Deacero

Name

Deacero

Legal name

DEACERO, S.A.P.I. de C.V.

Website

https://deacero.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Steel Manufacturing

NAICS

Iron and Steel Mills and Ferroalloy Manufacturing (3311), Steel Product Manufacturing from Purchased Steel (3312), Other Fabricated Wire Product Manufacturing (332618), Rolling and Drawing of Purchased Steel (33122)

SIC

Steel Works, Blast Furnaces & Rolling & Finishing Mills (3310), Steel Works, Blast Furnaces & Rolling Mills (Coke Ovens) (3312)

akta.pro primary industry

Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)

akta.pro secondary industries

Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF), Industrial & Manufacturing Scrap Recycling (Factory Scrap, Turnings, Offcuts) (IMAKAMAE)

Keywords

• Steel manufacturing
• Steel recycling
• Construction reinforcement
• Wire products
• Structural steel

Headquarters

HQ city

Garza García

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Products Manufacturing and Sales: DEACERO generates revenue through manufacturing and selling steel products including rebar, wire rod, structural beams, fencing solutions, nails, and concrete reinforcement products. The company operates 3 steel mills and 18 downstream manufacturing plants, producing over 4.5 million tons of steel annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Deacero manufactures, commercializes, and distributes steel and long steel products including rebar, wire rod, structural beams, concrete reinforcement products, fencing solutions, nails, and wire mesh. The company operates 3 steel mills and 18 downstream manufacturing plants, producing over 4.5 million tons of steel and 1.4 million tons of wire annually, and is Mexico's largest steel recycler with 30 recycling centers feeding a circular economy production model.

Product overview

DEACERO is Mexico's leading steel manufacturer and largest steel recycler, operating a vertically integrated and diversified business model. The company produces over 4.5 million tons of steel annually and 1.4 million tons of wire annually across 20 facilities (3 steel mills and 18 downstream manufacturing plants), 30 distribution centers, and 30 recycling centers. Their product portfolio spans multiple categories: Construction Reinforcement Systems (PC Strand, Pre-Stressed Wire, Engineering Mesh, Steel Fibers), Concrete Reinforcement Products (Truss Girder, Wire Reinforcement Columns, Ladder Wire, Welded Mesh), Rebar (Grade 42 and Grade 60), Structural Beams and Bars (WF Beams, S Beams, Structural Angles), Commercial Bars, Wire Rod, Industrial Steel Wire products (galvanized wire, annealed wire, tie wire), Fencing Solutions (chain link, barbed wire, electric fence, urban fences), Wire Mesh products, Nails and Staples, and the Neutrum carbon-neutral steel sub-brand. DEACERO also operates the Connect digital customer platform. The company is recognized for its sustainability leadership through the Virtuous Circle model and commitment to Industrial Intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Neutrum®: Carbon-neutral steel label using recycled steel and sustainable production process with carbon credits from internationally endorsed registries.
• Industrial Intelligence®

Products and services

• Construction Reinforcement Systems Prefabricated assembly systems for strengthening and optimizing construction performance, including PC Strand, Pre-Stressed Wire, Engineering Mesh, and Steel Fibers, designed for construction and infrastructure projects.
• Wire Rod Base steel wire rod product used in various industrial applications and downstream manufacturing processes by industrial buyers.
• Rebar Corrugated steel bars for concrete reinforcement, available in Grade 42 and Grade 60 specifications, for construction applications.
• Structural Beams and Bars Structural steel shapes including WF Beams, S Beams, Structural Angle Beams, Structural Channel Beams, and Structural Flat Bars for construction reinforcement.
• Commercial Bars Commercial steel bars including Commercial Square Bar, Commercial Round Bar, Commercial Flat Bar, and Commercial Angle Beam for construction and industrial uses.
• Fencing Solutions, Wire Mesh and Accessories Comprehensive fencing solutions including Galvanized Chain Link, PVC Chain Link, Fixed Knot Urban Fence, barbed wires, Electric Fence, and accessories for agricultural, ranching, and perimeter security applications.
• Reja DEACERO® Fencing and Accessories DEACERO-branded fencing products and complementary accessories for perimeter security under the Reja DEACERO® sub-brand.
• Nails, Staples and Complements Fastening products including nail guns, brad nails, and complementary hardware for construction and industrial applications.
• Wire Mesh and Multi-Purpose Steel Products Versatile wire mesh products including Hardware Cloth, Silver Grain Screen, Reinforced Silver Grain Screen, Mosquito Mesh, Hog Floor, Panel, Hexagonal Netting, Anti-glare Mesh, and chains.
• Industrial Steel Wire Industrial wire products including Black Annealed Wire, Hardware Galvanized Wire, Tie Wire, Coiled Wire for fodder bales, and specialty wires for industrial buyers.
• Concrete Reinforcement Products Products for reinforcing concrete structures, including Truss Girder, Wire Reinforcement Columns, Ladder Wire, Wire Stirrup, and various welded mesh products.
• Neutrum® Carbon-Neutral Steel Carbon-neutral steel label offering products made from recycled steel and sustainable production processes with remaining emissions offset by internationally endorsed carbon credits, targeting sustainability-conscious construction and energy buyers.
• Connect Platform Digital customer portal for managing orders, quotes, and commercial relationships with Deacero, enabling self-service access to product information and pricing requests.

Quantifiable outcome

• 0.40 tCO2 per ton of hot-rolled steel - lowest emissions intensity in North America
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SofttekcoreStrategic or Co-development PartnerPublic-private workforce development partnership focused on expanding tech talent initiatives and digital inclusion in Aguascalientes, Mexico. Part of collaborative efforts with educational institutions to align technical training with industrial needs.
• CLIAcoreStrategic or Co-development PartnerPublic-private workforce development partnership for tech talent expansion and digital inclusion initiatives in Mexican states. Collaborates with industry and education sectors to develop workforce readiness.
• CONALEPsupportingStrategic or Co-development PartnerEducational institution partnership for workforce development, providing technical training aligned with DEACERO's industrial needs and expanding access to technology for workforce readiness.
• CECyTEAsupportingStrategic or Co-development PartnerEducational partnership including inauguration of AI laboratory at CECyTEA's Rincón de Romos campus in Aguascalientes. Strengthens coordination between industry and education for technical training.
• Danish Climate Partnership ModelcoreStrategic or Co-development PartnerNuevo León state initiative adopting Denmark's Climate Partnership model for industrial decarbonization. DEACERO participates as a major industrial player in the state's automotive, home appliances, and energy clusters targeting 20% energy consumption reduction and 50% emissions reduction by 2030.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Steel Dynamics: US-based EAF steelmaker with strong recycled feedstock model and long products exposure. Comparable to Deacero in technology platform (EAF/recycled) and growth via downstream value-added products.
• Gerdau: Latin American long steel and rebar producer with Brazilian roots and operations across the Americas. Comparable to Deacero in regional long-products mix, recycled EAF model, and construction end-market focus.
• Nucor: Largest North American EAF steelmaker with leadership in recycled-content steel and sustainability positioning. Comparable to Deacero in EAF/recycled model, low-carbon roadmap, and downstream long products strategy.
• ArcelorMittal: World's largest steel producer with Mexican operations (ArcelorMittal Mexico) producing long and flat products. Broader portfolio than Deacero and competes across the same construction and industrial end-markets.

Emerging players

• Greenwave Global Solutions: Emerging green steel producers in North America focused on hydrogen-based and renewable-powered EAF steel. Represents the competitive frontier to Deacero's recycling-led low-carbon model and its USD 600M green steel investment.

Regional players

• Acerinox: Spanish stainless steel producer with growing Americas presence. Adjacent rather than direct competitor, but shares recycled-content steel capabilities and downstream value-added flat/wire products.

Direct peers

• Industrias CH: Mexican integrated steelmaker (formerly AHMSA-related) producing rebar, structural, and long products. Overlaps with Deacero in Mexican construction and structural steel channels.
• Grupo Simec: Mexican mini-mill steel producer specializing in long products (rebar, structural shapes, wire rod). Directly competes with Deacero in Mexican rebar and structural steel, both focused on EAF/recycled feedstock.
• Commercial Metals Company (CMC): US-based vertically integrated steelmaker focused on long products, rebar, and recycled feedstock with significant Americas manufacturing footprint. Closely comparable to Deacero's rebar, structural, and recycled-input business model.
• Ternium: Mexican/Latin American flat and long steel producer serving construction and industrial customers. Closest direct competitor to Deacero in the Mexican long products market with overlapping distribution and recycling operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GRUPODEACERO

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deacero