Deacero
- Company typePrivate
- Founded1952
- HeadquartersGarza García, Mexico
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Deacero firmographics
Firmographics- Name
- Deacero
- Legal name
- DEACERO, S.A.P.I. de C.V.
- Website
- https://deacero.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Deacero industry classification
Industry- Product category
- Steel Manufacturing
- NAICS
- Iron and Steel Mills and Ferroalloy Manufacturing (3311), Steel Product Manufacturing from Purchased Steel (3312), Other Fabricated Wire Product Manufacturing (332618), Rolling and Drawing of Purchased Steel (33122)
- SIC
- Steel Works, Blast Furnaces & Rolling & Finishing Mills (3310), Steel Works, Blast Furnaces & Rolling Mills (Coke Ovens) (3312)
- akta.pro primary industry
- Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)
- akta.pro secondary industries
- Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF), Industrial & Manufacturing Scrap Recycling (Factory Scrap, Turnings, Offcuts) (IMAKAMAE)
Keywords
Where Deacero is headquartered
LocationHeadquarters
- HQ city
- Garza García
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Deacero business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Steel Products Manufacturing and Sales: DEACERO generates revenue through manufacturing and selling steel products including rebar, wire rod, structural beams, fencing solutions, nails, and concrete reinforcement products. The company operates 3 steel mills and 18 downstream manufacturing plants, producing over 4.5 million tons of steel annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Make to Order (MTO) - Custom manufactured products |
| One time/ perpetual license | Pay-as-you-go | Make to Stock (MTS) - Standard inventory products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Deacero product offering
Product offeringCore offering
Deacero manufactures, commercializes, and distributes steel and long steel products including rebar, wire rod, structural beams, concrete reinforcement products, fencing solutions, nails, and wire mesh. The company operates 3 steel mills and 18 downstream manufacturing plants, producing over 4.5 million tons of steel and 1.4 million tons of wire annually, and is Mexico's largest steel recycler with 30 recycling centers feeding a circular economy production model.
Product overview
DEACERO is Mexico's leading steel manufacturer and largest steel recycler, operating a vertically integrated and diversified business model. The company produces over 4.5 million tons of steel annually and 1.4 million tons of wire annually across 20 facilities (3 steel mills and 18 downstream manufacturing plants), 30 distribution centers, and 30 recycling centers. Their product portfolio spans multiple categories: Construction Reinforcement Systems (PC Strand, Pre-Stressed Wire, Engineering Mesh, Steel Fibers), Concrete Reinforcement Products (Truss Girder, Wire Reinforcement Columns, Ladder Wire, Welded Mesh), Rebar (Grade 42 and Grade 60), Structural Beams and Bars (WF Beams, S Beams, Structural Angles), Commercial Bars, Wire Rod, Industrial Steel Wire products (galvanized wire, annealed wire, tie wire), Fencing Solutions (chain link, barbed wire, electric fence, urban fences), Wire Mesh products, Nails and Staples, and the Neutrum carbon-neutral steel sub-brand. DEACERO also operates the Connect digital customer platform. The company is recognized for its sustainability leadership through the Virtuous Circle model and commitment to Industrial Intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Neutrum®: Carbon-neutral steel label using recycled steel and sustainable production process with carbon credits from internationally endorsed registries.
- Industrial Intelligence®
Products and services
- Construction Reinforcement Systems Prefabricated assembly systems for strengthening and optimizing construction performance, including PC Strand, Pre-Stressed Wire, Engineering Mesh, and Steel Fibers, designed for construction and infrastructure projects.
- Wire Rod Base steel wire rod product used in various industrial applications and downstream manufacturing processes by industrial buyers.
- Rebar Corrugated steel bars for concrete reinforcement, available in Grade 42 and Grade 60 specifications, for construction applications.
- Structural Beams and Bars Structural steel shapes including WF Beams, S Beams, Structural Angle Beams, Structural Channel Beams, and Structural Flat Bars for construction reinforcement.
- Commercial Bars Commercial steel bars including Commercial Square Bar, Commercial Round Bar, Commercial Flat Bar, and Commercial Angle Beam for construction and industrial uses.
- Fencing Solutions, Wire Mesh and Accessories Comprehensive fencing solutions including Galvanized Chain Link, PVC Chain Link, Fixed Knot Urban Fence, barbed wires, Electric Fence, and accessories for agricultural, ranching, and perimeter security applications.
- Reja DEACERO® Fencing and Accessories DEACERO-branded fencing products and complementary accessories for perimeter security under the Reja DEACERO® sub-brand.
- Nails, Staples and Complements Fastening products including nail guns, brad nails, and complementary hardware for construction and industrial applications.
- Wire Mesh and Multi-Purpose Steel Products Versatile wire mesh products including Hardware Cloth, Silver Grain Screen, Reinforced Silver Grain Screen, Mosquito Mesh, Hog Floor, Panel, Hexagonal Netting, Anti-glare Mesh, and chains.
- Industrial Steel Wire Industrial wire products including Black Annealed Wire, Hardware Galvanized Wire, Tie Wire, Coiled Wire for fodder bales, and specialty wires for industrial buyers.
- Concrete Reinforcement Products Products for reinforcing concrete structures, including Truss Girder, Wire Reinforcement Columns, Ladder Wire, Wire Stirrup, and various welded mesh products.
- Neutrum® Carbon-Neutral Steel Carbon-neutral steel label offering products made from recycled steel and sustainable production processes with remaining emissions offset by internationally endorsed carbon credits, targeting sustainability-conscious construction and energy buyers.
- Connect Platform Digital customer portal for managing orders, quotes, and commercial relationships with Deacero, enabling self-service access to product information and pricing requests.
Quantifiable outcome
- 0.40 tCO2 per ton of hot-rolled steel - lowest emissions intensity in North America
- +4 more outcomes
Companies that use Deacero
Customer profileSegments4 records
Ideal customer profiles4 records
Deacero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Deacero partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- SofttekcorePublic-private workforce development partnership focused on expanding tech talent initiatives and digital inclusion in Aguascalientes, Mexico. Part of collaborative efforts with educational institutions to align technical training with industrial needs.
- CLIAcorePublic-private workforce development partnership for tech talent expansion and digital inclusion initiatives in Mexican states. Collaborates with industry and education sectors to develop workforce readiness.
- CONALEPsupportingEducational institution partnership for workforce development, providing technical training aligned with DEACERO's industrial needs and expanding access to technology for workforce readiness.
- CECyTEAsupportingEducational partnership including inauguration of AI laboratory at CECyTEA's Rincón de Romos campus in Aguascalientes. Strengthens coordination between industry and education for technical training.
- Danish Climate Partnership ModelcoreNuevo León state initiative adopting Denmark's Climate Partnership model for industrial decarbonization. DEACERO participates as a major industrial player in the state's automotive, home appliances, and energy clusters targeting 20% energy consumption reduction and 50% emissions reduction by 2030.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
Deacero competitors and assessment
Company assessmentBroad incumbents
- Steel Dynamics: US-based EAF steelmaker with strong recycled feedstock model and long products exposure. Comparable to Deacero in technology platform (EAF/recycled) and growth via downstream value-added products.
- Gerdau: Latin American long steel and rebar producer with Brazilian roots and operations across the Americas. Comparable to Deacero in regional long-products mix, recycled EAF model, and construction end-market focus.
- Nucor: Largest North American EAF steelmaker with leadership in recycled-content steel and sustainability positioning. Comparable to Deacero in EAF/recycled model, low-carbon roadmap, and downstream long products strategy.
- ArcelorMittal: World's largest steel producer with Mexican operations (ArcelorMittal Mexico) producing long and flat products. Broader portfolio than Deacero and competes across the same construction and industrial end-markets.
Emerging players
- Greenwave Global Solutions: Emerging green steel producers in North America focused on hydrogen-based and renewable-powered EAF steel. Represents the competitive frontier to Deacero's recycling-led low-carbon model and its USD 600M green steel investment.
Regional players
- Acerinox: Spanish stainless steel producer with growing Americas presence. Adjacent rather than direct competitor, but shares recycled-content steel capabilities and downstream value-added flat/wire products.
Direct peers
- Industrias CH: Mexican integrated steelmaker (formerly AHMSA-related) producing rebar, structural, and long products. Overlaps with Deacero in Mexican construction and structural steel channels.
- Grupo Simec: Mexican mini-mill steel producer specializing in long products (rebar, structural shapes, wire rod). Directly competes with Deacero in Mexican rebar and structural steel, both focused on EAF/recycled feedstock.
- Commercial Metals Company (CMC): US-based vertically integrated steelmaker focused on long products, rebar, and recycled feedstock with significant Americas manufacturing footprint. Closely comparable to Deacero's rebar, structural, and recycled-input business model.
- Ternium: Mexican/Latin American flat and long steel producer serving construction and industrial customers. Closest direct competitor to Deacero in the Mexican long products market with overlapping distribution and recycling operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Deacero social profiles
Digital presenceDeacero compliance and trust
Trust signalCompliance5 records
Deacero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deacero leadership team
Management profileNumber of profiles
Deacero subsidiaries and ownership
Company hierarchySubsidiaries1 record
Deacero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deacero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deacero
What does Deacero do?
Deacero manufactures, commercializes, and distributes steel and long steel products including rebar, wire rod, structural beams, concrete reinforcement products, fencing solutions, nails, and wire mesh. The company operates 3 steel mills and 18 downstream manufacturing plants, producing over 4.5 million tons of steel and 1.4 million tons of wire annually, and is Mexico's largest steel recycler with 30 recycling centers feeding a circular economy production model.
Is Deacero a public or private company?
Deacero is a private company. It is classified as unknown and is currently operating.
When was Deacero founded?
Deacero was founded in 1952. It employs 5,001 to 10,000 people.
Where is Deacero based?
Deacero is headquartered in Garza García, Mexico, in the Latin America region.
How does Deacero make money?
One revenue line is on record: steel Products Manufacturing and Sales.
Who are Deacero's main competitors?
Broad incumbents on record are Steel Dynamics, Gerdau, Nucor and ArcelorMittal. Greenwave Global Solutions is listed as an emerging player. Acerinox is listed as a regional player. Direct peers are Industrias CH, Grupo Simec, Commercial Metals Company (CMC) and Ternium.
Does Deacero have an API?
No public API is recorded for Deacero.
What industry is Deacero in?
Deacero's product category is Steel Manufacturing. Its primary akta.pro industry code is IMAKABAH, Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams), with a secondary code of BPALADAF, Metals Recycling & Processing (Ferrous/Non-Ferrous). Its NAICS code is 3311 and its SIC code is 3310.