Western Fireplace Supply
Western Fireplace Supply is a Colorado-based specialty hearth retailer founded in 1983, selling gas, wood, electric, and pellet fireplaces, inserts, stoves, and fire pits across three showrooms to residential homeowners and professional builders in Colorado.
- Company typePrivate
- Founded1983
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Western Fireplace Supply firmographics
Firmographics- Name
- Western Fireplace Supply
- Legal name
- Western Fireplace Supply
- Website
- https://westernfireplace.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Western Fireplace Supply is a Colorado-based specialty hearth retailer founded in 1983, selling gas, wood, electric, and pellet fireplaces, inserts, stoves, and fire pits across three showrooms to residential homeowners and professional builders in Colorado.
- Ownership category
- akta.pro rank
Western Fireplace Supply industry classification
Industry- Product category
- Hearth Product Retail
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Fireplace Cleaning & Maintenance (Wood/Gas) (HSAEANAE)
Keywords
Where Western Fireplace Supply is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Western Fireplace Supply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Fireplaces: One-time sales of fireplaces including gas, wood, electric, and custom models. Products range from $0-$2,999 to $12,000+ depending on specifications and features.
- Product Sales - Stoves and Inserts: Sales of freestanding stoves (gas, pellet, wood burning) and fireplace inserts. Price ranges primarily $3,000-$5,999 for insert category.
- Product Sales - Fire Pits and Accessories: Outdoor fire features including complete gas fire pits ($0-$2,999 to $6,000-$8,999 range), fire pit burner kits, torches and lanterns.
- Installation Services: Professional installation by certified and licensed specialists. Includes permit handling, inspections, and startup visits. Installation backed by satisfaction guarantee.
- Service and Parts: Post-installation service support including parts replacement, maintenance, and repairs. Available through service request system with 24-hour support for installed products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level fireplaces ($0 - $2,999) |
| One time/ perpetual license | Pay-as-you-go | Mid-range fireplaces ($3,000 - $5,999) |
| One time/ perpetual license | Pay-as-you-go | Premium fireplaces ($6,000 - $8,999) |
| One time/ perpetual license | Pay-as-you-go | High-end fireplaces ($9,000 - $11,999) |
| One time/ perpetual license | Pay-as-you-go | Luxury/custom fireplaces ($12,000+) |
| One time/ perpetual license | Pay-as-you-go | Fireplace inserts ($0 - $2,999) |
| One time/ perpetual license | Pay-as-you-go | Fireplace inserts ($3,000 - $5,999) |
| One time/ perpetual license | Pay-as-you-go | Freestanding stoves ($3,000 - $5,999) |
| Other | Pay-as-you-go | Service call rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Western Fireplace Supply product offering
Product offeringCore offering
Western Fireplace Supply is a Colorado-based specialty hearth retailer that sells gas, wood, electric, and pellet fireplaces, fireplace inserts, freestanding stoves, fire pits, and torches/lanterns through three physical showrooms. The company complements product sales with professional certified installation, a 17-step FireUp quality program, free in-home consultations, post-installation service and parts, and a dedicated builder/contractor support program. It carries exclusive regional distribution of leading brands including DaVinci, Stellar, Heat & Glo, Lopi, Fireplace Xtrordinair, Vermont Castings, Fire Garden, and Simplifire.
Product overview
Western Fireplace Supply is a Colorado-based specialty retailer offering a comprehensive portfolio of hearth and heating products. Their product lineup centers on five core product categories: Fireplaces (including Electric, Gas, Wood, and Custom fireplaces), Fireplace Inserts (Gas, Electric, Pellet, and Wood-burning), Freestanding Stoves (Gas, Pellet, and Wood-burning), Fire Pits (Complete units and Burner Kits), and Torches & Lanterns. They carry and represent seven major brands: DaVinci Custom Fireplaces, Fireplace Xtrordinair, Fire Garden, Heat & Glo, Lopi, Vermont Castings, and Simplifire. The DaVinci and Stellar custom fireplace sub-brands offer bespoke, made-to-order linear gas fireplaces with configurations ranging from single-sided to four-sided, with custom sizes up to 66 feet. Beyond product sales, they provide complementary services including professional installation, a FireUp quality program, builder/professional support, and free in-home consultations. The company operates three showrooms across Colorado in Avon, Colorado Springs, and Fort Collins.
Differentiator
Problem solved
Functional benefit
Products and services
- Fireplaces (Gas, Wood, Electric, and Custom)
Quantifiable outcome
- Homes with fireplaces sell for 6-12% more than those without, with many buyers willing to pay a premium
- +3 more outcomes
Companies that use Western Fireplace Supply
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Western Fireplace Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Western Fireplace Supply partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Travis Industries (DaVinci, Fireplace Xtrordinair, Heat & Glo, Lopi brands)corePrimary distribution partner for Travis Industries fireplace brands including DaVinci Custom Fireplaces, Fireplace Xtrordinair, Heat & Glo, and Lopi. Products include gas, wood, pellet, and electric fireplaces, inserts, and stoves. The DaVinci and Fireplace Xtrordinair brands are part of Travis Industries' product portfolio distributed exclusively through Western Fireplace Supply in Colorado markets.
- Vermont CastingscoreAuthorized distributor for Vermont Castings freestanding gas stoves known for timeless craftsmanship and durable cast iron construction. Products feature IntelliFire technology for easy control.
- Fire GardencoreAuthorized distributor for Fire Garden outdoor fire products including complete gas fire pits, fire pit burner kits, torches, and lanterns. Fire Garden products feature All-Weather 24V Hot Shot ignition system and Voracious line of stainless steel burners.
- SimplifireminorSimplifire electric fireplace brand distributed through Western Fireplace Supply, offering more affordable electric fireplace options including built-in, wall mount, and insert models.
- TRUELLminorWebsite design and digital marketing partner responsible for company website development and online presence as indicated in footer credits.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Western Fireplace Supply competitors and assessment
Company assessmentBroad incumbents
- Travis Industries: Manufacturer of DaVinci, Fireplace Xtrordinair, Heat & Glo, and Lopi — the core brand portfolio Western Fireplace Supply distributes. Directly comparable as the upstream manufacturer whose products Western Fireplace Supply retails; Travis Industries also sells direct in other regions.
- Regency Fireplace Products: North American fireplace manufacturer offering gas, wood, and pellet units with dealer-direct distribution — comparable as a competing hearth brand targeting the same builder and homeowner segments as Western Fireplace Supply.
- Hearth & Home Technologies: Manufacturer of Heat & Glo, Quadra-Fire, and Vermont Castings brands — directly comparable as a major hearth OEM whose products Western Fireplace Supply distributes; also operates its own dealer network competing for the same builder and consumer relationships.
- Napoleon Fireplaces: Large Canadian fireplace manufacturer offering gas, wood, and electric units across price tiers with both dealer and direct channels — comparable breadth of product portfolio and overlapping customer base with Western Fireplace Supply.
- Empire Comfort Systems: Manufacturer of gas fireplaces, stoves, and inserts with established dealer channel — comparable as a competing hearth OEM whose products overlap Western Fireplace Supply's gas fireplace and insert categories.
- Innovative Hearth Products (Astria, Superior): U.S. hearth manufacturer producing Astria and Superior brand fireplaces — comparable as a competing manufacturer-distributor targeting residential builders and homeowners in the same fireplace category.
Emerging players
- Simplifire: Electric fireplace brand (Allusion, Scion, Triton series) distributed through Western Fireplace Supply — comparable as a focused electric-only brand targeting the same builder and consumer channel at lower price points.
- Fire Garden: Outdoor fire feature brand (Voracious burners, All-Weather ignition) whose complete fire pits, burner kits, and torches Western Fireplace Supply distributes — comparable as a focused outdoor fire-products specialist serving the same outdoor living segment.
Others
- Vermont Castings: Cast iron stove and fireplace brand (part of Hearth & Home Technologies) carried by Western Fireplace Supply — comparable as a premium cast-iron stove brand serving the same freestanding-stove buyer.
Direct peers
- Direct Fireplaces: Online-first specialty fireplace retailer selling gas, electric, and wood units direct-to-consumer — comparable as a competing specialty hearth retailer, though operating in a different geography with an e-commerce-led model contrasting Western Fireplace Supply's showroom model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Western Fireplace Supply social profiles
Digital presenceWestern Fireplace Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Fireplace Supply leadership team
Management profileNumber of profiles
Profiles2 records
Western Fireplace Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Fireplace Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Fireplace Supply
What does Western Fireplace Supply do?
Western Fireplace Supply is a Colorado-based specialty hearth retailer that sells gas, wood, electric, and pellet fireplaces, fireplace inserts, freestanding stoves, fire pits, and torches/lanterns through three physical showrooms. The company complements product sales with professional certified installation, a 17-step FireUp quality program, free in-home consultations, post-installation service and parts, and a dedicated builder/contractor support program. It carries exclusive regional distribution of leading brands including DaVinci, Stellar, Heat & Glo, Lopi, Fireplace Xtrordinair, Vermont Castings, Fire Garden, and Simplifire.
Is Western Fireplace Supply a public or private company?
Western Fireplace Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Western Fireplace Supply founded?
Western Fireplace Supply was founded in 1983. It employs 11 to 50 people.
Where is Western Fireplace Supply based?
Western Fireplace Supply is headquartered in Fort Collins, United States, in the North America region.
How does Western Fireplace Supply make money?
Five revenue lines are on record. Product Sales - Fireplaces are the primary driver. The others are product Sales - Stoves and Inserts, product Sales - Fire Pits and Accessories, installation Services and service and Parts.
Who are Western Fireplace Supply's main competitors?
Broad incumbents on record are Travis Industries, Regency Fireplace Products, Hearth & Home Technologies, Napoleon Fireplaces, Empire Comfort Systems and Innovative Hearth Products (Astria, Superior). Emerging players are Simplifire and Fire Garden. Vermont Castings is listed as an others. Direct Fireplaces is listed as a direct peer.
Does Western Fireplace Supply have an API?
No public API is recorded for Western Fireplace Supply.
What industry is Western Fireplace Supply in?
Western Fireplace Supply's product category is Hearth Product Retail. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of HSAEANAE, Fireplace Cleaning & Maintenance (Wood/Gas). Its SIC code is 5700.