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Markets served
VonZipper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Eyewear Product Sales: Direct consumer sales of sunglasses, snow goggles, and moto goggles through owned e-commerce platform. One-time hardware purchase model with various price points based on product type and lens options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sunglasses - Entry level |
| Unit Pricing | Pay-as-you-go | Sunglasses - Mid range |
| Unit Pricing | Pay-as-you-go | Sunglasses - Premium |
| Unit Pricing | Pay-as-you-go | Snow Goggles - Entry |
| Unit Pricing | Pay-as-you-go | Snow Goggles - Mid range |
| Unit Pricing | Pay-as-you-go | Moto Goggles - Entry |
| Unit Pricing | Pay-as-you-go | Moto Goggles - Premium |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
VonZipper product offering
Product offeringCore offering
VonZipper designs, manufactures, and sells action sports and lifestyle eyewear directly to consumers. Its product portfolio spans men's and women's sunglasses, snow goggles, and motocross goggles, all built with Nylon Grilamid frames, impact-resistant polycarbonate lenses, stainless steel optical hinges, and 100% UV protection, with proprietary Wildlife polarized lens technology available across the line.
Product overview
VonZipper is an eyewear brand offering a diversified portfolio of sunglasses, snow goggles, and moto goggles. The product line includes over 40+ sunglasses models (Elmore, Roller, Lesmore, Clutch, Mode, Quazzi, Fulton, and many more) spanning men's, women's, and unisex styles, 8+ snow goggle models (MACH VFS, ENCORE, VELO, CLEAVER, JETPACK, TRIKE, CAPSULE, OUTRO), and 3 moto goggle models (PORKCHOP MX FH, BEEFY MX FH, SIZZLE MX FH). All products feature Italian craftsmanship with Nylon Grilamid frames, impact-resistant polycarbonate lenses, stainless steel optical hinges, and 100% UV protection. The sunglasses and snow goggles incorporate proprietary Wildlife lens technology with various lens options including polarized and premium polarized variants. VonZipper products are distributed through their e-commerce platform and include a limited lifetime warranty and 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Elmore Sunglasses Classic-style sunglasses with Nylon Grilamid frame, impact-resistant polycarbonate lenses, Base 6 spherical design, stainless steel optical hinges, and 100% UV protection. Available in multiple colorways from $110. Targeted at men seeking everyday and active-lifestyle eyewear.
- Roller Sunglasses Sunglasses with lightweight Nylon Grilamid frame, impact-resistant polycarbonate lenses, Base 4 spherical design, stainless steel optical hinges, and 100% UV protection. Priced at $120. Targeted at men and unisex consumers.
- Lesmore Sunglasses Sunglasses combining classic style with modern construction; Nylon Grilamid frame, impact-resistant polycarbonate lenses, Base 6 spherical design, stainless steel optical hinges, and 100% UV protection. Targeted at men and unisex consumers.
- Clutch Sunglasses Sunglasses with Nylon Grilamid frame, impact-resistant polycarbonate lenses, and 100% UV protection. Targeted at lifestyle consumers.
- Mode Sunglasses Sunglasses with Nylon Grilamid frame, impact-resistant polycarbonate lenses, and 100% UV protection. Priced at $100. Targeted at men and unisex consumers.
- Quazzi Sunglasses
Companies that use VonZipper
Customer profileSegments4 records
Ideal customer profiles4 records
VonZipper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
VonZipper partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
VonZipper competitors and assessment
Company assessmentDirect peers
- Spy Optic: Spy is a California-based performance and lifestyle eyewear brand offering sunglasses and goggles across action sports. Closely comparable in heritage, pricing tier, and target consumer to VonZipper.
- Smith Optics: Smith is a leading performance eyewear brand with a particularly strong snow goggle and sport sunglass portfolio. It competes head-to-head with VonZipper in winter sports and outdoor lifestyle sunglasses.
- Electric Eyewear: Electric is a California-based action-sports eyewear brand selling sunglasses and goggles targeted at surf, snow, and skate consumers — an extremely close peer to VonZipper's positioning and customer base.
- Oakley: Owned by EssilorLuxottica, Oakley is the dominant performance and action-sports eyewear brand spanning sunglasses, snow goggles, and moto goggles. It is the most direct comparable to VonZipper across all three product categories and customer segments.
- Dragon Alliance: Dragon is a long-standing action-sports eyewear brand with sunglasses, snow goggles, and moto goggles, very similar in positioning, price band, and lifestyle identity to VonZipper.
Emerging players
- Goodr: Goodr is a digitally native, affordable sport sunglasses brand targeting runners, cyclists, and casual athletes. It competes with VonZipper at the lower-price DTC end of the sport sunglasses category.
- Sunski: Sunski is a DTC sunglasses brand focused on affordable, lifestyle-forward shades with an eco-friendly positioning. It overlaps with VonZipper's DTC sunglasses category but at a more accessible price band.
- Pit Viper: Pit Viper is a fast-growing DTC sunglasses brand built around retro 80s/90s sport and lifestyle identity. It targets a similar irreverent, action-adjacent consumer as VonZipper but is winning share through aggressive social media and DTC.
Others
- Quiksilver: A sibling brand under the same Boardriders parent. Quiksilver shares the action-sports lifestyle positioning and customer base with VonZipper, making it the most thematically aligned reference for cross-brand distribution and merchandising.
Broad incumbents
- Bollé: Bollé is a long-established performance eyewear brand (part of Vista Outdoor / Bushnell) with a broad portfolio of sport sunglasses, safety eyewear, and snow helmets/goggles. Comparable in product breadth and goggle offering to VonZipper.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
VonZipper social profiles
Digital presenceVonZipper financial estimates
Financial estimateRevenue estimate
Valuation estimate
VonZipper leadership team
Management profileNumber of profiles
Profiles1 record
VonZipper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VonZipper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VonZipper
What does VonZipper do?
VonZipper designs, manufactures, and sells action sports and lifestyle eyewear directly to consumers. Its product portfolio spans men's and women's sunglasses, snow goggles, and motocross goggles, all built with Nylon Grilamid frames, impact-resistant polycarbonate lenses, stainless steel optical hinges, and 100% UV protection, with proprietary Wildlife polarized lens technology available across the line.
Is VonZipper a public or private company?
VonZipper is a private company. It is classified as corporate owned and is currently operating.
When was VonZipper founded?
VonZipper was founded in 2000. It employs 11 to 50 people.
Where is VonZipper based?
VonZipper is headquartered in Huntington Beach, United States, in the North America region.
How does VonZipper make money?
One revenue line is on record: eyewear Product Sales.
Who are VonZipper's main competitors?
Direct peers on record are Spy Optic, Smith Optics, Electric Eyewear, Oakley and Dragon Alliance. Emerging players are Goodr, Sunski and Pit Viper. Quiksilver is listed as an others. Bollé is listed as a broad incumbent.
Does VonZipper have an API?
No public API is recorded for VonZipper.
What industry is VonZipper in?
VonZipper's product category is Action Sports Eyewear. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAC, Sport & Performance Eyewear. Its NAICS code is 456130 and its SIC code is 3851.