New England Clean Energy

What New England Clean Energy does

New England Clean Energy Inc. is a privately held, locally owned solar installation company founded in 2006 and headquartered at 577 Main St, Suite 430 in Hudson, Massachusetts. The company designs, engineers, and installs custom solar photovoltaic systems for residential and commercial customers, drawing on panels from manufacturers such as LG, Panasonic, and Q-Cell. Beyond solar, the company has expanded into battery storage (offering Generac PWRcell 2, Enphase IQ Battery 10C, Franklin Whole Home, and LG Home 8 systems) and air-source heat pump installation (added in 2017), positioning itself as a full-service home electrification provider for New England's climate.

The company serves homeowners and small-to-mid-sized commercial and non-profit customers across Massachusetts, New Hampshire, Rhode Island, and Maine, using a consultative direct-sales model that begins with a free energy consultation and culminates in custom proposals based on satellite-based site assessment, utility bill analysis, and on-site evaluation. Pricing is quote-based rather than transactional: residential solar typically runs $10,000-$50,000 before incentives with 8-15 year payback horizons, while commercial systems reportedly pay off in 3-5 years. Distribution relies on a regional office footprint (Hudson MA, Providence RI, Bedford NH, Biddeford ME virtual), inbound web/toll-free consultation requests, in-person consultative visits, and content marketing through the founder-authored "Energy Miser" blog, free educational ebooks, SEO, paid Google and social advertising, and a $500 referral program.

New England Clean Energy has completed more than 2,000 solar installations since its founding, employs 11-50 people, and emphasizes its independence from outside shareholders or venture capital. Revenue streams include one-time installation fees (solar, battery, heat pump), subscription leases for non-profit customers, partner-referred solar loans, and an ongoing service/maintenance business that extends to systems installed by competitors. The self-described value proposition centers on local expertise with New England climate conditions, long-term service continuity, and customer trust as a non-investor-funded business.

Name

New England Clean Energy

Legal name

New England Clean Energy Inc.

Website

https://newenglandcleanenergy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New England Clean Energy is a privately held, locally owned installer founded in 2006 that designs and installs custom solar PV systems, battery storage, and air-source heat pumps for residential, commercial, and non-profit customers across Massachusetts, New Hampshire, Rhode Island, and Maine.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111)

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK)

Keywords

• Residential solar installation
• Commercial solar installation
• Solar battery storage
• Air source heat pumps
• Solar financing services

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Installation: Design and installation of custom solar PV systems for residential and commercial properties. Revenue generated through upfront system purchase, including equipment and labor. Systems typically cost $10,000-$50,000 before incentives for residential applications.
2. Battery Storage Installation: Addition of battery storage systems (Generac PWRcell 2, Enphase IQ Battery, Franklin Whole Home) to existing or new solar installations for backup power and energy shifting capabilities.
3. Heat Pump Installation: Air-source heat pump installation services for heating and cooling. Whole-home systems range $15,000-$28,000; single-room ductless systems $4,000-$7,500 before incentives.
4. Solar Financing Programs: Partner lenders provide solar loans and leases for customer financing. Leases particularly suited for non-profit customers who pay little to no income tax.
5. Solar Service and Maintenance: Ongoing service, repairs, and maintenance for solar installations including panel removal/reinstallation, capacity expansions, and system modifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

New England Clean Energy designs, engineers, and installs custom solar electric (PV) systems, battery storage solutions, and air-source heat pump systems for residential and commercial properties across Massachusetts, New Hampshire, Rhode Island, and Maine. The company provides full project management from free energy consultation and satellite-based assessment through permitting, utility interconnection, and installation, plus ongoing maintenance, repairs, system expansions, and battery add-ons. Financing options including solar loans and leases are facilitated through partner lenders to support customer purchases.

Product overview

New England Clean Energy is a residential and commercial solar installation company offering a portfolio of clean energy products and services across Massachusetts, New Hampshire, Rhode Island, and Maine since 2006. The core offerings include custom-designed solar panel systems (with equipment from LG, Panasonic, and Q-Cell), battery storage solutions (Generac PWRcell 2, Enphase IQ Battery, Franklin Whole Home, and LG Home 8), and air-source heat pump installation for heating and cooling. The company provides full project management from consultation through installation, plus ongoing services including maintenance, repairs, system expansion, and battery add-ons for existing installations. Financing options including solar loans and leases are available to support customer purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Installation Design, engineering, and installation of custom solar photovoltaic (PV) electric systems for residential and commercial properties, including roof-mounted and ground-mounted configurations. Systems are custom-designed based on property assessment, roof structure, energy usage patterns, and shade analysis, using panels from manufacturers including LG, Panasonic, and Q-Cell. Systems typically last 25+ years and most produce power for 30-50 years. Residential systems typically cost $10,000-$50,000 before incentives.
• Battery Storage Solutions Solar battery storage systems providing backup power during grid outages and enabling energy shifting from daytime generation to evening use. Available product options include Generac PWRcell 2, Enphase IQ Battery 10C, Franklin Whole Home Energy Solution, and LG Home 8 Energy Storage System, allowing customers to match storage capacity and brand preferences to their home or business requirements. Integrates with new or existing solar installations.
• Air-Source Heat Pump Installation Installation of air-source heat pumps providing both heating and cooling for homes and businesses. Solutions include mini-split single-room ductless systems and whole-home configurations, with cold-climate performance designed for New England conditions. Whole-home systems range $15,000-$28,000; single-room ductless systems $4,000-$7,500 before incentives; $30,000+ for larger or complex installations.
• Solar Maintenance, Repair, and Upgrade Services Inspection, troubleshooting, repair, and upgrade services for solar installations, including panel replacement, inverter service, electrical troubleshooting, performance optimization, professional panel removal and reinstallation for roofing work or relocation, system capacity expansion (additional panels, increased inverter capacity, microinverter retrofits), and battery storage integration for existing solar installations. Service is available regardless of original installer.
• Solar Financing Facilitated financing for solar system purchases through partner lenders, including solar-specific loans with competitive interest rates, alternative home improvement loans from banks, and solar leases. The lease option is particularly well suited for non-profit customers with minimal income tax liability, while residential customers typically benefit more from cash or loan financing. Includes assistance with the loan application and selection process.

Quantifiable outcome

• 200% 20-year ROI for typical 6-kW solar system
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Momentum Solar: Direct-to-consumer residential solar installer operating in the Northeast with vertically integrated sales and installation — comparable product offering and customer demographic to NECE, with significantly larger scale.
• PosiGen: Residential solar and energy efficiency installer focused on lower-to-middle-income households, now operating across the Northeast — competes for similar residential customers with a lease/PPA-heavy financing model that NECE also offers.
• Trinity Solar: One of the largest privately held residential solar installers in the Northeast US, operating across Massachusetts, Rhode Island, Connecticut, and New York with a direct-to-consumer sales motion — the closest direct peer to NECE in product, geography, and customer profile.
• Borrego Solar: Commercial and utility-scale solar EPC and developer with strong New England commercial project activity — overlaps with NECE's commercial segment (restaurants, education, non-profits) and competes for similar commercial customers.
• ReVision Energy: Maine-based employee-owned solar, battery, and heat pump installer serving residential and commercial customers across northern New England — directly overlapping with NECE's Maine expansion territory and similar full-electrification product set.
• BlueWave Solar: Massachusetts-based solar developer and installer with residential, commercial, and community solar offerings — directly comparable in regional focus, service territory overlap, and the same Massachusetts policy and incentive environment.

Broad incumbents

• Sunrun: Largest US residential solar, battery, and energy services company with national operations including Massachusetts and the broader Northeast — offers solar leases and PPAs that compete directly with NECE's cash and loan offerings at much greater scale.
• SunPower: National residential and commercial solar equipment and installer network with operations across New England; competes with NECE through dealer and direct channels and shares the same panel and inverter supply relationships.
• Tesla Energy: National provider of solar roof, retrofit solar panels, and Powerwall batteries — competes with NECE on residential solar-plus-storage sales across the same New England footprint, with the marketing reach and brand of Tesla.

Regional players

• Integrity Energy (formerly known regionally): Northeast US residential solar and battery installer serving adjacent markets including parts of New England — comparable product set and customer profile though with a somewhat different geographic center of gravity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ne_clean_energy
• Facebookfacebook.com/NewEnglandCleanEnergy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Clean Energy